Announcement Email On launch day your podcast team will send out an email to your audience letting them know they now have access to download the app, the content they should see and subscribe to, and provide them the podcast user guide to give them a quick walk through of the app itself. Subject: Announcing Podcasting
Full Answer
How do I launch a podcast?
Build an email list or outreach list before your podcast launches. This can be blog readers, product users, social media followers, etc. Record 3-5 podcast episodes before you launch. Pick a launch date.
How to promote a podcast to email list?
Seven Steps To Promote A Podcast To Your Email List. 1 Tease upcoming content. Before you send an announcement email that notifies your subscribers of new content, you’ll find it useful to send a teaser ... 2 Announce new content. 3 Focus on value. 4 Resend unopened emails. 5 Send regularly and often. More items
What should be the first email announcement of a product launch?
The first email in your launch sequence should trigger that curiosity. You’ll unpack the details of the release in your future emails, so think of this first email announcement as flirting with your audience. Your product introductory email will answer these three W’s:
Should you announce your upcoming podcast episodes before publishing?
For instance, passing the same stranger on the street every day will slowly make you start to trust them, even if you never speak with them. By mentioning your upcoming podcast episodes before you publish, you can make your subscribers comfortable.
How do you announce a podcast launch?
Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.
How do you announce a new podcast on social media?
Table of ContentsHost guests, leverage their name, and connect with their audience.Share your episodes to the right social networks.Share new episodes (and sneak previews) to your personal social media channels too.Record your podcast on Facebook Live.Run a giveaway.Create accompanying blog post.More items...
How do you introduce a new podcast?
Podcast Intros: 10 Tips to Get Your Listeners HookedIntroduce Your Podcast.Start With a Question. ... Set the Tone for Your Podcast. ... Choose the Right Music. ... Create a Tagline. ... Write Your Intro Beforehand. ... Mention a Website or Call to Action. ... Include Disclaimers When Needed. ... More items...•
How do I announce my new podcast on Instagram?
Top Tricks to Promote Your Podcast On InstagramKnow Your Target Audience.How to Get Followers Via Your Bio. ... Visualize Your Feed and Brand Message. ... Have a Distinct Content Voice.Interact With Your Audience Using Instagram Stories.Be Human with IGTV.Create Reels to Increase Visibility.Using Guides to Show Your Expertise.More items...
How do I promote my podcast?
🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•
How do I promote my podcast 2020?
How to promote a podcast:Upload podcast on iTunes.Leverage your guests' audience.Share your podcast on social media.Record lots of content.Create a cohesive visual brand.Leverage word-of-mouth advertising.Transcribe the audio and publish the text.
How do I introduce my first podcast episode?
How to structure your intro episodeAddress your audience, welcome them to the show.Introduce yourself as the host of the show. Include your name. ... Mention what inspired you to start your podcast. ... Talk about the release schedule. ... Explain the podcast's structure. ... Say goodbye and share where people can find more:
How do you introduce a podcast to a guest?
“Hey everybody, this is _______ from _______ and you're listening to the _______ podcast, the show that [explain the purpose of your show] for people who love _______. Today, we're talking about _______ with [guest name], who [explain why your guest is an expert on the topic].
How do you introduce a podcast to the world?
The key to introduce your podcast like a pro falls down to 3 things: Building rapport with listeners by being conversational and authentic....Making yourself sound credible.Building Rapport with Listeners. ... Setting Up Your Show with a Solid Hook. ... Being Credible.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do you write a podcast bio?
The one question you need to be asking for a kickass podcast bio....The Perfect Podcast Bio Template.The Intro. Sentence number one, the intro. ... The Social Proof. The second sentence is all about your social proof, or in other words, what makes you an authority on the topic you're going to be interviewed on. ... The Promise.
How do I promote my podcast on Facebook?
Six Key Steps To Promote A Podcast On FacebookStep 1: Set Up A Facebook Page From Your Personal Account. ... Step 2: Create A Content Calendar. ... Step 3: Publish Quality Content. ... Step 4: Engage With Your Audience. ... Step 5: Join Facebook Groups. ... Step 6: Purchase Facebook Ads. ... Work With Influencers.
How do you share a podcast to Instagram?
Tap the "Share video" button, and then the Instagram option should show up there, ready to be selected. You will be asked to allow access to your whole camera roll. Once done, pick the Instagram format you want to use. You can add your podcast episode to your Instagram Stories, or post it on your newsfeed.
How do you put a podcast link in your Instagram bio?
Add Your Podcast Link To Your Bio Instead of promoting the homepage of your website, use it to highlight your latest podcast episode. You can also use a tool like Linktree to add multiple links to your link in bio! But don't just drop the link, tap “save changes” and close the app.
How do you post a podcast on Instagram?
1:054:51How to Share Podcast Clips to Instagram // Podcast to IG - YouTubeYouTubeStart of suggested clipEnd of suggested clipOkay let's get to it number one share your podcast to instagram stories directly from the spotify.MoreOkay let's get to it number one share your podcast to instagram stories directly from the spotify. App in your phone this is an easy way to share your podcast episodes to instagram stories for this
What is a soft promotional podcast?
This is the kind of content that adds value to your subscribers’ lives without directly promoting your podcast episodes. For instance, you might send emails that: Releases behind the scenes footage or audio.
How to promote podcast to email list?
There are two critical metrics you should worry about to promote your podcast to your email list. 1. Open rate: The percentage of people who open a particular email. Your subscribers only have two pieces of information to evaluate whether they will open an email: Your “from” name and your subject line.
What is a link to a podcast?
Links can include: A link to a more in depth profile of the host. A link to the web page that houses the podcast, show notes, and transcripts. Links to everywhere the podcast is syndicating to (iTunes, Google Play, etc.) A link to the company’s ‘About Us’ page.
How can a press release be distributed?
The press release can be distributed through multiple channels. For instance, it can be published on your own website, as well as distributed through a PR newswire. Another option is to research websites that actively promote trending topics and releases within your target audience’s industry.
Who is the CEO of Voices?
David Ciccarelli. David Ciccarelli is the Founder and Chief Executive Officer of Voices. As CEO, he is responsible for setting the vision, executing the growth strategy and managing the company on a day-to-day basis. He's been a finalist of the EY Entrepreneur of the Year Award and a Canadian Innovator Award.
Is a press release a part of a podcast?
Reaching out to these types of publications may have a better pay off (resulting in more interest) than distributing through a newswire, which typically costs money and reaches all types of audiences, not just those interested in your industry. The press release can also become a part of your podcast’s media kit.
What Is the Content Pros Podcast?
It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and digital marketing: Chris Moody from Oracle Marketing Cloud and Amber Naslund from Sysomos.
How Can I Listen to the Show?
Content Pros will be available on iTunes, Stitcher, and all other podcast listening apps. You’ll also be able to read episode summaries and listen to the show on Convince & Convert, the Oracle Marketing Cloud blog, and the Sysomos blog .
How Can I Support the Show?
Subscribe on iTunes, leave a review on iTunes, and tell the world about the show on Facebook, Linkedin, and Twitter. (We’ll let you know when the links are live.)
What Else is Special About this Podcast?
We are so excited to be the first podcast EVER (as far as we know) to be creating visual note taking and graphic recording of a podcast. We’ve partnered with Chrysallis Studios to create videos capturing the key points of Content Pros episodes. They will look sort of like this!
What are you most excited about for the launch of Content Pros?
Amber: I’m really excited to get into the nitty gritty of how actual practitioners are doing content. We get a lot of big picture, blue sky ideas of what’s working, but this show is all about the nuts and bolts of how things really get done.
What did you want to be when you grow up?
Amber: I went through a series of paths to get to where I am today. Initially, I wanted to go to vet school and be a veterinarian. Then I thought I’d go to business school and later become a lawyer. I ended up being a music major – a flute performance major to be exact!
How much of a podcast is on iTunes?
iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!
What is a podcatcher?
Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.
How many followers does Rand have on Hubspot?
Rand has over 335,000 Twitter followers. HubSpot has over 1 million Facebook fans. What we’d love to do is make it easy for our guests to share and promote their podcast episode. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Images.
How long does it take to get to the new and noteworthy section of iTunes?
The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.
Topic tags
When it comes to growing an audience for your brand’s new podcast, tapping into your email and marketing experience is the best place to start. If you’re building a new list from scratch, you can grow your email subscriber list by utilizing your existing marketing channels to spread the word.
Build a list of subscribers for your show
Your show’s subscribers are the folks you’ll email regularly about teasers, new episode releases, exclusive content, and more.
Mention your podcast in other marketing emails
While you’re building a dedicated list of raving show fans, keeping your existing database informed is also important. Whether these marketing lists exist for product updates or blog content, folks in these audiences might also be interested in your podcast’s unique content.
Add CTA and link in email signature (s)
Considering how many emails you and your team send in a single day, plopping in a CTA and link to your podcast in your email signature can get your show in front of an untapped audience.
Podcast Email Examples
So, now you’ve got a solid plan in place to promote your podcast via email. But what does a great podcast email look like? And what types of emails should you be sending for your show? Check out a few examples of emails we’ve sent to support our very own shows!
Ready to hear more about promoting your podcast on social media?
We dig into all the ways social media can help promote your brand’s podcast and share some tried and true tactics across the most popular platforms.
What is an announcement email?
An announcement email is a marketing message sent to tell people about something new, updated, or changed in your business. They are used to publicize things like: Promotional announcement emails aren’t only to let people know you have a new product or service. One email blast won’t make the sales pile up.
Why do people sign up for email announcements?
Obscurity kills new products. People sign up for your emails because they want to know what’s coming next. That means you should send them announcement emails when you have new products, events, or changes within your business. In this post you’ll learn: What an announcement email is and what you should include in one.
Podcast Press Release Best Practices
Distributing The Press Release
- The press release can be distributed through multiple channels. For instance, it can be published on your own website, as well as distributed through a PR newswire. Another option is to research websites that actively promote trending topics and releases within your target audience’s industry. Reaching out to these types of publications may have a better pay off (resulting in more interest…
More on Promoting and Managing Podcasts
- For more podcast promotional strategies, check out our interview with Brand Manager and Podcast Host, Brian Peters from Buffer on Promoting Your Podcast. Additionally, don’t forget about the importance of measurement! We’ve created a special post on the topic. Get all the insights on metrics for success in How to Measure Podcast Performance.