4 Ways to Make Money From Your Podcast
- Affiliate marketing. Affiliate marketing is essentially getting paid to refer listeners to another company’s product. ...
- Sponsorships. Popular podcasts will draw the attention of advertisers that will pay you to plug their products in ads that air during your show.
- Donations. ...
- Merchandise. ...
How can you monetize your podcast?
Ways to Monetize a Podcast
- Traditional Advertising and Sponsorships. This is by far the easiest method of monetizing a podcast because it requires minimal effort on your part.
- Join an advertising network. If you feel daunted by the idea of finding your own sponsor for your podcast, then you might prefer the idea of enlisting the services ...
- Sell Subscriptions To Your Podcast. ...
How many listeners does a podcast need to make money?
If your new episode gets, within 7 days of its release:
- more than 26 downloads, you're in the top 50% of podcasts.
- more than 72 downloads, you're in the top 25% of podcasts.
- more than 231 downloads, you're in the top 10% of podcasts.
- more than 539 downloads, you're in the top 5% of podcasts.
- more than 3062 downloads, you're in the top 1% of podcasts.
Can you really make money podcasting?
Yet, despite what many claim, it's absolutely possible to make money with a podcast. Plenty of show-runners are making a living doing that, right now. Others are happy to bring in enough to cover their hosting costs, or pay for a takeaway every few weeks.
How to make money from your tiny podcast?
How to Monetize a Podcast – Your Options
- Creating Courses. If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
- One on One Coaching. If you’d like to get on calls and talk people through processes, teaching them live, instead of online, then this could work for you.
- Sponsorship. ...
- Write an eBook. ...
- Sell a Product. ...
- Sell a Service. ...
How much money can you make from a podcast?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
Can you make good money with a podcast?
Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.
How many listeners do you need to make money on a podcast?
3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
Do podcasts on Spotify make money?
You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more. Spotify did set up a deal with The Joe Rogan Experience to host his show exclusively for a set period of time. They are paying out $100 to $200 million for the exclusivity.
How hard is it to start a podcast?
Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.
How much does it cost to start a podcast?
In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
What makes a podcast successful?
Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How do you start a podcast and make money?
How To Start a Podcast In 5 StepsDefine Your Niche or Topic. ... Build Your Brand and Online Presence. ... Source Recording Equipment and Editing Software. ... Record and Edit Your First Podcast. ... Promote Your Podcast.
How does podcast 2021 make money?
Passive Advertising – Most Popular Form. Passive income from advertising is the most basic way to monetize a podcast. You need to produce a lot of content that you will later disseminate in various places. Once that content starts attracting an audience, you will start receiving your benefits for months and years.
How do you start a profitable podcast?
How to Start a Profitable PodcastEstablish a High Quality Podcast Set Up. ... Find Your Niche. ... Select Your Goal or Purpose. ... Devote Yourself to Your Podcast. ... Find Your Target Audience. ... Decide on a Title, Format, Length, & Frequency. ... Create the Ideal Podcast Cover. ... Find Your Voice.More items...•
How much money do you need to start a podcast?
A good podcast microphone can be purchased for around $100. If you’re not planning on doing too much mixing, you can use free audio editing softw...
How much money can you make from a podcast?
The amount of money you make from a podcast can vary greatly, depending on the size of your audience, the number of monetization channels you have,...
How do people make money from podcasts?
The best way for new podcasters to make money is to use different monetization methods, which can run in the background while you work on building...
Can you make money podcasting on YouTube?
Yes, but it’s best to diversify and make your podcast available on other platforms in order to expand the scope of your attainable audience. That b...
What equipment do you need to make money podcasting?
Podcasting requires microphones for each podcaster and audio-editing software to edit and export your podcast. You may also benefit from a conferen...
Why use podcast audience?
You can use your podcast audience to get those initial sales and reviews that will help your book stand out too .
Why do podcasters create their own online courses?
Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast.
Why do podcasts need email lists?
It helps to have an email list so you can let your audience know about your course both on your podcast and through email.
How much does the Bowery Boys podcast make?
Here are a couple of examples: The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon. The Last Podcast On The Left makes over $57,000/month just through Patreon. They also sell shirts and do regular live shows in different cities.
What plugin to use for podcast?
Using a plugin like Lasso is highly recommended. This allows you to create short links that redirect to your special tracking link (among a bunch of other useful features). This makes it easy to say a short, memorable URL on your podcast.
Can you ask for donations for a podcast?
You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with.
Can you create an affiliate ad?
You could create your own “ad” spot to promote an affiliate offer if you don’t have the audience size for traditional sponsorships. Or you can naturally include a mention of a product or service as you deliver your regular content.
What to do if you haven't started a podcast?
If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.
What does "sponsored by" mean on podcasts?
These sponsors are advertisers that have paid to be mentioned on the show.
How much does Joe Rogan make?
Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.
What is the most commonly sold affiliate product?
The amount of money you could earn depends on the product. The most commonly sold affiliate products are Amazon products.
Is podcasting equipment expensive?
If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.
How much money can a podcast make?
According to Forbes, the stand-up comic earned $30 million from his show in 2019.
How much did podcast ads cost in 2018?
Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.
How long will it take me to monetize my show?
The answer is… it depends. Before you can start making money from your podcast, you need to get in front of the right listeners first.
Why are podcast listeners loyal?
Listeners are loyal. A lot of people play episodes while they’re driving somewhere, as they cook dinner at home, or when they hit the gym for a workout. In other words, podcast listeners are inviting you into their personal space. This builds instant rapport.
How many modules are there in podcast production school?
For those of you who are ready to skip the learning curve, we’ve got you covered! Our self-paced course, Podcast Production School, will walk you through the entire podcasting process with 6 comprehensive modules, plug-and-play templates, and in-depth tutorials.
Why do advertisers like to air spots on podcasts?
Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!
Why is affiliate marketing important for podcasts?
Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.
How to sell podcast ads?
There’s a lot of nuance to this, but you can sell ads on your podcast in three main ways: 1 Direct to brand: If you represent a podcast that meets a brand’s audience and demographic thresholds, you can sell ads on your show via preroll, midroll, or postroll advertisements directly to the brand based on a cost determined by both parties, which is usually represented on a CPM (cost per 1,000 downloads) model. These ads are usually product endorsements, direct response, and host-read. 2 Through an agency: Podcast advertising agencies operate either as an intermediary or broker for the brand, or as a marketplace. For example, agencies like Veritone One , Ad Results, or Havas Edge represent clients like LinkedIn , Noemie, and Embark. These agencies will vet the podcast and associated talent, and will plan a large, cohesive campaign on behalf of their clients. They have a very particular and specific way of purchasing ads, and usually plan quarterly. There are also podcast marketplaces such as Advertisecast that allow podcasters to list their shows and inventory for brands to browse and select. 3 Programmatic: One of the fastest growing segments in the podcast advertising marketplace is programmatic advertising, which you may recognize as non host-read ads that appear in podcasts. Brands will usually purchase programmatic space using audience demographics as opposed to selecting specific shows and genres. Some of the players in this field include Megaphone’s Targeted Marketplace , Art19, and Acast.
What is podcast advertising?
Through an agency: Podcast advertising agencies operate either as an intermediary or broker for the brand, or as a marketplace. For example, agencies like Veritone One , Ad Results, or Havas Edge represent clients like LinkedIn , Noemie, and Embark. These agencies will vet the podcast and associated talent, and will plan a large, cohesive campaign on behalf of their clients. They have a very particular and specific way of purchasing ads, and usually plan quarterly. There are also podcast marketplaces such as Advertisecast that allow podcasters to list their shows and inventory for brands to browse and select.
Is there a subscription for podcasts?
Subscriptions: Podcast subscriptions have sprung up in a few different forms in recent years, but are by no means new. It’s a simple enough concept – if you put your podcast behind a paywall, you’re typically transitioning from a free, ad-supported podcast to a subscription based service.
How Much Can You Make From Podcasting?
Most budding podcasters and podcast enthusiasts primarily have just one question in their mind, and that is how much money you can make podcasting.
What Is A Podcast?
Before you know how to make money podcasting, you need to know what podcast actually is! In simple terms, audio broadcasting in any online platform is called a podcast.
How To Get More Listeners To Your Podcast?
There are several ways to make money with podcasting. But you do need a large audience base and a steady monthly listener to generate a handsome monthly income.
What is the best thing about advertising networks?
The best thing about advertising networks is that you have the opportunity to grow. When you first start out, you'll have little control over rates, but, as you gain popularity, you'll be able to charge more for advertising slots. Crowdfunding.
When do you start seeing earnings?
Much like other creative occupations, you won't start seeing earnings until your audience decides that you add value. As such, when your listener base grows, your opportunity to make money from your craft grows with it.
Is affiliate marketing good for podcasts?
The same goes for unique discount codes that people can use at checkout. All things considered, affiliate marketing is a great way to keep the money trickling in with minimal additional work.
Can podcasts be used for advertising?
You can also go down the route of podcast ad networks for your advertisements. Not only do they provide a solution to finding deals, but they also do a lot of the heavy lifting for you.
Can you ask for money for a podcast?
Asking your listeners for money may seem rather unusual, but if your podcast and personality are interesting and enjoyable, most people will happily donate a few dollars to keep the great content coming.
Can you get paid for doing what you love?
Nothing quite beats getting paid for doing what you love. The good news is that there are numerous proven strategies you can use to achieve this ultimate goal with your podcast. Whether it’s affiliate marketing, sponsorships and advertisements, crowdfunding or selling your very own custom merch, the opportunities are there to make a living off an enjoyable passion.
Do you charge for preroll ads on podcasts?
For instance, pre-roll ads will usually be charged at a lower price than mid-rolls. At the end of the day though, the rates will be subject to change and can increase alongside your listener base.
What is the best thing about podcasts?
The best thing about podcasts is their ease of consumption. Podcasts are perfect for people who are always on the go and those who don’t have time to watch TV.
How long does it take to monetize a podcast?
Around three months is typically what we recommend before monetizing or looking for podcast sponsorships.
Why do podcasters create online courses?
Many podcasters create their online courses to teach their podcast audience something new.
Why is podcasting important?
Podcasting can bring you tons of benefits. For instance, it can help you find your voice, establish a community and so much more.
Why are podcasts good?
Podcasts are a great way to make passive income, achieve financial freedom and help other people improve their lives.
What is the most important thing to do when you become a podcaster?
When you become a podcaster, one of the most important things to do is find sponsors. It can be challenging and time-consuming, but it’s definitely worth doing because it makes up most of your podcast income.
What is the second thing to consider when making money?
The second thing we need to consider is your audience size. The bigger the number, the more money you’ll make.
How to monetize podcasts?
Another way to monetize your existing podcasting skills is to launch a whole network of shows. In the business world, this is called horizontal expansion, where you grow your company to increase the volume of the product you already make.
What happens when you record a podcast?
When recording a podcast for a long time, ultimately, you will become a proficient speaker. Leverage those skills and become a professional speaker that gets invited to host conferences and events.
How many categories are there in podcast monetization?
Our monetization ways will be grouped into below 7 categories. We have logically grouped them into similar types of activities. In each group, the different ways to make money podcasting will be similar in principle.
What is ImprovePodcast?
I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. My goal is helping people to develop their podcasts into effective marketing and sales tools.
What is a podcasting network?
Podcasting networks are companies that auto-insert ads into your show. The mechanism is similar to what media hosts do. But you need to join the podcasting network separately.
Is a podcast a valuable asset?
A podcast can be a very valuable asset. If you structure it correctly and build a community around problems and solutions, you may decide to sell that podcast later to a new owner. This way of monetizing has been extremely popular with blogs and even YouTube channels.
Is podcasting a good way to market your business?
Podcasting is obviously a great way to market your physical business. So why not reverse engineer that model and start with a podcast discussing a range of products and then after gathering following launching a physical store where you can offer your products and services.
Affiliate Marketing
Sponsors & Advertising
Courses
Services
Coaching & Consulting
Crowdfunding & Donations
Premium Content
Events
Physical Products
Books
- Leveraging a popular podcast into book sales is another excellent way to make money and increase your authority. You can use your podcast audience to get those initial sales and reviews that will help your book stand out too. Two examples that I’m familiar with (and have purchased) are: 1. Pat Flynn wrote the WSJ bestseller Will It Fly? 2. Chris Du...