marketing a podcast

11 tips on how to market a podcast

1. Make promotional clips. Generating clips is one of the more popular forms of marketing in the world of podcasting.
2. Use social media. You’ll want to put some valuable time and attention into social media. First and foremost, you...
3. Prepare your launch with extra content. Don’t rush out of the gate too soon. Every show should...

Full Answer

How to start and market a podcast?

How to Start a Podcast (and Keep It Going)

• Focus more on content, less on marketing. If you build it, they will come. ...
• Take on growth from all angles. After establishing an audience, it is important to map out how to reach them across multiple touch points.
• Tackle time-management wisely. Time is money, and proper time management goes hand-in-hand with productivity and steering clear of burnout.

How do I market my podcast?

The 80-20 Podcast Marketing

1. Publish new episodes at least 3 times a week in the first 8 weeks. ...
2. Juicy Titles & Widely Applicable Themes After 8 weeks of throwing marketing ideas against the wall, I did a deep dive on my episode analytics. ...
3. Get Guests to Promote You In Their Email Lists

What are Your Favorite marketing podcasts?

• Everyone Hates Marketers (0%, 0 Votes)
• Marketing School (0%, 0 Votes)
• Perpetual Traffic (0%, 0 Votes)
• Niche Pursuits (0%, 0 Votes)
• Akimbo (0%, 0 Votes)
• Everything Is Marketing (0%, 0 Votes)
• The Digital Marketing Podcast (0%, 0 Votes)
• The Smart Marketer Podcast (0%, 0 Votes)
• Duct Tape Marketing Podcast (0%, 0 Votes)
• The Martech Podcast (0%, 0 Votes)

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How to promote a podcast?

• Understand your goal (s): this may be raising awareness, boosting sales, building credibility or similar. ...
• Find podcasts to reach out to: Simon built PodSeeker as there was a lack of relevant data on podcasts. ...
• Think about the offer for the podcaster: how are you going to “sweeten the pot” for podcast hosts? ...

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How podcast is used in marketing?

Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

How do I promote my podcast with ads?

Tips for Creating Paid Ads to Promote Your PodcastChoose the Right Advertising Image. Podcasts may be audio, but people are attracted to PPC ads because of images. ... Target the Right Audience. Test PPC ads to narrow down your target audience. ... Test Your Ads. ... Monitor Your Podcast Ad Results.

Is a podcast a good marketing strategy?

Podcasts are not only a great way to engage with your audience, but they also help you to reach new ones. You can get feedback from your listeners by asking them questions and getting their opinions on various topics. Podcasting is an excellent marketing strategy for businesses of all sizes.

What is podcast marketing called?

Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content. Free content is shared with listeners to influence and inform them about how your products or services can benefit them or their industry without being overly promotional.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

Can I pay Spotify to promote my podcast?

An easy and low-cost way is through Spotify Ad Studio, our self-serve advertising channel. Ad Studio makes podcast promotion on Spotify accessible to advertisers of all sizes.

How do you engage a podcast audience?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

How do I sell my podcast idea?

And of course, this being an audio format, the best way to sell your concept is by providing a teaser clip of what the podcast would sound like. In an age of compressed attention spans, Jensen suggests a clip no longer than a minute—just long enough to give your recipient a sense about the feel and flow of the show.

Can you pay to promote your podcast?

You can either purchase the main advertisement slots on the homepage which are usually between $1,000-2,000 USD or you can buy an ad slot in a specific podcast category. Podcast Addict will indicate the categories that you're able to advertise within based on your podcast's RSS feed.

How much do podcast ads cost?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

How do I turn my podcast into a business?

A Beginner's Guide to Turning a Podcast into a BusinessView a Podcast as a Business. If you are ready to turn the hobby into a successful business, you must adjust your mindset. ... Feature In-Show Advertisements. Generate a substantial income with in-show advertising. ... Launch a Podcast Website.

What is a podcast strategy?

A podcast strategy is a set of rules and recommendations that determine which communication channels are most effective for engaging the target audience through the podcast. The podcast content strategy should include a detailed audio publishing plan so that you know what and when to publish.

How to market your podcast?

Another quick and easy way to market your podcast is by adding it to podcast directories and aggregators. There are several podcast directories and aggregators to choose from: 1 Google Play 2 Apple Podcasts 3 iHeartRadio 4 Stitcher 5 Spotify 6 SoundCloud 7 TuneIn 8 Podbay 9 Podtail

How to make a successful podcast?

You absolutely have to engage your listeners if you want to have a successful podcast. Include calls to action for your listeners so they know what action to take after listening to your podcast. This might mean asking them to subscribe to your podcast, share it, or leave a review. But you can't just ask. You have to make it beneficial to the listener. Why should they subscribe, share, or leave you a review (hint: this helps your podcast grow and enables you to produce even better content over time)?

Why Start a Podcast?

Consumers love podcasts largely for their educational value. Nearly 75% of podcast listeners in the US say they listen to podcasts to learn new things (Statista 2019). And there are lots of podcasts to choose from. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020). When you consider that there were just 500,000 active podcasts in February 2018, this is enormous growth.

What should the title of a podcast be?

Your podcast title should let listeners know on a high level what your podcast is about. Then, in your podcast description, you can expand on what type of content listeners can expect. Here's an example from Chalene Johnson's Build Your Tribe podcast:

How many podcasts will be there in 2020?

And there are lots of podcasts to choose from. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020).

What is the best way to share podcast episodes?

Social media is a great way to share your podcast episodes and generate more interest in your podcast. But you can't just pop in, share a link to your latest episode, and leave. Social media is social, after all. That means that you need to actively engage on the platforms where your target audience hangs out.

What is influencer marketing?

Influencer marketing is the practice of using influencers to market your podcast to new, related audiences. Look for an influencer with an audience that overlaps your target audience and reach out to them. You can also reach out to other brands for collaborations and partnerships.

What happens if there is no market for podcasts?

If there is no market for your podcast, it won’t grow—regardless of how good your content is. Therefore, you need to find your ideal listener and learn how to serve them better than anyone else. Here are some strategies to help you get started:

How to introduce a podcast to new people?

Use Social Media. One of the fastest ways to connect with your audience and introduce your podcast to new people is through social media. That being said, it's not something that happens automatically. You can spend hours of time posting, commenting, and tagging with nothing to show for it.

How to grow as a podcaster?

Be humble - support your fellow smaller Podcasters and really pay attention to their work, they will appreciate it and, in turn, help you grow. Get involved and engaged with the Podcasting Community as a whole wherever you can."

What is the best thing about Facebook ads?

The amazing thing about Facebook Ads is that you can get very targeted listeners for your show, if you set up your campaigns correctly. And this can lead to loyal listeners who will leave reviews and tell their friends about the show.”

What is social media?

“Social media is a great place to gather reviews. Have a genuine appreciation for listener reviews and read them on the show or share them on social. This makes that reviewer feel appreciated and inspires a listener who loves a pat on the back to go ahead and take that time to write their own review.”#N#- Rob, Major League Eventing Podcast

How to connect with your audience on podcast?

One of the fastest ways to connect with your audience and introduce your podcast to new people is through social media.

Why is Instagram podcast important?

It also helps bring attention from people on Instagram who may not have come across our podcast.”

How to promote a podcast?

The best long-term strategy to promote a podcast is by providing value. Gimmicks and shortcuts may work in the short-term, but they won’t sustain you. Instead of leaping on the latest marketing trend, focus on creating valuethrough strong relationships and quality content.

What is unique about podcasts?

Unique: Your podcast’s point of view adds something new to the conversation, however slight. Uniqueness varies for every topic so start by creating Venn Diagrams against others in your niche. If too many data points land in the middle, focus on refining your differentiating factors first.

What is influencer marketing?

Influencer marketing is the practice of using influential people to expose your podcast to new audiences. Essentially, you just find someone who has a following that overlaps with your target audience, reach out to them, and build a mutual beneficial partnership to promote your podcast.

How much does Castos cost?

Pricing starts at just $125 per episode. Enter your email to learn more.

What is a podcatcher?

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:

Why is a podcast website important?

A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?

Why do people start podcasts?

You likely got into podcasting with the goal of sparking a conversation around a topic you’re passionate about. Cultivating a community of listeners from around the world who share your interests, who value your point of view on a topic.

What is podcasting and how does it work?

Simply put, podcasts are audio files that are uploaded to different apps online for others to listen to. If you imagine a blog post mixed with digital audio, you get a podcast. A modern podcast might also use video as well.

Why do people start podcasts?

People start podcasts for a number of different reasons, often starting with passion and enthusiasm for a specific field or niche. If you’re considering starting a podcast or you need help growing your audience, we’re here to help by letting you know ...

What does email marketing do?

When people sign up for your email marketing campaign, you gain a direct line of communication with your fans. You can get feedback, make announcements, and promote different things going on with your pod.

How to make a podcast a full time job?

Before you start cashing in, you have to focus on marketing. These 11 tips can turn your podcasting hobby into a full-time job. 1. Make promotional clips. Generating clips is one of the more popular forms of marketing in the world of podcasting.

What is Joe Rogan's podcast?

Take one of the most popular podcasts, The Joe Rogan Experience, in which comedian and sports commentator Joe Rogan has long-form conversations with people he’s interested in. Each episode revolves around an interview with an expert in any number of fields.

Can you publish podcasts on YouTube?

If your podcast uses video along with audio, be sure to publish every show to your YouTube channel as well. With 2.3 billion users worldwide, YouTube is the go-to platform for video content. Within the video’s description on YouTube, you can add links and more information about your show.

Do podcasts have to be connected?

Podcasts typically have a host or multiple hosts and each series has a number of episodes released on a weekly or regular basis. The episodes don’t have to be connected, but there should be a common theme throughout the podcast.

What does it mean when you mention a business in a podcast?

If you mention any businesses or brands in your episode, this provides an opportunity to reach out to those brands afterward to give them the good news of being featured.

How to get more listens to podcast?

The allure of free stuff and discounts can be a powerful motivator to get more listens to your podcast. And here’s the clincher: Ask for a review on iTunes as part of the entry requirements for your giveaway. This will hopefully earn you more reviews, which will boost the social proof on your podcast and get iTunes to take notice.

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

What is reciprocal effect in blogging?

This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. You’ll often find that business then mentions your post on their social channels.

Do podcasts have transcripts?

A lot of highly successful podcasts offer a full transcript of the entire show. We’re choosing to take a slightly different route with this, pulling out highlighted portions of the transcript and including these in the show notes.

How to attract new listeners to podcast?

Write great episode titles and headlines that will attract new listeners. For instance: Top Hacks by Podcast Pros to Grow Your Listening Audience will outperform Great Ways to Grow Your Listener Base.

How to get people to listen to your podcast?

Create a home (website) where new listeners can find you. Most probably won't discover you from a podcast app/player, they will find out about you from a web search or referral from a friend. This means it's important to have multiple sources of content or repurpose your content for audio, a blog/episode show notes on your site, and even a video you can place on YouTube. The more exposure you have across multiple channels, the better chances new people will discover you.

How to rank podcasts on iTunes?

Tell your audience to subscribe to your podcast on iTunes. The more people that subscribe to your show, the better you rank on iTunes. It's that simple. Now accumulating reviews on iTunes is helpful in regards to other listeners vetting out your show, but it doesn't help so much with Apple's ranking system. So make sure to focus first on getting subscribers and then reviews.

How to get your podcast out to new listeners?

Purchase banner ads on Listen Notes. This can be an effective way to get your podcast out to new listeners as this platform focuses on podcast content

How to raise awareness of your show?

Attend local meetups or events in your niche to raise awareness of your show .

How to increase your publishing frequency?

The more episodes you can produce the better. Each episode you produce creates new possibilities of reaching a new audience. But don't water down your content just to increase your publishing frequency. Always make sure your content will be engaging.

Where to put podcast link in email?

Mention your podcast name and website link in the signature area of your emails and posts.

How long have podcasts been around?

While podcasts have been around for over a decade, there’s been a huge surge of popularity in both listenership and creation over the past several years.

What is the pitch podcast?

“My favorite Podcast is called The Pitch. It’s like a Podcast version of Shark Tank (although with less whacky ideas and much more time for feedback) where entrepreneurs and startups pitch to real investors on air. The signal to noise ratio is actually pretty high despite what the TV version might leave the impression of. As the marketing director of a sauna startup, the advice that we’ve heard on this show has directly helped us secure our own round of funding. The Harper Wilde episode from last year was particularly valuable and showed us that there was no point seeking investment unless we had something more than marginal to offer an existing market.”

What is the human strike back podcast?

“The Humans Strike Back by Hotjar is a relatively new podcast that not only covers business and personal development but also does so with a filter of humanity. I learn about strategies and tactics to grow my business. I know that they will always be human-centered and long-standing instead of gimmicky and short-lived. Hosts Louis Grenier and David Peralta alternate episodes where they will interview tech and marketing luminaries about what is new and most helpful in voice-of-customer, human-centered design, and experimentation-driven marketing. I find myself walking the dog a little longer each morning than I normally do when I get to listen to the show.”

What is servant leader podcast?

This podcast specifically talks about how being a servant leader is a great differentiator; going into business wanting to genuinely help your customers is priceless. IT people are typically thought of as more socially reserved and linear thinkers, and there is some truth to that, so having a podcast that directly speaks our language is fantastic!”

Can I read marketing books?

Sure, you can read marketing books, magazines, blogs, and newspapers to learn growth tactics. But marketing podcasts have a special allure — they are easy to digest, offer a more conversational pace, and you’re able to listen on the go or while doing another task (In fact, I’m listening to a How I Built This podcast as I write this post).

Is podcasting slowing down?

We were struck by how many podcasts there are available online — the sheer amount of content is absolutely shocking! And the trend does not show signs of slowing down.

Is the podcast good for marketing?

“The podcast is a great resource for founders and marketers alike due to the diverse content and specific examples that are cited for everything from email marketing to product-market fit. The episodes are easy to consume, very directional, and Eric does a great job guiding the story.”