7 Tips to Market Your Podcast on Instagram
- Craft a Bio That is On-Brand. The first place to start is right in your bio. Once you have your account set up, hop...
- Take a Classic Selfie. There’s nothing better about a visual platform than simply getting personal. A great example...
- Create An Audio Story Highlight. Instagram stories give you even more opportunity...
Full Answer
What are the best Instagram marketing podcasts on the web?
The best Instagram Marketing podcasts from thousands of podcasts on the web ranked by traffic, social media followers, domain authority & freshness. 1. Under The Instagram Influence Under The Instagram Influence is a weekly podcast produced by Jumper Media and hosted by Ian Ryan.
How to promote your podcast on social media?
Post An Audio Snippet To draw this total visual platform closer to the audio medium that is your podcast, give your followers a little sneak peek of an episode. Instagram allows you to post a 60-second video, so use your Instagram graphic of your guest, and make a little “audio video” with one of the most exciting sections of the episode.
Is podcasting a good way to market your business?
If you're interested in getting more eyes on your brand, increasing brand affinity, and growing sales, podcasting is a great option. While podcast marketing doesn't have a "one size fits all" approach, there are several podcast marketing strategies you can use as a starting point to growing your podcast's reach.
How to make your podcast’s Instagram page stand out?
To make sure that your podcast’s Instagram page in on track, research the latest trends and pick a theme for your page to make sure that the posts you publish are consistent with the overall look you are going for. Ensure that each post is well planned, visually appealing, and aligned with what your audience wants to see.
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How do you market a podcast on Instagram?
6 Simple Tricks to Promote Your Podcast on InstagramUse Instagram Stories. ... Insert your episode link in your Instagram bio. ... Announce your guests on your podcast. ... Create your own podcast's hashtag. ... Create a video using Anchor.fm. ... Repurpose content from audio to video.More items...•
Are podcasts effective for marketing?
Podcasting allows brands to communicate to a captive audience. With lifestyle on-the-go, the power to have the podcasting on demand allows companies and brands tell their story anywhere at any time, which helps to establish authority in your industry and create advocates brand along the way.
Which social media is best for podcasts?
Here are the best social media for podcasts:Pinterest.Facebook.iTunes.SoundCloud.Instagram.LinkedIn.Twitter.
How Can podcasts be used for marketing?
Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.
What are the disadvantages of podcasts?
The list of the disadvantages of podcasting is time consuming, not searchable, accessibility problems and limited audience. Podcast consumes a lot of time especially if the file is larger. It is not usually easy to search in podcasting.
Is podcasting a form of marketing?
Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content. Free content is shared with listeners to influence and inform them about how your products or services can benefit them or their industry without being overly promotional.
How do I promote my podcast on social media?
Table of ContentsHost guests, leverage their name, and connect with their audience.Share your episodes to the right social networks.Share new episodes (and sneak previews) to your personal social media channels too.Record your podcast on Facebook Live.Run a giveaway.Create accompanying blog post.More items...
Should my podcast have a Facebook page?
Facebook is one of the best platforms to promote your podcast because, well, everyone's on it. While it's possible to build a community entirely through your own platform, like your website or email list, it's also important to go to your customer. That is, you need to meet with your audience wherever they spend time.
Is a podcast a social media platform?
Can podcasts be considered “social media”? Social media can be defined in many ways - it's a community, it's a broadcast channel, it's news, it's a content stream. Podcasts are sometimes lumped into the “social media '' category as they are so different to media like TV and OOH and a new, digital channel.
What type of marketing is podcast?
content marketingBy definition, podcast marketing is a form of content marketing. Content marketing is simply the creation of information that builds the authority of and trust in your business in the eyes of your potential customers.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
What is social first podcast?
One of the most amazing things about being a social-first podcast brand is that we get to build out episode themes and source guests based on the feedback and recommendations we get from the community.
Do podcasts have a similar audience to Instagram?
Podcasts have a similar audience to Instagram, so it makes sense that the two converge and work together seamlessly. Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average.
Is Instagram evolving?
Instagram has evolved a lot over the years. From new product features like IGTV, Instagram Stories, and AR filters, it's a lot to keep up with. Thankfully, the content team at @latermedia has got us covered and keep us all up to date with their informative blog. ⠀
Bonus Content: Get More Instagram Followers Today
We recently interviewed Erin Cell, producer of the top-ranked “ Bad Crypto Podcast ” and her podcast, the “ Socially Powered Digital Marketing Show, ” about her upcoming session covering podcasts at the Social Pulse Summit: Instagram Edition.
1. Connect now with potential listeners
Agorapulse: What’s the biggest tip you have for someone just starting to use Instagram for a podcast?
2. Share, share, share, share
Agorapulse: What’s the biggest thing to avoid doing (or common mistake) for podcasters on Instagram?
4. Encourage your listeners
Agorapulse: What’s your favorite tip for engaging with listeners on Instagram?
5. Hire help if you really need it
Agorapulse: What’s the biggest challenge that people face in using Instagram for promoting their podcasts?
Social Pulse Summit: Instagram Edition
Agorapulse’s Social Pulse Summit: Instagram Edition begins on Wednesday, Feb. 24. 2021, at 8:30 AM (Eastern time).
Conclusion
Want to learn more about Instagram from terrific experts like this one? Social Pulse Summit: Instagram Edition is free and happening on Feb. 24. Reserve your spot today at summit.agorapulse.com.
Why is Instagram important for podcasts?
Instagram can help you build a strong community, spread your message, and reach a wider audience.
What is the importance of a podcast bio?
An important part of your bio is a link to your podcast. Since your Instagram posts are visually focused and limited in what you can put in the caption, providing your audience with a specific link in your bio is an absolute must, for marketers and podcasters alike! A great example is The Art of Charm, who provides a link in the bio to both ...
Is Instagram a visual platform?
When it comes down to it, Instagram is still a visual platform through and through. So you absolutely cannot skimp on making your feed as visually aesthetic as possible. Jenna Kutcher from The Goal Digger Podcast does an incredible job of making her podcast’s Instagram look amazing! Her posts are vibrant, on-brand, and really highlight all that her podcast is about. It is perfectly matched to what her audience wants to see and engages them with the type of content best suited to their needs.
Why do people listen to podcasts on Instagram?
On the other hand, most people listen to a podcast on their handsets while they are on the way home or work. However, these days people tend to stay more at home during the pandemic, but they still like to listen to podcasts on their phones.
How many characters are in Instagram bio?
When visiting an Instagram account, people normally look at the profile picture first, and they slide their eyes down to the bio. This part only holds 150 characters, but it still has an exceptional ability: adding only one clickable external link.
What is Song Exploder podcast?
Song Exploder podcast allows you to listen to the singers, which some of them are actually music influencers on Instagram, explaining their songs and all the stories behind them. This podcast can be useful for you as it can give you inspiration and ideas about your own songs.
Is it ok to share podcasts on Instagram?
It’s perfectly ok to be flexible on Instagram. After all, it’s not the platform that you share your podcast on; so, you are free to share all sorts of content. Instagram allows you to show your followers and listeners all the details of your podcast making process.
Is podcasting a job?
Podcasting can be a demanding and time-consuming job, and you might find yourself so busy preparing the upcoming episode that you completely forget about publishing posts on Instagram. That’s why you should prepare your content earlier to avoid such problems.
Do podcasts work on Instagram?
Not all podcasts are doing a great job on Instagram. Some just publish their podcast cover again whenever a new episode is out. Well, it’s not going to work unless you’re a super popular podcast such as “Stuff You Should Know.”
Who Is on Instagram?
Your mom and your dog probably both have Instagram profiles. I know mine do. But, beyond your inner social circle, what kind of people can you reach on Instagram?
How Fierce Is The Competition?
One of the most common marketing-related complaints I hear from podcasters is that they’re regularly promoting their podcast on social media, but their listenership isn’t growing. So, what’s the catch?
How to Create a Podcast Instagram Strategy
Let’s be clear, Instagram is not the right social media platform for all the podcasts out there. Managing a well-run account takes time and resources that you might not have available. So, if it’s not the right move for you, don’t feel obligated to run an account just because everyone else is.
Should You Use Instagram to Promote Your Content?
I’m not going to lie to you, Instagram isn’t my favorite promotional platform for podcasters. I know everyone uses it. But, I’m not convinced that the rewards outweigh the costs.
How to promote podcasts?
After you've published new episodes, you can repurpose that content to promote your episodes across social media platforms. We've already talked about audiograms but there are several other ways you can repurpose your content: 1 Create a blog post to accompany your podcast episodes 2 Create graphics using the best quotes from your episodes 3 Condense the main points of your episode into an infographic 4 Turn your podcast episodes into YouTube videos
How to have a successful podcast?
You absolutely have to engage your listeners if you want to have a successful podcast. Include calls to action for your listeners so they know what action to take after listening to your podcast.
How many podcasts will be there in 2020?
And there are lots of podcasts to choose from. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020).
What is the best way to share podcast episodes?
Social media is a great way to share your podcast episodes and generate more interest in your podcast. But you can't just pop in, share a link to your latest episode, and leave. Social media is social, after all. That means that you need to actively engage on the platforms where your target audience hangs out.
What is influencer marketing?
Influencer marketing is the practice of using influencers to market your podcast to new, related audiences. Look for an influencer with an audience that overlaps your target audience and reach out to them. You can also reach out to other brands for collaborations and partnerships.
Does a podcast get a huge following?
Even the best podcast doesn't get a huge following overnight. And it definitely doesn't get a huge following at any time without lots of promotion. If you've never promoted a podcast before, you might not know where to start. That's where we come in.
Can you invite people to your podcast?
No matter how sparkling your personality, your listeners are probably going to want to hear from other experts, too. If it makes sense for your podcast, you can invite guests onto your podcast. This not only builds trust and social proof but potentially gives you access to the guest's audience if they share the episode with their audience. As your podcast gains attention, you'll be able to invite bigger names onto your podcast, giving your audience access to their expertise and giving your guest access to your audience.
