how to run a business podcast

How to Run a Business Podcast That Stands Out

• Rethink the Format. Let’s look at the most common type of podcast format right now. Firstly, there’s absolutely nothing...
• Decide Who the Authority Is. It may come as a shock to many, but not all podcasts are interview shows. There are many...
• Interview Shows: Rework the Conversations. If you will be having guests on your...

Full Answer

How starting a podcast can help your business?

The pros of podcasting

• The opportunity to grow a community
• Establish yourself as a voice of authority
• Podcasts are versatile and can be repurposed as blog content, social media posts, and other content
• Reach new clients

Can starting a podcast benefit your business?

Podcasts are a great way to market your business in an informal, friendly way, and are useful for engaging with both new and current customers. Here are 3 ways in which starting a podcast can benefit your business: You Can Build A Show On A Budget To Suit You

Should your company start a podcast?

Why should a B2B company start a podcast?

1. A podcast is an ideal channel to deliver high-quality content. ...
2. Adding a podcast to your content marketing mix will boost your thought leadership. ...
3. A podcast humanizes your brand and provides value for free.

How do you start a podcast as a beginner?

• Set a definite date and time for publishing
• Have one evergreen recorded podcast (As a backup plan)
• Mention Website link at the start & end of Show notes
• Use an animated video overlay and publish your podcast on YouTube.
• Connect with best minds in your industry by inviting them to be a guest on your podcast show.

How do I host a business podcast?

This is based on their nine-step plan:Plan your podcast. ... Write a script. ... Set up your recording equipment. ... Record your podcast.Edit, mix and export your episode. ... Upload your episode to your hosting provider.Create your podcast episode and show notes. ... 'Burn' your podcast feed.More items...

What makes a good business podcast?

A business podcast might be set up in any number of ways. Some offer short tidbits of information and cover trending business topics in the news. Others offer guides on how to start or grow your business, or they may contain motivational content.

Can you make a podcast a business?

If your podcast is making money, it's a business, and it should operate like one. I believe it's important for every business to incorporate and podcasts are no exception. If you're a podcaster, make your brand official by incorporating your company.

How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How do I start a profitable podcast?

How to Start a Profitable PodcastEstablish a High Quality Podcast Set Up. ... Find Your Niche. ... Select Your Goal or Purpose. ... Devote Yourself to Your Podcast. ... Find Your Target Audience. ... Decide on a Title, Format, Length, & Frequency. ... Create the Ideal Podcast Cover. ... Find Your Voice.More items...•

How do you start a podcast with no audience?

20 step guide for starting a podcast with no existing audiencePick an idea (ideation)Create a listener persona (marketing)Pick an angle for your show (ideation)Define your brand idea (marketing)Choose your recording gear.Draft or script coherent c.a. 5 episodes.Record your episodes and cut your material.More items...

Do I need an LLC for my podcast?

Is an LLC good for a podcasting business? Yes. An LLC will give you personal liability protection against potential business risks as well as give your podcasting business more tax options and credibility. It is relatively inexpensive and simple to form and maintain an LLC.

Do you need a license for a podcast?

It's easy to think that because we hear music on the radio all the time, that it's ok to use music in a podcast.

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

How much does Spotify pay per podcast?

Every time someone streams or listens to a podcast or music on Spotify, the channel owner receives a small amount. This amount varies between artists depending on their popularity and impact on Spotify. Of course, most artists receive a blanket amount of around $0.00357.

Can you make a living off a podcast?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

What is the business model of a podcast?

A podcasting business provides entertainment by uploading audio files online for listeners to subscribe to. Normally listened to over a smartphone app, a podcast generates money for the creator via advertisements. Listeners can also pay to get access to ongoing podcasts, bonus material, and extra episodes.

Is podcast a good business?

Podcasting is an excellent option if you create a product or service targeted to your podcast listeners. For example, if you have a bookkeeping service, you can have a podcast on bookkeeping secrets for small business owners. You can use the show to share tips, but also, share your expertise and services.

What is one business podcast you'd recommend for a business owner?

If you're looking to find out more about the best business podcasts to follow in 2019, then look no further than these next few lines.Entrepreneurs on Fire. ... Smart Passive Income. ... Youpreneur. ... Ambitious Entrepreneur Show. ... As Told by Nomads. ... Entrepreneurial Thought Leaders. ... Mixergy. ... Learning With Leslie.More items...•

How do I get my first million podcast?

A podcast by Arlan Hamilton that goes behind-the-scenes and teaches you how to make your first million dollars, get your first million downloads, or find your first million customers.

What are the costs involved in opening a podcasting business?

A podcast owner will need to purchase a portable XLR recorder, which costs between $100 and $500. An audio interface, meanwhile, will cost between...

What are the ongoing expenses for a podcasting business?

Technology maintenance and upgrades are inexpensive; normally, they’re about $500 per year. Much of your ongoing expenses will be directed towards...

Who is the target market?

A podcaster’s target market is large. Because a podcast can be about anything, it’s up to the podcaster to determine their niche. In general, howev...

How much can you charge customers?

Podcast memberships are usually between $1.99 and $9.99 per month. If you’re selling an app, consider pricing it at about 99 cents for a download.

How much profit can a podcasting business make?

A highly successful podcast can make as much as $50,000 per episode. Small podcasts, however, make as little as $2,000 per year. Typically, average...

How can you make your business more profitable?

Start out with general knowledge, even in your niche. As you develop an audience, become more specific. The more specific your podcast is, the more...

Is this Business Right For You?

The podcasting business is perfect for those who enjoy public entertainment. Podcast creators can join a slew of commercial and public networks, co...

What happens during a typical day at a podcasting business?

At the start of every podcaster’s day, they plan their content. A podcast’s popularity is spawned by its relevance, uniqueness, and attention to de...

What are some skills and experiences that will help you build a successful podcasting business?

As a podcast owner, an individual should be able to build their brand, sell their services and promote an iPhone app. For this reason, they should...

What is the growth potential for a podcasting business?

A podcast can become pretty popular. If the podcaster extends their episodes across Stitcher, iTunes and BlueBrry, they can catch a large audience....

How of business podcast?

The HOW of Business is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start, run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers. We will release a new episode every week on Monday mornings.

Who is the founder of Let's Do the Books?

Overcoming the fear of financials and how to use bookkeeping and budgeting for small business financial planning with Mark Butler, founder of Let's Do the Books.Henry Lopez is a serial entreprene…

Who is Kyle Ewing?

Launching and growing TerraSlate Paper with Kyle Ewing. Kyle is an entrepreneur and the President and Founder of TerraSlate Paper - TerraSlate Paper is a tear-proof & waterproof laser printe…

Who is Hall Martin?

Start-up funding for small business owners – how to find and get - with Hall Martin, an entrepreneur and angel investor. Getting the money to fund our small business start-up is often where we hit …

Who is the owner of MaidThis?

Launching and growing MaidThis, a fully remote cleaning business and franchise, with entrepreneur Neel Parekh. Neel shares the story of how he launched MaidThis – a business that specializes …

How many podcasts are there on iTunes?

Podcasting has always been a growing medium. Every day, new shows are launched, and there are now well over 2 million podcasts available in iTunes/Apple Podcasts. The motivations and ambitions of those who get into podcasting vary wildly. But for those prepared to put the time and work in, the rewards can be huge.

What to do if you can't dedicate time to podcasting?

If you can't dedicate much time to podcasting, then the alternative is to work with a podcast producer who can help you create it.

What are the downsides of running an interview show?

There are many benefits of running an interview show, but one big downside is that you're never the true authority on your own show – your guests are. I know it isn't really as black and white as that, and that there's a way of having in-depth conversations between two experts.

Can you publish your podcast on Alitu?

Alitu makes it easy to build episodes, add in music, and produce everything to a podcast industry-standard level loudness. You can even publish your show from inside the Alitu dashboard, so it'll save you valuable time, too. For more info on this tool, check out How to Make a Podcast With Alitu.

What is a podcast host?

Media or Podcast hosts are services that store your audio and allow your listeners to listen, download, and subscribe to your podcast. One common misconception when learning how to start a podcast is that you upload your podcast to places like iTunes. This actually isn’t the case.

What is the point of a podcast?

The whole point of a podcast is that people listen to it, so give them a reason to click on one of your episodes. Make it clear to people what they will get from listening to your show. If you look on any podcast directory you will see shows with titles like “How To…”, “Five Tips For…” etc.

How long is Zoom free?

A popular option is Zoom.us, which is a video conferencing tool that's free to use for 2 people, and free for up to 40 minutes for a group of people. Read the pros and cons of Zoom in podcasting here. A much better option is to opt for a dedicated ‘double-ender' call recorder.

How many episodes of a season of podcast?

When you start a seasonal podcast, each season will usually have a theme. You might create episodes based on that theme or topic for 6-12 episodes, then have a break. After a month or two, you’ll launch a new season (with another theme/topic) and repeat the process.

How to get people to engage with a theory?

"The best way to get people to engage with the theory you’ve laid out is to make it real for them by telling a story about it. This could be a case study or a specific example showing how the theory can be put into action. If you don’t have an example of your own, then reference one from somebody else. Showing how the theory works in real life makes a huge difference, but people often miss this out in their episodes."

What is the key to a good episode?

If you are interviewing a guest expert , the key to a great episode lies in the preparation. You need to make sure you do your homework before you sit down and speak with them. As the interviewer, it’s your responsibility to capture great material.

Why is it important to draw up a list of questions?

It’s important to retain a degree of flexibility and openness during the conversation.

Is there a rule for podcasting?

There are no rules set in stone when it comes to podcasting. There are lots of potential styles and formats that would be valuable to your ideal customers. However, you’ll want to choose one that makes sense for your business and won’t be too labour intensive to produce.

How to make a podcast?

First of all, you need to make a focused effort. Carefully outline what your podcast will be about and who your audience is. All this will help you adjust the tone of each episode, the length, and how often you need to publish. Second, clear your schedule and make podcasting your priority.

How to make a podcast full time?

1. Focus on Building Assets. When your podcast is only a hobby, you just publish episodes without thinking much about increasing your online presence. If you podcast professionally full-time, you need to use other channels as well. There are four main assets you should focus on.

What are the benefits of owning your own business?

One benefit of having your own business is that there’s no one making your schedule. The downside of having your own business is that there’s no one making your schedule.

Is affiliate marketing good for podcasts?

A great advantage of affiliate marketing as a source of passive income for a full-time podcast is that those promoted products can bring you sales for many years to come. You mention them once, and as users keep listening to your old content, they get exposed continuously to your affiliate offering. 10.

Is it easy to find sponsors?

Ads and sponsors are great, but the income you make from them is not entirely in your hands. Sponsors are not easy to find , and most have some requirements regarding the number of listeners you have, how you should talk about them, how much you should mention them, etc.

Is work still work?

No matter how much you enjoy it, work is still work, and you will eventually grow tired. So create a balanced schedule, allow yourself to take breaks and make time for family and friends! If you are well-rested and happy, you’ll be more productive at work, so it’s a win-win situation. 6.

Can you use drop shipping for online business?

They are the pinnacle of any online business and the best way to make a profit. You can go with the merchandise way, but this has a lower income margin and requires constant order fulfillments, but for this, you can use drop shipping or FBA model.

Helping your Start, Run & Grow Your Small Business

The How of Business is focused on helping you start, run and grow your small business. Our free on-demand audio podcast show offers practical advice, tips and techniques for existing business owners and aspiring entrepreneurs. [listen]

The How of Business Podcast

On-demand audio podcast show offers practical advice, tips and techniques for existing business owners and aspiring entrepreneurs.

Start a Handyman Business

How to start and grow a handyman small business. Everything you need to know to launch and grow your profitable handyman small business.

The Franchise Guide

Explore the Franchise Business ownership model. Find Financial and Time Freedom Through Franchise Ownership!

Financial Projections Online Workshop

Join Henry Lopez for the next online live Financial Projections Workshop for small business startups!

The Simplest Biz

Start your own Shipping Products Brokerage Business. John Wilker has developed a simple yet effective business model for providing middle-man services for businesses that ship and receive products.

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Why is podcasting important?

Podcasting is an excellent option if you create a product or service targeted to your podcast listeners. For example, if you have a bookkeeping service, you can have a podcast on bookkeeping secrets for small business owners. You can use the show to share tips, but also, share your expertise and services.

How long should a podcast be?

Most podcast experts agree that 20-45 minutes is an ideal show length. Some podcasters post daily, while most posts weekly. However, you can post monthly if that’s what it takes to produce a solid show full of value for your audience.

What to do before recording a show?

Before you record your first real show, have a test run to learn how to use your equipment and software, and fix your glitches. For example, make sure your recorder is actually recording your Skype call. You don’t want to interview someone only to discover the call wasn’t recorded.

How much time do you need to advertise a show?

You’ll need to have developed a show with a good number of listeners before you can offer to advertise, but once you do, you can sell 20 to 30 seconds of time for other offers. You can also have these ads on your website with the episode of the show.

Is podcasting a business?

Podcasting is a fun and affordable way to promote your business, connect with influencers, and tout your expertise. Or you can start a podcast as a home business. The challenge for many who are interested in starting a profitable podcast is that technical know-how and logistics can seem overwhelming. While there is a lot to plan and do ...

Can I edit podcasts on Garageband?

A long time, affordable (as in free) option for podcast editing has been Audacity. Mac users have Garageband standards on their machines. There are other audio editing options as well, but you’ll want to find one that allows you to fix sound issues, cut segments, and add elements (i.e. your intro and outro). Another option is to outsource audio editing. If you’re doing a videocast, you’ll want the same elements except it should edit video.

Do you want to read a podcast?

The most interesting podcasts are conversational in nature. So while you may want a script to stay focused and avoid rambling, you don’t want to read your show. If you’ll be interviewing a guest, get or share questions in advance so you both know what’s going to be covered.

Why do people use podcasts?

If you have a cupcake business, then you can use podcasting to share awesome recipes and discuss cooking and baking techniques. Basically, for almost any industry, there is a way to leverage podcast marketing and use podcasting as a way to build trust, loyalty, reach a new audience and grow your sales and business.

Why is podcast marketing important?

Podcast marketing can be a great way to reach a wider audience and build trust in a way that few other forms of content can achieve . Plus, it doesn’t require a huge investment from your part – except for some equipment, you only need to invest your time in producing podcasts on a regular basis. By Lilach Bullock.

Does podcasting work?

Podcasting might not work for every type of business, but for those that it does work, it can yield great results. Podcasting has grown from a little-known and misunderstood form of content to an incredibly powerful content type that builds trust and loyalty. Podcasters and comedians like Marc Maron and Joe Rogan have helped grow the popularity ...

Who is Lilach Bullock?

Lilach Bullock is highly regarded on the world speaker circuit , Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.