- Basic podcast promotion. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
- Network with your community. Word-of-mouth advertising is one of the most effective marketing strategies available. Finding the right places to spread your message is step one.
- Social media. Get double the exposure from one episode by repurposing its content for YouTube. ...
- Your website & newsletter. A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site.
How to get started and market your podcast?
Well, step one is to educate yourself, says Dheerja Kaur, director of product at Robinhood. "First-time investors can start by brushing up on financial lingo and spend time learning about the markets," she tells POPSUGAR. "Financial news can also be helpful in staying up-to-date on the markets.
What are Your Favorite marketing podcasts?
- Everyone Hates Marketers (0%, 0 Votes)
- Marketing School (0%, 0 Votes)
- Perpetual Traffic (0%, 0 Votes)
- Niche Pursuits (0%, 0 Votes)
- Akimbo (0%, 0 Votes)
- Everything Is Marketing (0%, 0 Votes)
- The Digital Marketing Podcast (0%, 0 Votes)
- The Smart Marketer Podcast (0%, 0 Votes)
- Duct Tape Marketing Podcast (0%, 0 Votes)
- The Martech Podcast (0%, 0 Votes)
How do you monetize your podcast?
- Guest Hosting
- Sponsored Ad Read
- Audio Course
- Affiliate Marketing
- Blog Show-notes
- Sponsorship
- Patreon Support / Membership
- Email Marketing Your Podcast
- Sell Your Products- E-Commerce
How to monetize your podcast effectively?
TIPS FOR RUNNINING A GREAT PODCAST
- Provide clear direction on subscription. ...
- Send link email following guest interview. ...
- Give something in exchange for reviews. ...
- Get the best of ‘New and Noteworthy’. ...
- Use CommentCast. ...
- Prepare attractive artwork. ...
- Read negative reviews of competitors. ...
- Include several segments. ...
- Use a generic name. ...
How do I market my podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
How do I promote my podcast with ads?
Tips for Creating Paid Ads to Promote Your PodcastChoose the Right Advertising Image. Podcasts may be audio, but people are attracted to PPC ads because of images. ... Target the Right Audience. Test PPC ads to narrow down your target audience. ... Test Your Ads. ... Monitor Your Podcast Ad Results.
What podcast marketing strategy?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.
Should you advertise your podcast?
Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Can I pay Spotify to promote my podcast?
An easy and low-cost way is through Spotify Ad Studio, our self-serve advertising channel. Ad Studio makes podcast promotion on Spotify accessible to advertisers of all sizes.
How do I promote my podcast in 2022?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
How do you engage a podcast audience?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
How do I promote my podcast on social media?
How to promote a podcast on social media: 9 hacksFind your audience and choose your platforms wisely. ... Use hashtags. ... Use pull quotes to create images. ... Use sound bites. ... Create video. ... Use social media to build your community. ... Leverage social media to connect with influencers. ... Promote your old episodes.More items...•
How do I get my podcasts noticed on Spotify?
You'll need to include a Spotify link, so your podcast must be available on Spotify, in the U.S. Only submit the same podcast once a month and only re-submit if you have at least 2 new episodes in your feed. We look at every submission. All genres, lengths, and formats (including video) are welcome.
How long does it take a podcast to grow?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
What is podcast marketing?
The term podcast marketing refers to the strategies a podcaster employs in order to advertize and raise awareness of their podcast. Put another way, podcast promotion can help enhance discoverability as well as increase a podcast’s reach and the number of potential listeners.
What is a podcast?
In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic. The topic or theme of a podcast can be as varied as the podcaster wants it to be.
Why is audience involvement important in podcasts?
Also, audience involvement is a great way of giving back to your audience and showing that, without them, your content would have been different, thus making them feel that they’re included in the process of making the podcast; that their participation matters.
How to improve email outreach?
P.S. Here’s a few topics I can cover: 1 How email outreach can help you transform your expand your network and establish relationships 2 The importance of link building when it comes to increasing your organic visibility and organic traffic 3 Why improving your domain authority matters when it comes to becoming more competitive on the SERPs (and how email outreach can help you achieve it)
How to promote podcasts?
After you've published new episodes, you can repurpose that content to promote your episodes across social media platforms. We've already talked about audiograms but there are several other ways you can repurpose your content: 1 Create a blog post to accompany your podcast episodes 2 Create graphics using the best quotes from your episodes 3 Condense the main points of your episode into an infographic 4 Turn your podcast episodes into YouTube videos
How to have a successful podcast?
You absolutely have to engage your listeners if you want to have a successful podcast. Include calls to action for your listeners so they know what action to take after listening to your podcast.
How many podcasts will be there in 2020?
And there are lots of podcasts to choose from. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020).
What is the best way to share podcast episodes?
Social media is a great way to share your podcast episodes and generate more interest in your podcast. But you can't just pop in, share a link to your latest episode, and leave. Social media is social, after all. That means that you need to actively engage on the platforms where your target audience hangs out.
What is influencer marketing?
Influencer marketing is the practice of using influencers to market your podcast to new, related audiences. Look for an influencer with an audience that overlaps your target audience and reach out to them. You can also reach out to other brands for collaborations and partnerships.
Does a podcast get a huge following?
Even the best podcast doesn't get a huge following overnight. And it definitely doesn't get a huge following at any time without lots of promotion. If you've never promoted a podcast before, you might not know where to start. That's where we come in.
Can you invite people to your podcast?
No matter how sparkling your personality, your listeners are probably going to want to hear from other experts, too. If it makes sense for your podcast, you can invite guests onto your podcast. This not only builds trust and social proof but potentially gives you access to the guest's audience if they share the episode with their audience. As your podcast gains attention, you'll be able to invite bigger names onto your podcast, giving your audience access to their expertise and giving your guest access to your audience.
How to get people excited to listen to your podcast?
Here are a few ways to get people excited to listen: Marketing your podcast is just like marketing a service or product— you need to put it in front of the right audience. We know your podcast is awesome and people want to listen to it. Now it’s time to execute on the strategies that will get you more subscribers.
What are some examples of podcasts?
There’s a lot of potential for creating podcast episodes that are timely, here are some marketing examples that you can steal: 1 Algorithm changes 2 Facebook news 3 Amazon news 4 New Facebook tools 5 New industry trends 6 Strategies working right now
Can you talk about a podcast for a few months?
Just because an episode is a few months old doesn’t mean you can’t keep talking about it. Using social media, you can continue the conversation you had on your podcast episode for the indefinite future. For example, you can pop on to Instagram stories and talk about something that was mentioned in the podcast.
Do you need millions of downloads to make a podcast?
The good news is you don’t need millions of downloads like Rogan to create a successful podcast. You can have tens, hundreds, or thousands of listeners and be able to create sustainable lead generation for your business or partner with the right sponsors who you know you can land conversions for.
Can you use video snippets to market a podcast?
Using video snippets to market your podcast doesn’t require an awesome podcast hosting set up. You just need a decent amount of light and a camera (you can even use your iPhone) to record the video. If you’re having Zoom interviews, you can record your screen.
How to market a podcast?
Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.
Why is a podcast website important?
A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?
What is influencer marketing?
Influencer marketing is the practice of using influential people to expose your podcast to new audiences. Essentially, you just find someone who has a following that overlaps with your target audience, reach out to them, and build a mutual beneficial partnership to promote your podcast.
What is a podcatcher?
A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:
Why do you pitch yourself as a guest on another podcast?
Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.
How do paid ads work?
Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:
Why do hosts use social media?
They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.
