how to promote your podcast on instagram

^{6 Awesome Tricks to Promote Your Podcast Through Instagram}

1. Use Instagram Stories. This is a relatively new feature on Instagram but at the same time, a great one when it comes to marketing.
2. Insert your episode link in your Instagram bio. This advice is applicable to all marketers, regardless of what they are trying to promote on their Instagram account.
3. Announce your guests on your podcast. Podcasts that feature interviews with influential individuals and highly regarded professionals from specific industries are valued and popular among fans and listeners.
4. Create your own podcast’s hashtag. Another great way of promoting your business, website or podcasts through Instagram is through hashtags.
Create a video using Anchor.fm. Another great way to promote your posts and podcasts on Instagram is through video posts. ...
Create a short video as a snackable content from your podcast. The attention span of your followers, listeners, and fans is decreasing. ...

How to promote your podcast on Instagram Stories?

Consider saving each episode into an Instagram Stories highlight so that people can view all of your episodes at a glance. This also helps to legitimize your podcast by showcasing how many episodes you’ve released. And if you’re still new to the game, no worries! This will build up in no time.

Should you amplify your podcast on Instagram?

When you’re using Instagram to amplify your podcast, every social post should somehow promote or relate to an episode, guest, or theme from your podcast.

Why promote your podcast?

Promoting your podcast is important in helping you reach new audiences from outside of your own social circle. There may well be people half way across the world that are looking for a podcast exactly like yours. There may also be people half way across the world who have heard your podcast, and want to reach out.

How do I Grow my podcast audience?

Learn the best industry tips and tricks to grow your podcast audience. Stay on top of the biggest social media marketing trends! For many brands, promoting podcasts on Instagram is one of the best ways to get eyes (and ears!) on your latest episode.

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Can I put my podcast on Instagram?

3:258:24How to Share Your Podcast on Instagram Stories - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo let's scroll down here click upload i'm going to add my podcast audio in here now what we'reMoreSo let's scroll down here click upload i'm going to add my podcast audio in here now what we're going to do is share a short preview of our podcast episode on the instagram. Story. And use it as a way

How do I promote my podcast on social media?

How to promote a podcast on social media: 9 hacksFind your audience and choose your platforms wisely. ... Use hashtags. ... Use pull quotes to create images. ... Use sound bites. ... Create video. ... Use social media to build your community. ... Leverage social media to connect with influencers. ... Promote your old episodes.More items...•

What is the best way to promote a podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

Should I make an Instagram for my podcast?

Absolutely, but only if it's a good fit. Of course, it makes sense to tell your followers what you're up to. But if your personal profile is the only place you'll be sharing your show you need to make sure there's synergy between your podcast and your personal brand.

How do podcasts go viral?

A controversial or newsworthy interview can go viral if it's posted on a website … not on iTunes. There are just so many pros to having a fully functional website for your podcast. The website will help collect listener emails, but it will also be great for search engine optimization (SEO).

How can I promote my podcast for free?

Facebook ads: If you have a Facebook page for your podcast, use Facebook's ad functions to promote it. Instagram ads: Podcasts are an audio-first medium, and Instagram is more visual. Still, if you have high-quality images or videos to promote your podcast, you can use them for Instagram ads.

How do podcasts get featured?

How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•

How do I promote my podcast organically?

9 Step Strategy to Grow Podcast Organically in 2022Publish new episodes frequently and regularly.Grow a podcast through calls to action (CTAs)Cross-promote episodes for more downloads.Publish your show in all possible podcasting directories.Get discovered in Google.Build a mailing list with a free content.More items...•

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How do podcasts get Instagram followers?

Basic Strategies for All PlatformsNail your bio. It's still amazing to me how many podcast bios are terrible. ... Find your audience. Make a list of hashtags, influencers, accounts, and groups that your audience follows. ... Engage as much as you can. ... Post a lot. ... Post high quality stuff. ... Cross promote.

How do you announce a podcast on Instagram?

6 Simple Tricks to Promote Your Podcast on InstagramUse Instagram Stories. ... Insert your episode link in your Instagram bio. ... Announce your guests on your podcast. ... Create your own podcast's hashtag. ... Create a video using Anchor.fm. ... Repurpose content from audio to video.More items...•

How does Instagram work with podcast?

1:203:52How to set up an Instagram account for your podcast - YouTubeYouTubeStart of suggested clipEnd of suggested clipInstagram account it's basically like your podcast elevator speech and instagram only gives you 150MoreInstagram account it's basically like your podcast elevator speech and instagram only gives you 150 characters to make it happen.

How do I get more podcast listeners?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I promote my podcast on Facebook?

Six Key Steps To Promote A Podcast On FacebookStep 1: Set Up A Facebook Page From Your Personal Account. ... Step 2: Create A Content Calendar. ... Step 3: Publish Quality Content. ... Step 4: Engage With Your Audience. ... Step 5: Join Facebook Groups. ... Step 6: Purchase Facebook Ads. ... Work With Influencers.

How do you announce a podcast launch?

To promote your new podcast, it's essential to use a variety of channels and messaging before, during, and after the launch. Channels like your website, blog, email list, LinkedIn, and Twitter should all be leveraged to reach new listeners. Sounds like a lot, I know.

How do I promote my podcast in 2022?

19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•

What is Sparemin app?

Sparemin is a fantastic app to do this with. It’s the aim of the app to create social videos for audio creators. The app is completely free and allows you to upload your audio file, add in a text script and add in as many images as you want. This helps your podcast play like a news clip you’d see on TV.

What is Instagram Business?

With Instagram Business, you can view metrics which allow you to see how many people are viewing your posts and how many people are interacting with them. This is a good way of checking to see if certain hashtags are performing better than others. Instagram Business also allows you to promote posts.

How to promote a podcast?

Despite the fact that a Podcast is something you listen to, one great way of promoting your podcast is through social media. Particularly through pictures. Enter, Instagram! Instagram has become people’s go to destination for pictures – and let’s face it, everybody loves snapping selfies in 2018.

Why is Instagram Stories so effective?

Generally, if somebody likes the content you make, they’ll want as much as possible. So using Instagram Stories can be extremely effective in engaging with your fans. Posting to your story is also good in allowing users to comment on your stories, therefore giving you new ways to interact with your audience.

Why is it important to promote your podcast?

Promoting your podcast is important in helping you reach new audiences from outside of your own social circle. There may well be people half way across the world that are looking for a podcast exactly like yours. There may also be people half way across the world who have heard your podcast, and want to reach out.

Can you use hashtags for research?

You can also use hashtags to do a decent amount of research. The hashtags we used above are the obvious ones to go for. However, there might be certain hashtags set-up for people who are actively looking for these topics.

Can Instagram stories be used as a podcast?

Similarly, Instagram stories work well as a behind the scenes platform to your podcast. As stated before, you’ll usually find that audience who are interested in following your podcast’s social sites will interact with your posts.

What is IGTV on Instagram?

If Instagram Stories is a feature, think of IGTV as an arm—it’s a semi-independent member of the Instagram toolkit that allows content creators to share videos longer than the 60-second limit of the average feed.

What is Instagram podcast?

Instagram is a photo-sharing social media platform, and people browse through feeds to connect with others through visuals. So whether it’s through creating content for your profile or sharing posts through Stories, remember to up your visual game and stay engaging when sharing a podcast on Instagram.

How to promote podcasts on Instagram?

One way to promote a podcast on Instagram is to create content that talks about what topics you are going to be covering and showcases the highlights of upcoming episodes.

Why is Instagram Stories so good?

What makes Instagram Stories so great is that it allows you to be more candid with what you share than everywhere else on your feed. Content posted there has a 24-hour lifespan, perfect for sharing quick behind-the-scenes exclusives, clips, or teasers for your upcoming episodes.

How many posts did the hashtag podcast have?

The #podcast has over 9M posts on Instagram.

What is the pull of a podcast?

Part of the pull of each podcast episode is the featured guest. The more influential, interesting, or popular the guest, the more people will want to tune in – especially if these guests have fans or followers who are not necessarily familiar with your show.

Can you tag podcast guests on Instagram?

On the flipside, fans of your podcast may also not be familiar with your guests. If you host an interview podcast, it is always a great idea to create content to introduce them to your followers. Tagging your podcast guests on Instagram will introduce your show to a new, highly aligned audience. Promote your podcast by creating ...

Bonus Content: Get More Instagram Followers Today

We recently interviewed Erin Cell, producer of the top-ranked “ Bad Crypto Podcast ” and her podcast, the “ Socially Powered Digital Marketing Show, ” about her upcoming session covering podcasts at the Social Pulse Summit: Instagram Edition.

1. Connect now with potential listeners

Agorapulse: What’s the biggest tip you have for someone just starting to use Instagram for a podcast?

2. Share, share, share, share

Agorapulse: What’s the biggest thing to avoid doing (or common mistake) for podcasters on Instagram?

4. Encourage your listeners

Agorapulse: What’s your favorite tip for engaging with listeners on Instagram?

5. Hire help if you really need it

Agorapulse: What’s the biggest challenge that people face in using Instagram for promoting their podcasts?

Social Pulse Summit: Instagram Edition

Agorapulse’s Social Pulse Summit: Instagram Edition begins on Wednesday, Feb. 24. 2021, at 8:30 AM (Eastern time).

Conclusion

Want to learn more about Instagram from terrific experts like this one? Social Pulse Summit: Instagram Edition is free and happening on Feb. 24. Reserve your spot today at summit.agorapulse.com.

1.Insert podcast link to your Bio

Aside from the fact that your profile picture must meet all the requirements, make sure that your bio also manages to get visitor’s attention. A nicely crafted bio tells people who you are, what you do, and what you have for them to offer. Bio allows you to showcase your skills, goals, brand image, and whatnot.

2.Craft convincing captions

While it may be true that the app is an image-sharing platform, this in no way means that you can overlook the importance of captions. This is because a caption is a great way to convey a story behind your podcast, entertain people, and can also compel people to watch your podcast.

3.Instagram stories

Instagram stories are great when it comes to marketing on the social app. This is because stories allow you to engage with communities. They do it by showing them fresh and engaging content via several grouped posts which are also subject to disappear within 24 hours.

4.Guest Announcement

By using the app, you can announce via specifically targeted posts that are easy to spot by interested individuals. For this purpose, we can utilize pictures of the individuals we intend to interview, target-oriented hashtags and may tag their Instagram handles as well.

5.Use of Hashtags

Hashtags play a major role in marketing your skills on digital forums. They play a major role in marketing your work and connecting it with potential audiences. Incorrect usage of a hashtag may cause you to hold back on digital forums. It is highly advised by SEO experts to do proper research on relevant hashtags before you use them.

6.Create teasers

Creating a teaser for your upcoming episodes is also a great way to promote your podcast on Instagram. For this purpose, you may also feature information about your upcoming guest, share their quotes, and can also ask your audience to comment to increase engagement.

7.Use Analytics

If you feel the need to check the progress and results of all the hard work which you may have put into, then page insights are the place you must look up to.

Consider the Appropriateness

This is a weird first note to start off on. We must say that Instagram promotion is not for everyone. Yes, its nature makes it seem like an excellent place for podcasts, but that doesn’t apply to all podcasts.

Frequency

The importance of frequency cannot be overstated. How often do you intend to post? Well, some of the most engaging pages out there ensure that there’s at least one post daily. Do you normally post on social media that frequently? What if you heard that some of these pages post twice in the same day?

Match Your Content to Features

Instagram posts can take several different forms. There are pictures, reels, stories, and IGTV. All these features showcase content in different ways with different restrictions and different forms of appeal.

Your Account Setup and Your Brand

When people follow your podcast account on Instagram, expect them to check out your profile soon after. This means you need to set it up properly, as a bland one is likely going to turn people off.

Conclusion

There are so many ways to repurpose the great content that you already have for Instagram. The key is to find the best formats, the right frequency, and the time to set up your account.

2. Share Content About Your Guests

It doesn’t matter how well-known your guest is — there will always be people who don’t know them.

3. Create Teasers For Upcoming Episodes

Teasers are an enticing way to promote your podcast on Instagram and get people excited about the episode.

4. Use Instagram Podcast Hashtags

Hashtag research is the secret sauce to your Instagram promotional strategy.

5. Experiment with Hashtags Stories

Not promoting your podcast on Instagram Stories? Here’s why you should:

What is Instagram's new video platform?

Earlier this summer, Instagram announced the launched of a brand new video platform that will make it easier for brands and websites to promote their businesses and services via video content.

How to promote podcast on Instagram?

Other tips to promote your podcast on Instagram 1 Use IGTV instead of Instagram Stories and treat it like you would treat Facebook live. You can publish similar videos on Instagram and then share them on Facebook as well, for more interaction. 2 Always include a CTA in your video. This is one of the most important things and you should never forget about it. You want people to subscribe to your podcast after they see your marketing video. Therefore, make sure you have a clear, comprehensible and engaging CTA they can follow through. 3 Make sure your stand out from the crowd. This one is a little bit tricky as you need to work on it in order to make sure you are successful.

Can you buy Instagram stories?

As you might already know, Instagram allows you to buy and publish Stories ads. You are also allowed to create ads that can be placed between the slides of other people’s’ Stories. Since this feature has become increasingly popular, it’s only logical to make use of it, should you possess the required budget.