How much do podcasts make on average?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales. Examples of Some of the Highest Money Making Podcasters: Not all podcasters make their earnings publicly available.
How much money do the Bill Simmons podcasts make?
The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year. The Tim Dillon Show makes $1.3 million per year. Andrew Schulz & Akaash Singh makes $1.2 million yearly.
How much money do podcasts make on Smart Passive income?
Pat Flynn’s Smart Passive Income has two podcasts. His most popular podcast doesn’t sell ads, but together they make more than $100,000 per month in affiliate revenue. Last Podcast On The Left has 11,290, which equal $53,958 per month. Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.
How much does the H3 Podcast make per month?
Between ads, YouTube revenue, and Twitch revenue, The H3 Podcast makes just under $500,000 per month. The Ringer earns more than $15 million from podcast advertisements.
How much money can I make from a podcast?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How are podcast earnings calculated?
Podcast ads are sold according to a CPM (cost per mile, in other words cost per thousand impressions) model. For example, if you agree to an $18 CPM for a 30-second ad which is the industry average, the advertiser will pay $18 for every 1,000 ad listens. For a 60-second ad, the average CPM is $25.
How much does a beginner podcaster make?
So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn't make any money until people choose to watch you.
How many streams do you need on a podcast to make money?
10,000 listeners per episode allow you to make money with podcasting ads.
How many downloads is a successful podcast?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.
Can you make a living off a podcast?
So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.
How much does Spotify pay per podcast?
Every time someone streams or listens to a podcast or music on Spotify, the channel owner receives a small amount. This amount varies between artists depending on their popularity and impact on Spotify. Of course, most artists receive a blanket amount of around $0.00357.
What makes a podcast successful?
Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.
How do you monetize a new podcast?
How To Monetize A Podcast DirectlyAsk for donations. The simplest way to monetize a podcast is to ask people for money. ... Create paid membership tiers. ... Sell sponsorships or ads. ... Join an advertising network. ... Sell premium episodes. ... Gate your back catalog. ... Sell repurposed content. ... Syndicate your show to YouTube.
Is 1000 downloads good for a podcast?
more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.
How many podcasts are successful?
Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail.
What are dynamic insertion ads?
Dynamic insertion ads (also known simply as dynamic ads) are separate from the original podcast episode’s recording. This means that the placement...
What are the advantages of host-read podcast ads?
Host-read podcast ads can create a better brand recall than podcast ads that are not read by the host. Host-read ads are also more effective at enc...
What are the average podcast ad rates?
The pricing of podcast ads can be worked out in different ways. Most of the time it will be worked out using cost per mile (CPM), but fixed rates c...
Does it matter how big the audience of a podcast is?
In the case of advertising, quality actually matters more than quantity. A bigger audience isn’t necessarily better if the listeners aren’t that en...
How can you monetize a podcast?
There are five primary ways that you can use to monetize a podcast. These strategies are: podcast sponsorships, affiliate marketing, selling merch,...
How do podcasters make money?
1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
Why do podcasts have negative cash flow?
In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.
What to do if you haven't started a podcast?
If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.
How much does Joe Rogan make?
Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.
Is podcasting equipment expensive?
If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.
What are the Income Sources for Podcasters?
There are several income sources available for podcasters. These include:
How Much Do Most Successful Podcasters Earn?
Podcasters charge for ads based on the number of people who have listened to the episode.
Conclusion
Exactly how much do podcasters make? You should know by now that it depends on several factors.
1. Affiliate Marketing
Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.
2. Sponsorships and Advertising
Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.
3. Courses
Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.
4. Coaching and Consulting
Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.
5. Crowdfunding and Donations
When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.
6. Premium Content
Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:
7. Events
Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.