How to ask for sponsorship for a podcast?
Rather than ask for sponsorship outright like you do in a sponsorship proposal, your letter is a request for the sponsor’s time. If the podcast sponsor responds in the positive, what usually follows is the discovery session, which I’ll talk about a little later in this guide.
How to monetize your podcast without sponsors or advertising?
For those podcasters who are not interested in podcast sponsors or advertising, or lack the long list of subscribers that advertisers demand, there are some alternatives for monetizing your podcast. Patreon is a platform that connects content creators and artists with patrons.
Can You Send your media packet to a company for sponsorship?
It’s possible to send your media packet to a company that will pick and choose sponsors for you, based on your downloads and topic. Many companies use an affiliate marketing firm, rather than deal directly with podcasters. Wilson said, “There is room to do it yourself, it’s just a lot of work.
How do podcasters afford to host their shows?
For one podcaster, the thought of covering their web and hosting costs is enough. Maybe even to have enough left over to treat their other half to a nice meal every couple of months. For another, it could be an important income stream in their business, where they're actually paying a team of freelancers and assistants to work on their show.
Did Dan Pfeiffer leave Crooked Media?
The three formed the Crooked Media company in January 2017 and launched a new podcast called Pod Save America the following month. Pfeiffer opted not to join the company, and instead to co-host the Thursday edition of the show. Crooked Media is named after a favorite term used by Donald Trump.
Who are the hosts of keep it podcast?
KEEP IT has it all. Each week, Ira Madison III, Louis Virtel, and Aida Osman are joined by comedians, journalists, actors, musicians, activists, politicians and more to discuss the latest ways pop culture and entertainment are intersecting with politics and society. New episodes drop every Wednesday.
Who owns Pod Save America?
It is the flagship podcast of Crooked Media, a media company founded by Favreau, Vietor, and Lovett. The show averages more than 1.5 million listeners an episode, and has been downloaded more than 120 million times as of November 2017.
Who is the CEO of Crooked Media?
Jon Favreau In 2017, he co-founded Crooked Media, where he's a co-host of Pod Save America and host of The Wilderness. Jon grew up outside of Boston, graduated from the College of the Holy Cross, and now lives in Los Angeles with his wife Emily, their son Charlie, and their dog Leo.
Did Aida Osman leave keep it?
You need to know that, you need to appreciate that and accept that”.) Aida then got the cohosting gig on the podcast, Keep It on Crooked Media, and moved to Los Angeles.
What does Emily Favreau do?
Emily Favreau is a strategic communications consultant with a focus on work in the advocacy and entertainment space. Prior to her consulting work, Emily was Communications Director for TIME'S UP, an organization that insists on safe, fair and dignified work for women of all kinds.
What is Jon Favreau doing now?
Favreau is the creator of the Star Wars Disney+ original series The Mandalorian (2019–present) as well as one of its executive producers and directors. He also serves as a writer and executive producer for its spin-off series The Book of Boba Fett.
Is Jon Favreau related to Jon Favreau?
He is not related to the Jon Favreau who was a speechwriter for presidential candidate Barack Obama.
Who is Jon Favreau's assistant?
Karen Johnson was a directorial assistant to Jon Favreau on Iron Man and was an associate producer on Iron Man 2.
Is Tommy Vietor married?
Hanna KochTommy Vietor / Spouse (m. 2018)
How many employees does Crooked Media have?
Crooked Media corporate office is located in 7162 Beverly Blvd. # 212 ·, Los Angeles, California, 90036, United States and has 74 employees.
Is Tommy Vietor married?
Hanna KochTommy Vietor / Spouse (m. 2018)
What is Pod Save America tour?
Event Details The acclaimed podcast Pod Save America is a no-BS conversation about politics hosted by former Obama aides Jon Favreau, Jon Lovett, Dan Pfeiffer, and Tommy Vietor. They are regularly joined by journalists, activists, politicians, entertainers, world leaders, and more.
What does Friends of the pod mean?
A social pod is a core group of friends or family who agree to limit their in-person social activities to only each other, and practice physical distancing with anyone outside the group. Being part of a pod allows members to continue seeing people outside their household while reducing the risk of spreading COVID-19.
Are podcasts popular?
People love podcasts and they’ve become increasingly popular in recent years. The number of active podcasts nearly doubled in the span of two years...
How much do podcast ads cost?
The pricing of podcast ads can be structured in different ways. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For...
Does audience size matter for podcast sponsorship?
When it comes to podcast sponsorship, it’s a case of quality over quantity. A bigger audience isn’t always better. Instead, it’s more important to...
What’s the difference between baked-in and dynamic ads?
Podcast ads can either be dynamic (also known as dynamic insertion ads) or baked-in. If it’s dynamic, the ad is separate from the original episode’...
How can you use podcasting to make money?
There are four main ways that you can use podcasting to make money. These are: podcast sponsorships, affiliate marketing, selling merch, and offeri...
How to get sponsors for podcasts?
Engage potential podcast sponsors with a friendly email. Be professional, and conversational. Tell them: 1 What you can do for them (you're providing them with advertising targeted to a niche market) 2 Who you are and what your show is about 3 Your current number of downloads (and geographic reach, if you have it) 4 A link to your media kit 5 How they can contact you for more information
Is podcasting an advertising medium?
Sponsors depend on target marketing to sell their products. Studies show that podcasting is an effective means of advertising. Podcasts are the most intimate, targeted form of media. Know that these companies need you to reach potential consumers, just as much as you need them. You have a link to people who enjoy a particular thing. These companies need that link.
What is podcast sponsorship?
Podcast sponsorship is the most traditional method of monetisation in the medium. But it can take many different forms, and it's not necessarily the right approach for everyone looking to monetise their content. Here, we'll take a look at the various ways podcast sponsorship can work. We'll also cover how to reach out to potential sponsors – should ...
What is a media kit for a podcast?
A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner.
How much do podcasters make per ad?
This is a method of measuring advertising based on audience numbers. Typically, podcasters stand to earn around $20 per ad, per 1000 downloads, within 30 days of an episode's release. CPM can work well for podcasts that have download numbers in the thousands. But, many podcasts have much smaller audiences than that.
What is podcast success?
Most podcasts that “succeed” focus on a certain topic or niche. That means the audiences they build around them generally share a common interest. That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee.
Why is voice over less effective on podcasts?
This is a lot less effective because the audience listens to hear the thoughts and opinions of the presenter. Having a random Voice-Over interrupting the content to quickly give you a sales pitch can be jarring, and even annoying.
Can you run ads on podcasts?
Some media hosts and agencies can set you up to run ‘dynamic' ads on your podcast. This means that you can earn from running ever-updating radio-style ads on all of your episodes.
Can you advertise on a podcast?
Advertising on a podcast isn't like putting up a billboard at the side of a road, where 90% of the folks who see it aren't a company's target audience. Granted, targeting isn't exclusive to podcasts. Things like trade magazines and blogs can be very niche and targeted, for example.
Different Types of Podcast Ads
Before looking at the different types of podcast ads, you need to know that the majority of podcasts offer three slots for ads. Your ad can appear in the first 10% of the episode (known as a pre-roll ad), in the middle of the episode (known as a mid-roll ad), or towards the end of the episode (known as a post-roll ad).
Average Ad Rates
When it comes to podcast advertising, there are different ways that the pricing can be structured. Most commonly, it will be a fixed rate or calculated using the cost-per-mile (CPM) model.
Information For Brands Looking to Advertise on Podcasts
If you’re interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. If you pick the latter approach, you can, for example, try Midroll.
Information For Podcasts Looking to Get Sponsors
While there’s no set method for attracting sponsorships, there are a couple of proven strategies. Initially, you’ll find that you’ll need to put in more work to get sponsors, but as your podcast becomes more popular it will become less work and brands will start to reach out to you directly.
Frequently Asked Questions
People love podcasts and they’ve become increasingly popular in recent years. The number of active podcasts nearly doubled in the span of two years, while almost 60% of all US consumers older than 12 listen to podcasts, according to Statista. Thanks to its popularity, podcasts are excellent for advertising.
What is podcast sponsorship?
A podcast sponsorship is basically a partnership formed between you as the content creator and a company, organization or even another individual who provides you with compensation to leverage your audience.
What is podcast advertising?
Podcast advertising is an out and out paid marketing tactic that can include: Pre-Roll “spots” that appear as a sort of intro ad before the podcast begins. Mid-Roll ads that tend to annoy listeners as they are inserted mid podcast. Post-Roll which as you can guess appears at the end of the podcast.
Why do sponsors take advantage of audiences?
As with any form of sponsorship opportunity, sponsors take advantage of audiences to help meet their goals. Commonly sponsors are looking to either sell more products, find more customers, or increase brand awareness for a specific purpose or just in general.
What is the difference between sponsorship and advertising?
Ads can be produced as something the host presents, or as an actual commercial like you would hear on the radio. Sponsorships, on the other hand, take advertising and marketing opportunities to the next level.
What is the only thing you have to sell?
In theory, the only thing you have to sell is your audience. To have a “product” to sell you’ll need proof you have a worthwhile “inventory.”. Your assets are your inventory, but your audience is the only reason anyone would be interested in your brand. Therefore you have to start collecting proof your audience exists.
Is sharing the spotlight an appealing idea?
For some, sharing the spotlight is not an appealing idea as it might steal their thunder. In this case, sponsorship might be more limited to things such as explaining to listeners why they should be pumped about a certain product or service.
Does podcast sponsorship include ads?
It offers integration directly related to the podcast as opposed to just mention of a brand via ad spots. That’s not to say sponsorships don’t include ads as part of the sponsorship deal. However, it is not limited to the ad itself.
How to find sponsors for podcasts?
There are main 4 ways how to find a sponsor for a podcast. 2 passive and 2 active. Passive – get an offer from a media host or get approached by a sponsor, Active – join a podcasting ad network or search for sponsors yourself.
Why are podcast ads not skipped?
Ads are very effective, and listeners approve of ad messages. Also, due to the nature of podcast consumption, many ads are not skipped on podcasts as opposed to other media. This allows for engaging shows to be a very attractive medium for podcast sponsors and advertisers.
How many people pay more attention to podcasts than other media?
According to Edison Research, among most engaged and passionate podcast listeners: 44% of people pay more attention to advertising on podcasts than on other media. 37% agree that advertising on a podcast is the best way to reach them.
What does it mean to have a small audience list?
A small audience list means you would not be able to charge much for ad space. Work on increasing the number of downloads so that you can charge higher. Work on your podcast content share strategy.
Can you make your own merchandise on podcasts?
You can create your own merchandise or sell your own products through your podcasts. There are many services that will let you create customized T-shirts, mugs, etc. If you have products that you can sell, your listeners could well be your potential customers.
Do people close videos when they don't like them?
At the same time, podcasts are gaining the attention of advertisers. In fact, people often close videos if they don’t like it in just under a minute.
Does Buzzsprout have an affiliate marketplace?
For instance, buzzsprout has an internal affiliate marketplace that podcasters on their platform can join for free. It is a platform where you can find big brands willing to promote their products on podcasts. This is an easy way to get podcast sponsors and advertisers.
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