Podcast FAQ

podcast download statistics

by Annette Pouros Published 2 years ago Updated 1 year ago
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Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts. To make it into the top 10% of podcasts, an episode should gain approximately 3,400 downloads. The average podcast, however, earns 141 downloads in the first month.

What are the most downloaded podcasts?

The Top 10 Most Popular Podcasts:

  1. THE JOE ROGAN EXPERIENCE Hosted by Joe Rogan
  2. TED TALKS DAILY Hosted by Elise Hu
  3. THE DAILY Hosted by Michael Barbaro
  4. THE MICHELLE OBAMA PODCAST Hosted by Michelle Obama
  5. CALL HER DADDY Hosted by Alexandra Cooper
  6. CRIME JUNKIE Hosted by Ashley Flowers & Brit Prawat
  7. STUFF YOU SHOULD KNOW Hosted by Charles Bryant & Josh Clark

More items...

What is the best free podcast?

Rundown of the show:

  • Top 25 players that might work for the Steelers in free agency
  • First 25 players (out of 50 I’m keen to see) to watch at the Combine with 324 players invited.
  • Player profile - Chad Muma out of Wyoming

How to see podcast stats?

Where, What, When, How

  • 49% of podcast listening is done at home, down from 51% in 2017
  • 22% listen while driving (in a vehicle), same as 2017
  • Podcast listeners subscribe to an average of 6 shows in the last week (Infinite Dial 20)
  • Podcast listeners listen to an average of 7 different shows per week, up from 5 in 2017

More items...

What are the best podcasts?

Podcasts that review episodes of "The Joe Rogan Experience" have piggybacked off the No. 1 podcaster's success, with one review-focused show ranking among the top 10 podcasts in the US earlier this month. The show, aptly titled the "Joe Rogan Experience ...

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Can you see how many downloads a podcast has?

There are many metrics that determine a podcast's popularity. Yet one of the most sought-after statistics is the number of downloads. As a podcast owner, you can see how many times each of your episodes was downloaded by your loyal fan base. You can do this on almost any platform.

What's a good podcast download number?

If your episodes get more than 124 downloads in 30 days, you're in the top 50% of podcasts. If your episodes get more than 1,000 downloads, you're in the top 20%. If your episodes get more than 2,900 downloads, you're in the top 10%. If your episodes get more than 6,700 downloads you're in the top 3%.

Is 10000 downloads in a podcast good?

more than 5,800 downloads, you're in the top 10% of podcasts, more than 14,000 downloads, you're in the top 5% of podcasts, more than 41,000 downloads, you're in the top 2% of podcasts, more than 88,000 downloads, you're in the top 1% of podcasts.

What podcast has the most downloads?

The 10 Most Downloaded Podcasts of All-TimeSerial. This award-winning podcast blends investigative journalism with non-fiction storytelling and tells one story—a true story—over the course of a season.This American Life. ... Dr. ... Radiolab. ... The Daily. ... Stuff You Should Know. ... S-Town. ... Planet Money from NPR.More items...

What is the average podcast download?

How many downloads makes a successful podcast? The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.

Is 5000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

What are the odds of having a successful podcast?

Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully. Only less than 2% of all podcasters, who have more than 5,000 listeners per episode, struggle with their shows' monetization.

How many downloads does it take to monetize a podcast?

How many downloads do I need to start monetizing my podcast? There's no hard rule here. Generally gathering 400-500 downloads per episode is a great time to starting monetizing a podcast but this is a guideline.

How much can a small podcast make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Who has the #1 podcast in the world?

Spotify revealed the most popular podcasts on its platform for 2021 — with controversial talk show “The Joe Rogan Experience” taking the No. 1 slot globally.

What is the #1 podcast in the world?

Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2MorbidWondery20 more rows

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Who has the #1 podcast in the world?

Spotify revealed the most popular podcasts on its platform for 2021 — with controversial talk show “The Joe Rogan Experience” taking the No. 1 slot globally.

How many plays is good for a podcast?

5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

How many downloads does it take to monetize a podcast?

How many downloads do I need to start monetizing my podcast? There's no hard rule here. Generally gathering 400-500 downloads per episode is a great time to starting monetizing a podcast but this is a guideline.

How do you measure a successful podcast?

Here's a list of eight methods you might use to measure the success of your podcast:Number of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.

Average Podcast Downloads

Podcasting is long-form content. Don't compare podcast download numbers with things like YouTube plays, or social media follower counts.

How Many Podcast Downloads Should I Be Getting?

In a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.

Audience Quality & Engagement

An audience might seem “small” in a numerical sense. But with long-form content like podcasting, it's often shows with smaller, but more niche hyper-targeted shows that are considered the more successful.

I Still Want a Gauge on Average Podcast Downloads

Buzzsprout are one of the biggest podcast hosting platforms in the world. In fact, with well over 85,000 active shows on their platform, they are arguably the biggest.

Summary: Average Podcast Downloads

Ultimately, asking the question “what's a good number of downloads for a podcast?” is similar to asking “how long is a piece of string?”. Every case is unique. No two podcasts are exactly the same.

Podcast Statistics

If we can’t always believe statistics then why are podcast statistics so important? Well, general statistics can show us what is current, what people want, who’s listening, and even who is listening to your own podcast. When you look at credible numbers, you can take them and use them to help improve your show.

Podcast Statistics Relevant to Your Own Show

You probably know that the majority of listeners are affluent young adults and that most people are at least aware of podcasts, but how is that going to help your own show? It’s vital to look at your own podcast download numbers to see how your show is doing in relation to itself.

Growing Your Show Knowing Your Statistics

Once you know where you stand, you can take a look and see how to improve your statistics. For instance, as this article from our own Bunny Library shares, fostering engagement is huge for making your audience feel you’re all in a community together.

What to Know About Your Own Download Numbers

When you are looking at your own podcast statistics, take a look at your overall download numbers.

The Big Takeaway on Podcast Statistics

Remember, statistics are pretty easy to manipulate. They just are. But they also can share great insight and information to help you better your podcast. When you are checking them out, find credible ones. Don’t believe everything and make sure what you do believe is relevant.

How many people listen to podcasts in the US?

37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)

How many podcasts were there at WWDC 2018?

To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.

What is the most popular podcast genre?

Going even further, Nielsen reported that Comedy is the most popular podcast genre for adults between 18 and 34. The other genres in the top 4 are News, Society & Culture, and True Crime, respectively. For older listeners (those above 55), News is the most popular.

Is podcasting growing?

Podcasting’s growth over the past few years has been phenomenal. The industry might have gotten a boost from the lockdowns, but it is here to stay. With more companies spending on podcast ads, there is a sense and knowledge that this is where the consumers want to be.

Do heavy listeners listen to podcasts?

In 2019, a research report from Nielsen confirmed that heavy podcast listeners had a higher likelihood of listening to podcasts at work than the light ones. They were also found to be less likely to listen to their favorite podcasts at home.

How many people listen to podcasts in the UK?

25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.

How many podcasts are there in 2021?

There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.

How much has Spotify dropped in 2021?

Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.

What is the Infinite Dial survey?

The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.

Is podcast listenership growing?

The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.

Is Spotify a podcast?

Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.

How many podcasts are there in 2019?

32% of Americans listen to podcasts at least once a month. There were 750,000 active podcasts in 2019. On average, 45% of podcast listeners have an annual household income of more than $250,000. 2 million podcasts are registered by Google. 54% of podcast consumers say they think about buying advertised products.

What percentage of podcasts are on mobile devices?

20. 65% of podcast consumers are most likely to listen to episodes on a mobile device. Edison Research data shows that smartphones are the most popular devices for listening to podcasts. About 65% of podcast fans would rather listen to podcasts on mobile devices, while 25% prefer to listen on computers.

How many podcasts do UK adults listen to?

In other words, 12% of UK adults listen to at least one podcast per week. They are the most popular among millennials (21%). Only 5% of Baby Boomers have caught the podcast bug.

What are podcasts good for?

You can listen to podcasts about politics, business, cooking, and even knitting. The options are endless. Whether you are interested in Asian, Hindu, Texan, Jewish, or African American podcasts, you will surely find plenty. To learn more about which genres are the most popular, check out the podcast statistics at Music Oomph.

What social media do podcast listeners use?

They are also more likely to follow their favorite brands on social media channels such as Facebook, Instagram, Pinterest, and YouTube .

How many people are aware of podcasts?

To put it another way, 70% of Americans are aware that podcasts exist, according to the latest podcast audience statistics. This doesn’t necessarily mean that they listen to them, it just means they are familiar with the concept.

Where do people listen to podcasts?

In most scenarios, however, podcast consumers prefer to listen to podcasts at home. Other popular locations among Americans include in the car or truck (64%), at the gym (43%) or at work (37%). 49% of podcast users listen to a podcast while walking, according to podcast statistics for 2019. 30.

What is the most successful podcast year?

According to podcast statistics, 2020 was the industry’s most successful year. Despite the global pandemic, numerous new shows were launched, more and more people began listening to podcasts, and thousands of advertisers started buying ad time on popular shows.

How many podcasts will be downloaded in 2020?

According to the media monitoring agency Chartable, the average podcast downloads in June 2020 stood at 825 million.

How much will podcasts grow in 2021?

The latest podcasting market research reveals that the industry’s ad revenue could grow by more than 40% in 2021, surpassing $1.1 billion for the first time.

How many hours a week do podcast listeners spend?

On average, these people spent 6 hours and 39 minutes per week listening to podcasts, up by 2.5% from 2019. 4. Most weekly podcast listeners regularly follow two or more shows. In 2020, 21% of weekly listeners regularly followed two podcasts, statistics reveal.

What percentage of podcast listeners are white?

According to ethnicity-focused podcast research from 2020, 63% of all US podcast listeners are white. Blacks and Hispanics each hold an 11% share of the total audience, Asian Americans make up 5%, and other ethnic groups combined make up the remaining 9% of US listeners.

How many Americans are aware of podcasts?

1. 75% of US adults are aware of the term “podcasting.”. (Statista) According to a 2020 survey, 3 in 4 Americans know what “podcasting” means. This number is up from 70% in 2019, indicating that many people have become more familiar with podcasts during their time in lockdown.

What age bracket do podcast listeners come from?

Young people between the ages of 12 and 34 make up 48% of all monthly US podcast listeners. Podcast download statistics by age reveal that listeners in the 35–54 bra cket account for 32% of the audience, while those aged 55 and over make up the remaining 20% of the listenership.

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