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Dr. Andrea Mata
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John Jantsch
2020 and 21 disrupted business forever, some of it good, explains marketing icon.
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CEO of MākuSafe on inventing a worker safety wearable with no hardware experience.
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My brief background
I’ve been on the iTunes New & Noteworthy list, found myself in iHeart’s top %1 of podcasts, and have interviewed some of the most incredible guests on earth like Howard Schultz, Andrew Yang, Francesca Gino, Paul Allen, Ryan Smith, and Laura Vanderkam.
How to start a company podcast
I started teaching myself podcasting over 5 years ago after briefly cohosting on a since discontinued podcast called The Denim Rivet with Gregory Bailey. It was about insure-tech (and no, I have no experience in that area, I was there to ask stupid questions.) The incredible podcasting tools available today didn’t exist back then.
Know Your Deliverables
If you want to learn how to start a company podcast, you need to first answer why you a show in the first place. Due to the seemingly innocuous nature of this question, most skip over it entirely—that’s stupid.
Have a promotion strategy
Creating a great podcast with unique and compelling content isn’t good enough. No one cares about the idea guy, and no one will ever discover your podcast. It’s up to you to create a strategy to get the word out and interest people to download your show.
Plan your company podcast
Many PR or marketing people who ask me how to start a company podcast, give me a blank stare when I ask one simple question: What are your first twelve shows about? Who will host it? Where will it be recorded? Will it be guest-driven, or solo host-driven? Do you have staff that will devote the time and focus required to complete it? Do you have the technological prowess to get this done?.
How to be a podcast host
Actually performing the show is the shortest part of starting a company podcast. It’s also the most fun part. My advice in this area is highly subjective, so take all of it with a grain of salt. I say this because Joe Rogan does everything trained radio people tell you not to do, but does quite well.
The studio and podcast equipment
Most folks who start a company podcast jump right to the equipment, microphones, and studio. Before you go drop $5,000 or $10,000 however, it’s wise to go through a test run on a limited budget. The cost of starting a professional-sounding company podcast can start for as little as $100 and a laptop.
What is Justin Brady Show?
The Justin Brady Show fights for great people, entrepreneurs, and companies who have great ideas. Brady features the most recognizable leaders on earth who tell their stories and share how we can rise to the top.
What is Justin Brady's consulting company?
Cultivate is Justin Brady’s consulting company. Brady’s clients get the attention they deserve from their industry to add clients and grow. The process has been refined from interviews with hundreds of top leaders, thousands of hours in workplace research, and success with the world’s most forward-thinking companies.
