Step 1
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Hey . @SavinaSouza did you follow @NathanLatka! You need to listen to his podcast. Or else we can’t be friends.
What people are saying
Nathan challenges the old-school business rules most entrepreneurs take for gospel and teaches — with pictures as proof — how he used a totally different set of rules to build a fortune. Refreshing to see an author who is actually doing what he writes, and then sharing his real tactics. No BS "theory," this book is for people who take action.
Register your purchase (my lawyers hate this)
When my lawyers reviewed this book, they pulled 6 pages/screenshots, telling me: “Big risk.”
Removing this book
This book is not timeless. My publisher hates this because they want to sell lots of books over many decades.
About the author
Nathan Latka is the principal of private equity firm Latka Capital; executive producer and host of “The Top Entrepreneurs” podcast; and CEO at two companies he’s recently purchased.
Who is Matt Weirich?
Matt Weirich is the Co-founder and CEO of Realync. Having founded Realync over 9 years ago, Matt is on a mission to make multifamily touring, leasing, and communication, real and transparent. With their video leasing solution, Realync has helped teams all across the United States increase their lead-to-lease conversion rates and decrease sales cycl…
Who is Mike Adams?
Mike Adams is the CEO and Co-founder of Grain — a tool that empowers remote teams to record, transcribe, annotate, and share the most important moments from virtual meetings in a highlight reel. He previously co-founded Degreed and MissionU (Acq. by WeWork). Mike believes that recorded conversations and the spoken knowledge they generate fundamenta…
What is Sven's job?
Sven is bootstrapping airgpu, a service to play the latest games on your laptop next to his day job as a software engineer. After working on multiple side projects over several years that either weren't released or generated zero revenue, he recently onboarded his first paying customer with airgpu.By Nathan Latka
Who is Corina Ludwig?
Corina Ludwig is an accomplished Senior Executive, Advisor, and Board Member with more than 30 years of success in Business Tech and advertising. For the past 21 years she’s lead FunctionFox –a global leader in time-tracking and project management. She also sits on the board for Women in Science and Tech and the Innovation, and the Advanced Technol…
Who is Ted Elliott?
Ted Elliott is a serial entrepreneur and Chief Executive Officer of Copado and serves on the company's Board of Directors. ... Ted sold Jobscience to Bullhorn, Inc in March 2018. Elliott has built sales, consulting, and engineering teams in cloud SAAS since 2007, with a focus on leveraging the Salesforce platform.…
Who is Alex from DIvvy?
Alex is co-founder of DIvvy. He enjoys into Sports, Seattle, Salt Lake, Skiing, and Start-ups. He also enjoys building cutting edge fin-tech platform that will literally change the way businesses spend their money.By Nathan Latka
Who is Vik Singh?
Vik Singh is currently the CEO and Co-Founder of a new enterprise AI startup. Vik was the CEO and Co-Founder of Infer, a company that provides a predictive platform for helping businesses win more customers. Infer was acquired by Ignite. Previously, Vik was an Entrepreneur in Residence at Sutter Hill Ventures (SHV). Before SHV, Vik helped create an…
Step 1 - Niche Down
Nathan Latka's (more on the name in the next step!) targeting strategy resembles a barbell shape...
Step 6 - Results Based Advertising
As shared in this podcast episode with Courtland Allen of Indie Hackers, Nathan asks advertisers about their current cost per acquisition from other channels before they invest in advertising.
Step 9 - Monetise Guests
As we learnt in Step 6, Nathan will go back to his complete guest backlog to offer them advertising slots...
Step 10 - Convert Listeners To Leads
A podcast download is less valuable to a marketer than a web page visit.
Who is Nathan Latka?
Nathan Latka is a bestselling author, a podcast host, and a sweet talker. And, depending on who you ask, he’s either a motivational hustler or a con artist. On his podcast, The Top Entrepreneurs, Latka uses interviews to pressure founders and CEOs of software startups to cough up financial metrics, like their company’s annual recurring revenue ...
Who is Michael Katz?
Michael Katz, an entrepreneur who runs a data startup called mParticle and who sold his previous company to Yahoo for $270 million, was also surprised to learn of Latka’s data business.
Is Latka up front about his goals?
And the entrepreneurs are correct that Latka was not up front about one of his main goals for the interviews when pitching to entrepreneurs, according to emails viewed by Recode. Latka has admitted as much himself. “See, the podcast now isn’t about the podcast.
Who is the most sued podcaster?
Latka, who has bragged that he is the “most sued podcaster,” has also been known to hold back the publication of podcast episodes by more than a year unless a guest introduces him to three other entrepreneurs that he can pitch on the show, according to emails.
Does Latka go live on the podcast?
But Latka has also admitted that “a bunch [of his interviews] don’t even go live on the podcast or on the website ,” according to the same podcast episode. “Only to paying customers.”.
Giles Palmer
Big News: Many of you heard we recently sold Brandwatch for $450 million. It took our team over 20 years to build this "overnight success", starting in 2000....
Saravana Kumar
Big news! It has taken us 7 years to go from $100k to $8.5m in revenue. We've done it with $0 in funding because we had customers on day 1 (1100+ today!) Our story in numbers: - We raised $0 in outside funding. - On $700k/mo in revenue, we profit $250k - We have grown ~150% YoY in the last 3 years.
