- Focus On Your Podcast Audience. When building a podcast brand, the number one place to start is with your audience. ...
- Define Your Podcast Mision & Vision. Creating and launching a successful podcast is hard work, but having a clear mission and vision will certainly help you along your journey.
- Establish Your Podcast Brand Voice. Establishing your podcast brand voice is critical to creating your podcast brand personality. ...
- Solidify Your Brand Presence. Along with creating a consistent podcast brand, you also need to make sure that it is well represented.
- Consistently Create On-Brand Content. Creating a strong podcast brand voice and presence all comes down to being consistent! ...
- Create The Ultimate User Experience. As you may have heard, your podcast is ultimately “alive” solely because of your listeners! ...
What is the just branding podcast?
The JUST Branding is hosted by none other than Jacob Cass and Matt Davies. If you are looking for a podcast that is solely dedicated to helping entrepreneurs and designers build brands, you should not miss out on listening to the JUST Branding podcast.
What is the getting it right podcast?
A fortnightly podcast looking all things brand strategy. Getting It Right aims to inspire listeners to think differently about brands, brand strategy and brand growth. Our goal in each fortnightly episode is to leave you with at least one inspiring idea to act differently when managing brands.
What is the real-world branding podcast?
The Real-World Branding Podcast The Real-World Branding is hosted by the President of Finch Brands, Bill Gullan and is focused on brands and business building. It is a bi-weekly podcast and it is modeled as a fast-paced interview-style podcast.
How to build a successful podcast brand and community?
As your podcast brand and community grow, have your tribe adopt the podcast mission as their own. Deepen that podcast-audience connection even further by allowing them to come alongside you on the journey and advocate for achieving your podcast’s mission and vision. 3. Establish Your Podcast Brand Voice
How do I brand my podcast?
13 Tips for Building Your Brand with PodcastingGet started. ... Be unique. ... Consider your audience. ... Be consistent. ... Have cool looking artwork. ... Use tags on your iTunes submissions, and set-up your RSS Feed. ... Reach out to other podcasters. ... Promote your podcast everywhere.More items...
What are the 7 branding strategies?
7 key elements of effective brand strategyPurpose.Vision.Values.Positioning.Personality.Voice.Tagline.
How do you create a podcast strategy?
How Do You Develop a Podcast Strategy?#1. Set Clear Objectives. ... #2. Determine Your Target Audience. ... #3. Learn About Your Competitors' People-Attraction Strategies. ... #4. Choose Channels for Communications. ... #5. Develop a Content Plan. ... Frank Hamilton has been working as an editor at online essay writing service review.
Is a podcast a good marketing strategy?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.
What are the 4 types of branding strategies?
4 Brand Growth Strategies The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.
What are the 5 brand strategies?
Five Different Types of Branding StrategiesCompany Name Branding. Well-known brands leverage the popularity of their own company names to improve brand recognition. ... Individual Branding. ... Attitude Branding. ... Brand Extension Branding. ... Private-Label Branding.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do podcasts get listeners?
6 Tips to Increase Podcast ListenersCreate a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I sell my podcast idea?
And of course, this being an audio format, the best way to sell your concept is by providing a teaser clip of what the podcast would sound like. In an age of compressed attention spans, Jensen suggests a clip no longer than a minute—just long enough to give your recipient a sense about the feel and flow of the show.
Why are podcasts good for brands?
Quality branded podcasts offer true stories, told in engaging ways, that keep listeners' attention for long periods. Audiences feel attachment to those brands that they otherwise would not feel from a commercial blasted at them on screen or radio, buried in someone else's content.
Why should brands do podcasts?
A podcast will boost your social media following Podcast listeners are more likely to follow companies and brands on social media. The best reason to start a podcast for your company is to help tell your brand's story and create more community around the brand.
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What are branding strategies?
A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.
What is the best branding strategy?
9 success factors of any good brand strategyTarget audience knowledge. ... Strong unique value proposition. ... Passion is observable. ... Out-of-the-box thinking. ... Consistency. ... The brand's objective comes first. ... Exceptional brand slogans (or taglines) ... The brand always provides value.More items...•
What is an example of a branding strategy?
A great example of their branding strategies is their “Think Different” campaign. They realized that their customers wanted to be great, innovative, game changers and different. They knew that their competitors were strong and could deliver good quality products, so how can they convince their customers to choose them?
What are the main types of branding?
8 Types of BrandingPersonal branding.Service branding.Product branding.Cultural branding (Also known as geographic branding)Retail branding.Online branding.Offline branding.Corporate branding.
How to build a podcast brand?
When building a podcast brand, the number one place to start is with your audience. As the podcaster, you have to know exactly who the listeners are that you are targeting with your message. Who are you speaking to? Identifying your focus audience is the foundation for building your podcast brand and the most important thing to remember is that you simply can’t be everything to everyone – so niche down and really identify your ideal listener. The key is to get really get specific. Figure out detailed behaviors and lifestyles of your listeners to create that avatar in the forefront of your mind. Solidify this picture of your listeners, then learn how to create a brand identity that they can understand and relate to. By understanding precisely who you are trying to reach, you will be able to tailor your message to meet their exact needs. Once you have identified your target audience, one of the most powerful things you can do next is to give your audience a “brand” or an identifier name. For example, the listeners of Entrepreneur On Fire are called “Fire Nation”. This gives your audience a clear community to belong to, further establishing that bond between them and the show. So focus on your target listener, adapt your message, and give them a place to belong.
How to make podcast look the same everywhere?
To ensure that your podcast brand looks the same everywhere, create your own unique brand style guide that identifies your brand-specific visuals such as your color scheme, your logo, the fonts you use, and even the types of editing used in your photos.
How to reap the benefits of building a strong brand?
In order to reap the benefits of building a strong brand, you have to apply the principles of branding. The process of branding can be described as the forming of memories, emotions, and relationships around your brand in the minds of the listeners.
What is a podcaster's dream?
Every podcaster’s dream is to build an audience that is so committed to the show that they go out of their way to evangelize and share it with everyone they know! Essentially, they become die-hard listeners who adopt the show and the podcast community as their own.
You can build an intentional brand that reflects the heart of your work AND resonates with your ideal client
I created the Brand Strategy Podcast to equip creative entrepreneurs and big dreamers just like you to craft elevated, intentional brands that are grounded on a clear sense of purpose and are profitable to boot! With over six years of experience as a brand designer and strategist, I've worked with hundreds of talented creatives to craft brands that reflect the heart of their life's work.
lately on the bsp
looking for the latest episodes and show notes? You're in the right place, friend! click below to discover the latest on the brand strategy podcast.
all episodes
Hi, friend! I'm Bonnie, an eclectic conglomeration of qualities - writer, designer, and strategist - that all add up to one big-hearted creative who will get teary eyed as you share the heart, inspiration and big dreams behind your business; who will lose sleep over the perfect font pairings and color selections to bring your brand to life visually; and who will work tirelessly to empower, encourage and equip you to share your work with the world intentionally..
discover the next 5 steps to propel your brand forward
Ever find yourself wondering "What's next?" for your brand? you know there are strategic steps you can take to propel your brand forward.
Season 2
Season 2, Episode 9: Brand Empathy – In the last episode of the second series, April Jeffries, President, Global Ethnography and Immersion, Ipsos, joins Douwe Rademaker and Chris Murphy to discuss how brands can be more empathetic.
Season 1
Episode 8: Brand Consciousness – Steven Naert joins hosts Douwe and Chris this week to discuss brand consciousness and brands doing good in society.
Podcast Strategy: The Ultimate Guide
This article will provide you the ultimate guide to the best podcast strategy.
The Best Podcast Strategy
Let's get started and uncover the best podcast strategy your brand needs to reach the set goals.
Conclusion
Creating a podcast, just like all other content marketing campaigns, doesn't have to be overwhelming, but at the same time, it does require a reasonable investment in time and resources to make things right.
1. Define Your Brand
Before you can begin building your podcast brand, you need to have a clear idea of the type of brand you are building. This means that you need to know what your ‘brand’ is.
2. Match Your Podcast Name to your Brand
What’s in a name? A whole lot when we’re talking about your podcast name! Once you have defined your brand, it’s time to pick a name for your show.
3. Develop Your Signature Identity
This is the part of podcasting that sets top podcasters apart from others. It allows listeners to easily identify your content, and immediately link the content back to your brand.
5. Get Your Look
It’s time to make things colorful! Specifically, we’re talking about using color and imagery to further develop and strengthen your brand’s unique identity. First up, your cover art.
6. Share Your Look
The colors and imagery used in your podcast artwork are the foundation of your brand. Now, in order to develop and strengthen that brand, you need to share your look wherever you’re marketing your podcast or interacting with your podcast community.
7. Diversify Your Presence
Besides sharing your podcast brand across your own platforms, to really strengthen your brand, you also need to diversify your presence. This simply means finding other places for your podcast and brand to “show up.”
8. Consistency Is Key
And now, the final strategy, the one that ties all the others together and makes the overall plan a success…consistency. In order to strengthen any brand and build its reputation, consistency is key.
What is marketing bound podcast?
The Marketing Bound Podcast focuses on helping service-based entrepreneurs with actionable inbound marketing strategies. Every week, host Laura L. Bernhard chats with a marketing expert to bring you the inbound marketing strategies you can implement right after listening to the episode. Inbound marketing strategies include blogging, podcasting, social media, email nurturing, branding, SEO, landing pages, and more!
Who hosts EntreLeadership Podcast?
Hosted by George Kamel, the EntreLeadership Podcast features lively discussions and tips on leadership and business by some of the top minds in the business, like Mark Cuban, Seth Godin, Jim Collins and Simon Sinek. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
Who hosts Brand Builder?
Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy. Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.
What is a B.O.O.S.T podcast?
Whether you're an entrepreneur, small business owner or business professional, this podcast provides you with immediate access to tools, tips and tactics to Build Your Brand, Optimize Relationships, Obtain More Leads, Secure Thought Leadership Space and Tap into New Markets. Each episode is dedicated to relevant topics to help listeners B.O.O.S.T.® their business success!
5 Things You Need to Know When Creating Your Podcast Brand Strategy
You may know this already, but I love podcasting. But what do I love more than just podcasting? Podcast marketing!
1. Consistency
Probably the most important aspect of helping your podcast stand out from all of the others is consistency. People won’t know you’re putting out content if you’re regularly NOT putting out content!
4. Clear Picture
Donald Miller said it best in his book, Building a Story Brand. “If you confuse, you lose.” Such a simple statement, yet most podcasters don’t know how often they’re confusing their listeners – or potential listeners – with their confusing messages.
How to make a podcast for a random listener?
Capture the attention of your listener. Tell that person you have more content you think will be valuable for him. Build mechanisms which will make your random listeners a regular audience. And out of those create your brand ambassadors which will recommend your podcast to others.
What is ImprovePodcast?
I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. My goal is helping people to develop their podcasts into effective marketing and sales tools.
How are brands built podcast?
In the “ How Brands Are Built ” podcast, Rob Meyerson , a San Francisco-based brand strategist, interviews other branding professionals. The guests include leading writers, names, designers, researchers, and other strategists. These branding professionals discuss all minute details about what they do and how they do it.
Who is the host of the Making the Brand podcast?
Wanna hear from the leaders of consumer-facing brands, be it ice cream, sneakers, or any other consumer products? The podcast host, Billy Draper, brings you insights from experts in consumer-facing businesses on the Making the Brand Podcast.
What is a podcast on Google?
Most of the podcasts found through Google are about content marketing, digital media, graphic design, advertising, or marketing in general and some are outdated or haven’t uploaded any new episodes in many years. On top of that, some podcasts don’t have even an active website anymore. We have found the podcasts that are truly focused on branding ...
What is extraordinary podcast?
The Extraordinary Podcast from Tobias Dahlberg, is focused on expanding human potential and growing extraordinary brands and businesses. In this podcast, you will learn the tools of the trade from world-class entrepreneurs, thinkers and practitioners.
Who is the host of the real world brand?
The Real-World Branding is hosted by the President of Finch Brands , Bill Gullan and is focused on brands and business building. It is a bi-weekly podcast and it is modeled as a fast-paced interview-style podcast. Bill interviews brand development experts, where the guests talk about their careers and branding challenges. You will learn how to build and grow a successful brand in today’s business environment by listening to this podcast.
Who hosts the brand builder podcast?
Brand Builder podcast is presented by SnackNation & Forcebrands. Its hosts include Jordan Cohen, Jeff Murphy, and Sean Kelly. They bring you the stories, lessons, and people from the brands that have a reputation of being most innovative in the world of branding.
Who hosts Just Branding?
The JUST Branding is hosted by none other than Jacob Cass and Matt Davies. If you are looking for a podcast that is solely dedicated to helping entrepreneurs and designers build brands, you should not miss out on listening to the JUST Branding podcast.
