In conclusion:
- Podcast listeners are young, educated and affluent
- Gender – Podcast listeners are both male and female and while still more men listen to podcasts than women growth of listenership in both groups is similarly very high
- Age – People between 12 and 24 years of age constituted 40% of regular, monthly listeners. ...
Who listens to podcasts demographics?
- Men have historically listened to more podcasts on a monthly basis than women. But growth in both groups is comparably fast.
- In 2013, 15% of men and 9% of women listened to podcasts regularly on a monthly basis. ...
- In 2019, 34% of men and 29% of women listen to podcasts regularly on a monthly basis. We predict the growth in both groups will continue. ...
How to find the number of listeners to a podcast?
- In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
- People regularly listening every week in 2019 were 22% of the population in 2019. ...
- It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.
Why are podcasts so popular?
- What Is a Podcast?
- Podcast Types
- History Of Podcasts
- Why Are Podcasts Becoming So Popular?
- Podcasts Allow Multitasking & Podcasting For Everyone
- They Are Easy To Access
- They Build Intimacy
- Podcasts Are Time Savers
- Provide An Instant Community
- Easy To Monetizing A Podcast
How many people listen to podcasts?
Who Listens To Podcasts (And How Can You Reach Them)?
- White: 57%
- African-American: 13% MORE FROM FORBES ADVISOR Best Travel Insurance Companies By Amy Danise Editor Best Covid-19 Travel Insurance Plans By Amy Danise Editor
- Hispanic: 16%
- Asian: 4%
- Other: 10%
Where can I find podcast listener demographics?
How to Find Your Podcast Audience Demographic InformationClick/tap on Catalog, then click/tap on your show.Click on the Audience tab (see first screenshot below)Change the date range to "All Time"Scroll down till you see the Age and Gender information.Take a screenshot of each section (see second screenshot below)
What age group listens to the most podcasts?
between 12-24 years oldPodcast listeners are young, educated and affluent. The largest age group of listeners is between 12-24 years old (40%). The largest group from income perspective are listeners in households with annual income between $100k-150k (17%).
What percentage of the population listen to podcasts?
41% of the US Population Listen to Podcasts on a Monthly Basis. It was estimated that in 2020, 37% of the US population older than 12 listened to a podcast on a monthly basis.
What percentage of podcast listeners are male?
Monthly podcast consumers in the U.S. 2022, by gender According to the most recent data, 53 percent of the podcast audience in the United States was male, while 46 percent who had listened to a podcast in the last month were female.
Who are podcasts aimed at?
New Demographic Research Shows Who Really Listens to Podcasts60 Percent of Americans Are Familiar with the Term 'Podcasting' ... 40 Percent of Americans Have Listened to a Podcast. ... 56 Percent of Podcast Listeners Are Men. ... 84 Percent of Podcast Listeners Are Under Age 55.More items...
What is a good audience for a podcast?
5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
Who has the biggest podcast audience?
Surveys of over 8,000 podcast listeners in the U.S. were conducted Q1 2021 through Q4 2021....Weekly Podcast Listeners.RankPodcastNetwork1The Joe Rogan ExperienceSpotify2The DailyThe New York Times3Crime Junkieaudiochuck4This American LifeThis American Life46 more rows•Feb 7, 2022
How many people listen to podcasts average?
57% of Americans Have Listened to a Podcast This is up from 55% in 2020 and 51% in 2019. This indicates that roughly three-quarters of the people who are familiar with podcasts have actually listened to one.
Are podcasts still popular 2022?
Yes, podcasts are still popular in 2022. The number of active podcasts and podcast listeners is increasing daily. As of April 2021, there are a total number of 850,000 active podcasts with more than 48 million episodes in total.
What percentage of teens listen to podcasts?
Nearly half of American teenagers listened to a podcast in 2020, a recent survey found. Children aged 13 to 17 were the most likely to have listened to a podcast, with 48 percent of respondents in the age group having done so.
How to determine podcast popularity?
🎧 Six ways to tell how many listeners a podcast hasGet podcast listener numbers using Rephonic. ... Check ratings and reviews. ... Inspect chart rankings. ... Investigate stats revealed by some podcast apps. ... Check social media presence. ... Ask the publisher directly.
How to tell how many people listened to your podcast?
The easiest way to estimate the number of people listening to a given podcast is to take a look at the number of subscribers and the number of times someone has hit the "Play" button on an embedded player.
What percentage of podcast listeners are affluent?
While among monthly podcasts listeners those affluent households are contributing to 41% of all listeners.
What age group listens to podcasts the most?
In the age group of people between 12 and 24 listenership is growing the fastest. In 2013 only 11% of people listened to a podcast, which is every 1 of 10 Americans. This has tripled in 2018 and quadrupled in 2019. Currently, in 2019 roughly 40% of people in this age group listen to podcasts regularly, on a monthly basis, ...
How many people listen to podcasts in 2019?
Currently, in 2019 roughly 40% of people in this age group listen to podcasts regularly, on a monthly basis, which is more than 1 of 3 Americans. We predict a high growth trend will continue and in 2022 to reach c.a. 59% of the population age 12-24 which will mean every 6 of 10 Americans listening to podcasts.
How much money do podcasts make?
Their consumption of podcasts rises regularly for more than a decade now. Podcast advertising revenue in the U.S. will reach $513 million in 2019 and will grow to more than $650 million by 2020.
How long are podcasts?
The largest group of people on average listens to episodes lasting 30 to 40 minutes. However, people are also listening to a similar extent the episodes lasting between 15 and 30 minutes as well as between 40 and 50 minutes. Having a correct length of an episode is extremely important for keeping your audience engaged.
Do men listen to podcasts more than women?
Men have historically listened to more podcasts on a monthly basis than women. But growth in both groups is comparably fast. In 2013, 15% of men and 9% of women listened to podcasts regularly on a monthly basis. This was also the year with the biggest disproportion when podcasting audience was 63% men and 37% women.
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
Make data-driven decisions
The podcasting industry is growing fast. One of the key metrics that you will use to decide whether a show is worth reaching out to is how many listeners it has.
Let listener demographics inform you
It's now easy to find out how many listeners a podcast has. Identify the most impactful podcasts for your campaign.
Everything you need for podcast outreach and research
Rephonic reveals valuable podcast data so you can pitch the right shows and maximize opportunities.
Get the most out of listener demographics
You sent a bunch of pitches and finally you got your first invitation to feature as a guest on the perfect podcast. So what should you do to prepare for your interview?
FAQs
The easiest way to see how many listeners a podcast has is to search Rephonic's podcast database for the specific show and view the number of listeners per month.
How many people listen to podcasts in the UK?
25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.
How many podcasts are there in 2021?
There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.
How much has Spotify dropped in 2021?
Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.
What is the Infinite Dial survey?
The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.
Is podcast listenership growing?
The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.
Is Spotify a podcast?
Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.
1. There are over 2 million podcasts
Currently, there are more than two million active podcasts, according to Podcast Insights 2021. Three years ago, there were only about a quarter of that. With regards to the number of podcast episodes specifically, as of April 2021 there were over 48 million episodes.
9. Eight Podcasts Are Listened to Per Week On Average
According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to 10 podcasts per week.
10. Average Time Spent Listening to Online Audio Was Down in 2020
Surprisingly, according to The Infinite Dial, the average time spent listening to online audio was down in 2020. In 2019, online audio listeners older than 12 spent an average of 16 hours and 43 minutes per week. In 2020, it was only 15 hours and 12 minutes – more than an hour less.
11. Podcast Listening Peaks in the Morning
According to The MIDAS Survey, the listening peak for podcasts is between 08:15 and 08:30 a.m. Other popular times include between 11:00 and 11:15 a.m. and again at 5:30 p.m.
12. Radio Is the Most Popular Audio Source While Driving
When it comes to audio sources in the car, AM/FM radio still outperformed podcasts in 2020. According to The Infinite Dial, only 28% used podcasts as an audio source in the car, compared to 81% that tuned into radio stations.
13. Mobile Phones Are the Preferred Device
The car stereo system might not be the preferred source for podcast listening, but the mobile phone definitely is. Mobile phones account for 79% of the podcast listening hours! The second most-used device is laptops (15%) with tablets (6%) in third spot.
14. More Men Listen to Podcasts
In the UK, podcasting is slightly more popular among men. The MIDAS Survey found that in 2020 54% of men compared to 46% of women listen to podcasts.
Why is audience demographic important?
Audience demographics are not only incredibly valuable information in general, but they are especially important for you to know as a podcaster. In order to improve your podcast branding and content to better reach and connect with your audience, you need to know and utilize your audience demographics. It can be difficult to figure out who your ...
Why is it important to learn more about your audience?
Of course, it is important to always work on learning more about your audience because your audience is an ever changing part of your podcast, so you've got to change with them.
Does every podcast have statistics?
In some cases, statistics features may only be available on certain plans, but often times, even the most basic plans have some kind of statistics feature. While statistics features vary from hosting service to hosting service and even plan to plan, some that you could expect to see are geographic location of your listeners and listening preferences, including devices, platforms, and browsers.
How old are podcast listeners?
According to the same report, half of all podcast listeners are aged 12 to 34, with listeners 35+ making up the other half.
How much do podcasts listen to?
Various sources agree that podcast consumers listen to at least 80% of each episode. According to a 4,000-person survey, a great deal of podcast listening happens at home, with 90% of participants saying they listen to their favorite podcasts within the comfort of their own homes and 64% of the time in their cars.
How many people listen to podcasts in 2021?
According to Edison Research's Infinite Dial 2021 report that was released in March, monthly U.S. podcast listenership grew to an astounding 116 million people. The Covid-19 pandemic has certainly accelerated the growth of podcast listening and has left many marketers who are contemplating podcast advertising asking the question: So, ...
Is podcasting a fad?
But don’t be fooled into thinking that podcasts are just a fad for young people. As the listeners themselves age, these age brackets will shift as well. The younger profile has much more to do with their openness to new technology and not necessarily the subject matter or appeal of the content.
Podcasts are gaining popularity
This increased monthly podcast consumption shows the growing prevalence of the format in the United States. A survey on podcast consumption found that in 2012 only 29 percent of U.S. respondents had ever listened to an audio podcast, but this figure increased annually and reached 57 percent in 2021.
Podcast providers
The recent controversy surrounding Spotify and the Spotify-exclusive podcast ‘The Joe Rogan Experience’, in which Spotify sided with Joe Rogan despite complaints from artists, demonstrated the rising influence of podcasts and their importance for streaming platforms.
Consumption
Need help with using Statista for your research? Tutorials and first steps
