- Define your objectives Podcasting for your business is a marketing strategy and as with any other, should be aligned with the specific goals of your company. ...
- Don’t just focus on promotions, create valuable content You can’t sell anything without value. ...
- Produce with your audience in mind When creating a marketing strategy, it is important that you take note of your target audience – what type of people do you ...
- Segment your audience Naturally, as a marketing expert, you know and value the work that goes into creating marketing segmentation. ...
- Keep it simple Start at a sustainable pace. Start with content that can be expanded so that your podcast series can last a long time. ...
- Diversify If you’d rather not go into full-blown podcasting, consider podcast ads or sponsoring a podcast with similar content and target audience. ...
- Up your game Let me give you an illustration. Two companies that sell the same product have their target customers as children within ages 4-9, but over time it ...
- Give attention to details Have You Considered Podcast As A Marketing Strategy? ...
- Use The Best If you’re going to go for it, do so with the best content. ...
- Prompt your listeners to subscribe and share
- Leverage your guest's audience. ...
- Promote on social media … in a dozen different ways. ...
- Release at least 3 episodes on launch day. ...
- Convert the audio to a YouTube video. ...
- Submit your podcast to podcatchers and aggregators. ...
- Transcribe the audio.
How to write a podcast business plan?
How to Write a Podcast Business Plan (& Why You Should!) Business planning isn't the sexiest part of starting a podcast, but it is one of the most important. Set yourself up for success by taking the time to plan your podcast, put some thought into your marketing and create a roadmap for your future. I’ll admit, business planning isn’t sexy.
Is podcasting a good way to market your business?
If you're interested in getting more eyes on your brand, increasing brand affinity, and growing sales, podcasting is a great option. While podcast marketing doesn't have a "one size fits all" approach, there are several podcast marketing strategies you can use as a starting point to growing your podcast's reach.
How do I create a marketing strategy for a podcast?
When creating a marketing strategy, it is important that you take note of your target audience – what type of people do you want to bring that product to. Understanding your customers is as important as the podcast itself. First, you identify them and then you understand them.
What channels should you promote your podcast’s marketing content?
When you’re thinking about what channels to promote your podcast’s marketing content in, pick 1-2 primary promotion channels. Unless you’re a large organization with tons of resources, it’s better to focus on just a couple of main channels. For us, LinkedIn has been our #1 channel for promotion. Think about your buyer persona.
How do you create a podcast marketing plan?
11 Best Strategies to Market Your Podcast in 2020Create a dedicated podcast site or page.Distribute your podcast across as many platforms.Optimize for SEO.Repurpose content into videos, images, and blog posts.Turn podcast episodes into YouTube videos.Update your email marketing templates.New podcast?More items...•
What podcast marketing strategy?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.
Is a podcast a good marketing strategy?
When you want to connect with customers on a more personal level , sound allows the listener to hear the emotion behind your words. The podcast can become a key tool in the digital marketing strategies of companies. If your customers are there, you have to be there .
How do I promote my podcast audience?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I promote my first podcast?
Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.
How do I market my podcast 2022?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What are the disadvantages of podcasts?
The list of the disadvantages of podcasting is time consuming, not searchable, accessibility problems and limited audience. Podcast consumes a lot of time especially if the file is larger. It is not usually easy to search in podcasting.
Why is my podcast not growing?
So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.
What do podcast listeners want to hear?
74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration.
Which platform is best for podcast?
What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•
What is podcast marketing?
The term podcast marketing refers to the strategies a podcaster employs in order to advertize and raise awareness of their podcast. Put another way, podcast promotion can help enhance discoverability as well as increase a podcast’s reach and the number of potential listeners.
What is a podcast?
In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic. The topic or theme of a podcast can be as varied as the podcaster wants it to be.
Why is audience involvement important in podcasts?
Also, audience involvement is a great way of giving back to your audience and showing that, without them, your content would have been different, thus making them feel that they’re included in the process of making the podcast; that their participation matters.
How to improve email outreach?
P.S. Here’s a few topics I can cover: 1 How email outreach can help you transform your expand your network and establish relationships 2 The importance of link building when it comes to increasing your organic visibility and organic traffic 3 Why improving your domain authority matters when it comes to becoming more competitive on the SERPs (and how email outreach can help you achieve it)
How to promote podcasts?
After you've published new episodes, you can repurpose that content to promote your episodes across social media platforms. We've already talked about audiograms but there are several other ways you can repurpose your content: 1 Create a blog post to accompany your podcast episodes 2 Create graphics using the best quotes from your episodes 3 Condense the main points of your episode into an infographic 4 Turn your podcast episodes into YouTube videos
How to have a successful podcast?
You absolutely have to engage your listeners if you want to have a successful podcast. Include calls to action for your listeners so they know what action to take after listening to your podcast.
How many podcasts will be there in 2020?
And there are lots of podcasts to choose from. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020).
What is the best way to share podcast episodes?
Social media is a great way to share your podcast episodes and generate more interest in your podcast. But you can't just pop in, share a link to your latest episode, and leave. Social media is social, after all. That means that you need to actively engage on the platforms where your target audience hangs out.
Does a podcast get a huge following?
Even the best podcast doesn't get a huge following overnight. And it definitely doesn't get a huge following at any time without lots of promotion. If you've never promoted a podcast before, you might not know where to start. That's where we come in.
Can you invite people to your podcast?
No matter how sparkling your personality, your listeners are probably going to want to hear from other experts, too. If it makes sense for your podcast, you can invite guests onto your podcast. This not only builds trust and social proof but potentially gives you access to the guest's audience if they share the episode with their audience. As your podcast gains attention, you'll be able to invite bigger names onto your podcast, giving your audience access to their expertise and giving your guest access to your audience.
Can you give away a podcast?
You can give away just about anything, but it's best if your giveaway relates to your brand and the products and services you offer. For example, if your podcast is about starting or building a new business, you might give away a free consultation.
How to introduce a podcast to new people?
Use Social Media. One of the fastest ways to connect with your audience and introduce your podcast to new people is through social media. That being said, it's not something that happens automatically. You can spend hours of time posting, commenting, and tagging with nothing to show for it.
What happens if there is no market for podcasts?
If there is no market for your podcast, it won’t grow—regardless of how good your content is. Therefore, you need to find your ideal listener and learn how to serve them better than anyone else. Here are some strategies to help you get started:
What is social media?
“Social media is a great place to gather reviews. Have a genuine appreciation for listener reviews and read them on the show or share them on social. This makes that reviewer feel appreciated and inspires a listener who loves a pat on the back to go ahead and take that time to write their own review.”#N#- Rob, Major League Eventing Podcast
Why is editing important for podcasts?
“Editing is so important to becoming a successful podcast because if you can hear mistakes so can everyone else. Be a perfectionist and make sure everything sounds right before releasing it to the world.”# N#- Brian, Let’s Talk About Chef
Is social media a good place to gather feedback?
People are always willing to share an opinion. Be open, listen to all the feedback, but only take out the parts you think will help you .”#N#- Beau, Fashion in Transition
Is being interviewed on other podcasts more effective than any other strategy?
“Being interviewed on other podcasts that have large audiences has been more effective than any other strategy. I've also worked very diligently for years to ensure my show consistently delivers high-quality content, with high-quality audio, every single Monday morning. Consistency, quality, and exposure to larger audiences will always help grow any show.”#N#- Jeff, The 5 AM Miracle With Jeff Sanders
Your topic e ffects your marketing
You might not like to hear this, but a lot of the products, shows, or internet personalities that seem like they were super good at marketing actually had a marketing mechanism built into their end product.
Choose your marketing platform
I think that people always try to make this step overly complex. The question you need to answer is: Where does your target audience hang out?
Nail down your call to action
In the last article, we talked about some ideas for marketing your podcast. If you keep at it, measure your efforts, and are willing to embrace a little trial and error, you’re going to eventually begin to see more listeners discovering your show online or through word of mouth.
Mastering the podcasting marketplace
For you, this could mean iTunes, Stitcher, or another marketplace of listeners and podcasters. I’m just going to cover iTunes.
What is a podcast business plan?
Generally speaking, business plans help you in three big areas: 1. Better Understand What You’re Doing. Creating a podcast business plan before you get started can help you to better understand what you’re doing before you get too deep into it. There’s a lot more to podcasting than simply uploading a new episode .
Why is it important to plan before recording a podcast?
Taking the time to plan before you start recording helps you think beyond listener numbers, episode titles and equipment. It gives you the chance to dig into what already exists, who you plan to make your podcast for , where you’re going to fit in and how you’re planning on growing.
Do podcasts need external funding?
I’ll start out by saying that not every podcaster seeks external funding. But with the rise of podcasting as a business function and the podcast-as-a-business model, external funding is becoming more popular. Funding means you need funders—whether that be through a financial institution or private investors.
Is podcasting a business?
Podcasting is just like any other business venture you’ll undertake. It takes time, money and resources to get it done. Even if your end goal isn’t to run a million-dollar podcast and you simply want to have fun, driving down podcast highway with no destination in sight will get old very fast.
What is podcasting for business?
Podcasting for your business is a marketing strategy and as with any other, should be aligned with the specific goals of your company. Start by identifying exactly what it is that you want to achieve with podcasting.
What is a podcast?
A podcast then is a series of audio files on a particular theme or topic produced on a regular basis and designed for playback on a computer or any portable digital audio player . Podcasts can be accessed online through a computer, smartphone or tablet.
How long does a podcast last?
It can also last from a few minutes to more hours. There are no set rules; the length and frequency depend on the podcaster (the person who makes the podcast). You can create podcasts with a computer and internet access. You can also produce one professionally in a studio with sophisticated sound equipment.
What is the purpose of podcasts?
Podcasts give you the opportunity to recreate content that can be repurposed for other mediums. Prepared, used and unused podcast content can be leveraged into video, images, text and commercials. The versatility and sheer power of podcasts for informatory purposes make it a powerful marketing tool.
How often do people listen to podcasts?
Podcasts are becoming increasingly popular. A recent survey shows that tens of millions of people listen to podcasts at least once every month. Using podcasts is a great way to increase brand awareness and generally generate more traffic – both to your business’s website and to your business itself.
Why are podcasts important?
Podcasts are great for business content marketing strategy. If your business is lacking a long-term content marketing strategy, creating podcasts will invariably give you one. You’ll be forced to develop and deliver engaging content that relates to your business when you include podcasts as a marketing tool.
Why do podcasts need to be hosted on multiple platforms?
By hosting your podcasts on multiple hosting platforms, you increase your brand visibility online many times over. This is because your business name is in more places online. Having an audio product or content you can showcase online is a fantastic way to improve and augment your marketing strategy. 7.
Podcast Business Plan Template
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their podcasts. On this page, we will first give you some background information with regards to the importance of business planning.
What Is a Business Plan?
A business plan provides a snapshot of your podcast as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a podcast, or grow your existing podcast, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your podcast in order to improve your chances of success. Your podcast business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Podcasts
With regards to funding, the main sources of funding for a podcast are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest.
Podcast Business Plan Template
If you want to start a podcast or expand your current one, you need a business plan. Below are links to each section of your podcast business plan template:
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
Company Analysis
In your company analysis, you will detail the type of podcast you are operating.
1. Make a Podcast Marketing Plan
The first and maybe most important podcast marketing best practice is to create a plan. It should be a playbook consisting of everything you use to promote your show.
3. Identify Your Target Audience
You’d be surprised at how many podcasters fail to accurately identify their target audience. (It’s another reason why a lot of shows have dumb names.)
4. Design Eye-Catching Cover Art
The fourth podcast marketing best practice is to create scroll-stopping cover art.
5. Use a Modern Hosting Service
As in a website that hosts your podcast — not the human host of the show.
6. Create a Dedicated Podcast Page
In order for your podcast to be easily found, it should have one of three things:
7. Release Episodes Regularly
One thing that’s bound to turn your listeners away is an irregular publishing cadence. Your fans want to know that they can depend on a new episode every month, every week, or every day.
8. Splinter Your Content
The next podcast marketing best practice involves repurposing your interviews into insightful, shareable pieces — aka, content splintering.
Podcast Information
Account-Based Marketing Strategy
- B2B podcasting is a tactic for an Account-Based Marketing (ABM)strategy. Your podcast should be seen as a platform for building relationships with decision-makers from your target accounts.
Content Marketing Strategy
- Here’s the Big Kahuna — your content marketing strategy (for your podcast). Mapping out your content for a new podcast will support your show’s purpose and keep your whole team on track.
Thought Leadership Strategy
- Launching a business podcast gives you the opportunity to position yourself (or your host) as an industry thought leader. To successfully achieve thought leadership, though, it pays to have a plan.
Get It Written Down
- In order for your team to get on the same page, it’s critical to get your podcast marketing plan down on paper. Just like with your thought leadership strategy, podcast marketing is about going farther together. For that to happen, your teammates need to know what the plan is. Who knows — maybe writing down your podcast marketing plan will help you understand it better, too. For mor…