Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry 5 minute read | November 2020 Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
What is the latest Q1 2018 report from Nielsen?
Q1 2018 report from Nielsen came out March 20, 2018. Total number of podcasts & episodes on Apple Podcasts updated April 2021. As new stats and reports come out, this post will be updated with the latest info on the podcast listener landscape. There is both an infographic (with embed code) and a Pinterest image for your sharing needs as well!
Who is podcast insights?
Ross Winn is the founder of Podcast Insights, the industry-leading podcast education site. He has helped thousands of people start and grow a podcast and loves to test out new gear and software.
Are non-white podcast listeners growing faster than white podcast audience listeners?
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences. Listeners’ affinity for podcast show hosts is just as important from an ad perspective as it is for show content.
How many podcasts do listeners listen to each week?
Podcast listeners subscribe to an average of 6 shows. Podcast listeners listen to an average of 7 different shows per week, up from 5 in 2017. 80% listen to all or most of each episode, down from 86% in 2017. Podcast listening on a computer went up from 29% to 31% (smartphone listening went from 71% to 69% respectively)
How do you find out how many listeners a podcast has?
🎧 Six ways to tell how many listeners a podcast hasGet podcast listener numbers using Rephonic. ... Check ratings and reviews. ... Inspect chart rankings. ... Investigate stats revealed by some podcast apps. ... Check social media presence. ... Ask the publisher directly.
Does Nielsen track podcasts?
PODCAST MEASUREMENT Nielsen is also incorporating its streaming measurement technology to track actual podcast consumption rather than just downloads.
What are good statistics for a podcast?
If your new episode gets, within 7 days of its release:more than 26 downloads, you're in the top 50% of podcasts.more than 72 downloads, you're in the top 25% of podcasts.more than 231 downloads, you're in the top 10% of podcasts.more than 539 downloads, you're in the top 5% of podcasts.More items...•
Where is my podcast analytics?
The 5 best tools for getting analytics on your podcast: Spotify for Podcasters: Spotify's dashboard will give you demographic information on your listeners: age, gender, plus all your streams. Google Podcasts: you can get additional data on your podcast's performance on Google's Podcast Manager.
Does Nielsen meter listen to your conversations?
Nielsen will not measure actual headphone listening, instead they will modify audience estimates using listening information from 5,000 former PPM respondents.
What is the most listened to podcast?
The Top 10 Most Popular Podcasts:THE JOE ROGAN EXPERIENCE. Hosted by Joe Rogan.CRIME JUNKIE. Hosted by Ashley Flowers & Brit Prawat.CALL HER DADDY. Hosted by Alexandra Cooper.MY FAVORITE MURDER. Hosted by: Karen Kilgariff & Georgia Hardstark.THE BEN SHAPIRO SHOW. ... THE DAILY. ... OFFICE LADIES. ... POD SAVE AMERICA.More items...•
How many downloads does a successful podcast get?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.
How many downloads does a good podcast get?
How many downloads makes a successful podcast? The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.
How many listeners do you need to make money on a podcast?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How do I know if my podcast is doing well?
If your episodes get more than 124 downloads in 30 days, you're in the top 50% of podcasts. If your episodes get more than 1,000 downloads, you're in the top 20%. If your episodes get more than 2,900 downloads, you're in the top 10%.
How do I view my podcast performance?
Which Are the Best Podcast Analytics Tools?Blubrry. Blubrry podcast hosting platform provides you with advanced podcast analytics that can help you understand your audience and listener trends better. ... Transistor. ... Castos. ... Podbean. ... Podtrac. ... Anchor. ... Chartable. ... Backtracks.More items...•
How much radio time do podcast listeners listen to?
In fact, the second release of Nielsen’s Podcast Listener Buying Power database found that light podcast listeners listen to 10 hours and 13 minutes of radio each week. That’s 43 minutes more than the average American; heavy podcast listeners tune in to radio 22 minutes more.
Do consumers reach a breaking point?
Consumers in the U.S., however, have yet to reach a breaking point, and continue to grow their media diets as new options become available. Given the abundance of options, content creators, marketers and advertisers are tasked with delivering content that truly resonates.
Is podcast engagement growing?
But podcast engagement isn’t just growing among heavy users. The total podcast audience is growing at a compound average growth rate of 20%. Amid the array of media options consumers have available to them, podcasts, like broadcast radio, are portable and are a constant companion when viewing a screen isn’t an option.
Do media diets grow?
Unlike the fixed amount of time in a given day, our media diets still have room to grow. In fact, as new media options like streaming and podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare.
Do podcast listeners listen to radio?
And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all. The media industry has more than a significant opportunity here. In most industries, it’s common for consumers to embrace new products and services at the expense of existing ones.
How many people will listen to podcasts in 2020?
September 2020 research from eMarketer notes that more than 106 million Americans will be listening to podcasts by the end of the year, which represents annual growth of more than 16%.
What is podcast engagement?
Podcast engagement in the audio space stands out much like streaming stands out in the video space, providing an ever-expanding array of options while growing the amount of time consumers spend each day with media. The big difference in the podcast space is the engagement with advertising. Tagged:
Is 2020 a media year?
As a consequence of being the year of COVID-19, 2020 has become the year of media consumption, especially during the spring lockdown. Yet while the massive consumption spikes we saw earlier this year have since dissipated, podcast engagement remains on track to post another record year, which is something all marketers should be tapped into.
Insights for podcast advertisers
The rise in podcast popularity over the past 10 years has effectively changed the landscape of the entire market.
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When will the Edison Research Infinite Dial 2020 be released?
Updated stats: Edison Research Infinite Dial 2020 released March 19th, 2020. Q1 2018 report from Nielsen came out March 20, 2018. Total number of podcasts & episodes on Apple Podcasts updated April 2021. As new stats and reports come out, this post will be updated with the latest info on the podcast listener landscape.
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
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Why is discovery important in podcasting?
With so many podcasts available to consumers, discovery plays a critical role in how consumers become podcast listeners and which titles and genres they gravitate to . Heavy podcasters are steeped in the podcast scene, so they are less reliant on outside sources for discovering new content than light listeners.
How many Hispanics listen to podcasts?
itself. Across ethnic groups, Hispanics have gravitated to podcasts more than any other, as the reach among this group increased from 1.1 million in 2010 to 6.8 million in 2019.
Do podcast listeners listen at home?
Comparatively, light podcast listeners are almost 10% more likely to listen at home, which explains the uptick in this group’s engagement over the past year. Regardless of listener type, podcast consumers enjoy variety, which means that brands shouldn’t plan their podcast advertising opportunities in a vacuum.
