The report found that more than $1 of every $5 in podcast advertising revenue comes from shows in the News genre. Based on the $708.1 million industry tally for last year, the News category had total revenue of roughly $156 million. Comedy was second, with 17% of podcast industry revenue.
Full Answer
Is podcasting really not producing a new hit?
But it’s the third thing that’s become something of a genuine broader conundrum. The observation made by Bloomberg’s Lucas Shaw back in January, that podcasting hasn’t produced a new hit in years, continues to loom large. I have some scruples with the methodology behind the claim, but it definitely captures a gestalt that seems quite real, I think.
How many people attend Podcast Movement conferences?
The conference is a return to the city where it began in 2014. Since then, Podcast Movement events have brought together at least 10,000 attendees from 35 countries, said Dan Franks, president and co-founder of Podcast Movement.
Is Spotify’s growth of podcasts matched by growth in listening?
Each passing week sees the release of ever more new podcasts, not to mention new episodes from existing shows, once again contributing to a growing sense of unease around the core math problem at the center of it all: Is the growth of talking being matched by the growth in listening? Spotify still thinks so, as one would expect.
Are podcasts still profitable?
Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.
Is the podcast industry saturated?
The podcast market is already saturated with 1.5 million podcasts featuring 34 million episodes. That's too many podcasts chasing a finite number of listeners. People can listen to music all day in the background while they work. A podcast requires your attention, plus it's a time commitment.
Is podcasting dying?
In conclusion, are podcasts dying? No, and they won't be for quite some time. Investment from major tech companies like Amazon, Axios, Spotify, Apple, and Google are indicative of future trends, and technology investments are solidifying podcast's future.
Is podcasting replacing radio?
To answer the original question, “Is Podcasting Going to Replace Radio,” the answer is “MAYBE.” However, podcasting is going to take a BIG market segment away from traditional radio. In fact, it has already started. That is why many, smaller radio stations, have gone out of business.
Is podcasting growing?
Podcasting will be a $4 billion industry in two years That growth is not just because the number of podcasts and time people spend listening to podcasts are increasing (though that doesn't hurt).
Is a podcast streaming?
The difference between podcasting and streaming mainly involves how you enjoy the video or audio experience. Podcasting needs an Internet connection only to upload or download. After that, you can listen to it on your computer or MP3 player away from the Internet.
Are podcasts still popular 2022?
Yes, podcasts are still popular in 2022. The number of active podcasts and podcast listeners is increasing daily. As of April 2021, there are a total number of 850,000 active podcasts with more than 48 million episodes in total.
Are podcasts declining?
The boom of new podcasts during the beginning of the pandemic has also passed with 1,017,349 new podcasts released in 2020, down to 712,414 last year, and declining even further now as things get back to normal.
Why is everyone doing podcasts?
Podcasts as background entertainment They allow listeners to consume bite-sized information on their favourite music streaming apps while they're doing something else. This sense of flexibility contributes to the rise of podcasting in an increasingly hectic world.
Why is radio better than podcasts?
Radio stations appeal to a broader set of people. To achieve this, they generate content which more people can relate to. This way, many people will stay interested for hours. On the other hand, podcasts appeal to a niche audience.
Are podcasts more popular than radio?
Popularity among listeners Besides, podcasts are tied to specific, usually younger listeners, who consume and trust unconventional media more than the traditional one. So, as of today, radio has more power over the larger public than podcasts.
Will podcasting affect radio broadcasting?
The disruption that altered the recording industry is covered in Chapter 6. Podcasting did not disrupt radio broadcasting. In fact, podcasting in some ways revives radio traditions, such as the successful radio personality, the for-profit news and talk show, and shows with a deep appreciation for niche music.
Podcast Movement & Presenting Sponsor Libsyn Reveal the 2022 Podcast Hall of Fame Inductees
The Podcast Hall of Fame is back! Today, Podcast Movement, in conjunction with presenting sponsor Liberated Syndication Inc. (“Libsyn”), unveiled the 2022 Podcast Hall of Fame Inductees.
Not Great with Scaachi Koul Holds Mirror Up to Reflect World Today
The heat of August not only spawned a deadly derecho in middle America, but it also launched Not Great with BuzzFeed News’ senior culture writer Scaachi Koul. This weekly comedy and interview
Vietnam Veteran News with Mack Payne
April 31, 1975, marked the end of the Vietnam War with the fall of Saigon. According to many, there was really no good reason for the U.S. to join the conflict
Pop-Up Podcasts: On-Demand News
The word “pivot” became a buzz word in the early days of Covid-19, and the Coronavirus is still a hot topic during the summer of 2020. On June 29, NPR (National Public
US podcast audience statistics
Podcast listener numbers will see significant growth this year as demand for on-demand audio has increased. In 2021, the number of monthly US podcast listeners will increase by 10.1% year-over-year (YoY) to 117.8 million.
Growth of the podcasting industry
The podcast industry is in a particular moment of creative and innovative renaissance, from content creation by publishers and hosts, to listener discovery. And while podcasts have been around for nearly two decades, the format has only just entered the mainstream.
Podcast market projection statistics
Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. As more and more podcasts have popped up, listenership has climbed.
Podcast advertising
The podcast audience is not only large and growing, but attractive: Listeners tend to be young, affluent, and educated, and generally open to advertising in podcasting.
What is WordPress podcasting?
WordPress with Seriously Simple Podcasting and Castos as the hosting engine means that podcasters can own their content and data, and the ability to manage Private Podcasts right from WordPress just enhances that ability.
Where is Podcast Movement 2021?
Podcast Movement 2021 will take place in Nashville, Tennessee, from August 3-6, 2021. They have released a list of speakers who will be either presenting in person, or presenting in virtual sessions.
What is a castos?
Castos, a WordPress-powered podcast hosting provider announced that they have closed an investment round of $756,000. With investments by Automattic, Yoast CEO, and individual investors, Castos will use this additional capital to fuel its advance into the Private Podcasting market.
When is She Podcasts 2021?
She Podcasts LIVE 2021 will take place in Scottsdale, Arizona, on October 14-17. Registration is now open. She Podcasts LIVE is the largest in-person gathering of women podcasters, audio content creators, story tellers, and more.
Is Castos a startup?
Castos has been, up to this point, a mostly self-funded company, taking only a small investment when joining the TinySeed startup accelerator in 2019. Today, they are a team of 13 located in 4 continents, serving thousands of passionate podcasters all across the world.
Does AdWizz have attribution?
AdsWizz has expanded its tools with a new attribution solution. The solution for audio allows advertisers to accurately measure the impact of their ads and maximize the effectiveness of each campaign while it is still in progress. In a study of 600 campaigns that have used AdsWizz attribution technology, advertisers saw a 4.0% average conversion rate of ad impressions, and of the campaigns tracking purchase related conversions, 82% of advertisers were able to attribute a purchase to the audio advertising campaign.
How many Latinos listen to podcasts in 2020?
36% in 2020) 33% of U.S. Latinos say they have ever listened to a podcast mostly in Spanish (up from 24% in 2020) 58% U.S. Latino monthly podcast listeners are men, 48% are age 18-34, 35% are Spanish-language dominant. According to Castro, “This second round of the study tells a nuanced and exciting story of a diverse community ...
Where is Podcast Movement 2021?
Podcast Movement 2021 will take place in Nashville, Tennessee, from August 3-6, 2021. They have released a list of speakers who will be either presenting in person, or presenting in virtual sessions.
When will Triton release the 2021 podcast report?
Podcast Report. Triton Digital announced the release of the latest U.S. Podcast Report for the June 2021 reporting period (May 31 – June 27, 2021), as measured by Triton’s Podcast Metrics measurement service.
Whooshkaa meets IAB standards?
The audit verified that Whooshkaa meets the latest IAB Tech Lab standards for the measurement and reporting of downloads, listeners and advertising impressions.
Do Latinos pay for podcasts?
Six million U.S. Latinos say they would be very likely to pay a small fee to listen to ad-free podcasts. In the current ad-based environment, through, U.S. Latinos show an affinity for brands advertised on Latino podcasts — 75% say they are likely to purchase a brand on a podcast hosted by Latinos.
Who is the CEO of Adonde Media?
Findings from the study debuted in two webinars on July 13, one in English and one in Spanish, presented by Gabriel Soto, Director of Research at Edison Research, and Martina Castro, CEO of Adonde Media. The U.S. Latino Podcast Listener Report is the only comprehensive research on Latino podcast listeners in the United States.
Is SME a free podcast?
Sony Music Entertainment (SME) announced its initial ad-free podcast channel offerings available with the launch of Apple Podcast Subscriptions beginning today. With shows from its podcast partners all around the world and across all genres, the first SME subscription channels will offer listeners a range of ad-free listening experiences and exclusive bonus content.
How is the current podcast industry developing?
The podcast industry is transforming every day. Since the start of the industry, there have been few barriers to entry, which makes podcasting easy and intriguing for many to pursue. For many creators, starting a podcast means having a content idea and a microphone. From there, programs can be uploaded to various distribution platforms.
What are the benefits of producing a podcast?
The most appealing benefit of producing a podcast is that it is largely inexpensive. Compared with television or film production, the production costs can be minimal to create a good podcast. Second, there are both large audiences for this type of content and very niche audiences for specific podcasts, and those audiences continue to grow.
What does the future hold for podcasting?
It is not too late to enter the podcast industry. We are seeing major studios and production companies developing podcast content related to their brands, including large, traditional entertainment leaders such as Netflix and Sony.
The COVID-19 pandemic has had a major effect on nearly every sector, the media and entertainment industry included. How was podcasting affected?
When the pandemic first hit, there was definitely some drop-off in listenership. This likely stemmed from fewer people listening on their commutes, as the work-from-home situation eliminated that time for many people.
What excites you about this industry?
I love the creativity and intimacy of the medium. The way that podcast hosts can make you feel very much a part of the show and that the listener feels that they have a personal relationship with the host because they’re right there in their ears afford the medium a unique ability to reach its audiences.
What makes Loeb & Loeb a leader in the podcast industry?
We are a leader in this space because we’ve been working in it for several years and have really been on the cutting edge as it has expanded and grown exponentially.
How many people listen to podcasts in the UK?
25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.
How many podcasts are there in 2021?
There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.
How much has Spotify dropped in 2021?
Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.
Is podcast listenership growing?
The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.
Is Spotify a podcast?
Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.
What is the global podcast market?
The global podcasting market size was valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. Podcasts are a series of spoken word audio files that can be downloaded via the internet on playback devices. The easy accessibility of podcasts during transit times ...
Which country has the highest podcast revenue?
North America accounted for the highest revenue share of close to 40.0% in 2019 and is anticipated to retain its dominance over the forecast period. The U.S. alone captured a revenue share of over 35.0% in the overall market for podcasts in 2019.
How long is a podcast?
The majority of listeners now prefer micro bulletins and news roundups that summarize the daily happenings in the duration of 1 to 5 minutes and 5 to 10 minutes, respectively.
How many listeners did the radio industry have in 2017?
According to a report published by the New York City legal body, New York, known as the epicenter of this industry, recorded 42.0 million weekly listeners in 2017.
What is news and politics?
Since its inception, news and politics have paved the way for hosts and producers to come with new styles for delivering to the audience with exclusive content on current affairs. The genre is famous across all the formats, be it a conversation, solo news announcements, or a panel discussion over any ongoing subject. The podcasting market is categorized by genre into news and politics, society and culture, comedy, sports, and others.
Us Podcast Audience Statistics
Growth of The Podcasting Industry
- The podcast industry is in a particular moment of creative and innovative renaissance, from content creation by publishers and hosts, to listener discovery. Podcasts are growing outside of the US as well, and Latin America is a key region to watch given the rapid development of Spanish-language content. Additionally, tech companies are jockeying to become the No. 1 dest…
Podcast Market Projection Statistics
- Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. As more and more podcasts have popped up, listenership has climbed. For the first time, more than half of all digital audio listeners will tune in to podcasts each month. By the end of 2025, there will be over 144 million monthly podcast listeners in the US. People are also spendin…
Podcast Advertising
- The podcast audience is not only large and growing, but attractive: Listeners tend to be young, affluent, and educated, and generally open to advertising in podcasting. This is especially valuable for podcast ads, as the unreachable audience grows and advertisers may have more difficulty accessing younger audiences who are more likely to use technology like ad blockers across oth…