How do you announce a podcast?
Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.
How do you announce a new podcast episode?
To promote your new podcast, it's essential to use a variety of channels and messaging before, during, and after the launch. Channels like your website, blog, email list, LinkedIn, and Twitter should all be leveraged to reach new listeners. Sounds like a lot, I know.
How do you announce a new podcast on social media?
Table of ContentsHost guests, leverage their name, and connect with their audience.Share your episodes to the right social networks.Share new episodes (and sneak previews) to your personal social media channels too.Record your podcast on Facebook Live.Run a giveaway.Create accompanying blog post.More items...
How do I announce my new podcast on Instagram?
Top Tricks to Promote Your Podcast On InstagramKnow Your Target Audience.How to Get Followers Via Your Bio. ... Visualize Your Feed and Brand Message. ... Have a Distinct Content Voice.Interact With Your Audience Using Instagram Stories.Be Human with IGTV.Create Reels to Increase Visibility.Using Guides to Show Your Expertise.More items...
What is the best way to promote a podcast?
🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•
When's the best time to post a podcast?
Research from Megaphone reveals that most podcasters publish the newest episodes on Wednesday, Tuesday, and Thursday (in that order) between 2 AM and 5 AM, with 5 AM gaining the max amount of downloads. According to Megaphone, podcasts that publish episodes on Tuesdays at 5 AM are downloaded the most.
How do I promote my podcast 2020?
How to promote a podcast:Upload podcast on iTunes.Leverage your guests' audience.Share your podcast on social media.Record lots of content.Create a cohesive visual brand.Leverage word-of-mouth advertising.Transcribe the audio and publish the text.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do I promote my podcast on Facebook?
Six Key Steps To Promote A Podcast On FacebookStep 1: Set Up A Facebook Page From Your Personal Account. ... Step 2: Create A Content Calendar. ... Step 3: Publish Quality Content. ... Step 4: Engage With Your Audience. ... Step 5: Join Facebook Groups. ... Step 6: Purchase Facebook Ads. ... Work With Influencers.
How do I post a podcast on Instagram?
Tap the "Share video" button, and then the Instagram option should show up there, ready to be selected. You will be asked to allow access to your whole camera roll. Once done, pick the Instagram format you want to use. You can add your podcast episode to your Instagram Stories, or post it on your newsfeed.
How do you write a podcast bio?
The one question you need to be asking for a kickass podcast bio....The Perfect Podcast Bio Template.The Intro. Sentence number one, the intro. ... The Social Proof. The second sentence is all about your social proof, or in other words, what makes you an authority on the topic you're going to be interviewed on. ... The Promise.
How often should a podcast post on Instagram?
Plan Out How Often You Want to Post So, in most cases they're publishing one to two times per day during the week. That's a lot of posting! Most experts recommended that you post a minimum of once per day. Whether you include weekends in that is up to you.
What should a podcast intro include?
These are the goals of your podcast intro:Remind your listeners why this is the content for them.Set the mood and tone for the podcast.Present your brand, both by name and by familiar audio.
How do I make a podcast intro?
These tips are tried and true lessons in how to make the best podcast intro ever.Keep Your Script Short. When writing your intro's script, try not to go overboard. ... Be Picky About The Music. ... Put Your Call To Action At The End. ... Change Your Intro Up. ... Have Your Brand Ready. ... Keep It Legal. ... Have A Consistent Pattern.
What do you say at the end of a podcast?
By sincerely thanking them for their engagement and active listening, you show that you value them and at the same time you make them feel like they are part of your community. > Example thank-you wording: “If you're hearing this message, you've listened to our new episode all the way to the end.
What do you say in a podcast?
The easiest intro to script follows this basic setup: “Welcome to [podcast name], the show that [brief podcast pitch or tagline]. I'm [host name] and today we're talking about [episode topic] with [guest name]. We also have a surprise guest for you at the end of the show, so make sure you listen all the way through.”
How to promote podcasts?
Naturally, you will want to send emails that announce your recently published podcast episodes. This is a key step to promote your podcast to your email list.
How to promote podcast to email list?
There are two critical metrics you should worry about to promote your podcast to your email list. 1. Open rate: The percentage of people who open a particular email. Your subscribers only have two pieces of information to evaluate whether they will open an email: Your “from” name and your subject line.
What is a soft promotional podcast?
This is the kind of content that adds value to your subscribers’ lives without directly promoting your podcast episodes. For instance, you might send emails that: Releases behind the scenes footage or audio.
Why don't subscribers listen to your podcast?
Your subscribers don’t usually listen to your episodes because they want to support you. Some will listen just because they like you, but most listen because you add some kind of value to their life – either education or entertainment.
Why is it important to send a teaser email?
Teasers are valuable because they get your audience thinking about you long before you publishing.
What is the managing editor newsletter?
The Managing Editor’s newsletter promotes their latest episode.
Can announcement emails be personal?
Announcement emails can take many forms. You could send a simple, personal message with a link like Managing Editor. Notice how they ask questions in the body of the email that their subscribers might ask themselves.
Where to post podcasts?
Post it from your personal LinkedIn and tag your podcast’s business page.
How to promote a podcast on your website?
How can you promote your new podcast on your website? To promote your podcast on your website, you can create a page dedicated to the show with sub-pages for each episode. The podcast should be an option in your main menu so people can find it easily.
What should be included in a podcast launch promotion plan?
Along with the show name and description, it should include links to podcast platforms and social media pages.
How long does it take to hear the first episode of Podcast Name?
In 72 hours, you can hear the first
- of episodes going live] of [Podcast Name].
How to get people to listen to podcasts?
Start teasing the upcoming launch and reasons why people should listen . Also, use some industry and podcast-related hashtags.
Should Facebook updates be specific to episodes?
Just like with LinkedIn and Twitter, your post-launch Facebook updates should be specific to your episodes. Some guidelines to remember are…
What does it mean when you mention a business in a podcast?
If you mention any businesses or brands in your episode, this provides an opportunity to reach out to those brands afterward to give them the good news of being featured.
How much of a podcast is on iTunes?
iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!
How many followers does Rand have on Hubspot?
Rand has over 335,000 Twitter followers. HubSpot has over 1 million Facebook fans. What we’d love to do is make it easy for our guests to share and promote their podcast episode. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Images.
What is a podcatcher?
Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.
How long does it take to get to the new and noteworthy section of iTunes?
The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.
How to get more listens to podcast?
The allure of free stuff and discounts can be a powerful motivator to get more listens to your podcast. And here’s the clincher: Ask for a review on iTunes as part of the entry requirements for your giveaway. This will hopefully earn you more reviews, which will boost the social proof on your podcast and get iTunes to take notice.
What is reciprocal effect in blogging?
This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. You’ll often find that business then mentions your post on their social channels.
How to get podcasts to rank well on search engines?
To make your podcast rank well on search engines, you need a good amount of ratings and reviews. Running a contest asking users to submit ratings and reviews in exchange of winning prizes will hike up your podcast’s search results.
How long does it take to list a podcast on iTunes?
Gather Engagement: iTunes take 8 weeks to list your podcast on Noteworthy section. During this period, it considers total number of engagement podcast receives. That means you have 8 weeks in total to gather as many reviews, ratings, subscriptions and downloads as you can.
What is a sub category in iTunes?
Go Sub-category: That’s similar to go niche. Instead of choosing a broad category to submit your podcast, go for sub-category so that iTunes get a clear idea of what your podcast is about. And your podcast have more chances of being listed on Noteworthy section.
Can you skip the podcast step?
You can skip this step if your podcast is all about you and your teachings.
Is email marketing dead?
Email marketing is not dead. It still works. Just the difference is users check mail on their smartphone instead of desk. If you already have an email list ready, that’s a win. And if you don’t, you should get the one because email marketing is the way to have a handful of podcast listeners even before it hits the floor.
Who is Laurence Bradford?
Laurence Bradford, owner of Learntocodewith.me, had a ready email list she gathered from her consistent blogging.
Can you replace ebook download pop ups with podcast announcements?
Get ready to replace your ebook download pop-ups with podcast announcement. To grow your email list and to let users know about the upcoming of audio content, you have to put pop-ups on your website.
What Else is Special About this Podcast?
We are so excited to be the first podcast EVER (as far as we know) to be creating visual note taking and graphic recording of a podcast . We’ve partnered with Chrysallis Studios to create videos capturing the key points of Content Pros episodes. They will look sort of like this!
What Is the Content Pros Podcast?
Taking a page from our successful Social Pros podcast playbook, Content Pros will feature real people doing real work in content marketing.
How Can I Listen to the Show?
You’ll also be able to read episode summaries and listen to the show on Convince & Convert, the Oracle Marketing Cloud blog, and the Sysomos blog .
What are you most excited about for the launch of Content Pros?
Amber: I’m really excited to get into the nitty gritty of how actual practitioners are doing content. We get a lot of big picture, blue sky ideas of what’s working, but this show is all about the nuts and bolts of how things really get done.
What did you want to be when you grow up?
Amber: I went through a series of paths to get to where I am today. Initially, I wanted to go to vet school and be a veterinarian . Then I thought I’d go to business school and later become a lawyer. I ended up being a music major – a flute performance major to be exact!
Why do brands start podcasts?
With that in mind, many brands are starting their own podcasts to share valuable information with their audiences, and in turn improving their brand reputation and getting their name in front of new ears. But growing a podcast isn’t easy.
How to reach out to people who like your podcast?
You can do this by manually following Twitter and Instagram accounts using your podcast’s social accounts, or by sending InMail to industry influencers on LinkedIn.
How many podcasts are there on iTunes?
But growing a podcast isn’t easy. After all, there are over 500,000 podcasts on iTunes, and chances are someone already runs a successful podcast in your brand’s niche. Don’t get us wrong though: just because there’s competition doesn’t mean you should ditch your podcasting dreams.
How many podcasts do people listen to a week?
In fact, recent data shows that 44% of Americans have listened to a podcast at some point, and 80% of those people listen to at least seven podcasts a week. Those are pretty huge engagement numbers, especially when you consider many podcasts are over an hour long.
How to give your followers a preview of your episode?
Give your followers a preview of your episode by sharing quotes of an actual clip from your episode alongside the link. Make it a catchy quote, and chances are you’ll drive some interested minds to your show.
Which is the king of podcasts?
iTunes is the king of podcasts, but don’t overlook YouTube, Instagram TV, and SoundCloud.
Who are the hosts of B2B Growth Show?
The guys at the B2B Growth Show do this well. Co-hosts James Carbary and Logan Lyles often share video previews and links to their podcast on their personal LinkedIn profiles. This has helped the duo build a huge audience, providing real returns to the parent company.
How to promote a podcast?
Despite the fact that a Podcast is something you listen to, one great way of promoting your podcast is through social media. Particularly through pictures. Enter, Instagram! Instagram has become people’s go to destination for pictures – and let’s face it, everybody loves snapping selfies in 2018.
How many users does #Podcast have?
Its worth doing the research. We found that whilst #Podcast hits a solid 3.8 million users, using #pod hits a further 600 thousand users. So it’s worth our time using both. #Space hits almost 10 million users. But adding #spaceman or #spacecraft can garner a further 300 thousand.
How to promote your podcast on Instagram?
The easiest way to use Instagram to promote your podcast is by using pictures. You can use Instagram on smartphone or desktop. So it’s really simple to post up your podcast cover art or podcast logo to Instagram.
What is inside the podcast host academy?
Inside The Podcast Host Academy we run weekly live Q&A sessions and have a dedicated course on Growing Your Audience, alongside many others.
Why is it important to promote your podcast?
Promoting your podcast is important in helping you reach new audiences from outside of your own social circle. There may well be people half way across the world that are looking for a podcast exactly like yours. There may also be people half way across the world who have heard your podcast, and want to reach out.
Why is Instagram live?
These features have become incredibly important on social media. All because they act as your followers' way of getting more access to content from said account.
Can Instagram stories be used as a podcast?
Similarly, Instagram stories work well as a behind the scenes platform to your podcast. As stated before, you’ll usually find that audience who are interested in following your podcast’s social sites will interact with your posts.
What is a podcast?
The podcast is an extension of your brand, not necessarily a brand in and of itself. “When promoting your podcast on social media, at the end of the day you’re really just promoting your business. The podcast is an extension of your brand, not necessarily a brand in and of itself.”.
How to promote your podcast?
So with this in mind, create video content to promote your podcast. Instead of just posting an audio clip, film the recording sessions and use a video clip of you in the studio. Or, try a Headliner -style graphic (we chatted about this one earlier) to immediately stand out on the feed.
How to repurpose podcast notes?
You can also repurpose your podcast by turning the show notes into a blog post. This doubles as another way to promote your episode and drive listeners to your site. Not only that, but it opens up the option for folks looking to consume your content in a different way. Check out our example from “The Brandwagon Interviews” podcast. Once you have that, you can easily break the blog post down into an Instagram story or Twitter thread. Doing so makes your content more accessible and helps you get more exposure.
How to help employees spread podcast love?
To help employees spread the podcast love, do the heavy lifting and write social posts for them. This also ensures the messaging stays on-brand and your teammates get the relief of not having to craft a social message from scratch. It’s a win, win.
How to notify team of new posts on LinkedIn?
Did you know you can also use in-app notifications to alert your team about new posts? When you create a post from a business LinkedIn profile, there is an option to notify your team. Simply press the button and a notification will automatically be sent to your colleagues letting them know the post is there and prompt them to share it . It’s such a low input, high output step you’d be hard pressed to not bake it into your workflow.
Why do people create podcasts?
So it’s no surprise that brands have started creating podcasts of their own to help build their audience and foster brand affinity. Just take a look at our friends over at HubSpot and Privy who have both launched branded shows; you could spend days with their content and still not get enough.
When recording your podcast, do you get video of the session?
When recording your podcast, get video of the session to increase the opportunity for content creation.
How to promote your podcast?
You should also use your existing social media channels to promote your podcast and find listeners who could lead to new subscribers. Use clips and content teasers to give people a taste of what your podcast is about — pique their interest! Social media is a great way to drive people to where your podcast lives and entice them to subscribe to your show.
How to grow your audience for podcasts?
If you’re building a new list from scratch, you can grow your email subscriber list by utilizing your existing marketing channels to spread the word.
What is a podcast subscriber?
Your show’s subscribers are the folks you’ll email regularly about teasers, new episode releases, exclusive content, and more. These people are highly qualified because they have opted-in to receive news about your show! We’ll cover how you can grow this type of list where your podcast lives, on your actual podcast with a call to action, and across your social media channels.
How to build excitement for podcast?
Build excitement and anticipation for your new podcast by sending out an announcement email. This is a great place to leverage your existing email lists — either by sending a dedicated email or by including the announcement in a newsletter-style send.
What to include in podcast?
If your podcast is on streaming sites like Spotify, Stitcher, Apple Podcasts, Google Podcasts, or Overcast, you should include extra information about your show to help build a direct relationship with listeners. Profiles about the show hosts and guests, show episode notes, and full episode transcripts are just the beginning!
Can you hit existing lists on a show?
On the other hand, if you already have an existing database of people who love the content you create, you can hit existing relevant lists while also growing a dedicated inventory for your show!
Do you have to update your podcast email signature?
Of course, you don’t have to require everyone to update their email signatures — it would make the most sense for customer-facing team members to include a link to the show as they communicate with current and potential customers. It would be a shame to miss out on growing your show’s audience from these new contacts!
Podcast Press Release Best Practices
Distributing The Press Release
- The press release can be distributed through multiple channels. For instance, it can be published on your own website, as well as distributed through a PR newswire. Another option is to research websites that actively promote trending topics and releases within your target audience’s industry. Reaching out to these types of publications may have a better pay off (resulting in more interest…
More on Promoting and Managing Podcasts
- For more podcast promotional strategies, check out our interview with Brand Manager and Podcast Host, Brian Peters from Buffer on Promoting Your Podcast. Additionally, don’t forget about the importance of measurement! We’ve created a special post on the topic. Get all the insights on metrics for success in How to Measure Podcast Performance.