Podcast FAQ

podcast download numbers

by Tod Weber Published 2 years ago Updated 1 year ago
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Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts. To make it into the top 10% of podcasts, an episode should gain approximately 3,400 downloads. The average podcast, however, earns 141 downloads in the first month.

What are good podcast numbers?

So to celebrate Good Sam, Drama Queens, Work In Progress, and everything else that has been fit into her busy schedule, Sophia sat down with BuzzFeed to chat about it all — like why Good Sam is so special for her, how the Drama Queens podcast has allowed her to reclaim One Tree Hill, and much more. Here's everything we chatted about:

What are the most downloaded podcasts?

The Top 10 Most Popular Podcasts:

  1. THE JOE ROGAN EXPERIENCE Hosted by Joe Rogan
  2. TED TALKS DAILY Hosted by Elise Hu
  3. THE DAILY Hosted by Michael Barbaro
  4. THE MICHELLE OBAMA PODCAST Hosted by Michelle Obama
  5. CALL HER DADDY Hosted by Alexandra Cooper
  6. CRIME JUNKIE Hosted by Ashley Flowers & Brit Prawat
  7. STUFF YOU SHOULD KNOW Hosted by Charles Bryant & Josh Clark

More items...

What is the best free podcast?

Rundown of the show:

  • Top 25 players that might work for the Steelers in free agency
  • First 25 players (out of 50 I’m keen to see) to watch at the Combine with 324 players invited.
  • Player profile - Chad Muma out of Wyoming

What's the most popular podcast?

16 Most Popular Podcasts - Lit and Worth It

  1. Serial. Every Thursday morning, Serial consistently produces high-quality episodes. ...
  2. This American Life. This American Life (TAL) is a weekly radio show hosted by Ira Glass. ...
  3. Dirty John. Hosted by Christopher Goffard from the L.A. ...
  4. Dr. Death. ...
  5. Radiolab. My all-time favorite! ...
  6. The Daily. ...
  7. Stuff You Should Know. ...
  8. S-Town. ...
  9. The Joe Rogan Experience. ...
  10. Planet Money. ...

More items...

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What is a good number of downloads for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

Can you see podcast numbers?

There's no official way to see a podcast's global number of listeners across every app, but a few of the smaller podcast apps have analytics about their own users.

What are successful podcast numbers?

5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

What is the average number of listeners for a podcast?

Who Listens To Podcasts? 50% of monthly U.S. podcast listeners are aged between 12-34, 43% between 35 and 54 years old, and 22% are aged over 55.

How can I tell how many subscribers a podcast has?

Answer: While Simplecast does provide industry-leading analytics to podcasters, it is not currently possible to accurately determine how many subscribers a show has. This is because most podcast players, apps, and directories either do not track subscribers or they don't report those numbers.

How many downloads does a podcast get per episode?

According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.

How much can a small podcast make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

How do you know if a podcast is doing well?

Here's a list of eight methods you might use to measure the success of your podcast:Number of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.

How many listeners do you need for a podcast to make money?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

How long does it take for a podcast to get popular?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

Podcast Statistics

If we can’t always believe statistics then why are podcast statistics so important? Well, general statistics can show us what is current, what people want, who’s listening, and even who is listening to your own podcast. When you look at credible numbers, you can take them and use them to help improve your show.

Podcast Statistics Relevant to Your Own Show

You probably know that the majority of listeners are affluent young adults and that most people are at least aware of podcasts, but how is that going to help your own show? It’s vital to look at your own podcast download numbers to see how your show is doing in relation to itself.

Growing Your Show Knowing Your Statistics

Once you know where you stand, you can take a look and see how to improve your statistics. For instance, as this article from our own Bunny Library shares, fostering engagement is huge for making your audience feel you’re all in a community together.

What to Know About Your Own Download Numbers

When you are looking at your own podcast statistics, take a look at your overall download numbers.

The Big Takeaway on Podcast Statistics

Remember, statistics are pretty easy to manipulate. They just are. But they also can share great insight and information to help you better your podcast. When you are checking them out, find credible ones. Don’t believe everything and make sure what you do believe is relevant.

How many people listen to podcasts?

51% of Americans reported having listened to a podcast at least once in their lives. 32% of Americans report having listened to a podcast within the past month. Podcasting grew slightly as the “audio source used most often in the car” — now at 4%, up from 3% last year.

How many podcasts are there on Apple?

How Many Podcasts Are There? In Apple’s annual Worldwide Developer Conference (WWDC) in 2018, the company said there were over 555,000 podcasts, including 525,000 active podcasts. Apple also reported in June 2018 there were over billion downloads from Apple Podcasts.

Which is the most popular podcast hosting platform?

Libsyn (28.2%), Art19 (18.3%), SoundCloud (8.8%), Megaphone (8%) are the most popular hosting platforms for the top 400 podcasts.

How much did Amy Schumer make from podcasts?

Amy Schumer was reportedly given a $1 million deal to create a podcast for Spotify in 2018. Pardon My Take earns an estimated $50,000 each episode (Washington Post) Barstool Sports made $15 million from 25 podcasts in 2018 (Digiday)

What is a podcast?

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff.

Can you tell if you have Apple Podcast subscribers?

So, the answer is you can’t tell Apple Podcast subscribers with 100% accuracy. Before you feel bad about your data note that these numbers are ONLY from devices that use the Apple Podcast app. This is what allows them to show cool things like amount of actual time devices spend listening to the podcast.

How many downloads does a podcast have?

A podcast episode that has been live approximately 30 days averages 141 downloads. If you have over 3400 downloads you are in the top 10%. If you have over 9000 downloads you are in the top 5%. Lastly, if you have over 50,000 downloads per episode (again after having it live for 30 days) you are in the top 1%.

Is there an independent audience for podcasts?

There was no independent audience on the website before the podcast was launched. This is a VERY VERY common scenario to see from a new podcaster without an established audience who is just relying on posting on their own personal social media, commenting on blogs, and hoping for new and noteworthy in iTunes.

Apple Podcasts

Formerly iTunes, Apple Podcasts is now the world’s most popular podcast directory. As such, you can find some of the greatest shows on it.

Google Podcasts

If you access the Podcast Portal, Google provides a variety of metrics or reports regarding your podcast, including subscriptions, download numbers, and plays.

Spotify

Spotify also offers a wide range of listener analytics for its artists and podcasters.

Stitcher

Stitcher’s popularity has a long way to go until it catches giants like Google and Apple, or even Spotify. Yet the platform is also secretive with its download statistics and other metrics. The only way to check download numbers is to log in as the podcast owner and use a unique password.

TuneIn

To access listener analytics for podcasts on TuneIn, you need to work a bit harder. First, you have to apply for the Amplifier program. This allows broadcasters to check their analytics and see how they’re doing.

Listener Analytics Tips?

You don’t have to put your podcast on every directory to gain visibility. Sometimes, sticking to one or two of the popular platforms is more than enough to engage a large audience. Keep in mind that your audio quality, topics, guests, and demeanor often count more towards your success, than where you upload your episodes.

Podcasting – the Potential Future of Interviews?

In your opinion, what other important metrics should podcast hosts constantly check out to stay on top of their game?

How many people listen to podcasts in the UK?

25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.

How many podcasts are there in 2021?

There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.

How much has Spotify dropped in 2021?

Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.

What is the Infinite Dial survey?

The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.

Is podcast listenership growing?

The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.

Is Spotify a podcast?

Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.

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