How to Promote Your Podcast on Social Media (3 Ways)
- Run a Giveaway Running a giveaway may require some investment from you, but you can tailor it to get the results you want. ...
- Share Your Podcast Often In short, don’t be afraid to promote yourself! When you drop a new episode, share it multiple times across all of your social channels. ...
- Engage With Your Listeners
- Host guests, leverage their name, and connect with their audience.
- Share your episodes to the right social networks.
- Share new episodes (and sneak previews) to your personal social media channels too.
- Record your podcast on Facebook Live.
- Run a giveaway.
- Create accompanying blog post.
How can you monetize your podcast?
Ways to Monetize a Podcast
- Traditional Advertising and Sponsorships. This is by far the easiest method of monetizing a podcast because it requires minimal effort on your part.
- Join an advertising network. If you feel daunted by the idea of finding your own sponsor for your podcast, then you might prefer the idea of enlisting the services ...
- Sell Subscriptions To Your Podcast. ...
How to create a profitable podcast?
The following tips can help you market your podcast to reach a wider audience:
- Add your show to podcast directories
- Hire a web developer to build a podcast website
- Co-host some episodes with other podcasters
- Promote on social media
- Convert audio content into video version to post on YouTube
How to promote a podcast and save time doing it?
- Set a definite date and time for publishing
- Have one evergreen recorded podcast (As a backup plan)
- Mention Website link at the start & end of Show notes
- Use an animated video overlay and publish your podcast on YouTube.
- Connect with best minds in your industry by inviting them to be a guest on your podcast show.
How to monetize your podcast effectively?
TIPS FOR RUNNINING A GREAT PODCAST
- Provide clear direction on subscription. ...
- Send link email following guest interview. ...
- Give something in exchange for reviews. ...
- Get the best of ‘New and Noteworthy’. ...
- Use CommentCast. ...
- Prepare attractive artwork. ...
- Read negative reviews of competitors. ...
- Include several segments. ...
- Use a generic name. ...
How do I promote my podcast on Instagram?
6 Simple Tricks to Promote Your Podcast on InstagramUse Instagram Stories. ... Insert your episode link in your Instagram bio. ... Announce your guests on your podcast. ... Create your own podcast's hashtag. ... Create a video using Anchor.fm. ... Repurpose content from audio to video.More items...•
What is the best way to promote a podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
Where can I promote my podcast?
After your podcast gets added to Spotify, use these tips to promote it:Optimize your podcast's landing page on Spotify.Create a podcast playlist with episodes of a similar topic or theme.Get featured on one of Spotify's editorial podcast playlists.Create a Spotify Promo Card as an asset to share on social media.More items...•
How do I promote my podcast audience?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do podcasts get featured?
How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•
Should I pay to promote my podcast?
Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.
How many podcast listeners make money?
10,000 listeners per episode allow you to make money with podcasting ads.
Why is my podcast not growing?
So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.
How do I make my podcast grow?
How to grow your podcast audienceDedicate 10-15 minutes every day engaging with your audience. ... Listen to your audience. ... Network with other podcasters. ... Pitch yourself as a guest. ... Make it easy for your guests to share. ... List your show in multiple podcast directories. ... Transcribe your episodes. ... Cross-post your episodes.More items...•
Is my podcast successful?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
Why are podcasts so popular?
Why is podcasting so popular? 1 The start-up costs are relatively low. All you need is a few key pieces of equipment and a topic. 2 They can be extremely lucrative – if you want them to be. 3 They don’t have to be time-consuming. You don’t have to become a podcasting mogul if you just love sharing about your favorite topics on a regular basis. 4 Finally, there is space for everyone.
How much more engagement does a tweet have on Facebook?
Social media was made for images! Tweets with visuals are tweeted 1.5x more than tweets without visuals and images receive 37% more engagement on Facebook. Even though your podcast is audio, you can still use visuals to the best of your advantage.
Do podcasts need hashtags?
If you choose to promote your podcast on Instagram, Twitter or even LinkedIn, then you absolutely need to use hashtags in your posts. Hashtags will help you reach a bigger audience and serve your content to those who interested in that specific hashtag.
Why is hashtag important in podcasts?
Hashtags are tools people use to sort through social media content. It’s very important to put yourself in front of people who are specifically looking for content like yours.
Why do we need a social media calendar?
A social media content calendar helps you stay consistent. It gives you structure so you can create quality social media content quickly. For instance, asking questions is a simple and powerful way to engage your fans, so you’ll want to ask at least one or two questions per week to stimulate discussion.
Is it harder to get a podcast on iTunes?
Last updated on May 13th, 2020. There a lot of podcasts these days, which means getting discovered through iTunes is harder than ever. If you want your podcast to be successful, you can’t wait for listeners to show up on their own. You’ll have to market your show in other ways, such as social media. Social media is a powerful tool ...
What is a podcast?
The podcast is an extension of your brand, not necessarily a brand in and of itself. “When promoting your podcast on social media, at the end of the day you’re really just promoting your business. The podcast is an extension of your brand, not necessarily a brand in and of itself.”.
Why direct folks to your website?
Why direct folks to your website? Having a central hub for all of your branded show content is a surefire way to showcase your brand and build a raving fanbase. Better yet, include a video on the landing page and use an email capture form to help build an owned list of subscribers to nurture with exclusive content and first-alert notifications.
Can Facebook help with podcasts?
Facebook started the trend with event pages and groups, but now there’s something to use on almost every platform that can help get your podcast content in front of more people. Here are some free features to consider when promoting your podcast on social media.
Do you get people's attention on social media?
You don’t get people’s attention for very long on social media, so you want to make sure that you are getting the most out of the time that you have. When crafting your social media posts, you want to pull out the most interesting tidbits of each episode.
Can you pin a tweet?
Speaking of pinning posts, there’s the option to pin a tweet on Twitter. Pinning a tweet automatically glues that post to the top of your feed so that it’s the first thing someone sees when they get to your profile. And it really does help boost engagement! After an experiment Buffer ran, they found that pinned tweets lead to 10x more conversions.
Selecting the Best Social Media Platform for Your Podcast
In a nutshell, joining every social media platform available isn’t the best idea. You’ll quickly burn out trying to create content for so many channels. It’s also difficult to engage with your audience if you’re spread too thin.
How to Promote Your Podcast on Social Media (3 Ways)
Once you’ve narrowed down your platform options, it’s time to get promoting! Note that there are some tips not featured in this rundown you’ll still want to consider. For example, using your guest’s audience as an extended targeted promotional opportunity is a classic approach.
Conclusion
Building an audience for your podcast takes time and effort. However, it can be gratifying to see your hard work pay off as you gain enthusiastic listeners.
Create a social media calendar
A key part of podcast promotion across social media is to create a consistent posting schedule. Creating a social media calendar is important for this process.
Customize your posts for each social media
Every social media platform is different. What works on Facebook doesn’t necessarily work on Twitter. People expect different types of content on every site. Facebook, for example, prefers longer posts and video content. Twitter is used for short updates. Your Instagram posts will only do well if there’s a strong photo attached.
Use your guests as free promotion
If you are an interview show, then leveraging your guests’ fame will be your bread and butter. But any genre of podcast can benefit from inviting guests on and using them to share and promote your show.
Reshare each episode a number of times
Don’t think that once you’ve shared your latest episode once you can sit on your laurels and be done with it. More posts = more exposure.
How much of a podcast is on iTunes?
iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!
What is reciprocal effect in blogging?
This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. You’ll often find that business then mentions your post on their social channels.
What is a podcatcher?
Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.
