Demographics
- 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019 (Infinite Dial 2020)
- 50% of all US homes are podcast fans (Nielsen, Aug 2017)
- 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019 (Infinite Dial 20)
How many listeners does a podcast need to make money?
If your new episode gets, within 7 days of its release:
- more than 26 downloads, you're in the top 50% of podcasts.
- more than 72 downloads, you're in the top 25% of podcasts.
- more than 231 downloads, you're in the top 10% of podcasts.
- more than 539 downloads, you're in the top 5% of podcasts.
- more than 3062 downloads, you're in the top 1% of podcasts.
How to find the number of listeners to a podcast?
- In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
- People regularly listening every week in 2019 were 22% of the population in 2019. ...
- It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.
How to tell how many people listen to a podcast?
You’ll get even more data like:
- Countries your downloads are coming from
- Average time a show has been listened to per device
- How much of an episode has been played per device (on average)
- Listenings trends by episode, subscribed device, or country.
How to gain more listeners for your podcast?
Make yourself visible
- Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
- Join networking events
- Start a local group within your niche
- Encourage your circle to share your content
- Collaborate with other podcasters
- Start doing Facebook or YouTube LiveStreams
How many listeners does a podcast have?
These are large numbers considering Insider Intelligence estimates that only around 424 million people are podcast listeners worldwide.
How can you tell how many subscribers a podcast has?
Answer: While Simplecast does provide industry-leading analytics to podcasters, it is not currently possible to accurately determine how many subscribers a show has. This is because most podcast players, apps, and directories either do not track subscribers or they don't report those numbers.
Can you see how popular a podcast is?
The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others. To estimate the number of listeners, you can use a Web analytic tool.
What is the #1 podcast in the world?
Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2MorbidWondery20 more rows
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
How many people have listened to podcasts?
Another significant milestone achieved for podcasting is the fact that for the first time in history the number of consumers who have ever listened to podcasts surpassed 50% and is currently at 51% which means 144 million people have ever listened to a podcast
How many people listen to podcasts in the last 10 years?
This means that in the last 10 years additional 79 million people have listened to podcasts, and this is an excellent proof of rapidly rising popularity of podcasting as currently every 1 in 2 Americans have listened to podcasts while just 3 years ago it was only every 1 in 3.
Why is it important to have a rich offer on podcasts?
A wider choice – with many podcasts available, everyone can find something for themselves. Rich offer is a good sign of maturity of podcasting in general and allows attracting all kinds of listeners. Additionally, a wider offer also makes people listen to a higher number of shows.
What is the awareness level for podcasting in 2022?
This is a higher level than the 2019 awareness level for Pinterest, LinkedIn, and Whatsapp. 87% awareness level in 2022 means an additional 50 million people will know about podcasting.
How many podcasts are there in 2019?
In 2016 we have listened to 6 billion hours of podcasts, in 2019 it is already almost 12 billion and we expect in 2022 to be nearing 17 billion hours.
What devices are used for podcasts?
Devices used by podcast listeners. Smartphones since 2014 are primary devices on which people listen to their podcasts. In 2013 only 42% of podcasts were listened to on a smartphone while in 2019, it is 78%.
Which is the fastest growing music service?
Spotify is the fastest growing service. In 2013 just 4% of listeners where indicating Spotify as their source of online audio, and in 2019 it is already 24%. If this growth continues, Spotify has a chance to surpass Pandora in 2022. Apple Music share keeps fluctuating between 8% and 12% since 2013.
What is the problem with podcast analytics?
The Trouble With Podcast Analytics. When it comes to the task of developing a podcast and growing an audience, the benefits of the podcast format become an unexpected problem. Because podcasts are a decentralized form of media that can be downloaded from any number of independent websites, hosting networks, and aggregation services or programs, ...
Can you track a podcast?
As long as the tracking is enabled on the specific page the podcast is accessed through, it is possible to track the number of unique page visits to estimate listener numbers. Ultimately, however, a combination of methods is required to estimate the reach of a podcast, given that modern podcasts are rarely distributed through a single service.
Does iTunes provide listener data?
Some podcast hosting services including iTunes provide listener analytic data upon request from a producer. This data often tracks listeners by IP address and device to offer a less generalized estimate than an examination of subscriber numbers or episode plays or downloads.
How many people listen to podcasts in the UK?
25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.
How many podcasts are there in 2021?
There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.
How much has Spotify dropped in 2021?
Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.
What is the Infinite Dial survey?
The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.
Is podcast listenership growing?
The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.
Is Spotify a podcast?
Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.
How much does podcast listening go up?
Podcast listening on a computer went up from 29% to 31%. 19% of listeners increase the speed. 65% of monthly podcast listeners have been listening for less than 3 years. Comedy, education, and news are the most popular podcasting genres.
Is Australia listening to podcasts?
87% of the Australian population is familiar with the term “podcasting”. 30% of the Australian population has listened to a podcast. 25% listened to a podcast in the last month. 17% listened to a podcast in the last week.
General Podcast Statistics
Due to the increase in listeners, podcasts ads' income is expected to hit $2 billion in 2023. This is also because marketers are advertising more using podcasts.
Podcast Demography
According to Nielsen, 53% of beer households are podcast listeners. 54% of milk and cereal households are also podcast lovers.
Podcast Income Generation Statistics
Before the smartphone became a popular device, it was expensive to have one and connect to the internet to listen to podcasts. It was even more expensive in many developing countries. The average income collected from the statistics points to the fact that many podcast listeners are rich guys and could afford to listen to podcasts.
Conclusion
These statistics show that the numbers are increasing irregularly, and the use of podcasts for other purposes like seminars and workshops has skyrocketed. Content sellers and marketers have also reported having profited from the population and diversity of the audience.
How long are podcasts?
40% say podcasts are too long – it is easy to find shows ranging between 15 minutes to over 1 hour. 38% claim you have to pay to subscribe to podcasts – somehow large portion of users think about podcast subscriptions like Netflix instead of YouTube channel.
How many people are podcasting in 2020?
69% of the population (197 million people) were aware of podcasting in 2019. 74% of American (211 million people) will be aware in 2020. 87% of the U.S. population (248 million) will be aware of podcasting by 2022. 2022 podcast awareness is more or equal to the awareness of Snapchat, Twitter, Instagram, Pinterest, LinkedIn, and Whatsapp in 2020.
What devices are used for podcasts?
79% of podcasts will be consumed on smartphones in 2020. Since 2014 smartphones are the main listening device for podcasts. 3rd emerging category of devices used for listening podcasts are smart speakers. 23% of the U.S. population owns smart speakers in 2019 vs. 84% smartphone ownership.
What is ImprovePodcast?
I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. My goal is helping people to develop their podcasts into effective marketing and sales tools.
