Does IKEA have a podcast?
New York (CNN Business) Everyone has a podcast — even Ikea. The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a "handy and hands-free" alternative to the traditional behemoth.
Where can I listen to IKEA audio books online?
The audio is available on YouTube, Spotify and Audiobooks.com for free. Ikea has recently placed a heavier emphasis on digital sales and marketing as customers gravitate toward online shopping.
Is IKEA retiring its catalogue?
In a previous statement, Corinna Schuler, head of corporate communication of IKEA Southeast Asia confirmed that both the online and print IKEA catalogue will be retired. Moving forward, she added that IKEA is focused on reinvesting and reinventing its ways of reaching a new generation of consumers in new channels and formats.
Where is Ikea podcasting?
Currently in the Asia region, IKEA is running a Southeast Asia media pitch covering Singapore, Malaysia, Thailand, and the Philippines.
How long is the Ikea 2021 catalogue?
It also reads out the captions on the digital book. IKEA's 2021 catalogue chapters that lasts 10 to 30 minutes each, and is accompanied with a summary of content that will be covered for every chapter. Its version on YouTube comes with a simple image that shows the chapter title, and a small gif illustration.
Why did Ikea stop publishing its catalogue?
IKEA's decision to stop publishing its catalogue came as the furniture retailer observed that customer behavior and media consumption have changed, and fewer people read the IKEA catalogue today than in past years.
When will Ikea cease printing?
15 March 2021. Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. In December 2020, Swedish furniture manufacturers IKEA said that it would be ceasing its print catalogue completely and 2021 will mark the end of all its catalogues. Now, as a special tribute for its very last production, ...
Is there an audio book for Ikea?
IKEA said the audio book is produced as a tribute to the long history of IKEA catalogue, and is said to be filled with great home furnishing inspiration and knowledge in 2021. IKEA said in December 2020 that it will no longer be printing catalogues after 70 years.
