Do I need a media kit for my podcast?
Here's how to make a podcast media kit to engage listeners, reviewers and sponsors, using some basic journalism concepts! Does your podcast need a media kit? Yes, definitely, because you want people to listen to your show. It's a means of packaging your podcast's information, for listeners, sponsors and journalists, in one convenient place.
What is a media kit and how does it work?
Encapsulates and condenses your podcast for future pitches In short, a media kit is a parcel of information about your podcast that's easy to share and consume. Think of it as an appetizer sampler platter. It’s a condensed, snack-sized, flavorful version of your work, that makes listeners want more.
What is a good example of a podcast?
For example, “ Hostile Worlds is a podcast that helps you explore alien landscapes, all from the comfort of your headphones.” Or “Knit Wits (hypothetical) is the continuing story of a knitting workshop in an after-school program for inner-city pre-schoolers.” Record. Edit. Publish. All in one Tool.
What is a podcast alitu?
Alitu records calls, solo segments, cleans up your audio, adds music & transitions, helps you edit & publishes right to your host. Who’s involved, and who's it for? This part should include a brief biographical sketch of the people working on your podcast. It should also involve thinking about your audience avatar.
What should be in a podcast press kit?
5 things to do with your media kitPitch podcast news outlets.Pitch to local media (especially if there's a strong local connection)Pitch yourself as a potential guest on other podcasts.Ask guests to be on your show by sharing your kit with them in your introductory communications.Share it with potential advertisers.
What a media kit should include?
What should be in a media kit?Media or PR contact information. In the event a member of the press should reach out to an organization, who should they contact? ... Important and recent press releases. ... Company background. ... Leadership biographies and headshots. ... Logos. ... B-roll footage and still photographs. ... Other elements.
What is the difference between a press kit and a media kit?
Some people use media kit and press kit interchangeably, but there are some key differences. In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.
How do podcasters get media credentials?
In order to get a press pass you're going to need credentials, or records that prove you work for a media outlet. Use previous articles or coverage that relates to the event you're interested in. It will benefit the promoters to see your style of work and your demographic as it pertains to the event in question.
Do I need a media kit?
A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message. When you take on a new client, he or she will likely have lots of questions about your products or services.
How much does a media kit cost?
Starting at $995 • Hosting and monthly maintenance available: $24.99/month Our launch package is ideal for companies looking to sell their products or services online or simply require a larger digital footprint.
How do I request a media kit?
Request Via Phone When your call is answered, request to speak with either the business owner or the person in charge of public relations. Introduce yourself and explain your need for a press kit. If the owner or representative says they don't have an official press kit, describe the specific information you need.
What's the purpose of a media kit?
The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and/or saving time, by eliminating the ...
How do you make a media kit?
0:553:44What Is a Media Kit? (And How to Create One) - YouTubeYouTubeStart of suggested clipEnd of suggested clipOnline by pre selecting acceptable images make sure any elements you make available for sharing areMoreOnline by pre selecting acceptable images make sure any elements you make available for sharing are high quality. Number three present statistics to showcase your brand. Success.
Do I need an LLC for my podcast?
Is an LLC good for a podcasting business? Yes. An LLC will give you personal liability protection against potential business risks as well as give your podcasting business more tax options and credibility. It is relatively inexpensive and simple to form and maintain an LLC.
How do I make a podcast media kit?
6:278:42How to Create a Podcast Media Kit (WITH EXAMPLES) - YouTubeYouTubeStart of suggested clipEnd of suggested clipIncluding video clips or audio clips of some of the highlights or the best bits of your show or evenMoreIncluding video clips or audio clips of some of the highlights or the best bits of your show or even producing. Your show reel which is a cut together clip of the highlights.
Can anyone get a press card?
There is no single answer for how to obtain a press ID from a governmental agency. Every municipality that provides press ID's has its own policies. Agencies providing press ID's usually have a public information officer (PIO) whose job it is to deal with the media.
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Why is it important to have a media kit for podcasts?
Creating and regularly updating a podcast media kit is one of the most important marketing assets you can have for your show. Not only is it a huge convenience for anyone wanting to learn more about you and your podcast, but it will also save you time and reduce stress when pitching your show to news outlets, podcast discovery newsletters, ...
What is a media kit?
You can think about your media kit as a souped-up version of a resume and one that covers both you and your show as a package. When someone downloads or views your media kit online, they should know exactly who you are, what your show is about, who your audience is, and have a good grasp of your overall brand.
What are some examples of podcasts?
Some examples include: 30-day unique downloads, number of subscribers, website visits, email subscribers, and social media followers. Fill in potential advertisers on what their options are for advertising with you.
Is it bad to have an outdated media kit?
Having an outdated media kit is probably worse than not having one at all. This kit is your chance to connect with multiple audiences interested in supporting you and your show. One way to ensure you regularly review and update your media kit is to set a calendar reminder for yourself.
What's the Purpose of a Podcast Media Kit?
Think of your media kit as a "shop window" for your podcast. It's meant to entice readers in and show them what your unique platform has to offer. And typically, media kits are intended to perform three main functions:
10-Step Podcast Media Kit Checklist
This is a bit of a balancing act. Readers have short attention spans these days. If you present them with reams and reams of text, your kit may end up in the virtual bin. So you need to be strategic and communicate the essentials below as concisely as possible.
Formatting, Design, & Presentation
Once you've got your content together in a word document, it's then time to think about how to present it visually. This matters more than you might think. Poor design quality reflects very badly on your podcast, and significantly reduces the chances of getting positive responses to your pitches.
What to Do With Your Media Kit
Ready to start sending it out? As mentioned previously, you can use your finished media kit in a variety of ways:
Media Kit Outreach Email Template
Use the template below when sending out your media kit. Don't forget to customise appropriately. You need to change your wording and approach depending on the kind of person you're reaching out to. Don't copy and paste the same email to both a journalist and potential guest.
Example of a Good Podcast Media Kit
To put all of the above into action, we’ve included an example of a well-written podcast media kit.
Lead With an Impressive Number
When I looked at podcast media kits, many people quote the “total number of downloads” which looks impressive and makes a good first impression. You can always wait for the potential sponsor to ask how many downloads per episode that means. Whatever you do, do NOT inflate your numbers.
Offer Options
If you offer podcast, email, and website options for sponsorship you can offer a package deal. You can also offer a percentage discount (i.e. 15%) for purchasing multiple episodes.
About the Product
Ready to turn your podcast into a thriving business? Use this 20-page media kit to land new partnerships, sponsors, and guests!
Meet the Shop
We design intentional templates for online entrepreneurs, coaches and course creators. Design should never hold you back from...
Presents An Organized Front For Your Podcast
Helps You Define Your Brand
- Creating a podcast media kit will take some work on the front end, but going through the process of creating it can help you strengthen your brand and identify holes or weak points in your marketing strategy.
Tells Your Brand Story
- Your kit will have to provide certain facts about you and your show, but it also provides the perfect opportunity to tell your brand’s story. The combination of the content you present is an opportunity to connect with those reading it on a deeper level. Everyone loves a story, and we’re impacted by them more than we realize.
Streamlines Workflow
- A well-organized and regularly updated media kit will save both you and anyone working with you time. It also greatly cuts down on misrepresenting your brand–like someone using an old logo or pointing to a personal social media profile rather than the one associated with your podcast.
Contact Information
- Give them a way to get in touch with you. Email and phone at a minimum. If you use a scheduling service like Calendly, this would be a great spot for that.
Personal Bio
- Tell the people who you are and why they should want to listen to you. This section will vary significantly depending on the topic and format of your show, but establish yourself as an expert who makes quality content that brings value to the listener. Do you have other podcasts or a day job someone looking to advertise with you might also be interested in?
Show Summary
- Your podcast is a product–this is the time and space to sell that product. Keep it short, but tell what someone would gain by listening. Include how long your show has been around and what lead you to create your podcast. Keep in mind the 5 W’s: who, what, where, when, why. This is also where you’d provide links to where they can listen to your show, providing links to the show on di…
Testimonials
- If other people are saying great things about your show, let them do the bragging for you. This also adds a nice human element and is a nice way to reinforce the story you’re telling with your kit.
Images / Video
- Show ’em what you got. In addition to your podcast artwork, logo, recording action shot, share a picture of you and your co-hosts. These need to be high-quality images and provided in both .jpg and .png when possible to ensure they’ll look their best both online and in print. At Headliner, we obviously think video is the most powerful and effective tool to tell a story. This kit would be a p…
Stats / Metrics
- Help them visualize your audience. Don’t worry if you’re in the early stages of building your show and audience, this area of your kit will evolve. Remember, if you use a podcast hosting service, many of these stats will be available to you without having to do any number crunching. For more info on types of metrics you could share, check this post out from Improvepodcast.com on 55 B…