Podcast FAQ

podcast booking agency

by Dr. Thad Ankunding PhD Published 2 years ago Updated 1 year ago
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What does a podcast booking agent do?

What does a podcast booking agency do for you? In short, they help get you booked as a guest on podcasts that your audience listens to, so you can grow awareness in your product, personal brand, or company.

How do I get booked on a podcast?

To get booked on podcasts like a pro, follow some of these expert tips:Master your messaging. Make sure you have your messaging down, and if you're trying to sell something, be sure it's relevant to the podcast's audience. ... Engage with their audience. ... Practice makes perfect. ... Promote your episodes.

Where can I book a podcast?

Podcast Guest Booking Agency: Top 9 & What to Look ForAGENCYBEST FOR1. Speak On PodcastsAuthors, Entrepreneurs, Podcast Hosts2. Call For ContentEntrepreneurs3. MatchMaker.fmEntrepreneurs, DIYers4. Interview ConnectionsEntrepreneurs, Realtors5 more rows

How much do you pay a guest for a podcast?

Typically, podcasts do not pay their guests. Their “Payment” comes from exposure to the audience as well as highlights to their services, e-books, products, etc.

How do you get bookings?

Increase Your Bookings: 13 Can't-Miss Marketing TipsCreate content that meets the needs of your audience. ... Make the most of social media. ... Optimize your site for search engines. ... Invest in search engine advertising. ... Reach out to site visitors. ... Encourage reviews. ... Build an email list. ... Take advantage of user-generated content.More items...•

How do you get booked?

4:1511:18How To Get Booked For Shows (Insider Details) - YouTubeYouTubeStart of suggested clipEnd of suggested clipUsually the show is set up you know two to three months in advance that you see how you would getMoreUsually the show is set up you know two to three months in advance that you see how you would get the show booked as you let them know in advance.

How do podcasts get interviewed?

Here they are:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview. ... Step 7: End the interview with a specific call-to-action (CTA)

How do I find people for a podcast?

How to Find Podcast GuestsDo some field research. ... Send a formal invitation. ... Search online on different websites. ... Write an inspiring pitch. ... Ask experts with recent publications. ... Try social media handles. ... Contact experts through directories. ... Meet potential guests in person.More items...•

What is a podcast agent?

Typically a podcast agency will take on responsibility for your podcast. They will help you define the positioning of the show, help you find guests, help you with visual and audio design, help your prepare for interviews, produce and edit the content and then grow your show.

Can I charge guests to be on my podcast?

Whether or not podcasts charge for guests and if you should pay to be a guest on a podcast, is actually a heated topic and one without a cut and dry answer in the podcasting community. Yes, some podcasts do charge guests to be on their show and some guests do pay to be on them.

Do podcasts charge a fee?

Music fans who are used to purchasing songs through iTunes may be accustomed to paying a dollar or more per song, but podcasts are almost always completely free.

Do celebs get paid for podcasts?

One insider estimates that many celebrities could get a six-figure guarantee per year, with the biggest actors receiving between $1 million and $3 million to launch an unscripted podcast. Scripted projects offer less up-front money but can be adapted into TV shows, films, books, and so on.

What is Podcast Guesting?

Podcast guesting is a digital marketing term that refers to the process of getting you booked as a guest on podcast shows. Ideally, you want to be...

How Do You Get Booked on a Podcast?

Most people get booked on podcast shows by hiring an experienced podcast booking agency. A podcast booking agency operates similar to a public rela...

What are the best podcast booking services?

The best podcast booking agencies this year, ranked best to worst are: Podcast Bookers, Command Your Brand, Interview Valet, Experts on Air, LemonP...

What is a podcast booking agency?

A podcast booking agency operates similar to a public relations agency by working on your behalf to get your booked as a guest expert on established podcast shows relevant to your experience and expertise.

What is podcast bookers?

Podcast Bookers is the only podcast agency that includes link building and SEO strategy as part of your guesting campaign. They are also one of the most competitively priced services on the market today.

What is podcast guesting?

Podcast guesting is a digital marketing term that refers to the process of getting you booked as a guest on podcast shows. Ideally, you want to be booked on shows with your ideal audience. But you, as a guest, are booked by a podcast host to give value to their audience – not to promote yourself.

What is Lemonpie podcast?

Previously called Be My Guest, LemonPie is a done-for-you podcast outreach and booking service led by Erik Jacobson, who created this podcast booking service after “seeing the results many guests were able to achieve through strategic “podcast tours” – proactively seeking out and getting featured on podcasts over many months in order to grow their audience and drive sales.”

What is expert on air?

Experts on air is a professional, established podcast booking agency with a well-defined process. This agency can serve a wide range of guest experts. They have a per show pricing model, but also offer bundle packaging – for example, you can buy a bundle of 10 podcast bookings for $AU3,000. If you are looking for a professional, team-based approach that can get you booked on established podcast shows, Experts on Air should be on your short list.

What is a radio guest list?

Radio Guest List is a email subscription service that send regular emails with request from podcast hosts looking for guests in a certain genre or fit a certain set of criteria. The base subscription is free, but there are upgraded mailing list. It’s a pretty awful, dated website, but there is some good value in the service. The premium email subscription ranging from $5-$10 per month:

Is podcasting good for SEO?

“When done correctly, podcast guesting is the best organic link building tactic for SEO that I have ever seen. No other digital marketing tactic delivers more bang for the buck.”

What is podcast bookers?

The Podcast Bookers team uses the power of SEO to drive their customers’ guesting campaigns. Additionally, they create custom outreach strategies dependent on your expertise. PB promises you’ll start getting booked within days of completing their onboarding process.

What to do when booked for podcast interview?

When you do get booked for a podcast interview, remember to offer a next step or call-to-action (CTA) at the end of the conversation. You can get advice from your podcast booking agency, but basically, you just need to tell listeners what to do next if they enjoyed your episode. Your CTA could direct people to your book, an online offering, ...

What is lemonpie podcast?

Among other podcasting services, Lemonpie helps entrepreneurs and other business-minded individuals plan podcast tours. They recognize that podcast listeners are one of the most engaged audiences in the world today and work to leverage that power.

What is call for content?

Call For Content offers podcast guest booking for individuals seeking to increase their industry authority. Their team books interviews for their clients while also equipping them with the proper tools for preparation, execution, and delivery.

What is B2B Growth?

Interviewing hundreds of marketing-minded podcast hosts on our flagship show, B2B Growth, has helped us create an expansive podcasting network. Plus, being a full-service podcast production agency, we have unique connections with the hosts of shows we produce.

What is expert booker?

The Expert Bookers offer tailored podcast interview opportunities to individuals looking to establish themselves as thought leaders. This agency guarantees that clients get booked on shows that align with their areas of expertise and target audience type.

Why do podcast hosts like to interview other hosts?

One of the reasons hosts enjoy interviewing other hosts is because you can articulate your message.

Benefits of Podcast Booking

Raise your authority as an expert in your field by sharing insight and build trust with your audience.

How Podcast Guest Booking Works

Grow your audience, attract new leads, build your authority by getting booked as a guest on podcasts. At Call For Content, we will find the shows and hosts that can get you in front of your target prospects.

Our Podcast Booking Process

Discover your unique voice and tailor it to resonate with your audience.

Podcast Guest Booking For Experts and Authorities

We’ll work closely with you to refine your message to deliver unique value that your audience (and podcast hosts) will appreciate. We book your podcast interviews AND give you all the tools for preparation, execution, and delivery. You don’t have to navigate the podcast world alone.

Podcasters

Find Great Guests. Easily reach out to people who would be a perfect guest for your podcast.

Guests

Get Booked on Podcasts. Easily reach out to hosts that are being listened to by your ideal audience.

Is the Fastest Way to Grow Your Audience

There are over 2,500,000 podcasts. Getting booked on the right ones is a real challenge.

We've been expecting you

All growing businesses run into the same fundamental marketing problems. Automated bots, fake news, rampant amateurism. The good news? Kitcaster ™ solves them. Podcasts cut through the gobbledygook and make fundamentally authentic connections.

Podcasts make business better

Where are you in your entrepreneur journey? Validation? Launch? Traction? Scale? Wherever you are, podcasts will take you further. We ain’t talking about small talk, we’re talking about the good stuff – real, actionable communication.

Be heard

We book you on top podcasts that speak directly to your ideal audience. These are your peeps – this is your influence. Podcasts are good for business and good for people.

What the industry has to say about Kitcaster

"Working with Kitcaster has saved me a tremendous amount of time. I've deepened my relationship with existing customers by inviting them into meaningful conversations and gained new customers." - Shauna BR

What is Podcast Guesting?

Podcast guesting is a PR method that helps business owners, executives, and influencers authentically reach targeted audiences at scale. By becoming a guest on relevant podcasts, brands and individuals reach engaged buyers, build authority by providing expertise around niche topics, and explore partnership opportunities with hosts.

Say hello to the new way to reach your customers

Podcasts are one of the fastest-growing media channels in the world – making them the ideal place to share your message and drive awareness and interest in what you do.

Your customers are ready to listen

Your future customers have a world of different options at their fingertips and bringing a human approach to your communication is a necessity.

We book you on the right podcasts

Podcast hosts receive hundreds of guest introductions and their attention span is shortening. Hyper-personalisation, relevancy, and proactive relationship-building is where we deliver.

A podcast booking service you can trust

With a growing popularity of podcasts, more podcast booking agencies and freelancers are helping brands and individuals leverage this authentic channel.

Frequently Asked Questions

Our service is designed to help you secure bookings on relevant podcasts. To achieve that, you need to define the audience you want to reach, craft compelling topics, find the right podcasts, reach out to them in a way that gets replies, and then handle the scheduling process.

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