Broad perspective
Success is not just accomplishing goals. Everyone’s definition of success is unique and some folks struggle in figuring out what success means to them. Wonderful to hear all these inspiring stories about how people have come to clarity and persevered in creating successful businesses and successful lives.
RESILIENCE!
That’s what you’ll learn with this podcast which we all need more of during COVID! Ellie does a great job of helping us understand how to be our best selves!
What is Indie Artist Resource?
Indie Artist Resource offers templates for agreements most needed by independent musicians, as well as a variety of educational materials to empower independent musicians to make informed decisions about their careers.
Who is Wesley David?
Wesley David is a Singer-Songwriter who in 2020 released his debut solo album “Never Late Than Better.” During the release campaign for his album he experimented with different marketing strategies to figure out and learn what works for his music. Before the COVID pandemic, Wesley was touring consistently and made a name in the Piano Bar world where he took that experience from a traditional piano bar out onto the road, which can serve as a tour strategy to build higher paid anchor dates around original shows for a DIY touring musician. In this conversation, we talk about the different marketing strategies Wesley used, his journey prior to the debut album, figuring out the right social media platforms for you, and much more.
Who is Mike Mauer?
Mike Mauer is the Head of Marketing for White Oak Music Hall in Houston, TX . With over a decade of music marketing experience and promoting some of the biggest festivals in the United States, Mike has a deep expertise and understanding of all things marketing and the music industry. In this conversation, we discuss many different marketing strategies and how people can build and develop new skills to prepare themselves for the future and next chapter of the music industry.
Who is Jonathan Stone?
Jonathan Stone is the co-Founder of Rocket Songs where independent artists can legally license songs from some of the top songwriters in the world. Stone has been in the music publishing world since 1974 having worked with artists such as Quincy Jones, Michael Jackson, Bruno Mars, Glen Ballard, Robbie Neville, Mark Mueller, Brock Walsh, and many more. In this conversation, we discuss how Rocket Songs works and how independent artists can license and release music with the platform, publishing deals, stories from his journey in the industry, and much more.
Is the music industry shutting down?
On November 21, 2020, the touring side of the music industry is still completely shut down due to COVID-19. It has been shut down since March of 2020. 9-months with no revenue has forced venues to shut down and close it’s doors forever. Thousands of personnel in the industry are out of work with no end in sight. In some states, venues and artists are taking risks with outdoor shows, drive-in shows, and limited capacity shows. In 2019, the touring industry had a record year. It’s been steadily climbing for the past 20-years, and now 2020 is one of the worst years since the artists started touring. The industry is basically near zero revenue with no end in sight. There is speculation as to when we can go back to a touring schedule as in recent years, but this could be months or even until 2022 or beyond.
