How to grow your podcast audience
- Dedicate 10-15 minutes every day engaging with your audience. This may sound very obvious but sometimes the best...
- Listen to your audience. Your audience will give you feedback, whether or not you listen to them. That feedback might...
- Network with other podcasters. The podcasting community is a friendly one and if you want to...
Full Answer
How do I make my podcast grow?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
What podcast marketing strategy?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.
Is a podcast a good marketing strategy?
When you want to connect with customers on a more personal level , sound allows the listener to hear the emotion behind your words. The podcast can become a key tool in the digital marketing strategies of companies. If your customers are there, you have to be there .
How can I make my podcast more successful?
Tips for Creating Successful PodcastsKeep Your Podcast Focused. ... Picture Your Target Audience.Be Consistent.Plan Your Workflow.Use Music Segments, but Don't Infringe on Copyrights.Promote Your Podcast.
How do I promote my podcast in 2022?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do you grow a podcast in 2021?
However, the following five tips should help you start strong and get on the fast-track to quick podcast growth.Find your podcast niche.Provide consistent value to help grow your podcast.Host guests on your podcast.Determine and track your key metrics.Focus on putting out episodes with high-quality audio.
How long does it take a podcast to grow?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
How do you engage a podcast audience?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
What is considered a successful podcast?
The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.
How do you become a famous podcaster?
Here are our top seven tips to launch a successful podcast.Invest in Decent Equipment. ... Choose the Right Theme. ... Come Out with Quality Podcasts. ... Find the Balance. ... Make Your Podcast SEO-Friendly. ... Get Great Guests – and Be a Great Guest. ... Be Consistent.
How long should podcasts be?
The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.
The listening proclivity
Podcasts, unlike written or visual information, are perfect to listen to while exercising, during your morning ride to work, while vacuuming, and pretty much any other time a listener wants. They are also now more easily accessible than at any time in the past.
Deeper connect with listeners
The listener demography is increasing in tandem with the variety of podcast content, and this trend is expected to continue in 2021. Podcast listeners are fully involved in the information available today, ranging from young teenagers to seniors, and spanning genders, ethnicities, and occupations.
Brand loyalty and meaning through podcasts
Starting a podcast as a business is a great way to capitalize on this and cater to your potential customers.
The emergence of live streaming
Given the COVID-19 scenario, live streaming of podcasting events has grown in popularity in recent years and will continue to do so in 2021.
Podcast monetization
Podcasting is a newer medium that can allow your business to reach a wider audience. People inherently appreciate content that is easily accessible, and they seek out convenient ways to do so. Podcasts may and do appear in search engine results, making it even easier for your customers to find you.
Podcast Strategy: The Ultimate Guide
This article will provide you the ultimate guide to the best podcast strategy.
The Best Podcast Strategy
Let's get started and uncover the best podcast strategy your brand needs to reach the set goals.
Conclusion
Creating a podcast, just like all other content marketing campaigns, doesn't have to be overwhelming, but at the same time, it does require a reasonable investment in time and resources to make things right.
1. Dedicate 10-15 minutes every day engaging with your audience
This may sound very obvious but sometimes the solutions ARE obvious! Taking 10-15 minutes to engage with your audience on social media every day can make a big difference in whether or not that audience stays loyal to you.
2. Listen to your audience
Your audience will give you feedback, whether or not you listen to them. That feedback might be tough to hear but it’s necessary for growth. You want your audience happy so listen to their concerns and be open to them. Many podcasters simply don’t do this but the ones that do can make fans for life.
3. Network with other podcasters
The podcasting community is a friendly one and if you want to get noticed, you’ve got to play nice. Don’t think of other podcasts as your competition. Think of them as your peers! Podcast listeners listen to an average of 7 different shows per week so there’s plenty of room for your podcast too!
4. Pitch yourself as a guest
Once you start making those connections, you can pitch yourself as a guest on other relevant podcasts. You can even do a mutual trade where you are a guest on their show and they are a guest on your show.
5. Make it easy for your guests to share
When you have guests on your show, make it really easy for them to share the episode with their audience. Tag them on your own social so they can repost and encourage them to share on their own as well. It’s helpful to create images for each social platform and swipe files so your guests can easily promote their episode.
6. List your show in multiple podcast directories
This is something else that is low hanging fruit but lots of people skip this step! You should make it easy for people to find your podcast. You’re probably on Apple Podcasts but there’s also Google Podcasts, Spotify, Stitcher, TuneIn Radio and PodChaser.
7. Transcribe your episodes
Want to show up in searches? You’ve got to master SEO! Ok, maybe not master it but you can do a few things that will improve your search results and one of those is transcribing your episodes and including the transcript in your show notes.
