how to start a podcast and make money

by Jaeden Gibson Published 2 years ago Updated 1 year ago

^{Make Money From Your Podcast}

Affiliate Marketing. Just like you can use affiliate marketing to make money from a blog, so too can you from a podcast. ...
Sell Your Own Product or Service. Podcasting is an excellent option if you create a product or service targeted to your podcast listeners.
Sell Ads. You’ll need to have developed a show with a good number of listeners before you can offer to advertise, but once you do, you can sell 20 to ...
Get Sponsors. Similar to ads, you can get show sponsors. You’ll need a sizable audience to get a business brand to regularly send money to sponsor your show.

Premium Content. Similar to the freebie offer as a way to entice people to join your list, you can use the podcast as a mechanism to entice people to pay ...

Donations. There’s no harm in asking for donations to help support the show. ...

How Do Podcasts Make Money?

Sponsorships. Sponsorships are the most common way podcasters make money. ...
Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ...
Affiliate sales. ...
Complementary products.

Full Answer

What to do when your podcast Make Money?

How Do Podcasts Make Money?: 10 Ways to Monetize

Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
Provide Services. Providing various services is also possible through podcasts. ...
Sponsors and Advertising. ...
Consulting. ...
Crowdfunding. ...
Premium Content. ...
Events. ...
Merchandise. ...
Books. ...
Public Speaking. ...

How many people do you need to start a podcast?

How to Start a Podcast: Every Single Step for 2021

What's Your Podcast For? So firstly, why do you want to make a podcast? ...
Who is Your Podcast For? So first day, get the big question in: Who are you making this podcast for? ...
Give Them a Reason to Listen Whether you're providing information that will help someone to lose weight (in the case of our personal trainer), or doing a really entertaining ...

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How many listeners does a podcast need to make money?

If your new episode gets, within 7 days of its release:

more than 26 downloads, you're in the top 50% of podcasts.
more than 72 downloads, you're in the top 25% of podcasts.
more than 231 downloads, you're in the top 10% of podcasts.
more than 539 downloads, you're in the top 5% of podcasts.
more than 3062 downloads, you're in the top 1% of podcasts.

Can you really make money podcasting?

Yet, despite what many claim, it's absolutely possible to make money with a podcast. Plenty of show-runners are making a living doing that, right now. Others are happy to bring in enough to cover their hosting costs, or pay for a takeaway every few weeks.

How much money can I make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How many views do you need to make money on a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

Is a podcast a good way to make money?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How much do beginner podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn't make any money until people choose to watch you.

Do podcasts on Spotify make money?

The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.

Does YouTube or podcast make more money?

0:4110:17Podcasting vs YouTube... which makes me more money?YouTubeStart of suggested clipEnd of suggested clipI spend up to about 20 hours per month producing my youtube videos. And then another 10 plus hoursMoreI spend up to about 20 hours per month producing my youtube videos. And then another 10 plus hours every month producing podcast episodes.

What makes a podcast successful?

Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.

How do I make my podcast famous?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

Can anybody start a podcast?

Anyone can start a podcast. You just have to record your episodes and publish them online. However, turning your podcast show into a successful business is altogether a different story.

What equipment is needed for a podcast?

For a conventional podcast, you need at a minimum a microphone, headphones, a computer, recording and mixing software, and internet access.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

Do Podcasters Make Money Podcasting?

Yes! Many podcasters make a full-time living from their podcasts. So you're in good company thinking about how to start a podcast and make money.

How Do I Launch a Podcast?

Launching a podcast is relatively easy. You'll need some basic tools and equipment, but overall it's an affordable endeavor. We'll walk you through each step of the process in this guide.

What Is a Podcast?

In short, podcasts are audio files that can be streamed or downloaded by listeners on their computer or mobile device. They're like radio shows but listeners have more control over what they listen to.

What Kinds of Podcasts Are There?

There are a ton – the possibilities are endless! So when considering how to start a podcast and make money, know that your options are limitless.

Step 1: Get a Concept

The first step in starting a podcast is coming up with an idea for the show. This can be anything from discussing current events or sharing personal stories, to teaching people about a specific topic.

Step 2: Name Your Podcast

Once you've picked an idea for your podcast and decided how often it'll be released, it's time to give the concept a name.

Step 3: Get the Basic Tools Needed to Start Podcasting

Now that you have a concept and a podcast name, it's time to get the basic tools needed to start podcasting.

Why is podcasting important?

Podcasting is an excellent option if you create a product or service targeted to your podcast listeners. For example, if you have a bookkeeping service, you can have a podcast on bookkeeping secrets for small business owners. You can use the show to share tips, but also, share your expertise and services.

How long should a podcast be?

Most podcast experts agree that 20-45 minutes is an ideal show length. Some podcasters post daily, while most posts weekly. However, you can post monthly if that’s what it takes to produce a solid show full of value for your audience.

What to do before recording a show?

Before you record your first real show, have a test run to learn how to use your equipment and software, and fix your glitches. For example, make sure your recorder is actually recording your Skype call. You don’t want to interview someone only to discover the call wasn’t recorded.

How much time do you need to advertise a show?

You’ll need to have developed a show with a good number of listeners before you can offer to advertise, but once you do, you can sell 20 to 30 seconds of time for other offers. You can also have these ads on your website with the episode of the show.

Is podcasting a business?

Podcasting is a fun and affordable way to promote your business, connect with influencers, and tout your expertise. Or you can start a podcast as a home business. The challenge for many who are interested in starting a profitable podcast is that technical know-how and logistics can seem overwhelming. While there is a lot to plan and do ...

Can I edit podcasts on Garageband?

A long time, affordable (as in free) option for podcast editing has been Audacity. Mac users have Garageband standards on their machines. There are other audio editing options as well, but you’ll want to find one that allows you to fix sound issues, cut segments, and add elements (i.e. your intro and outro). Another option is to outsource audio editing. If you’re doing a videocast, you’ll want the same elements except it should edit video.

Do you want to read a podcast?

The most interesting podcasts are conversational in nature. So while you may want a script to stay focused and avoid rambling, you don’t want to read your show. If you’ll be interviewing a guest, get or share questions in advance so you both know what’s going to be covered.

How much does the Bowery Boys podcast make?

Here are a couple of examples: The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon. The Last Podcast On The Left makes over $57,000/month just through Patreon. They also sell shirts and do regular live shows in different cities.

What is affiliate marketing?

Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them.

Is Amazon an affiliate program?

There are affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended.

Can you ask for donations for a podcast?

You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with.

2. What Are the Benefits of Starting a Podcast?

Let’s be honest. It takes a lot of effort to start a podcast. The last thing you want to do is start a great concert and then abandon it halfway through because you’re exhausted. Here are a few reasons why individuals begin a podcast.

3. Who Is Your Target Market?

This is the one section of the whole guide where I ask for your undivided attention.

6. How do you come up with a name for your podcast?

You have a good understanding of your audience and a topic that they are interested in. Let’s come up with a title for your program.

7. What is the ideal length of an episode?

This is one of the most often requested questions I receive. And my response is always the same:

8. What should the format of my episodes be?

There are many different types of podcasts available. Some are solo, while others are interviews. The ones from NPR and Wondery, on the other hand, offer more narration and soundscaping.

9. How should my episodes be structured?

The structure of a podcast episode is made up of the pieces that make up the episode and the order in which they are presented. When it comes to podcasts, one of the most prevalent structures you’ll notice is:

10. Display content

The most important aspect of your podcast is the content. This is why people come to listen. It is your content that determines whether or not people will continue to listen, subscribe to your program, or leave.

How much money did Joe Rogan make from his podcast?

According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.

Why do advertisers like to air spots on podcasts?

Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!

Why is affiliate marketing important for podcasts?

Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.

How much did podcast ads cost in 2018?

Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.

How many affiliate offers does Jenna have?

Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)

What do content creators worry about?

Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.

Do you have to sell on the show?

You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!

What is the best thing about advertising networks?

The best thing about advertising networks is that you have the opportunity to grow. When you first start out, you'll have little control over rates, but, as you gain popularity, you'll be able to charge more for advertising slots. Crowdfunding.

Is affiliate marketing good for podcasts?

The same goes for unique discount codes that people can use at checkout. All things considered, affiliate marketing is a great way to keep the money trickling in with minimal additional work.