Nielsen’s May 2021 Podcast Buying Power survey found that Comedy was the most popular genre, with nearly 43% of adults aged 18 and older listening to a show from that category. News – which often holds the top spot – slid back to second (36%), followed by Society & Culture (31%).
Full Answer
What is the latest Q1 2018 report from Nielsen?
Q1 2018 report from Nielsen came out March 20, 2018. Total number of podcasts & episodes on Apple Podcasts updated April 2021. As new stats and reports come out, this post will be updated with the latest info on the podcast listener landscape. There is both an infographic (with embed code) and a Pinterest image for your sharing needs as well!
Who is podcast insights?
Ross Winn is the founder of Podcast Insights, the industry-leading podcast education site. He has helped thousands of people start and grow a podcast and loves to test out new gear and software.
How many podcasts do listeners listen to each week?
Podcast listeners subscribe to an average of 6 shows. Podcast listeners listen to an average of 7 different shows per week, up from 5 in 2017. 80% listen to all or most of each episode, down from 86% in 2017. Podcast listening on a computer went up from 29% to 31% (smartphone listening went from 71% to 69% respectively)
Which country leads the world in podcast listening?
South Korea leads the world in the percentage of people who have listened to a podcast in the past month with 58%.
20 Podcast Statistics You Should Know in 2022
FEBRUARY 2021 PODCASTING TODAY - Nielsen
Do podcasts have a diversity?
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.
Do podcast listeners listen to radio?
And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don’t listen to podcasts at all.
Why is discovery important in podcasting?
With so many podcasts available to consumers, discovery plays a critical role in how consumers become podcast listeners and which titles and genres they gravitate to . Heavy podcasters are steeped in the podcast scene, so they are less reliant on outside sources for discovering new content than light listeners.
How many Hispanics listen to podcasts?
itself. Across ethnic groups, Hispanics have gravitated to podcasts more than any other, as the reach among this group increased from 1.1 million in 2010 to 6.8 million in 2019.
Do podcast listeners listen at home?
Comparatively, light podcast listeners are almost 10% more likely to listen at home, which explains the uptick in this group’s engagement over the past year. Regardless of listener type, podcast consumers enjoy variety, which means that brands shouldn’t plan their podcast advertising opportunities in a vacuum.
When will the Edison Research Infinite Dial 2020 be released?
Updated stats: Edison Research Infinite Dial 2020 released March 19th, 2020. Q1 2018 report from Nielsen came out March 20, 2018. Total number of podcasts & episodes on Apple Podcasts updated April 2021. As new stats and reports come out, this post will be updated with the latest info on the podcast listener landscape.
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
