You can then use your mission statement to:
- Explain to others how your show provides value
- Remind you of your show's purpose when you’re running out of steam
- Understand your own story
- Make hard decisions (e.g., know when to turn away an interview guest, or scrap an episode)
- Guide you toward your podcasting goals
- Remind you that you are making a difference.
Full Answer
What is a mission statement for a podcast?
Podcast With Purpose Here's my mission statement for the Write Now podcast: I will use my podcast to share truth, creativity and encouragement with listeners to nurture, heal and inspire them — and in doing so, help make the world a better and more empathetic place.
What is a good mission statement?
A good mission statement embraces the expectations of a target audience for something they truly crave. For example, Zappos' mission statement is “To provide the best customer service possible.” That creates the expectation in Zappos' customers that they will deliver superior customer service each and every time.
What are the 3 parts of a mission statement?
According to Chris Bart, professor of strategy and governance at McMaster University, a commercial mission statement consists of three essential components:Key market: the target audience.Contribution: the product or service.Distinction: what makes the product unique or why the audience should buy it over another.
What is an example of mission statement?
Best Mission Statement Examples. Life is Good: To spread the power of optimism. Sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: We're in business to save our home planet.
What is Starbucks mission statement?
In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
What is Amazon's mission statement?
Amazon's mission statement is: "To serve consumers through online and physical stores and focus on selection, price, and convenience."
What is Nike's mission statement?
Our mission is: To bring inspiration and innovation to every athlete* in the world.
What are the 4 elements of mission statement?
Sure, mission statements can—and should—have that optimistic spin, but they ought to serve a real purpose. There are four key elements found in effective statements: Value, inspiration, plausibility, and specificity.
How do I write a mission statement?
Tips for Creating an Effective Mission StatementDo keep it short and concise. Sum up the company's mission in just a few sentences.Don't write an essay. ... Do think long-term. ... Don't make it too limiting. ... Do find out what your employees think of the mission statement. ... Don't be afraid to change it.
What is IKEA's mission statement?
“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.
What is Coca Cola's mission statement?
Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.
What is H&M mission statement?
H&M mission statement is “to drive long-lasting positive change and improve living conditions by investing in people, communities and innovative ideas.” The statement emphasizes on the manner in which this company offers the world its fashions and designs. It comprises of the listed main parts: Transforming shopping.
How do you write a good mission statement?
Tips for Creating an Effective Mission StatementDo keep it short and concise. Sum up the company's mission in just a few sentences.Don't write an essay. ... Do think long-term. ... Don't make it too limiting. ... Do find out what your employees think of the mission statement. ... Don't be afraid to change it.
What is Coca Cola's mission statement?
Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.
What are the 9 components of a mission statement?
Two years later, (David, 1989) [13] identified nine key components i.e. customers, products / services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees.
What is Nike's mission statement?
Our mission is: To bring inspiration and innovation to every athlete* in the world.
Why did you start your podcast?
It’s essential to go back and ask yourself why. Not the pull-your-hair-out why running through your head as you deal with audio levels, but the deeper why. The reason you were moved to create a podcast in the first place.
How are you adding value to the world?
Okay, now think about what you hoped this podcast would do for others. Maybe that’s all you really cared about all along. Still, it’s necessary to recognize what matters to you so you can help share that with the world at large.
Mix together the why, what, and how
Now that you’ve taken some time to reflect on all three aspects of your mission statement, you can actually write your podcast’s mission statement. Don’t worry! This doesn’t have to be complicated.
Remember the purpose of the podcast mission statement
While you may use the mission statement throughout some of your podcast copy, its primary purpose is for you. The mission statement is your reminder of why you started this crazy journey in the first place, and it’s something for you to look back to whenever you begin to doubt yourself.
A few other tips on crafting your mission statement
Think utopia – What is the ideal you want to achieve for both your company and your customers?
7 Examples of Strong Organizational Mission Statements
Here are some examples of mission statements that capture the essence of what the organizations are trying to accomplish in a memorable and inspirational way:
Why Did You Start Your Podcast?
How Are You Adding Value to The World?
- Okay, now think about what you hoped this podcast would do for others. Maybe that’s all you really cared about all along. Still, it’s necessary to recognize what matters to you so you can help share that with the world at large. Are you imbuing the world with knowledge about the art scene? Are you bringing attention to cool women in science? Or maybe you’re dissecting books for fello…
Mix Together The Why, What, and How
- Now that you’ve taken some time to reflect on all three aspects of your mission statement, you can actually writeyour podcast’s mission statement. Don’t worry! This doesn’t have to be complicated. In fact, think of it as something you get to do, not something you have to do. This is your chance to define your podcast clearly in your head, so you never lose sight of it. This is you…
Remember The Purpose of The Podcast Mission Statement
- While you may use the mission statement throughout some of your podcast copy, its primary purpose is for you. The mission statement is your reminder of whyyou started this crazy journey in the first place, and it’s something for you to look back to whenever you begin to doubt yourself. So be honest as you breakdown your reasons. That’s the only way...