Basic podcast promotion
- Release at least 3 episodes on launch day. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
- Submit to podcast aggregators and directories. A podcast aggregator, called a podcatcher, is an app that plays podcasts. ...
- Prompt your listeners to subscribe, share, and leave reviews. ...
- Publish at strategic times . ...
- Leverage your guest's audience.
- Promote on social media … in a dozen different ways.
- Release at least 3 episodes on launch day.
- Convert the audio to a YouTube video.
- Submit your podcast to podcatchers and aggregators.
- Transcribe the audio.
- Throw a two-week ratings party.
- Run a giveaway contest.
How can you monetize your podcast?
Ways to Monetize a Podcast
- Traditional Advertising and Sponsorships. This is by far the easiest method of monetizing a podcast because it requires minimal effort on your part.
- Join an advertising network. If you feel daunted by the idea of finding your own sponsor for your podcast, then you might prefer the idea of enlisting the services ...
- Sell Subscriptions To Your Podcast. ...
How to create a profitable podcast?
The following tips can help you market your podcast to reach a wider audience:
- Add your show to podcast directories
- Hire a web developer to build a podcast website
- Co-host some episodes with other podcasters
- Promote on social media
- Convert audio content into video version to post on YouTube
How to promote a podcast and save time doing it?
- Set a definite date and time for publishing
- Have one evergreen recorded podcast (As a backup plan)
- Mention Website link at the start & end of Show notes
- Use an animated video overlay and publish your podcast on YouTube.
- Connect with best minds in your industry by inviting them to be a guest on your podcast show.
How to monetize your podcast effectively?
TIPS FOR RUNNINING A GREAT PODCAST
- Provide clear direction on subscription. ...
- Send link email following guest interview. ...
- Give something in exchange for reviews. ...
- Get the best of ‘New and Noteworthy’. ...
- Use CommentCast. ...
- Prepare attractive artwork. ...
- Read negative reviews of competitors. ...
- Include several segments. ...
- Use a generic name. ...
How do I get more listeners for my podcast?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I promote myself on a podcast?
How to Promote a Podcast: 11 Best Tactics and Tools You Can UseLaunch Your Show With At Least 3 Episodes.Promote Across Social Media.3 Make it Easy for Guests to Share.Convert Audio to YouTube Videos.Syndicate on Platforms Like Spotify.Run Giveaways to Get Reviews.Pitch Yourself as a Guest.More items...•
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do I promote my podcast 2021?
Podcast Promotion: 13 Marketing Tactics To Get More Podcast ListenersAsk People To Subscribe. ... Submit To Podcast Directories. ... Leverage Existing Assets. ... Share Reviews & Testimonials. ... Create A Website. ... Apple Smart Banner. ... Create An Email List. ... Be A Guest On Other Shows.More items...•
Can you buy podcast listeners?
Media Mister is a really good option as a place to buy Podcast listeners from, because they have been helping clients with social media engagement in general for a few years at this point.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How do podcasts get famous?
Here's the big list of podcast promotion strategies we're keen to try.Leverage your guest's audience. ... Promote on social media … in a dozen different ways. ... Release at least 3 episodes on launch day. ... Convert the audio to a YouTube video. ... Submit your podcast to podcatchers and aggregators. ... Transcribe the audio.More items...
How do I promote my podcast on Spotify?
Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?
How many downloads should a podcast get?
more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.
How do you engage a podcast audience?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
How long should podcasts be?
The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.
How to market a podcast?
Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.
Why is a podcast website important?
A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?
What is a podcatcher?
A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:
Why do you pitch yourself as a guest on another podcast?
Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.
How do paid ads work?
Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:
Why do hosts use social media?
They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.
Does Twitter work on Facebook?
What works on Facebook doesn’t necessarily work on Twitter. People expect different types of content on those platforms. Facebook, for example, tolerates longer posts and deeper discussions. Twitter is for short updates. Your Instagram posts will only do well if there’s a strong photo attached.
Do people return to podcasts if they don't deliver?
No matter how well you promote your show, people will not return if you don’t deliver great content. Before we jump into how to promote your podcast, we should emphasize that it all starts with the content you produce.
Can podcasts be promoted on social media?
While most podcast directories don’t put much weight on reviews, a good testimonial or review can be a great marketing tool. To people, reviews and testimonials matter, so featuring them on your website and social media could be an effective way to promote your podcast.
What is an interview in a podcast?
An interview is a building block of an article. Take your episode a step further and pitch it as a guest post to a website that has audience overlap with your podcast. By offering it in a different channel, you’ll expose new people (and listeners!) to your podcast.
What is audiograms in podcasts?
Take snippets of your podcast conversation and turn them into shareable “audiograms,” which is basically a static image that has been converted into a video optimized for social media. According to one test, audiograms generated 5x the traffic when compared with a static image.
What to ask before an interview?
Before the interview, ask them if they have something coming up to promote and coordinate the interview to maximize their exposure. Or make your interview stand out by asking them smart questions that are different than the kinds of things that are usually discussed.
Facts, Stats, and Predictions About Podcasting
Podcasts are popular because of their convenience. The vast majority of Americans (85%) own a smartphone, making it possible to listen to podcasts on the go. Source: Buzzsprout
How to Promote Your Podcast
The good news is, there are a ton of ways to get your podcast seen by as many people as possible. First and foremost, you need valuable content that would make your audience come back for more. Then test a few strategies to know what works for you.
Final Thoughts
Thanks for reading this blog post! By giving heed to these strategies on how to promote your podcast, you can succeed at building a tribe of loyal listeners.
What is social first podcast?
One of the most amazing things about being a social-first podcast brand is that we get to build out episode themes and source guests based on the feedback and recommendations we get from the community.
Do podcasts have a similar audience to Instagram?
Podcasts have a similar audience to Instagram, so it makes sense that the two converge and work together seamlessly. Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average.
Is Instagram evolving?
Instagram has evolved a lot over the years. From new product features like IGTV, Instagram Stories, and AR filters, it's a lot to keep up with. Thankfully, the content team at @latermedia has got us covered and keep us all up to date with their informative blog. ⠀
Make Sure Your Content Is Great
How to Leverage Your Current Audience
- When you are looking to grow your podcast, start by focusing on your existing audience. This can be done in the following ways:
How to Reach New Audiences
- In addition to making the most of your existing audience, you want to reach new listeners that never heard of your show. This is the most challenging but also the most effective way to grow your podcast.
in Conclusion
- We hope this article provided you with a clear idea of how to promote your podcast and reach new listeners. We gave you several avenues to explore, and while it is tempting to try all of them, you should only focus on a handful. It is better to use a few marketing channels effectively than trying to do everything with mediocre results. Promoting anything online takes some level of imaginati…