Why do you need a written podcast marketing plan?
A written podcast marketing plan ensures that everyone has access to it and has the opportunity to voice their opinions. It kills the friction that stands in the way of your team finishing the marathon. PODCAST MARKETING PLAN TEMPLATE: Want to jumpstart your own podcast marketing plan? Copy this free template from Google Docs to get it done fast.
How to plan a podcast in 10 steps?
How to Plan a Podcast in 10 Steps: 1. Brainstorm Podcast Topics: Make a list of subjects that you’re both passionate and knowledgeable about, take a look at what’s already out there, and determine how your podcast will function as an extension of your content strategy. 2. Decide on a Podcast Theme: Although your conversations will vary ...
What channels should you promote your podcast’s marketing content?
When you’re thinking about what channels to promote your podcast’s marketing content in, pick 1-2 primary promotion channels. Unless you’re a large organization with tons of resources, it’s better to focus on just a couple of main channels. For us, LinkedIn has been our #1 channel for promotion. Think about your buyer persona.
How do you write a good podcast introduction?
2. Introduction: A monologue-style intro outlining your guests and what you plan to talk about on your show. 3. Segue: This can be achieved using music or podcast sound effects. 4. Topic 1: Discuss the first topic for about three minutes. 5. Vocal Segue: “We are going to move on and talk about…” or “In other news this week…”
How do you create a podcast marketing plan?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
What podcast marketing strategy?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.
How do I create a simple marketing plan?
How to Create a Marketing PlanStart with an executive summary. ... State your company's mission, vision and values. ... Identify the market and competition. ... Define your target customer. ... Outline your marketing goals. ... Present your marketing strategy. ... Define your marketing budget.
How do you write a marketing plan example?
How to Write a Marketing PlanState your business's mission.Determine the KPIs for this mission.Identify your buyer personas.Describe your content initiatives and strategies.Clearly define your plan's omissions.Define your marketing budget.Identify your competition.More items...•
How do I promote my first podcast?
Share your podcast on social media Having a website for your podcast is a good start, but you should also create social media profiles for it as well. Get creative with your social media posts, too. Don't just make a post promoting your latest episode with a link.
How do I advertise on podcasts?
Monitor your progress.Consider podcast demographics. ... Understand standard podcast ad pricing. ... Look for podcasts that relate to your brand or industry. ... Use your competitors for inspiration. ... Purchase multiple ads for small shows rather than one for big podcasts. ... Advertise on multiple podcasts within the same network.More items...•
What is the 7 P's of marketing?
It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
What are the 7 steps of a marketing plan?
Whether you are finalizing your vision or just starting out, here are 7 steps in creating a marketing plan.Do Your Research. ... Write a Brand Summary. ... Define Your Target Audience. ... Add a Situational Analysis. ... Outline Marketing Objectives. ... Create the Marketing Strategy. ... List the Tactics and Implementation.
What are the 7 elements of a marketing plan?
The 7 P's of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix.
What are the 5 elements of a marketing plan?
5 Important Elements of a Marketing PlanMarket Size.Industry Standards.Market dynamics/seasonality.Competition analysis.Product/service analysis.
What are the five steps in creating a marketing plan?
Five Steps for Creating a Successful Marketing Plan1)Situation Analysis. Begin with a snapshot of your company's current situation. ... 2)Target Audience and Market. It is essential to understand and define your target audience. ... 3) Set Your Marketing Goals. ... 4) Outline Marketing Strategies and Tactics. ... 5) Marketing Budget.
What are the 4 types of marketing strategies?
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.
How do I promote my podcast 2020?
How to promote a podcast:Upload podcast on iTunes.Leverage your guests' audience.Share your podcast on social media.Record lots of content.Create a cohesive visual brand.Leverage word-of-mouth advertising.Transcribe the audio and publish the text.
How do you engage a podcast audience?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
What is podcast promotion?
Podcast promotion is the best method to allow people to discover you. After you have recorded your first set of episodes, all you can think about is to tell people about them. Every author wants their work to be popular and successful. Without the show promotion, it is unlikely that your podcast will grow.
How do I increase the audience of my podcast?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
Podcast Business Plan Template
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their podcasts. On this page, we will first give you some background information with regards to the importance of business planning.
What Is a Business Plan?
A business plan provides a snapshot of your podcast as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a podcast, or grow your existing podcast, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your podcast in order to improve your chances of success. Your podcast business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Podcasts
With regards to funding, the main sources of funding for a podcast are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest.
Podcast Business Plan Template
If you want to start a podcast or expand your current one, you need a business plan. Below are links to each section of your podcast business plan template:
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
Company Analysis
In your company analysis, you will detail the type of podcast you are operating.
Your topic e ffects your marketing
You might not like to hear this, but a lot of the products, shows, or internet personalities that seem like they were super good at marketing actually had a marketing mechanism built into their end product.
Choose your marketing platform
I think that people always try to make this step overly complex. The question you need to answer is: Where does your target audience hang out?
Nail down your call to action
In the last article, we talked about some ideas for marketing your podcast. If you keep at it, measure your efforts, and are willing to embrace a little trial and error, you’re going to eventually begin to see more listeners discovering your show online or through word of mouth.
Mastering the podcasting marketplace
For you, this could mean iTunes, Stitcher, or another marketplace of listeners and podcasters. I’m just going to cover iTunes.
How to make a podcast?
Brainstorm Podcast Topics: Make a list of subjects that you’re both passionate and knowledgeable about, take a look at what’s already out there, and determine how your podcast will function as an extension of your content strategy. 2.
What should the first segment of a podcast be?
The first segment should be the most interesting in order to sustain listeners’ attention. This segment should appeal to the entire audience. Broad content is encouraged to serve the majority. News and current events related to your podcast subject matter are often of interest to an entire audience.
What is a podcast script?
Podcast Script (Template) 1. Opening: A quick musical jingle or your brand’s sonic logo. 2. Introduction: A monologue-style intro outlining your guests and what you plan to talk about on your show. 3.
What is a topic break in podcasts?
These topic breaks are typically described as bumpers or sweepers, giving your listeners the time they might need to digest the content you just presented. Since each podcast is inherently different, each show should have its own themes, topics, and lengths to set episodes apart from each other.
What are the two voice over styles for podcasts?
There are two voice over styles for recording your podcast that you should keep in mind when writing your podcast script. These include polished and freestyle: 1. Polished Podcasting Scripts. A polished, professional- sounding podcast, is similar to what you might hear in a newscast or documentary.
What is freestyle podcast?
Freestyle is an ad lib, fly-by-the-seat-of-your-pants recording style that can be an unpredictable and engaging voice. This style may work best for podcasts with a high energy or witty host or when there is more than one host on the podcast, highlighting their dialogue skills and spontaneity.
When will podcasts be released in 2021?
February 9, 2021. It may seem like everybody is launching a podcast nowadays, but that doesn’t mean that each new podcast you hear about just materializes out of thin air. In fact, behind every good podcast is a whole lot of podcast planning. So, if you’ve ever wondered how to start a podcast of your own, you’re in luck.
How to Promote Your New Podcast on Your Website
How can you promote your new podcast on your website? To promote your podcast on your website, you can create a page dedicated to the show with sub-pages for each episode. The podcast should be an option in your main menu so people can find it easily.
Podcast Name
Podcast Description Latest Episode: [Embedded Podcast Player] Subscribe On: Apple Podcasts | Spotify | Google | Stitcher Subscribe Via Email Follow the Show On: LinkedIn | YouTube | Instagram Shining Review From a Subscriber
How to Promote Your New Podcast on Your Blog
How should you promote your new podcast on your blog? To promote your podcast on your blog, publish an announcement on launch day. Then, write blog posts based on the content from each of your episodes.
The Takeaways
Hopefully, my conversation with [Guest’s name] has helped you understand [main topic] a bit better. If anything, I want these main points to hit home:
How to Promote Your New Podcast on LinkedIn
How should you promote your new podcast on LinkedIn? To promote your new podcast on LinkedIn, use your personal account to post twice before launch, once on launch day, and twice after launch. Then, continually post about new episodes as they come out.
How to Promote Your New Podcast on Twitter
How should you promote your new podcast on Twitter? To promote your new podcast on Twitter, create an account for your show. Then, tweet about it three times before launch, once on launch day, and three times after launch. Continue to tweet about new episodes and guests.
How to Promote Your New Podcast on Facebook
How should you promote your new podcast on Facebook? To promote your new podcast on Facebook, make a “business” page for the show and push it live three days before launch. Publish posts the day of launch and twice afterward. Then, continue to tease new episodes and other behind-the-scenes facts.
What is a podcast business plan?
Generally speaking, business plans help you in three big areas: 1. Better Understand What You’re Doing. Creating a podcast business plan before you get started can help you to better understand what you’re doing before you get too deep into it. There’s a lot more to podcasting than simply uploading a new episode .
Why is it important to plan before recording a podcast?
Taking the time to plan before you start recording helps you think beyond listener numbers, episode titles and equipment. It gives you the chance to dig into what already exists, who you plan to make your podcast for , where you’re going to fit in and how you’re planning on growing.
Do podcasts need external funding?
I’ll start out by saying that not every podcaster seeks external funding. But with the rise of podcasting as a business function and the podcast-as-a-business model, external funding is becoming more popular. Funding means you need funders—whether that be through a financial institution or private investors.
Is podcasting a business?
Podcasting is just like any other business venture you’ll undertake. It takes time, money and resources to get it done. Even if your end goal isn’t to run a million-dollar podcast and you simply want to have fun, driving down podcast highway with no destination in sight will get old very fast.
Podcast marketing strategy
Before you dip your toes in podcast marketing, you definitely need to develop a broad strategy. If you ask yourself “how do I grow my podcast?”, well, wait no further, here are the things you should know about developing your own podcast marketing strategy:
Podcast marketing plan & tactics
Post often on social media – For each episode you’re releasing, try to create a teaser/trailer before the episode is fully available. You can also share links to each episode once it’s published (this can be automated).
Marketing services and tools for podcasters
Here are the podcast marketing tools you should know about if you are just starting to promote your podcast on your own:
Conclusion
Building a decent marketing plan for your podcast is a must. You can pick almost any podcast marketing strategy mentioned in this article and succeed with it. We highly recommend to try at least two or three different methods, and marketing tools go with them simultaneously.
What is the target market for podcasts?
In the united states, the target market for podcasts is large. Since a podcast can be about anything, it’s mostly up to the podcaster to decide their niche. But in general, a podcaster’s market is anyone who listens to podcasts. It includes people who drive often, go for walks, or simply download Smartphone podcasts.
How does a podcast business work?
A podcast publishing business provides entertainment by uploading audio files online for listeners to subscribe to. These audio files are usually listened to over a Smartphone app. These listeners can pay to get access to ongoing podcasts, bonus material, and extra episodes. In the united states, the target market for podcasts is large.
How much does a podcast make?
Podcast memberships are usually between $1.99 and $9.99 per month . Note that very successful podcasts can make as much as $50,000 per episode. Small podcasts, however, make as little as $2,000 per year. More or less, average podcast owners make about $12,000 per year as a side job.
What is a U1 podcast?
Pro Call® Podcast Publishing, Inc. U1 allows individuals to easily record and produce podcasts without html or tech expertise . This revolutionary product quickly energized simplicity and affordability in the industry, while frequent updates to the software continue to improve ease of use. Once a podcast is recorded, Pro Call® Podcast Publishing, Inc. Next and Pro Call® Podcast Publishing, Inc.
What percentage of the population is podcasting?
1. Industry Overview. According to industry reports, only 22 percent of the adult population in the United States was aware of what podcast means in 2006, but this number grew to 70 percent in 2019, buttressing the growing popularity of podcasting in the United States.
How much money do podcast publishers make?
As a podcast publisher, expect to make about $30,000 as a moderately successful income. Individuals looking to start this business are expected to be knowledgeable about marketing, management, and promotion. A podcast publisher should also be good at integrating sponsorship with a show’s different editorials.
What should a podcast publisher be able to do?
On every level, a podcast publisher should be able to expand audience, build a deep connection with visitors, and promote the business. As a general rule, podcast episodes should have a “low barrier to entry.”. They should be easily accessible and relevant.
Podcast Information
Account-Based Marketing Strategy
- B2B podcasting is a tactic for an Account-Based Marketing (ABM)strategy. Your podcast should be seen as a platform for building relationships with decision-makers from your target accounts.
Content Marketing Strategy
- Here’s the Big Kahuna — your content marketing strategy (for your podcast). Mapping out your content for a new podcast will support your show’s purpose and keep your whole team on track.
Thought Leadership Strategy
- Launching a business podcast gives you the opportunity to position yourself (or your host) as an industry thought leader. To successfully achieve thought leadership, though, it pays to have a plan.
Get It Written Down
- In order for your team to get on the same page, it’s critical to get your podcast marketing plan down on paper. Just like with your thought leadership strategy, podcast marketing is about going farther together. For that to happen, your teammates need to know what the plan is. Who knows — maybe writing down your podcast marketing plan will help you understand it better, too. For mor…