What is HubSpot creators?
HubSpot Creators is an accelerator designed for emerging creators. The program is built to reward creators through payment and support for the content they are building in partnership with HubSpot. We have a vetting process to identify diverse and emerging creators that would benefit the most from HubSpot’s amplification.
How do you promote your podcast?
For instance, say your podcast is interview-based. You could promote extended interviews at the end of each episode and encourage your listeners to join your membership platform. If you join a podcast network or advertising network, some of this work is done for you.
What is a podcast host?
A podcast host is a platform that stores your podcast and distributes it to publishing platforms like Apple Podcasts and Spotify. Here’s how it works: You first upload your audio file to your hosting platform, then they create an RSS feed and send your episodes to various directories (AKA publishers).
How do you sponsorship a podcast?
Similarly, advertisers might want to script the ad and have the host read it, or have the host casually work product discussion into the podcast conversation, so it feels more natural. Some podcasts may only offer certain types of sponsorship options, but if you still want to consider the different types, here are a few with an example for each:
Does HubSpot have a podcast?
HubSpot Launches New Podcast Network for Business Professionals to Listen, Learn, and Grow Their Companies. HubSpot is built on the belief that you earn attention by being of value to your audience.
How do I get my podcast on a network?
Requirements to join podcast networksNumber of downloads: usually at least 1,000 per episode, or at least 5,000 per month. The bigger networks will require higher numbers.Frequency of podcasts: at least one per week.Revenue sharing: you'll have to agree to share revenue with the network, usually 70/30.
How much does it cost to start a podcast network?
In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.
What is the purpose of a podcast network?
A podcast network is a company that sells ads on podcasts. It connects advertisers and publishers (creators) and takes a fee for successful ad sales. A podcast network can produce its own shows, partner with big production groups, and collaborate with independent creators.
Which platform is best for podcast?
What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•
What is the biggest podcast company?
The Top Podcast CompaniesPineapple Street Studios. ... Podcast.co. ... Kast Media. ... Vocal Fry Studios. ... Radiotopia. ... Crooked Media. ... LWC Studios. ... Quill. About our Agency: We've covered 17 incredible production agencies that we look up to in our industry.More items...•
Do I need an LLC for my podcast?
Is an LLC good for a podcasting business? Yes. An LLC will give you personal liability protection against potential business risks as well as give your podcasting business more tax options and credibility. It is relatively inexpensive and simple to form and maintain an LLC.
Do you need a license for a podcast?
It's easy to think that because we hear music on the radio all the time, that it's ok to use music in a podcast.
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What is the best free podcast app?
Google Podcasts is a free app with a simple design that makes it easy to listen to popular podcasts, but it lacks exclusive content.Selection: Not specified.Price: Free.Devices: Web browser, iOS devices, and Android devices.Exclusive podcasts: No.
How do podcast companies work?
A podcasting business provides entertainment by uploading audio files online for listeners to subscribe to. Normally listened to over a smartphone app, a podcast generates money for the creator via advertisements. Listeners can also pay to get access to ongoing podcasts, bonus material, and extra episodes.
How do I get my podcast on podcast one?
On the program page, tap the Menu in the top-right corner and tap "Add Show to My Shows" to add the podcast to My Podcasts and tap "Ok." On the program page, tap the name of the episode to stream it over your Wi-Fi or cellular Internet connection.
What is Hubspot's belief?
That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand.
Why a Podcast Network?
We believe the popularity of audio will continue to grow. It's a media format that is continuing to evolve and get better.
What is the MarTech podcast?
The MarTech Podcast, which tells stories of marketers who use technology to generate growth and achieve success by unearthing the successes and pitfalls of industry experts and the tools and tips that they've learned along the way.
How many people listen to podcasts a month?
More and more people are listening to podcasts. In fact, more than 116 million people in the USA listen to podcasts monthly — that's over 61% growth in under three years. Each week more Americans listen to a podcast than have Netflix accounts.
What is the salesman podcast?
The Salesman Podcast, which helps sales professionals learn how to find buyers and win business in a modern, effective, and ethical way.
What is Hubspot podcast?
With the HubSpot Podcast Network, listeners will have on-demand access to insights from entrepreneurs, startups, and scaleups in the form of practical tips and inspirational stories.
Why is Hubspot important?
Just as the product requirements of growing companies have changed over time, so have their content needs. People are turning to podcasts more than ever before to solve their problems and seek inspiration.
What is the MarTech podcast?
The MarTech Podcast, which tells stories of marketers who use technology to generate growth and achieve success by unearthing the successes and pitfalls of industry experts and the tools and tips that they’ve learned along the way.
What is the salesman podcast?
The Salesman Podcast, which helps sales professionals learn how to find buyers and win business in a modern, effective, and ethical way.
What is a podcast host?
A podcast host is a platform that stores your podcast and distributes it to publishing platforms like Apple Podcasts and Spotify. Here’s how it works: You first upload your audio file to your hosting platform, then they create an RSS feed and send your episodes to various directories (AKA publishers).
How many people listen to podcasts?
Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans -- 40 percent of the nation’s population -- have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are men, while 44 percent are women.
What equipment is needed for a podcast?
One of the best things about starting a podcast is that it doesn’t take much to get started. All you need are these high-quality items:
Can your target personas find your podcast?
Your target personas won’t find your podcast without a little help, so promote it like your life depends on it. I utilized our company’s email list, my personal social channels, and myriad other platforms. In addition, I requested that each guest promote his or her episode.
Can you head off issues before a podcast?
Until you do it, you have no idea what to expect. Still, that doesn’t mean you can’t head off issues before you go live . Expect a certain amount of learning as you go, but be ready to explore the technology before fully launching your podcast.
Is podcasting worth it?
Sound like hard work? It is , but it’s totally worth it if you strategize. Two years after unveiling my first episode, we have 110 five-star reviews, and episodes are downloaded in more than 125 countries. I’m pleased to say we’ve also earned a presenting sponsorship from HubSpot. Podcasting hasn’t just been a feeder for the business, but a phenomenal marketing opportunity as well.
How long should a podcast be?
The best podcasts are at least 30 minutes long. Take a look at the top shows, and you’ll find their average episode length is over 45 minutes long. Dan Carlin's Hardcore History is consistently a Top 100 podcast, and his episodes are often over four hours long. Joe Rogan's Joe Rogan Experience podcast is released weekly and most episodes average two to three hours. Although there are some benefits to a short podcast, the majority of podcast listeners enjoy their long-form content.
What is the gap between the top 1% and the other 99%?
Podcasting today is facing a dilemma that mirrors the US economy: there's a widening gap between the top 1% of podcasts and the other 99%. This divide is exacerbated by a central issue with podcast content — discoverability.
How much of the podcasts are Apple?
Even today, we see how Apple's early investment in the podcasting space has given the company a de facto top spot in the market. Apple makes up two-thirds of podcast listeners while iPhones only make up about 12% of all smartphones. (For reference, Spotify has the second-largest listenership — and they make up 7% of listeners.)
What is a podcast?
The word “podcast” is a combination of “iPod” and “Broadcast.” Adam Curry and Dave Winer coined the term when they created a program called iPodder in 2004. iPodder automatically downloaded internet radio broadcasts and uploaded them to an iPod — thus creating the first ever podcast.
When did Apple add podcast support?
Apple picked up on this trend in 2005 by adding “Podcast Support” to iTunes. They solidified podcasting as a core part of their service by creating the early Top 100 charts, and, in 2012, releasing a dedicated podcast app.
Can you make an extra buck by promoting someone else's podcast?
Better yet, you can make an extra buck promoting someone else's. You gain additional impressions. Not only is your audience engaging with your content and potentially hearing ads for your business, but every time they see the podcast creator, it's also an additional impression. You can create a network.
Is it easy to do a podcast?
Despite what you may have heard, podcasting is not easy. Simply tossing a live mic between two people chatting rarely makes for a good show. As more and more podcasts are created, quality (and the demand for quality) has skyrocketed.
How much will podcasts spend in 2020?
Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020.
What is the audience of podcasts?
Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on."
What is Joe Rogan's podcast about?
On an episode of " The Joe Rogan Experience ", a general podcast that zones in on topics like technology, science, and entertainment, Joe Rogan reads a script that talks about how he uses ExpressVPN and Cash App in his daily life.
Why do podcast ads have a lower CPM?
Though the first few minutes of a podcast reaches the widest audience, pre-roll ads, or ads that play at the beginning of a podcast episode, tend to have a lower CPM rate because users can easily skip over the ad.
How much does a podcast ad cost?
Balter says that the cost of a standard ad in a podcast usually costs between $10 and $50 with more popular podcasts also charging a premium. However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters.
How to close a podcast ad?
Close the ad by creating a clear call-to-action (CTA) for the listener. A popular CTA used in podcast advertising is special codes and unique URLs specifically for that show. These are easy for the audience to remember because they are typically related to the name of the podcast, and can be easily measured for KPI tracking.
Why is it important to have an ad on podcasts?
It's also strategically smart because listeners who are interested in this industry might identify with pain points that your service aims to solve.
How We Built the Strategy for Our New Flagship Podcast
You didn't think we'd launch a podcast network without a new HubSpot show, did you?
A problem occurred, please try again later
Once we know our business objective, audience, and budget we set out to put together a show concept that will resonate with our audience and help us hit our goals.
