3 Podcast Marketing Services
- Lower Street. Lower Street is a podcast production company that manages more than your audio. ...
- PodBean. PodBean is an excellent choice for people who seek to run, promote and monetarize their podcasts. ...
- Pacific Content. Pacific Content helps customers connect with broad audiences through podcasts. ...
Full Answer
How to get started with podcasting?
Get started for free now. Step 1: Create an RSS feed for your podcasts. If you upload your files to a site like Libsyn, Anchor, or Transistor, the feed creation is done automatically for you. Step 2: Log in to Apple Podcasts Connect. Using your Apple ID, log in at podcastsconnect.apple.com.
How to start a podcasting business?
starting from the steps taken to publishing the podcast. The guide offers a comprehensive guide on all stages of business, whether you are just starting or whether you are on your way. The best way to make your brand popular is by sharing information about ...
What is the best podcast?
What is the Best Podcast Software to Record My Episodes?
- Anchor. Anchor touts themselves as the easiest way to start a podcast. ...
- Zencastr. Zencastr allows new and professional podcasters alike the ability to record themselves and their remote guests in studio quality right from a web browser. ...
- Avid Pro Tools.
Which podcast hosting site is the best?
By THR staff The Hollywood Reporter has landed 39 nominations for the 14th National Arts & Entertainment Journalism Awards, including best entertainment publication, best website ... finalists for best anchor/host for their podcast, TV’s Top 5.
How do you market a podcast?
🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•
Can I hire someone to promote my podcast?
Hiring a social media manager is not a bad idea when it comes down to your podcast, but you have to understand when the time is right to hire your social media manager. Hiring someone will take more off of your plate so that you're not struggling with content development.
Are podcasts used for marketing?
Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.
What type of marketing is a podcast?
Content MarketingThrough Content Marketing By definition, podcast marketing is a form of content marketing. Content marketing is simply the creation of information that builds the authority of and trust in your business in the eyes of your potential customers.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How much do podcast ads cost?
The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.
How do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How do I promote my podcast in 2022?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
How do I sell my podcast idea?
And of course, this being an audio format, the best way to sell your concept is by providing a teaser clip of what the podcast would sound like. In an age of compressed attention spans, Jensen suggests a clip no longer than a minute—just long enough to give your recipient a sense about the feel and flow of the show.
PODCAST MARKETING SERVICES
As earlier stated, podcast marketing is a lot of work, and it can be exhausting. Especially when you're already expending energy on coming up with great content. The good news is that you can employ podcast marketing agencies for podcast promotion services.
Conclusion
Podcast marketing agencies can help you achieve a lot, either as a podcaster or a business owner. By employing their services, you will save yourself a lot of time and stress... and probably grow your show... FASTER!
How to promote your podcast?
Then, you can integrate your audience into holistic marketing efforts to cross-promote your podcast, website, email, social media, and of course, your products and services.
What does it mean to have a single throw podcast?
When you do podcasting with Single Throw, your show provides value to every listener, creates authority in your field, and becomes a powerful lead driver.
When did single throw marketing start?
At Single Throw Marketing, we’ve had a podcast studio in-house since 2006, back when people were still listening on MP3 players (remember those?). With the rise of smartphones and streaming, podcasts have exploded, and we’ve been right there to catch the wave for our clients.
Why do podcasters use show notes?
Show notes are an incredibly effective way of offering your listeners additional content that they will find real value in and set your podcast apart from the rest.
What is transcription in podcast?
Similar to show notes, transcriptions are a value-add for your team and your listeners. A transcription of your episodes offers you an SEO-driven word-by-word recap of your podcast’s content in a readable format. If you’re looking to adapt your content in a different format and provide additional value for your team and listenership, ...
1. Burst Marketing
The team at Burst Marketing assists brands with launching new podcasts as well as expanding existing show strategies. This relatively small group of podcast strategists has produced thousands of podcast episodes, generating millions of downloads.
2. Beacon Digital
A certified HubSpot agency, Beacon Digital specializes in digital marketing and website design. They work with high-growth companies to market digital assets including podcasts.
3. Lower Street
Lower Street is a small, UK-based team of podcast strategists that produces and promotes shows across many industries. They strive to build out podcasts that support broader business goals for their clients.
4. The Podcast Consultant
The Podcast Consultant — aka, Mathew Passy — has experience in the radio industry, most notably producing and hosting shows for the Wall Street Journal Radio network. Mathew uses his production and promotion knowledge to help his clients launch, edit, produce, publish, and market their audio products.
5. Midroll
Closer to a podcast advertising agency than a holistic podcast marketing company, Midroll boasts one of the biggest ad networks in podcasting. If you’re hoping to launch a host-read ad campaign for your podcast, Midroll is a viable partner.
6. Resonate Recordings
Offering pre and post-production services as well as content creation, Resonate’s services operate on a mix-and-match system. Add any of their podcast marketing services to your plan for a fixed rate.
7. Matter
Matter covers everything digital marketing, including podcast promotion. Founded by Scott Signore in 2003, the marketing and PR agency builds comprehensive campaigns for clients including Cisco and JBL.
13 Reasons to Use a Podcast as a Marketing Tool
Over time, people change channels and ways of learning new information. They prefer the most convenient ways. As a result, companies should be ready to adapt. Today, podcasting is increasingly popular. According to statistics, 57% of Americans have listened to a podcast. In the last 3 years, the number of listeners increased by 29.5%.
5 Effective Podcast Marketing Strategies
Creating a podcast is only the first step. To attain success, you need to promote it using the appropriate strategies. We’ve prepared the most effective to engage the audience.
How to promote a podcast?
To get a wide audience, you need to inform people about your podcast. Start with the most simple yet effective ways of promotion. If you have no idea where to start, we’ll show. Check our list of proven methods that will help you.
3 Podcast Marketing Services
A podcast is a powerful tool in the hands of experts. If you don’t have any experience, you can ask professionals for help. You can create everything you need with outstanding podcast marketing services. We’ll profile the 3 most popular companies-experts in podcasts.
Why is podcasting so popular?
As podcasting becomes more popular every year, it can be a great way to connect with your audience and establish an authoritative presence within your industry. For niche industries, it can be an incredibly effective marketing tool to build relationships with customers who might otherwise be out of reach.
What is an effective podcast?
An effective podcast does more than simply launch content into the digital void. It expands the ways you’re able to reach customers and interact with your audience. Our podcasting solutions can:
Do you need help marketing your podcast?
Starting a podcast is a great way to broaden the reach of your thought leadership and enhance your expert positioning. Hosting a podcast is also a great opportunity to connect with strategic partners, industry leaders, and community figures who can share expertise and insights with your listeners.
Our Approach
We start by branding your podcast and creating a marketing plan. After we’ve chosen a podcast name and solidified brand positioning that will resonate with your target audiences, we identify the marketing channels that are best suited to reach those audiences.
Podcast Branding
For many individuals, podcasts are an extension of their personal brand. Projecting a consistent image, conveying messaging that is on-brand and aligning yourself with guests who are authentic to your brand are all important parts of the equation.
Why is podcasting important?
Podcasting provides you with the opportunity to communicate with your target audience in a direct, intimate, and fun way. When your listeners hear you speak in your voice, your brand’s voice is heard. Producing your podcast is a powerful branding tool that should be an integral part of your marketing strategy. Let's CONNECT.
How effective is podcasting?
PODCASTING. Whether you’re a brand, PR firm, small business or individual, using podcasts to connect with your target audience is smart and effective . There’s no better way to engage your audience than for them to hear you speaking to them. Your voice is the most powerful tool to connect you to your audience.
