how to start a podcast business

Start a podcasting business by following these 10 steps:

• STEP 1: Plan your business. A clear plan is essential for success as an entrepreneur. It will help you map out the...
• STEP 2: Form a legal entity. The most common business structure types are the sole proprietorship, partnership, limited...
• STEP 3: Register for taxes. You will need to register for a variety of...

Full Answer

How starting a podcast can help your business?

The pros of podcasting

• The opportunity to grow a community
• Establish yourself as a voice of authority
• Podcasts are versatile and can be repurposed as blog content, social media posts, and other content
• Reach new clients

How do you start a podcast as a beginner?

• Set a definite date and time for publishing
• Have one evergreen recorded podcast (As a backup plan)
• Mention Website link at the start & end of Show notes
• Use an animated video overlay and publish your podcast on YouTube.
• Connect with best minds in your industry by inviting them to be a guest on your podcast show.

Should your company start a podcast?

Why should a B2B company start a podcast?

1. A podcast is an ideal channel to deliver high-quality content. ...
2. Adding a podcast to your content marketing mix will boost your thought leadership. ...
3. A podcast humanizes your brand and provides value for free.

Should you start a podcast for your business?

• Do you have a USP? Lots of other podcasts about your topic, can be a good sign that there is an audience, but you will need something that sets you ...
• Do you have the skills? Are you able to capture broadcast quality audio (or near) with the equipment you have (or are prepared to buy)? ...
• Do you have the talent? ...
• Do you have the time? ...
• Do you have the cash? ...

How much does it cost to start a podcast business?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Is podcasting a profitable business?

Podcasting can be profitable, but getting there will take consistency, engagement and effort. Podcasts are more popular than ever. Not only are more people listening to them, but more creators are launching them. Podcast Insights reports that there are currently more than 1.5 million shows and 34 million episodes.

Can I make money starting a podcast?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

How much do beginner podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn't make any money until people choose to watch you.

How much does Spotify pay per podcast?

Every time someone streams or listens to a podcast or music on Spotify, the channel owner receives a small amount. This amount varies between artists depending on their popularity and impact on Spotify. Of course, most artists receive a blanket amount of around $0.00357.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How do I get sponsors for my podcast?

4 Strategies to Get Podcast SponsorsReach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.

How do you start a podcast with no money?

How to Start a Podcast With Almost No MoneyWhy do you want to start a podcast? ... The first step: Start talking! ... Listen to similar podcasts. ... Get (cheap) recording equipment. ... Download audio editing software and learn how to use it. ... Get a logo and a theme song. ... Name your podcast. ... Get a web site.More items...•

What makes a podcast successful?

Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.

How do I promote my podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

Which platform is best for podcast?

What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•

What are the costs involved in opening a podcasting business?

A podcast owner will need to purchase a portable XLR recorder, which costs between $100 and $500. An audio interface, meanwhile, will cost between...

What are the ongoing expenses for a podcasting business?

Technology maintenance and upgrades are inexpensive; normally, they’re about $500 per year. Much of your ongoing expenses will be directed towards...

Who is the target market?

A podcaster’s target market is large. Because a podcast can be about anything, it’s up to the podcaster to determine their niche. In general, howev...

How much can you charge customers?

Podcast memberships are usually between $1.99 and $9.99 per month. If you’re selling an app, consider pricing it at about 99 cents for a download.

How much profit can a podcasting business make?

A highly successful podcast can make as much as $50,000 per episode. Small podcasts, however, make as little as $2,000 per year. Typically, average...

How can you make your business more profitable?

Start out with general knowledge, even in your niche. As you develop an audience, become more specific. The more specific your podcast is, the more...

Is this Business Right For You?

The podcasting business is perfect for those who enjoy public entertainment. Podcast creators can join a slew of commercial and public networks, co...

What happens during a typical day at a podcasting business?

At the start of every podcaster’s day, they plan their content. A podcast’s popularity is spawned by its relevance, uniqueness, and attention to de...

What are some skills and experiences that will help you build a successful podcasting business?

As a podcast owner, an individual should be able to build their brand, sell their services and promote an iPhone app. For this reason, they should...

What is the growth potential for a podcasting business?

A podcast can become pretty popular. If the podcaster extends their episodes across Stitcher, iTunes and BlueBrry, they can catch a large audience....

What are the benefits of starting a podcast?

Popular content platform because they are easy to consume. Great way to build an audience and build authority. You don’t need experience to start a...

Do podcasts make money?

Popular podcasters can make $25 to $50 for every 1,000 host-read podcast ads. Jeromy Sonne, co-founder of audio advertising service, Decibel , rep...

What are some free podcast hosting sites?

Anchor Acast Buzzsprout Podbean

Can you start a podcast for free?

Yes, you can create and set up a podcast for free by using a free podcast hosting service and free audio software and uploading your shows to sites...

How to make a podcast?

The first step is deciding what you'd like the focus of your podcast to be. You need to find a happy medium between a topic that is broad enough that you can explore many different aspects of it, and one that is narrow enough to attract an audience with that specific interest.

What is a podcast?

For the newbie, a podcast is an audio series that is available online. Similar to a TV or radio show, it's made up of episodes and seasons. Listeners can subscribe to specific podcasts, download episodes as they become available, and listen to them whenever and wherever it's convenient for them.

Why don't podcasts use scripts?

A short topic outline might prove helpful, but successful podcasters don't use scripts, because they lead to stilted language that doesn't resonate with listeners.

Why is my podcast amateurish?

Using a poor-quality mic may result in lack of audio crispness and clarity that will brand your podcast as amateurish. Look for a USB microphone that plugs into the USB port of your computer. Do not use your computer's built-in microphone.

How big should a podcast cover be?

Your cover art should be 1400 x 1400 pixels, in JPG or PNG form, and under 500KB to meet iTunes' specifications.

How is the length of a podcast determined?

The length of your podcast is determined by how much you have to say on a topic and the needs of your audience. "We give each episode the freedom to be the length it needs to be," said Foster.

What is a podcast format?

The solo show involves the podcaster speaking directly to the audience. With a co-hosted show, you share the mic with another presenter. In an interview show, you speak with guests, which you can do solo or with a co-host.

How to make a podcast?

First of all, you need to make a focused effort. Carefully outline what your podcast will be about and who your audience is. All this will help you adjust the tone of each episode, the length, and how often you need to publish. Second, clear your schedule and make podcasting your priority.

How to make a podcast full time?

1. Focus on Building Assets. When your podcast is only a hobby, you just publish episodes without thinking much about increasing your online presence. If you podcast professionally full-time, you need to use other channels as well. There are four main assets you should focus on.

What are the benefits of owning your own business?

One benefit of having your own business is that there’s no one making your schedule. The downside of having your own business is that there’s no one making your schedule.

Is it easy to find sponsors?

Ads and sponsors are great, but the income you make from them is not entirely in your hands. Sponsors are not easy to find , and most have some requirements regarding the number of listeners you have, how you should talk about them, how much you should mention them, etc.

Can you use drop shipping for online business?

They are the pinnacle of any online business and the best way to make a profit. You can go with the merchandise way, but this has a lower income margin and requires constant order fulfillments, but for this, you can use drop shipping or FBA model.

Is affiliate marketing good for podcasts?

A great advantage of affiliate marketing as a source of passive income for a full-time podcast is that those promoted products can bring you sales for many years to come. You mention them once, and as users keep listening to your old content, they get exposed continuously to your affiliate offering. 10.

Why do people start podcasts?

Lastly, starting a podcast allows you to position yourself as an authority on your topic. It helps build your audience and also makes it easier to sell your product or service since you're the credible source. Being seen as an authority can help influence potential customers to purchase your products.

How to record a podcast on a computer?

When it comes to how to record a podcast, all you need to do is plug in a USB microphone and open the audio recording software on your computer. Ensure your microphone is plugged in and turned on and that your microphone is the default input device for your recording software.

Why upload podcasts to Spotify?

Spotify is an up-and-coming directory for podcasts because of its popularity with music streaming and ability to make relevant music and podcast recommendations. The directory is growing quickly, so you want to get your podcast in its feed to improve visibility.

How many podcasts are there in 2019?

In 2019, US weekly podcast listeners averaged seven podcasts each week.

How many people listen to podcasts a month?

According to Edison Research, the number of Americans listening to podcasts every week increased 175% over the last five years, with roughly 90 million listening to a podcast each month.

What is a podcast on Stitcher?

Stitcher is the second largest podcast directory and another great way for people to discover your podcast. Basic Brewing Radio, for example, is a podcast on Stitcher that discusses homebrewing beer. Wine enthusiasts, on the other hand, can tune in to the Wine for Normal People podcast.

Why is podcasting important?

If you understand the value of creating content (e.g., blogging) for your business and brand, then you understand the value of podcasting. Creating a podcast allows you to reach a brand new audience: people who might otherwise never find or consume your long-form content because they prefer the audio format.

What is a podcast host?

Media or Podcast hosts are services that store your audio and allow your listeners to listen, download, and subscribe to your podcast. One common misconception when learning how to start a podcast is that you upload your podcast to places like iTunes. This actually isn’t the case.

What is the point of a podcast?

The whole point of a podcast is that people listen to it, so give them a reason to click on one of your episodes. Make it clear to people what they will get from listening to your show. If you look on any podcast directory you will see shows with titles like “How To…”, “Five Tips For…” etc.

How many episodes of a season of podcast?

When you start a seasonal podcast, each season will usually have a theme. You might create episodes based on that theme or topic for 6-12 episodes, then have a break. After a month or two, you’ll launch a new season (with another theme/topic) and repeat the process.

1. Select a topic and genre

Podcasts fall into a variety of genres, including news, politics, pop culture and storytelling. Within these genres, podcasts frequently focus on one or a few similar topics that can be covered over a series of episodes.

2. Choose a content structure

You can also decide on how you want to present your topic and genre. All podcasts are episodic, meaning each podcast is separated into segments that focus on one specific element of the topic covered. There are two major types of structures, including:

4. Publish episodes on a hosting service

To publish your podcast, you need to create an account on a podcast hosting site. Many of these sites are free to use and allow you to upload and catalog episodes, create titles and information cards as well as connect to digital content libraries.

5. Establish a regular recording and publishing schedule

Once you are comfortable with your preparation, recording and editing process, you can create a regular schedule to ensure you are consistently producing content. Determine how long it takes for you to write or prepare for, record and edit a single episode.

Create a website

This can be an all-encompassing tool where you provide the podcast's history, personal bios for the host (s) and show notes. You may also link to your online store where listeners can purchase merchandise or provide a link to your crowdfunding site where they can donate.

Make social media profiles

You can use social media to connect with potential and current listeners, provide immediate updates on new episodes and publish shareable content to make it easy for listeners to spread the word. You can also host giveaways for listeners who write positive reviews and share your podcast with others to promote community engagement.

Collaborate with podcasts and other content creators in your genre

You can connect with creators who discuss the same topics and have them on your podcast, or you can be a guest on their platform. This option allows you to cross-market both content platforms, helping each other find new audiences.