Demographics
- 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019 (Infinite Dial 2020)
- 50% of all US homes are podcast fans (Nielsen, Aug 2017)
- 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019 (Infinite Dial 20)
Who listens to podcasts demographics?
- Men have historically listened to more podcasts on a monthly basis than women. But growth in both groups is comparably fast.
- In 2013, 15% of men and 9% of women listened to podcasts regularly on a monthly basis. ...
- In 2019, 34% of men and 29% of women listen to podcasts regularly on a monthly basis. We predict the growth in both groups will continue. ...
Why are podcasts so popular?
- What Is a Podcast?
- Podcast Types
- History Of Podcasts
- Why Are Podcasts Becoming So Popular?
- Podcasts Allow Multitasking & Podcasting For Everyone
- They Are Easy To Access
- They Build Intimacy
- Podcasts Are Time Savers
- Provide An Instant Community
- Easy To Monetizing A Podcast
What are the top podcasts?
The 10 Best Podcasts of 2021
- ‘Forever Is a Long Time’. Ian Coss’s five-part meditation on the improbability of lifelong commitment couldn’t have been more personal.
- ‘La Brega’. ...
- ‘The Midnight Miracle’. ...
- ‘The Plot Thickens: The Devil’s Candy’. ...
- ‘Resistance’. ...
- ‘Rough Translation: Home/Front’. ...
- ‘The Sporkful: Mission Impastable’. ...
- ‘ Welcome to Your Fantasy ’. ...
What's the most popular podcast?
16 Most Popular Podcasts - Lit and Worth It
- Serial. Every Thursday morning, Serial consistently produces high-quality episodes. ...
- This American Life. This American Life (TAL) is a weekly radio show hosted by Ira Glass. ...
- Dirty John. Hosted by Christopher Goffard from the L.A. ...
- Dr. Death. ...
- Radiolab. My all-time favorite! ...
- The Daily. ...
- Stuff You Should Know. ...
- S-Town. ...
- The Joe Rogan Experience. ...
- Planet Money. ...
How do you find audience demographics for podcast?
How to Find Your Podcast Audience Demographic InformationClick/tap on Catalog, then click/tap on your show.Click on the Audience tab (see first screenshot below)Change the date range to "All Time"Scroll down till you see the Age and Gender information.Take a screenshot of each section (see second screenshot below)
What is a good audience for a podcast?
5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
How old are most podcast listeners?
84 Percent of Podcast Listeners Are Under Age 55.
What percentage of adults listen to podcasts?
During the latest annual survey in 2022, it was found that 62 percent of US consumers listened to audio podcasts, up from 57 percent in the previous year.
How do you know if a podcast is popular?
Checking a podcast's social media accounts can tell you something about their listenership figures and how engaged their listeners are. Usually you can go to the podcast's official website (listed in most podcast listening apps) to find links to their social media accounts.
How do podcasts get listeners?
6 Tips to Increase Podcast ListenersCreate a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
What demographic listens to podcasts the most?
Who Listens To Podcasts?50% of monthly U.S. podcast listeners are aged between 12-34, 43% between 35 and 54 years old, and 22% are aged over 55.In 2019, around half of monthly podcast listeners had a full-time job(51%), 17% of whom hadve a household income between $100K-$150K. 28% have a university degree.
Are podcasts still popular 2022?
Yes, podcasts are still popular in 2022. The number of active podcasts and podcast listeners is increasing daily. As of April 2021, there are a total number of 850,000 active podcasts with more than 48 million episodes in total.
Who has the biggest podcast audience?
Surveys of over 8,000 podcast listeners in the U.S. were conducted Q1 2021 through Q4 2021....Weekly Podcast Listeners.RankPodcastNetwork1The Joe Rogan ExperienceSpotify2The DailyThe New York Times3Crime Junkieaudiochuck4This American LifeThis American Life46 more rows•Feb 7, 2022
Is the podcast market saturated?
The podcast market is already saturated with 1.5 million podcasts featuring 34 million episodes. That's too many podcasts chasing a finite number of listeners. People can listen to music all day in the background while they work. A podcast requires your attention, plus it's a time commitment.
How many people listen to podcasts average?
57% of Americans Have Listened to a Podcast This is up from 55% in 2020 and 51% in 2019. This indicates that roughly three-quarters of the people who are familiar with podcasts have actually listened to one.
Are podcasts growing in popularity?
Podcast listener numbers will see significant growth this year as demand for on-demand audio has increased. In 2022, the number of monthly US podcast listeners will increase by 6.1% year-over-year (YoY) to 125 million.
What makes a successful podcast?
Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.
What makes a good podcast host?
A good host knows when they're heading toward the right direction, largely thanks to their audience. If your listener base cares a jot about you, they will gladly chime in if you ask them for feedback. Feedback is crucial for evolving your podcast, so if something isn't working and your audience is telling you, LISTEN.
How do you engage a podcast audience?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
What makes an effective podcast?
To create the most engaging podcast, your topic should be something that you are knowledgeable and passionate about. The creator and host of the podcast, “With Special Guest Lauren Lapkus” came up with the idea for her completely improvised podcast with guests because she is an avid improviser.
What are the most popular podcast genres?
Comedy, education, and news are the most popular podcasting genres.
Do links to other sites generate commission?
Links to other sites may generate us a commission at no extra cost to you.
Is Australia listening to podcasts?
87% of the Australian population is familiar with the term “podcasting”. 30% of the Australian population has listened to a podcast. 25% listened to a podcast in the last month. 17% listened to a podcast in the last week.
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
How many podcasts are there on Apple?
Apple Podcasts … features more than 500,000 active podcasts, including content in more than 100 languages.
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
Which country has the highest podcast listening rate?
South Korea leads the world in the percentage of people who have listened to a podcast in the past month with 58%.
Is there an infographic on Pinterest?
There is both an infographic (with embed code) and a Pinterest image for your sharing needs as well!
Why is audience demographic important?
Audience demographics are not only incredibly valuable information in general, but they are especially important for you to know as a podcaster. In order to improve your podcast branding and content to better reach and connect with your audience, you need to know and utilize your audience demographics. It can be difficult to figure out who your ...
How to get to know your audience?
Interacting with your listeners on social media is a great way to get to know them better. You can check out their profiles, have conversations with specific listeners, and even ask questions to your followers in hopes of them leaving their replies under your post. Aside from learning more about your audience by interacting with them on social media, you can also utilize the analytics features that are available on all of the social media platforms. Twitter Analytics, Instagram Insights, and Facebook Insights are all free, but most of them also have paid full suites if you end up needing a more powerful analytics tool. Twitter Analytics, Instagram Insights, and Facebook Insights all provide you with metrics about your profile and individual posts as well as audience information like interests, age range, gender, online times, country, and region. Just note that Twitter Analytics is available on every account whereas you have to have a business account on Instagram and a business page on Facebook.
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Why is it important to learn more about your audience?
Of course, it is important to always work on learning more about your audience because your audience is an ever changing part of your podcast, so you've got to change with them.
Does every podcast have statistics?
In some cases, statistics features may only be available on certain plans, but often times, even the most basic plans have some kind of statistics feature. While statistics features vary from hosting service to hosting service and even plan to plan, some that you could expect to see are geographic location of your listeners and listening preferences, including devices, platforms, and browsers.
Does your audience exist in a vacuum?
Your audience doesn 't exist in a vacuum—that's why we're including comparisons to industry-wide demographic benchmarks, right alongside your own. Knowing how your show fits into the larger ecosystem helps you contextualize your audience, both for your own use and for advertisers.
Do podcasts rank highly in income?
It's perhaps not surprising that business and government podcasts rank highly in terms of income and education. And even though genres like Arts rank less highly in terms of income, we'd like to emphasize that all genres index significantly higher than the US household average for both income and education.
What percentage of podcast listeners are white?
And while podcast listeners in the U.S. continue to be predominantly white (57%), both the Hispanic and Asian populations have increased podcasting consumption in the past five years, and now the racial and ethnic makeup of the audience more closely reflects that of the actual diversity of the of U.S. population overall.
How much do podcasts listen to?
Various sources agree that podcast consumers listen to at least 80% of each episode. According to a 4,000-person survey, a great deal of podcast listening happens at home, with 90% of participants saying they listen to their favorite podcasts within the comfort of their own homes and 64% of the time in their cars.
How can advertisers take advantage of podcast listeners?
Advertisers can take advantage of these engaged listeners by creating relationships with podcast hosts, onboarding them to their product or service, having them become enthusiastic brand advocates themselves and leveraging the power of their live endorsement in the context of the show . Incredibly, almost half of podcast consumers surveyed in Edison Research's Super Listeners 2020 report said they believe that podcast hosts they regularly listen to actually use the products/services mentioned on their podcasts.
Why do podcast listeners engage with social media?
This creates an opportunity for brands to build close relationships with show hosts and leverage the power of their multi-platform distribution. This approach can not only increase messaging frequency, but also reach incremental fans who tend to engage with the content on one or two shows specifically and not the show's entire platform ecosystem.
How many people listen to podcasts in 2021?
According to Edison Research's Infinite Dial 2021 report that was released in March, monthly U.S. podcast listenership grew to an astounding 116 million people. The Covid-19 pandemic has certainly accelerated the growth of podcast listening and has left many marketers who are contemplating podcast advertising asking the question: So, ...
Why is podcast advertising important?
Podcast advertising offers an exciting opportunity to reach these highly desirable “podcast people” who are often difficult to reach through more traditional tactics and can drive incrementality over existing media plans.
How old are podcast listeners?
According to the same report, half of all podcast listeners are aged 12 to 34, with listeners 35+ making up the other half.
What is the core audience of a podcast?
Your podcast's core audience might be a very specific group of people. That's okay. An audience that loves your podcast deeply is just as great as an audience loving your podcast widely, but in a more shallow way.
How to see who's listening to your podcast?
Collecting surveys using Google Forms, Survey Monkey, etc. is a quick and easy way to see who's listening to your podcast. Being able to see the numbers of your podcast audience's core demographics is usually one of the simplest and most accurate ways to define your audience. Don't worry about feeling like a burden on your audience.
Why do you ask your audience to fill out a survey?
Letting your audience fill out a survey is a great way of letting them support you for free. Your audience wants to help you succeed, even if they can't afford donations. Asking them to fill out a survey is a great way to let them help you out while also getting great data on your audience.
Is there a podcast that is made with everyone in mind?
First and foremost: your audience, your core demographic, is not “everyone.” There is no podcast that is made with everyone in mind.
Can podcasting be isolating?
Sometimes podcasting can feel a bit isolating. It's just you and maybe a co-host or two making something and putting it out into the world. Even if your audience is engaged, sometimes it might feel like you might not know just who they really are.
Do jokes appeal to everyone?
Jokes appeal to everyone, but not every joke appeals to everyone. Take a moment to dissect your humor and think about what makes it tick and who might find it funny.
Do podcasters have a niche?
Some podcasters will have no problem finding their niche. I once met a podcaster whose show was all about collecting Pez candy dispensers. Finding her niche, and therefore her audience, was simple. Her audience is Pez candy dispenser collectors.
Make data-driven decisions
The podcasting industry is growing fast. One of the key metrics that you will use to decide whether a show is worth reaching out to is how many listeners it has.
Let listener demographics inform you
It's now easy to find out how many listeners a podcast has. Identify the most impactful podcasts for your campaign.
Everything you need for podcast outreach and research
Rephonic reveals valuable podcast data so you can pitch the right shows and maximize opportunities.
Get the most out of listener demographics
You sent a bunch of pitches and finally you got your first invitation to feature as a guest on the perfect podcast. So what should you do to prepare for your interview?
FAQs
The easiest way to see how many listeners a podcast has is to search Rephonic's podcast database for the specific show and view the number of listeners per month.
How Many People Know What a Podcast Is?
There continues to be good growth in the simple act of knowing what a podcast is, year on year:
How Many Listeners Do Podcasts Get on Average?
This is the number everyone cares about: how do you compare to other podcasters? Here are stats from Buzzsprout, one of the biggest Podcast Hosts in the world, on how many listeners podcasts tend to get.
How Many Podcast Episodes Are There?
In this case, we're going by industry estimates here, rather than solid facts:
How Often Does the Average Podcast Publish an Episode?
Similarly, if you're asking, how often should I release my podcast, here's what Buzzsprout's Podcast statistics show about the average.
What Organisations are Collating Podcast Statistics?
The Infinite Dial report , a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States, especially audio. The Rajar Midas survey is the equivalent in the UK.
How Many Podcasts Are There, Right Now?
In total, how many podcasts are there in the world? This includes ALL shows, from 1 episode podfaders to 1000+ episode legends.
How Many Active Podcasts are There?
The stats show that 59% of the podcasts on Apple Podcasts are currently active. That means they've released a new episode in the past 90 days. That means that:
Podcasts are gaining popularity
This increased monthly podcast consumption shows the growing prevalence of the format in the United States. A survey on podcast consumption found that in 2012 only 29 percent of U.S. respondents had ever listened to an audio podcast, but this figure increased annually and reached 57 percent in 2021.
Podcast providers
The recent controversy surrounding Spotify and the Spotify-exclusive podcast ‘The Joe Rogan Experience’, in which Spotify sided with Joe Rogan despite complaints from artists, demonstrated the rising influence of podcasts and their importance for streaming platforms.
Consumption
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The Perennial Question: Who's Listening?
Why Demographics?
- Demographics allow podcasters to make smarter decisions marketing their shows and selling ads. The best way to market your shows is to find your audience where they already are—for podcasters that is, of course, on other podcasts! Advertising on shows with a close demographic match has a higher chance of yielding success. When selling ads on your shows, you're on the ot…
Demographic Benchmarks
- Your audience doesn't exist in a vacuum—that's why we're including comparisons to industry-wide demographic benchmarks, right alongside your own. Knowing how your show fits into the larger ecosystem helps you contextualize your audience, both for your own use and for advertisers. Because our stats are only available at a household level, some demographics like age and gend…
The More You Know
- Our demographics for the podcast industry show both the strength, and the potential, of the medium. Listeners tend to be wealthier and more well educated than the US median household, which is great news for advertisers. We're very pleased to provide this data to publishers starting today. If you're not on a Pro plan yet, you can upgrade from your ...