podcast advertising networks

The 9 Best Podcast Advertising Networks

1. Midroll. Midroll boasts an impressive collection of 300+ podcasts, including WTF with Marc Maron, The Art of Wrestling with Colt Cabana, Never Not Funny with Jimmy Pardo, and Entrepreneur ...
2. AdvertiseCast. The process at AdvertiseCast is very simple. ...
3. PodGrid. ...
4. Archer Avenue. ...
5. Authentic Shows. ...
6. PodcastOne. ...
7. Megaphone. ...
8. HeadGum. ...
9. Earwolf Podcast Network. ...

Full Answer

Why to advertise on a podcast?

Top Reasons You Should be Advertising on Podcasts

• The podcast space is growing quickly. ...
• Podcast advertising is booming, but it's still in its infancy and this means the market is at a steep discount. ...
• You get long term marketing exposure with podcast ads. ...
• Podcasts in general tend to be highly engaging mediums for delivering messages. ...

More items...

What are the pros and cons of advertising on podcasts?

• Cost – sponsorships are not necessarily cheap, and the prices vary wildly as they are pretty arbitrary. ...
• Niche or General? ...
• The Ad itself varies – This is where choosing a podcast requires that you not only find the right audience, but the right podcast host too. ...
• Incentives are a must. ...
• It’s cold advertising. ...

Which advertisers are buying podcast ads?

Welcome to the third episode of The Champion Safety Series, a Horse & Hound Podcast Advertising Series ... recommends going to an expert retailer to be professionally fitted when buying a body protector, rather than simply ordering one off the peg.

What do podcast advertisers really want?

The industry standard rates paid by podcast advertisers are:

• Pre-roll ad – A 15 seconds ad that gets mentioned at the beginning of a podcast. It is usually priced at around $18 per 1000 downloads (CPM).
• Mid-roll ad – A 60 seconds long ad that will run somewhere in the middle of the episode. It can fetch you $25 per CPMs.
• Post-roll ad – A 30 seconds ad that will play at the end of the podcast. ...

Who are the biggest podcast advertisers?

Magellan estimates it spent $76.9 million, nearly triple what second place spender NBCUniversal invested in podcast ads. Magellan estimates NBCUniversal spent $27.7 million on podcast ads last year, followed by ExpressVPN ($27 million), HelloFresh ($26.8 million) and Amazon ($25.7 million).

How do I get advertisers for my podcast?

Here are the four main ways to find podcast sponsors:Reach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.

What brands advertise on podcasts?

The Brands Leading Podcast Advertising - Part 2Canva. Australian-based online publishing tool Canva has had rapid growth, with over 15 million users in over 190 countries, since its inception in 2012. ... Hello Fresh. ... Sonos. ... BetterHelp.

Where is the best place to advertise a podcast?

Instagram, Facebook, and Twitter are the top three tried and tested platforms for promotion of any kind, so they are all great places to promote your podcast. They are also successful because they cater to a variety of different media, meaning that you can really get creative with the ways you advertise your podcast.

How much do podcast ads pay?

Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.

What do podcast sponsors pay?

Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.

Does podcast advertising work?

They have proven to be one of the most effective advertising media. Already in 2019, a BBC World Service study showed that the engagement rate of podcasts was 47% higher in comparison to radio and 27% higher than TV.

Do brands sponsor podcasts?

Brands may participate in sponsored podcasts through product placement. In podcast advertising, product placement is done through the brand's participation in the episode's content. As a result, advertisers and the podcast host may collaborate and involve the brand by featuring products and services.

What kind of advertising is podcast?

An ad on a podcast is usually short audio the placement of which is similar to a video. Listeners can encounter ads on podcasts at the beginning, middle, and end of an episode. People perceive ads on podcasts better than those on other channels.

How do you get your podcast picked up by a network?

Requirements for Joining a Podcast NetworkAt least 1000 downloads per episode (or 5,000 downloads per month)Release at least 1 episode per week.You will have to give up 30% of ad revenue you make to the network.Be open to cross-promoting other network podcasts on your show.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I get my podcast noticed?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

A Full-Service Podcast Advertising Solution

We sell ad inventory for 2,300+ podcasts with a hundred of them being exclusive partners of ours. With a total monthly reach exceeding 35M listeners, we're able to scale efforts to meet your advertising needs. We've also tested thousands of shows throughout the years, so we know which ones perform and which ones don't.

All-In-One Podcast Advertising Platform

Research and order ad inventory within our online ad portal. You'll be able to review show information, host information, ad pricing, CPM rates, audience reach, social reach, demographic data, and listen to recent episodes.

Podcast Medium Statistics

Americans have listened to a podcast in the last month. And growing substantially every year.

Help, I'm new to Podcast Advertising

With all the press this year about the coming of age for podcasting and the year-over-year doubling of podcast ad spend, we receive a lot of calls and emails from brands and agencies looking to familiarize themselves with the space. We have accepted that this is the nature of serving customers in an emerging advertising medium...

Start your Podcast Advertising Campaign Today

Get in touch with our campaign success team and let us help you achieve your business goals from this exciting new medium.

How much does a podcast network get from advertising?

In most networks, the podcaster gets 70% of the ad revenue. The network takes 30% .

What is a podcast network?

PodcastOne (which is a podcast network) has a great definition: “A podcast network is a collection of podcasts that are produced, distributed or made available to advertisers through a single company, or network.”.

What is Required to Join Podcast Networks?

Podcast networks want big shows with lots of influence. Popular shows will bring in the most ad revenue, naturally, which is good for the network.

How long do podcast ads last?

Ads are typically placed at three different points within the episode. Pre-roll ads (before the episode) usually last 20-30 seconds. Mid-roll ads (in the middle of the episode) usually last 60 seconds.

What is podcast production help?

Production help. Podcast networks want you to produce the best show possible, so they’re often happy to offer production assistance. This help might be as simple as advice from experienced podcasters, or as robust as editing services, researching services, marketing assets, or coaching.

Why do podcast networks take a portion of your ad revenue?

Naturally, podcast networks are businesses that want to generate profit, which is why they take a portion of the ad revenue you generate. As your show grows in size, this portion can become substantial. Some shows leave their podcast networks once they grow large enough to demand premium advertising dollars on their own.

How many downloads per week for podcast?

Most podcast networks require you to publish at least one episode published per week and to get at least 1,000 downloads per week (or 5,000/month). They also require you to participate in mandatory cross promotions with other shows in the network. That said, the most popular podcast networks set the bar much higher.

How to advertise a podcast?

Although podcast advertising can be primarily used to build brand awareness, you need first to get in front of small but extremely engaged audiences. Develop a cost-effective marketing strategy and create content that you know your audience will love. Then approach podcasts who serve your target audience.

Where do podcast ads take place?

As the names suggest, pre-roll ads take place at the beginning of a podcast episode, mid-roll ads take place in the middle, and post-roll ads come in after the episode is over.

How to find your audience on podcasts?

Here are some ways you can find your target audience: 1 Google “Topic target audience is interested in + Podcast”. 2 Browse podcast directory category listings for many shows about one theme. 3 Use Facebook’s Audience Insights tool to figure out what pages your users interact with most then find podcasts related to those subjects. 4 Look through podcast networks that cater to specific shows. For example, HeadGum (a comedy podcast network), Wondery (known for its immersive podcasts), and EarWolf Podcast Network (known for their celebrity hosted podcasts) are networks that allow brands to advertise across multiple shows.

What is authentic show?

Authentic Shows (formerly Podtrac ad services) boasts 13 years of experience as a podcast advertising company. They provide advertising representation for podcasts and support advertiser media planning.

Why do podcasts have ads?

Podcasts primarily feature host-read advertisements to increase ad engagement. According to a study performed by Nielsen, host-read podcast ads were “significantly more likely to be described by respondents as authentic and believable, and less likely to be felt as forced.”.

How many people listen to podcasts in 2020?

Podcasts are growing in popularity every year–as of March 2020, 104 million Americans listen regularly and that number is expected to climb. As the medium continues to grow, now is the time to consider podcast advertising as a marketing channel for your business. Different from streaming music or video content, ...

What is Advertisecast platform?

AdvertiseCast claims to integrate an ad buying and management platform with full-service agency capabilities to make podcast advertising simpler.

AdvertiseCast for Podcast Networks

AdvertiseCast was originally created to help independent podcasters monetize their show from paying advertisers. We soon found that podcast networks also valued our service and needed a turn-key solution to help them acquire paying advertisers.

How does it Work?

After you create an account with us, you simply create an advertising listing for each one of your podcasts. Once approved, your listing goes live in our marketplace and advertisers can order ad spots directly from you. In addition to our self-serve model, our internal sales team will sell advertising for your shows.

What Costs are Involved?

Our service is FREE to list your podcast, but we split the rev share with you for each ad spot ordered. You make 70%, we keep 30%. For instance; you list and sell an ad spot for $100, you net $70, we keep $30.

Ready to monetize your podcast network?

To get started with our service, simply create an account. After you sign-up, you will be able to describe your podcast network, upload a logo, and start adding your show listings. If you manage a large network, you don't have to worry about adding in all of your shows. Just start with 3-4 and then once you see results from us, you can add the rest

Why is podcasting important?

And that’s why it is important for us to learn about podcast advertising networks, and open an extra income source.

When Should You Start Monetizing Your Podcast?

But, podcasts don’t or cannot start earning immediately as soon as you host it on a platform.

How much does a podcast ad cost?

Balter says that the cost of a standard ad in a podcast usually costs between $10 and $50 with more popular podcasts also charging a premium. However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters.

What is the audience of podcasts?

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on."

What is Joe Rogan's podcast about?

On an episode of " The Joe Rogan Experience ", a general podcast that zones in on topics like technology, science, and entertainment, Joe Rogan reads a script that talks about how he uses ExpressVPN and Cash App in his daily life.

Why do podcast ads have a lower CPM?

Though the first few minutes of a podcast reaches the widest audience, pre-roll ads, or ads that play at the beginning of a podcast episode, tend to have a lower CPM rate because users can easily skip over the ad.

How much will podcasts spend in 2020?

Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020.

How to close a podcast ad?

Close the ad by creating a clear call-to-action (CTA) for the listener. A popular CTA used in podcast advertising is special codes and unique URLs specifically for that show. These are easy for the audience to remember because they are typically related to the name of the podcast, and can be easily measured for KPI tracking.

Why are host read ads more effective than programmatic ads?

Host-read ads tend to cost more than programmatic ads, however, according to Nielsen host-read ads are more effective because hosts have already established trust and recognition with their audiences.