Podcast Listener Behavior Trends and Statistics
- 50% of all US homes claim to be podcast fans.
- In 2019, 51% of the US population had listened to a podcast, whereas now the figure is 55%.
- In the US, more than 16 million people are avid podcast fans.
- Males make up 51% of podcast listeners.
- The age group with the highest percentage of podcast listeners is 35-54 (40%).
How to find the number of listeners to a podcast?
- In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
- People regularly listening every week in 2019 were 22% of the population in 2019. ...
- It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.
Who listens to podcasts demographics?
- Men have historically listened to more podcasts on a monthly basis than women. But growth in both groups is comparably fast.
- In 2013, 15% of men and 9% of women listened to podcasts regularly on a monthly basis. ...
- In 2019, 34% of men and 29% of women listen to podcasts regularly on a monthly basis. We predict the growth in both groups will continue. ...
How many people listen to podcasts?
Who Listens To Podcasts (And How Can You Reach Them)?
- White: 57%
- African-American: 13% MORE FROM FORBES ADVISOR Best Travel Insurance Companies By Amy Danise Editor Best Covid-19 Travel Insurance Plans By Amy Danise Editor
- Hispanic: 16%
- Asian: 4%
- Other: 10%
Why are podcasts so popular?
- What Is a Podcast?
- Podcast Types
- History Of Podcasts
- Why Are Podcasts Becoming So Popular?
- Podcasts Allow Multitasking & Podcasting For Everyone
- They Are Easy To Access
- They Build Intimacy
- Podcasts Are Time Savers
- Provide An Instant Community
- Easy To Monetizing A Podcast
How do I find out how many listeners a podcast has?
🎧 Six ways to tell how many listeners a podcast hasGet podcast listener numbers using Rephonic. ... Check ratings and reviews. ... Inspect chart rankings. ... Investigate stats revealed by some podcast apps. ... Check social media presence. ... Ask the publisher directly.
Can you see how many subscribers a podcast has?
My favorite way to check the popularity of a show is through Castbox. This is a mobile app but also a web player. It also sees about 2% of total podcast downloads. But Castbox not only shows us number of subscribers but also number of downloads.
How many listeners is a successful podcast?
3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
Where can I find podcast listener demographics?
How to Find Your Podcast Audience Demographic InformationClick/tap on Catalog, then click/tap on your show.Click on the Audience tab (see first screenshot below)Change the date range to "All Time"Scroll down till you see the Age and Gender information.Take a screenshot of each section (see second screenshot below)
Where is my podcast analytics?
Podcast directories like Apple Podcasts, Spotify, and Google Podcasts collect statistics about the people listening to your show on their platform. They provide in-depth data about your listeners.
How do you know if a podcast is successful?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
How many listeners do you need to monetize a podcast?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How much can a small podcast make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How often do podcasts fail?
Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.
Who is the average podcast listener?
Who Listens To Podcasts? 50% of monthly U.S. podcast listeners are aged between 12-34, 43% between 35 and 54 years old, and 22% are aged over 55. In 2019, around half of monthly podcast listeners had a full-time job(51%), 17% of whom hadve a household income between $100K-$150K. 28% have a university degree.
Who is the target audience for podcasts?
Podcast listeners by age groups In the age group of people between 12 and 24 listenership is growing the fastest.
Who has the biggest podcast audience?
Surveys of over 8,000 podcast listeners in the U.S. were conducted Q1 2021 through Q4 2021....Weekly Podcast Listeners.RankPodcastNetwork1The Joe Rogan ExperienceSpotify2The DailyThe New York Times3Crime Junkieaudiochuck4This American LifeThis American Life46 more rows•Feb 7, 2022
How do I find out how many subscribers a podcast has on Spotify?
Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools....Spotify Analytics are broken down into four metrics:Starts.Streams.Listeners.Followers.
Who is the number 1 podcast in the world?
Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2MorbidWondery20 more rows
How much does podcast listening go up?
Podcast listening on a computer went up from 29% to 31%. 19% of listeners increase the speed. 65% of monthly podcast listeners have been listening for less than 3 years. Comedy, education, and news are the most popular podcasting genres.
Is Australia listening to podcasts?
87% of the Australian population is familiar with the term “podcasting”. 30% of the Australian population has listened to a podcast. 25% listened to a podcast in the last month. 17% listened to a podcast in the last week.
How many people listen to podcasts in the UK?
25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.
How many podcasts are there in 2021?
There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.
How much has Spotify dropped in 2021?
Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.
What is the Infinite Dial survey?
The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.
Is podcast listenership growing?
The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.
Is Spotify a podcast?
Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.
General Podcast Statistics
Due to the increase in listeners, podcasts ads' income is expected to hit $2 billion in 2023. This is also because marketers are advertising more using podcasts.
Podcast Demography
According to Nielsen, 53% of beer households are podcast listeners. 54% of milk and cereal households are also podcast lovers.
Podcast Income Generation Statistics
Before the smartphone became a popular device, it was expensive to have one and connect to the internet to listen to podcasts. It was even more expensive in many developing countries. The average income collected from the statistics points to the fact that many podcast listeners are rich guys and could afford to listen to podcasts.
Conclusion
These statistics show that the numbers are increasing irregularly, and the use of podcasts for other purposes like seminars and workshops has skyrocketed. Content sellers and marketers have also reported having profited from the population and diversity of the audience.
What age group listens to podcasts the most?
The 12 – 34 age group is the most active monthly podcast listeners with a median increase of 7% points between 2017 to 2020. The 35 – 54 age group listen to podcasts most often at 40% compared to 37% for 12 – 34 year-olds and 23% for the 55+ set. Source: Edison Research.
How many podcast listeners will there be in 2020?
Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. There are 30 million podcast episodes from 850,000 active podcasts globally. NPR is the leading podcast publisher in the US with a unique monthly listener audience ...
What percentage of podcasts are on social media?
94% of podcast consumers are active on at least one social media platform. Podcast consumers are likely to subscribe to a streaming service such as Netflix or Amazon Prime. 43% of US podcast consumers listen to podcasts on Spotify. Apple Podcast is the preferred podcast provider of 41% of adults in the US.
How many podcasts will be available in 2020?
There is a higher likelihood of subscribing to streaming services. US podcast consumers averaged 6 podcasts a week in 2020, a 16.67% decrease from the previous year. 49% of US podcast consumers aged 12 – 34 listen to at least one podcast a month.
How much is podcast ad revenue in 2021?
By 2021, podcast ad revenue is expected to exceed $1 billion. Ad slots can cost $10 – $50 with some charging premium fees for spots on podcasts with higher listener stats.
Which is the preferred podcast provider?
Apple Podcast is the preferred podcast provider of 41% of adults in the US. US podcast consumers have no preferences over podcast length. 65% of US podcast consumers prefer to use a smartphone or tablet to listen to a podcast. 36% of podcast consumers in the US listen to podcasts at work.
What is the demographic of podcasts?
The demographic profile for a podcast consumer is young, educated, and employed with a full-time job. The age groups associated with podcast consumption corresponds to the ages of those born in the late ‘70s and early ‘80s, the early adopters to the audio format when it first came out in 2004.
1. There are over 2 million podcasts
Currently, there are more than two million active podcasts, according to Podcast Insights 2021. Three years ago, there were only about a quarter of that. With regards to the number of podcast episodes specifically, as of April 2021 there were over 48 million episodes.
9. Eight Podcasts Are Listened to Per Week On Average
According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to 10 podcasts per week.
10. Average Time Spent Listening to Online Audio Was Down in 2020
Surprisingly, according to The Infinite Dial, the average time spent listening to online audio was down in 2020. In 2019, online audio listeners older than 12 spent an average of 16 hours and 43 minutes per week. In 2020, it was only 15 hours and 12 minutes – more than an hour less.
11. Podcast Listening Peaks in the Morning
According to The MIDAS Survey, the listening peak for podcasts is between 08:15 and 08:30 a.m. Other popular times include between 11:00 and 11:15 a.m. and again at 5:30 p.m.
12. Radio Is the Most Popular Audio Source While Driving
When it comes to audio sources in the car, AM/FM radio still outperformed podcasts in 2020. According to The Infinite Dial, only 28% used podcasts as an audio source in the car, compared to 81% that tuned into radio stations.
13. Mobile Phones Are the Preferred Device
The car stereo system might not be the preferred source for podcast listening, but the mobile phone definitely is. Mobile phones account for 79% of the podcast listening hours! The second most-used device is laptops (15%) with tablets (6%) in third spot.
14. More Men Listen to Podcasts
In the UK, podcasting is slightly more popular among men. The MIDAS Survey found that in 2020 54% of men compared to 46% of women listen to podcasts.
What is listening evolution?
This section in the analytics dashboard provides you with data where you can see your episodes’ cumulative plays and downloads over time, relative to their release date. This allows you to measure if specific topics or marketing actions increased each individual episode's performance.
What does Spreaker do?
When you host with Spreaker, you have a plethora of analytics about your listeners at the tip of your fingers. From downloads and listening sources to geolocation, you can pick a plan that gives you the level of detail that you need. The easy-to-read data helps you understand who your listeners are, where they’re from, and how they’re consuming your content.
What percentage of podcast listeners are affluent?
While among monthly podcasts listeners those affluent households are contributing to 41% of all listeners.
How many people listen to podcasts in 2019?
Currently, in 2019 roughly 40% of people in this age group listen to podcasts regularly, on a monthly basis, which is more than 1 of 3 Americans. We predict a high growth trend will continue and in 2022 to reach c.a. 59% of the population age 12-24 which will mean every 6 of 10 Americans listening to podcasts.
What age group listens to podcasts the most?
In the age group of people between 12 and 24 listenership is growing the fastest. In 2013 only 11% of people listened to a podcast, which is every 1 of 10 Americans. This has tripled in 2018 and quadrupled in 2019. Currently, in 2019 roughly 40% of people in this age group listen to podcasts regularly, on a monthly basis, ...
How much money do podcasts make?
Their consumption of podcasts rises regularly for more than a decade now. Podcast advertising revenue in the U.S. will reach $513 million in 2019 and will grow to more than $650 million by 2020.
How long are podcasts?
The largest group of people on average listens to episodes lasting 30 to 40 minutes. However, people are also listening to a similar extent the episodes lasting between 15 and 30 minutes as well as between 40 and 50 minutes. Having a correct length of an episode is extremely important for keeping your audience engaged.
Do men listen to podcasts more than women?
Men have historically listened to more podcasts on a monthly basis than women. But growth in both groups is comparably fast. In 2013, 15% of men and 9% of women listened to podcasts regularly on a monthly basis. This was also the year with the biggest disproportion when podcasting audience was 63% men and 37% women.
Podcast Statistics to Know
Podcast Consumer Demographics Statistics
- The demographic profile for a podcast consumer is young, educated, and employed with a full-time job. The age groups associated with podcast consumption corresponds to the ages of those born in the late ‘70s and early ‘80s, the early adopters to the audio format when it first came out in 2004. The Us is still a huge untapped market with only an estimated third of the population tunin…
Podcast Consumer Behavior Statistics
- Podcast consumers are comfortable with technology. They have high awareness levels of media devices although actual ownership values are lower. Despite the rise in smart speaker ownership—Amazon Alexa is the preferred brand—the majority of podcast consumers listen on their smartphones. Podcast consumers listen to podcasts at home, playing it on the backgroun…
Podcast Revenue Statistics
- Podcasting is lucrative, attracting celebrities, sports heroes, and CEOs to the medium. Ad revenue is forecast to grow 28% from 2019’s $515 million. Another positive that will work in the podcast industry’s growth is the positive reactions of podcast consumers towards ads. 1. Over half of podcast consumers say they would consider buying a product or brand they heard advertised o…
Podcasting Trends
- Podcast awareness will continue to grow with the podcast industry projected to generate $1 billion in ads by 2021. Edison Research places current podcast awareness rates of 75%, estimated at 155 million listeners for 2020. Projections from Business Insider Intelligence are more conservative. Podcast consumers are expected to exceed 100 million in 2020 and reach 136 mil…