Podcast Website SEO Checklist
- Register your own domain. Having your own domain is the very first step of doing any type of SEO work. Without a...
- A full podcast website – with custom pages and episode pages. Having a free/basic dynamically-created website for...
- Fine tune the “Technical SEO” requirements. While “Technical SEO” doesn’t mean much for the average...
Full Answer
What is podcast Seo and how does it work?
With smart podcast SEO, your show can appear in Google’s search results. However, this strategy doesn’t mean simply pick a podcast keyword that only you think is relevant to your podcast. Instead, the included keywords need to be the ones that your target audience is searching for.
Do podcast chapters matter for SEO?
Now, while there isn’t hard evidence to prove that podcast chapters are your ticket to getting excellent rankings, in terms of SEO – this is a good rule to live by: If you make content easily accessible for users, the search engines will (ideally) reward you for it!
What are keywords for podcasts?
Keywords tell Google that your episode is relevant to a user’s search, and therefore make it more likely to be featured in results. With smart podcast SEO, your show can appear in Google’s search results. However, this strategy doesn’t mean simply pick a podcast keyword that only you think is relevant to your podcast.
Do podcasts show up in Google search results?
Now that Google has integrated indexing of audio content, this means that podcasts can appear in search results. This is a great opportunity for podcasters, as episodes may turn up in any search, not just when users are specifically looking for podcasts. Make sure your show contains the target podcast keywords your audience is searching for.
Does podcast help with SEO?
And, since Google launched its own podcast platform, it prioritizes shows that adhere to its SEO demands best practices. In short, starting a podcast will help your rankings and organic search traffic. Google has made it even easier for podcasts and their episodes to appear on its SERPs.
How do podcasts do SEO?
Use the keywords in your episodes An easy way to do this is to pick an episode topic based on the keywords you've established through your research. Throughout your script, you'll naturally use the keyword and associated words, which is critical for an optimal SEO for podcasts strategy.
What does SEO stand for in podcast?
Search Engine OptimizationWhat Is Podcast SEO? SEO stands for Search Engine Optimization. It refers to the method of increasing both the quality and quantity of traffic to your website via non-paid (organic) results in search engines such as Google. Podcast SEO is a sustainable method for growing your audience and raising your profile online.
Do podcast transcripts help SEO?
A podcast transcript increases your chances of getting quoted in a tweet, blog, or article, which improves page authority and SEO. If you don't have a transcript and someone hears something they want to quote on your podcast, they would have to transcribe the quote themselves to share the content.
Do podcasts have keywords?
Those are the show name, artist name, short description, long description, episode title, and episode description. Brand keywords include your company or producer name, podcast name. You should definitely track these across all countries and platforms.
How does Apple podcast SEO work?
How Does SEO Work for Podcasts? Simply put, SEO is about helping search engines (of any kind) find your quality content and share it with its users. Among these search engines is Google, of course; but remember that even Apple Podcasts, Spotify, and others each have their own search feature.
How do I optimize my podcast for SEO?
How to optimize your podcast for SEOFinding the right platform – research where your audience is. ... Have a relevant theme or topic. ... Create a site for your podcast. ... Adding keywords to your episodes. ... Include the transcript. ... Include metadata. ... Link to your podcast on social media. ... Ask for reviews.
Is Audio good for SEO?
Providing an audio recording of a text-based web page does not improve SEO, says Google's John Mueller.
How do you rank a podcast?
12 Ways to get your Podcast Ranking HigherPodcast search engine optimisation. ... Ask for ratings and reviews. ... Promoting podcasts on social media. ... Monitor episode performance in Apple Podcasts Connect. ... Encourage listeners to subscribe. ... Create great content. ... Get your show listed in as many directories as possible.More items...
Should you transcribe podcasts?
“Text is the secret. Converting podcast recordings into a transcript makes it possible for podcast producers to give listeners a better experience.” People will always be willing to pay for valuable topics that help problem-solving and improve their lives, at the cost of ease.
Why do podcasts get transcripts?
A podcast transcript is a valuable bank of written copy you can use to create other forms of content. You might use it for email marketing campaigns, social media posts, or infographics. Many podcasters use their transcriptions as sources for blog articles.
Where do podcasts get transcripts?
0:311:33How to add transcripts to your podcast episodes - YouTubeYouTubeStart of suggested clipEnd of suggested clipThe first thing you'll want to do is select an episode. And then click add a transcript. If you needMoreThe first thing you'll want to do is select an episode. And then click add a transcript. If you need a transcript buzz brow provides some very affordable automated.
How can podcasts improve SEO?
If syndicated properly, podcasts can improve your brand reputation and visibility, and provide new opportunities to earn and generate links that boost your SEO strategy. In the opposite direction, organic traffic from your SEO strategy can bring more traffic and more listeners to your podcast.
Why is podcasting so popular?
The relative ease of podcasting. One of the reasons podcasting has become so popular is its friendliness to newcom ers. The audio format and ease of publication means you won’t have to invest much time or money to get started —yet the potential audience you can build with a podcast is practically unlimited in size.
How to get great reviews?
The best way to get great reviews is to offer great content, but beyond that, you’ll need to ask your listeners for reviews, and respond to your reviewers to incentivize more engagement. Good reviews are also important for establishing your authority in this space, which is vital if you want to build more links.
How many people host a podcast?
Podcasts are typically hosted by one or two people, who serve as the charismatic leads for the show. If you’re trying to fit your podcasting strategy with your SEO campaign, it’s ideal to have your primary guest authors as your podcast hosts.
Can podcasts be syndicated?
If you use sites like Libsyn or Podbean, your podcast episodes can–at your request–be syndicated across a myriad of high-authority websites. And, more importantly, many of the syndicated links are dofollow, which means the links provide some SEO juice. Personal brand development and guest posting opportunities.
Can you make a podcast about anything?
You can make a podcast about anything—there are comedy podcasts, informative podcasts, review podcasts, interview podcasts, and even serialized fiction (like radio plays). For our purposes, we’ll be focusing on informative and/or entertaining podcasts, since these are the most likely to generate traffic for a business.
Is podcasting good for SEO?
Ultimately, podcasting is best utilized as a feedback loop for SEO; not only will you use SEO to fuel the visibility and popularity of your podcast, you’ll also use podcasting to attract more links to your main site.
What is Audio SEO?
Audio SEO — or, Search Engine Optimization — is a technique used to help audio-specific content rank for search terms on Google. The goal is to get audio content to show up on Google’s first SERP (Search Engine Results Page) for particular keywords.
1. Make a Podcast Website or Page
Creating a dedicated podcast page or website is step #1 to boosting your SEO through a podcast.
3. Syndicate to Google Podcasts
As a new podcaster, you could’ve missed this one: Make sure you’ve syndicated to Google Podcasts.
4. Plan Your Episodes Around Keywords
Keywords are to SEO as good shoes are to jogging — they keep the whole thing going.
5. Make Shorter Episodes
Because podcasts can be passively consumed, creators can make episodes 20, 30, 50 minutes long and still hold listeners’ attention. Make a video that long and risk getting very few views.
6. Optimize Episode Titles
Just like with your show’s name, the titles of each episode should be optimized if you prioritize SEO.
7. Optimize Show Notes
Show notes are the blurbs that summarize each individual episode. They pose a great SEO opportunity.
Why do podcasts need a website?
It would also allow you to take control of your brand, help spread the word in a better way, and get organic traffic to your site from search engines.
What happens when someone Googles your podcast name?
When someone Googles the name of your podcast, they would better find your site at the #1 position rather than a result in a platform or website you don’t own. This all sounds nice and easy, of course, but two questions that come up are –
Why is meta info important?
Meta info is important. Some podcasting platforms would let you add tags or categories to your show, and also to the episodes. Adding the right tags or categories could help your podcast become more accessible on podcast directories when people filter by category or use one of your tags in their search. 4.
How to tackle podcasting?
Two strategies you could use to tackle this are either writing guest blog posts on relevant external blogs or sites, or join as a guest on other podcasts and hope they would then link to your podcast website from their own website.
What should a podcast name be?
Choosing a name for your podcast is more important than you may think. On one hand, it should be short and catchy. Long names or overly complex titles are not the best when people are trying to search or share your podcast. On the other hand, if the name is too generic or not unique enough, it could also be hard to find.#N#For example, if your podcast is around coffee, and you name your podcast just “Coffee” it would be a short name, but perhaps hard to remember, since it’s a so generic, and even harder to find (go ahead and search “Coffee” on Google, not sure a podcast would appear on the first few pages).
What is the first step in SEO?
Having your own domain is the very first step of doing any type of SEO work. Without a custom domain, you’re just contributing to another brand’s domain ranking, so it’s important set up your own domain to get started with SEO. 2. A full podcast website – with custom pages and episode pages.
Why is it important to write quality content for podcasts?
If your podcast website also includes a blog and custom pages (like we do at Podcastpage.io), writing quality content regularly is something that can help bringing steady organic traffic and improve your site’s ranking on search engines.
What is podcasting?
Just like any other type of content, podcasting offers a way for you to share your expertise with possible customers. It provides you with the opportunity to create new pages that talk about your podcast. It also presents new content you can use to reach out to a variety of websites and new email marketing points to help draw visitors to your site.
Do podcasts expire?
Once you have published and optimized a podcast on your web page, there is no point that they are going to expire. This means podcast show notes pages have SEO juice they have in the beginning is going to continue going and going and going. While you still need to post new podcasts regularly, it will only enhance the success you have had thus far.
Why do people podcast?
Podcasting was more of a way to get your name out there, promote expertise, and network with others in the industry.
How Exactly Will Podcasts Be Displayed?
Just like how videos have their own slider, podcasts will get a similar treatment.
Why do podcasts need voice?
That said, you – or your podcast host – needs to have a strong podcast (or radio) voice to ensure Google can interpret as many of the keywords and phrases within the conversation as possible.
Why is podcasting important?
Podcasting has always been a fantastic way to humanize your brand, showcase expertise, and build relationships.
What is the primary method of picking out parts of an episode to match a search query?
Given the demonstration from Google I/O, it seems as though transcriptions will be the primary method of picking out parts of an episode to match a search query.
How to pay off singing lessons?
Sit up straight while you talk and do your best to project. If you’ve ever taken any singing lessons, this is where it will pay off!
What happens when you publish an episode?
As you publish it, the episode will appear to users (and search engines) as much more organized.
What is SEO podcast?
A marketing podcast that touches on the brand and on-page parts of SEO.
Why are podcasts important for SEO?
But they can also help keep your skills up to date. The following 16 podcasts were selected because of the trustworthiness of the information and how actionable and inspiring it is for SEO professionals. 1.
What is the search engine journal show?
The Search Engine Journal Show podcast features interviews with top experts, discussion of SEO topics, and lots of actionable SEO tips.
What are the topics covered in the John Mueller podcast?
Topics include link building, recent updates, interviews with people like John Mueller, and actionable SEO strategies.
What is Masters of Scale podcast?
Masters of Scale is a podcast focused on marketing and growing a business to be big.
What is marketing o clock?
Marketing O’Clock is a weekly podcast that focuses on discussing the last weeks most important digital marketing news, all the while maintaining a sense of humor.
What is the focus of a marketing campaign?
It’s focused on the things that matter – building traffic and increasing sales.
