Podcast FAQ

podcast listener numbers

by Jett Stehr Published 2 years ago Updated 1 year ago
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Here are the top 10, according to Buzzsprout’s podcast statistics:

Listening Provider May 2021 (%) October 2021 (%) April 2022 (%)
Spotify 29.4 31.2 26.8
Apple Podcasts 29.8 31.1 37.4
Web Browser 2.6 2.6 2.9
Google Podcasts 2.7 2.4 2.4
Jun 16 2022

160+ Million Americans Have Listened to a Podcast
According to The Infinite Dial 2021 from Edison Research and Triton Digital, the longest-running survey of digital media consumer behavior in America, it's estimated that 162 million US citizens older than 12 have listened to a podcast.
May 3, 2022

Full Answer

How to find the number of listeners to a podcast?

  • In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
  • People regularly listening every week in 2019 were 22% of the population in 2019. ...
  • It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.

More items...

What are good podcast numbers?

So to celebrate Good Sam, Drama Queens, Work In Progress, and everything else that has been fit into her busy schedule, Sophia sat down with BuzzFeed to chat about it all — like why Good Sam is so special for her, how the Drama Queens podcast has allowed her to reclaim One Tree Hill, and much more. Here's everything we chatted about:

How to increase podcast listenership?

  • Lots of links to things you talk about in the show, including advertisements
  • Bullet points
  • Explain inside jokes
  • Times and topics- list the topics covered in the podcast and add what time in the show you talk about them
  • Pictures
  • Introduction of people on the show

How many people listen to podcasts?

Who Listens To Podcasts (And How Can You Reach Them)?

  • White: 57%
  • African-American: 13% MORE FROM FORBES ADVISOR Best Travel Insurance Companies By Amy Danise Editor Best Covid-19 Travel Insurance Plans By Amy Danise Editor
  • Hispanic: 16%
  • Asian: 4%
  • Other: 10%

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How can I tell how many listeners a podcast has?

🎧 Six ways to tell how many listeners a podcast hasGet podcast listener numbers using Rephonic. ... Check ratings and reviews. ... Inspect chart rankings. ... Investigate stats revealed by some podcast apps. ... Check social media presence. ... Ask the publisher directly.

What is a good number for podcast downloads?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

Who listens to most podcasts?

56 Percent of Podcast Listeners Are Men The reason has yet to be discerned, but among the 67 million people who listen to at least one podcast per month, 56 percent identify as men.

How many listeners do you need to monetize a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

What are good podcast statistics?

How many downloads makes a successful podcast? The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.

Who is the average podcast listener?

Who Listens To Podcasts? 50% of monthly U.S. podcast listeners are aged between 12-34, 43% between 35 and 54 years old, and 22% are aged over 55. In 2019, around half of monthly podcast listeners had a full-time job(51%), 17% of whom hadve a household income between $100K-$150K. 28% have a university degree.

Are podcasts still popular 2022?

Yes, podcasts are still popular in 2022. The number of active podcasts and podcast listeners is increasing daily. As of April 2021, there are a total number of 850,000 active podcasts with more than 48 million episodes in total.

How much money do podcasts make?

Assume you're a podcaster and you do the following each month: 1.00% of your audience purchases through your link, earning you $15 for each sale. 0.05% of your audience buys an online course per month for $99. You release about four episodes of your podcast each month.

What is the problem with podcast analytics?

The Trouble With Podcast Analytics. When it comes to the task of developing a podcast and growing an audience, the benefits of the podcast format become an unexpected problem. Because podcasts are a decentralized form of media that can be downloaded from any number of independent websites, hosting networks, and aggregation services or programs, ...

Can you track a podcast?

As long as the tracking is enabled on the specific page the podcast is accessed through, it is possible to track the number of unique page visits to estimate listener numbers. Ultimately, however, a combination of methods is required to estimate the reach of a podcast, given that modern podcasts are rarely distributed through a single service.

Does iTunes provide listener data?

Some podcast hosting services including iTunes provide listener analytic data upon request from a producer. This data often tracks listeners by IP address and device to offer a less generalized estimate than an examination of subscriber numbers or episode plays or downloads.

How many people listen to podcasts in the US?

37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)

How many podcasts were there at WWDC 2018?

To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.

What age group listens to podcasts the most?

The 12 – 34 age group is the most active monthly podcast listeners with a median increase of 7% points between 2017 to 2020. The 35 – 54 age group listen to podcasts most often at 40% compared to 37% for 12 – 34 year-olds and 23% for the 55+ set. Source: Edison Research.

How many podcast listeners will there be in 2020?

Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. There are 30 million podcast episodes from 850,000 active podcasts globally. NPR is the leading podcast publisher in the US with a unique monthly listener audience ...

What percentage of podcasts are on social media?

94% of podcast consumers are active on at least one social media platform. Podcast consumers are likely to subscribe to a streaming service such as Netflix or Amazon Prime. 43% of US podcast consumers listen to podcasts on Spotify. Apple Podcast is the preferred podcast provider of 41% of adults in the US.

How many podcasts will be available in 2020?

There is a higher likelihood of subscribing to streaming services. US podcast consumers averaged 6 podcasts a week in 2020, a 16.67% decrease from the previous year. 49% of US podcast consumers aged 12 – 34 listen to at least one podcast a month.

How much is podcast ad revenue in 2021?

By 2021, podcast ad revenue is expected to exceed $1 billion. Ad slots can cost $10 – $50 with some charging premium fees for spots on podcasts with higher listener stats.

Which is the preferred podcast provider?

Apple Podcast is the preferred podcast provider of 41% of adults in the US. US podcast consumers have no preferences over podcast length. 65% of US podcast consumers prefer to use a smartphone or tablet to listen to a podcast. 36% of podcast consumers in the US listen to podcasts at work.

What is the demographic of podcasts?

The demographic profile for a podcast consumer is young, educated, and employed with a full-time job. The age groups associated with podcast consumption corresponds to the ages of those born in the late ‘70s and early ‘80s, the early adopters to the audio format when it first came out in 2004.

Average Podcast Downloads

Podcasting is long-form content. Don't compare podcast download numbers with things like YouTube plays, or social media follower counts.

How Many Podcast Downloads Should I Be Getting?

In a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.

Audience Quality & Engagement

An audience might seem “small” in a numerical sense. But with long-form content like podcasting, it's often shows with smaller, but more niche hyper-targeted shows that are considered the more successful.

I Still Want a Gauge on Average Podcast Downloads

Buzzsprout are one of the biggest podcast hosting platforms in the world. In fact, with well over 85,000 active shows on their platform, they are arguably the biggest.

Summary: Average Podcast Downloads

Ultimately, asking the question “what's a good number of downloads for a podcast?” is similar to asking “how long is a piece of string?”. Every case is unique. No two podcasts are exactly the same.

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