How do I write a podcast show description?
A podcast description has three objectives: be succinct. Here's a three sentence template for writing your podcast show description that will achieve each of these objectives. Sentence One: Start with a statement that your listeners already believe is true. This should be something they already know and care about.
What makes a good podcast script template?
It’s a good idea to use a podcast script template that stays consistent from episode to episode. It might have some flexibility to accommodate each episode’s needs, but the basics will stay the same. That way, your audience will know what to expect. Let’s break down the main components of a good podcast script below.
What is a podcast description and why is it important?
Writing an amazing description for your podcast is essential for growing your show and gaining a larger audience. We'll explain what a podcast description is, what a good description contains, and provide the formula for writing a great description for your show (with examples).
What are show notes for podcasts?
Show notes typically contain information about new content like episode titles, episode number, sponsors, specific topics you cover in the episode, and the names of any guests appearing on an episode. Your podcast description generally will stay the same. Then you'll create new show notes each time you release a new episode.
How do you write a good description for a podcast?
What Makes A Podcast Description Good?Explain your podcast clearly. ... Make your podcast summary easily searchable. ... Be concise. ... First Sentence - Start by relating to your audience! ... Second Sentence - Your second sentence should introduce the hosts, the format of your show, and how often you release content.More items...•
What is a good podcast description?
The best podcast descriptions are written for humans. They are clear, succinct, self-explanatory, and they avoid unnecessary repetition. While there's no maximum podcast description length (Apple allows up to 4,000 characters), they won't display everything you pack in there.
How do you write a good show description?
Why should people listen to your show?Your show description. This is the blurb that explains what your show, as a whole, is about. ... Your episode description. ... Use questions. ... Don't forget to get tone into your writing. ... Make use of keywords. ... Share your episode highlights.
How long can a podcast description be?
4,000 characterThere's no specific rule for how long a podcast description should be, but shorter descriptions between 400 and 600 characters tend to work best. Most podcast hosting services like Captivate actually have a 4,000 character limit on podcast descriptions. Remember: Your description is just the bait.
How many words should a podcast description be?
You should keep your podcast description between 600 and 900 characters, or 120-170 words. Some hosting services allow 4,000 character-long show descriptions, but that's much too long for an effective podcast description.
How long should a podcast episode description be?
You may only have a few seconds to grab someone's attention when they're scrolling through podcast episodes. That means you have to pack a lot of value into a small space. Jared Silverman, a copywriter at Spotify, recommends limiting your podcast descriptions to two or three sentences.
What is a podcast brief?
A brief helps you put the vision for your podcast down in writing. It contains short, high-level summaries of what matters most about your show. Think of it as your podcast's North Star — it should make a compelling case for why the audience should listen and what they'll get out of it.
How do you write a podcast intro?
A great podcast intro should show new listeners who you are, what your podcast is about, and why they should listen. But, at the same time, it needs to engage your existing audience. The best podcast intros are unique to each episode and include a teaser of content from later in the show to hook listeners.
How do you introduce yourself in a podcast?
Here are five possibilities on how to introduce yourself on a podcast or panelist interview.Start with how long you have been doing something. ... Begin with your current title and area of expertise. ... Begin with prestige. ... Go for approachable or understated. ... Focus on the thing you're selling.
What makes a good podcast cover?
5 Do's When Designing Your Podcast Cover ArtBe Clear What Your Podcast Is About. First up is being clear about what your podcast is about. ... Think About Your Audience. ... Think Carefully About Using Either A Photo Or Drawing. ... Think About Where Else Your Logo or Artwork Will Be Used. ... Think Carefully About Style.
What makes a good podcast episode?
1. Talk about things you're interested in. This may sound obvious but choosing a topic you like talking about is the cornerstone of podcasting. It not only helps you produce engaging content but it also is a key factor in consistently creating new episodes for your audience to enjoy.
How do you write a podcast intro?
A great podcast intro should show new listeners who you are, what your podcast is about, and why they should listen. But, at the same time, it needs to engage your existing audience. The best podcast intros are unique to each episode and include a teaser of content from later in the show to hook listeners.
What do you say in a podcast?
The easiest intro to script follows this basic setup: “Welcome to [podcast name], the show that [brief podcast pitch or tagline]. I'm [host name] and today we're talking about [episode topic] with [guest name]. We also have a surprise guest for you at the end of the show, so make sure you listen all the way through.”
How do you introduce yourself in a podcast?
Here are five possibilities on how to introduce yourself on a podcast or panelist interview.Start with how long you have been doing something. ... Begin with your current title and area of expertise. ... Begin with prestige. ... Go for approachable or understated. ... Focus on the thing you're selling.
What is a podcast brief?
A brief helps you put the vision for your podcast down in writing. It contains short, high-level summaries of what matters most about your show. Think of it as your podcast's North Star — it should make a compelling case for why the audience should listen and what they'll get out of it.
Why is it Important to Get the Podcast Description Right?
It’s important to nail your podcast description because it plays a big role in whether or not someone listens to your show. In fact, you can see how much it matters to people when they’re deciding what to listen to.
Where Do I Post My Podcast Description?
As you start to record episodes and create your show’s branding, you’ll probably have a podcast hosting service in mind.
Where Does My Podcast Description Show Up?
Your podcast description shows up on whichever podcast directories you syndicate to. Here’s how the major podcast directories display podcast descriptions:
How Long Should My Podcast Description Be?
You should keep your podcast description between 600 and 900 characters, or 120-170 words. Some hosting services allow 4,000 character-long show descriptions, but that’s much too long for an effective podcast description.
How Do You Write a Podcast Description?
Writing a podcast description can be tricky, even if it’s for your own show. You want to say enough to get people interested but not so much that you overwhelm them — it’s a balance.
Podcast Show Description Template
Now you know all of the elements that go into a good podcast description. If you’re still struggling to get started, try out this template:
Podcast Show Description vs. Show Notes
It’s easy for new podcasters to get the podcast show description and show notes confused. (That’s why Sweet Fish has started calling show notes “episode previews” instead.)
How to Write the Ultimate Podcast Description (Two Templates Included!)
Don't know how to write a GREAT description for your podcast episode? This post will show you how...
What Is A Podcast Description?
To understand what podcast description is, you need first to answer the question, what is a podcast? A podcast cannot be defined with a single podcast episode but the podcast show as a whole. Podcast description is often confused as podcast show notes, but show notes are just the text that subtitles each podcast episode.
Why Do You Need A Podcast Description?
Podcast description is an integral part of a podcast show as it gives a little insight into what potential listeners should expect from your show. However, it is not essential for search engine optimization as it will just stuff your podcast summary with unnecessary keywords.
Where Does Your Podcast Description Go?
Podcast shows are usually situated in the media host, ready before you submit them to the podcast directories where people will find and listen to them. Not many people put many thoughts into podcast descriptions; most write it as an afterthought to have something in the empty box.
How To Write A Podcast Description
We already know what podcast description is and why it is crucial to have it on your podcast show. Here we talk about tips for writing an excellent podcast description.
Podcast Description Templates
There are several templates you can use for your podcast description. We have seen the creation of thousands of podcast episodes and have come to determine what we believe to be the best possible structure for these.
Examples Of Podcast Description Templates For Your Podcast
Now we can put these pieces together to see how a podcast description looks. You can change the details of the below template and use the structure to build the best podcast description for your podcast show.
What is a Podcast Description?
A podcast show description or show summary describes your podcast to a potential audience member. Simply put, it explains the topic of your show and what a listener can expect to hear when they press play on one of your episodes.
Why A Great Podcast Description Is Important
Any movie lover knows how much the text on a Netflix blurb matters when trying to choose something new to watch. A podcast description works in a similar way - it gives potential listeners a peek at what to expect from your podcast before tuning in.
Where Does a Podcast Description Appear?
The description for your podcast will be created inside the media host you use for your show. Once you've written the description for your show, that description will show up in your podcast RSS feed for directories (think Spotify or Stitcher) to pick up your show for wider distribution.
What Makes A Podcast Description Good?
What’s the secret to a good podcast description? Short, catchy, and to the point. When writing the description for your podcast, you should aim to achieve these three things:
What Goes in a Podcast Description?
Keep the following ideas in mind when writing the description for your show, so you write a great podcast description that'll help you gain new listeners:
How To Write A Podcast Show Summary with Examples
Now that we've gone over what you should include in your podcast summary, we'll explain how you should put it all together to create a description that is brief, engaging, and informative. It's simple to write a great podcast description when you break it down into three sentences with each sentence having a clear goal:
How to write a podcast description?
Writing a Great Podcast Description 1 Your podcast description is also known as your podcast summary, or show summary 2 You write this inside your media hosting account, and it appears in all the directories your podcast is listed in. For example, Apple Podcasts, Spotify, etc 3 Podcast descriptions are very important when listeners are weighing up whether or not to hit play 4 You should write about who your podcast is for, why they should listen, and what they can expect 5 If you're unhappy with your current show summary, the good news is that you can edit it at any time 6 Read on to find out more
Where is the description of a podcast written?
Your podcast description is written inside your media host – the place your show essentially “lives”. This'll be done when a podcaster is creating their show, prior to submitting it to the listening directories, where people will find and subscribe to it.
Does Apple search for podcasts?
When listeners type a topic into these apps, Apple is only searching podcast names, episode titles, and author/artist names. It isn't going to scan your podcast description, or individual episode shownotes. Overcast is another very popular listening app.
What is a podcast script?
A podcast script is basically a roadmap for your episode — and you can decide how many details you need to make it from point A to Z. A well-done script gives structure, direction, and conciseness to your podcast episode. Having an outline and a written direction for your show can help you feel more at ease and focus on the here and now, ...
What is a good intro for a podcast?
A good intro will be short, welcoming, and include some type of theme music or jingle.
What is the most intimidating part of starting a podcast?
Podcasting. One of the most intimidating aspects of starting a podcast is writing the podcast script. After all, you’re probably getting into podcasting because you like to talk, not write, right? But as all seasoned podcasters know, producing a podcast without a script is a lot like starting a road trip without GPS.
What is a bullet point outline for podcasts?
Many podcasters simply create a bullet-point outline for their episodes. They may have years of experience under their belt, or they may just be really good at talking eloquently off- the-cuff. Either way, minimalist hosts may need a template as simple as this one:
Why do podcasts need scripts?
While creating a podcast script can have a varying process depending on your format and preferred style, the fact remains: a script will help you create an organized, structured, and efficient podcast recording.
What do podcast sponsors do?
Some podcast sponsors send word-for-word scripts that you simply need to read, then insert into your podcast episode. Other sponsors simply give you a set of talking points that you and your co-host are expected to discuss in a way that matches your show’s style.
What is the most popular podcast format?
The most popular podcast format is the conversational/interview show. Audiences love the easy-going nature of conversations, where listeners feel that they’re simply sitting in on a talk between friends (whether the content is comedic, educational, or simply friendly banter).
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What is a Podcast Description?
A podcast description is a text that accompanies your show when it appears on podcatchers. It serves as your description of the entire show, not the individual episodes. Podcasters typically use this space to introduce themselves and the topics they will be covering as concisely and creatively as possible.
Where Do You Write a Podcast Description?
While your podcast description will show up on directories like Apple Podcasts or Spotify, you’ll actually write and store it with your podcast host. You can think of your podcast host as the permanent address of your show.
Why Podcast Descriptions Matter
A podcast description is where you’ll convert scrollers to listeners. In a recent survey by The Podcast Host, listeners answered that a podcast description was the most critical component of considering a new show.
How Long Should a Podcast Description Be?
There’s no magic answer to how short or long a podcast description should be. The goal is to convey what your show is about, so you should aim to accomplish that without being too wordy.
Driving Search Traffic With Your Description
SEO, or search engine optimization, is the practice of driving more traffic to your website based on what people are typing in on search engines like Google. SEO can also be used for your podcast, and you can certainly use your podcast description to boost your visibility online.
How to Write a Podcast Description
Writing a podcast description falls between writing the inside jacket summary of a hardcover book and a Netflix film summary. It shouldn’t be too long, but it should give enough information that entices your audience enough for them to listen to a podcast episode. To get all the crucial info out, there are a few things that you should consider:
Podcast Intro Examples
When you script an intro it doesn’t have to go into all the detail. You’re simply giving yourself a framework to speak within.
So how do you accomplish all of this? Script out your podcast intro
Write out what you want to say so you have a framework of what you’re talking about.
