How many listeners does a podcast have?
These are large numbers considering Insider Intelligence estimates that only around 424 million people are podcast listeners worldwide.
How can you tell how many subscribers a podcast has?
Answer: While Simplecast does provide industry-leading analytics to podcasters, it is not currently possible to accurately determine how many subscribers a show has. This is because most podcast players, apps, and directories either do not track subscribers or they don't report those numbers.
What is a lot of listeners for a podcast?
A podcast episode that has been live approximately 30 days averages 141 downloads. If you have over 3400 downloads you are in the top 10%. If you have over 9000 downloads you are in the top 5%. Lastly, if you have over 50,000 downloads per episode (again after having it live for 30 days) you are in the top 1%.
Can you see how popular a podcast is?
The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others. To estimate the number of listeners, you can use a Web analytic tool.
What is the #1 podcast in the world?
Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2MorbidWondery20 more rows
Do podcasters make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What are good podcasts numbers?
If your new episode gets, within 7 days of its release:more than 26 downloads, you're in the top 50% of podcasts.more than 72 downloads, you're in the top 25% of podcasts.more than 231 downloads, you're in the top 10% of podcasts.more than 539 downloads, you're in the top 5% of podcasts.More items...•
How many listeners do you need for a podcast to make money?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How much can a small podcast make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How many downloads is a successful podcast?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.
How often do podcasts fail?
Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.
How can you tell how many listeners a podcast has on Spotify?
Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools.
How do I find out how many subscribers a podcast has on Spotify?
Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools....Spotify Analytics are broken down into four metrics:Starts.Streams.Listeners.Followers.
How are podcast listeners measured?
8 methods for how to measure podcast successNumber of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.
What is a good number of downloads for a podcast?
more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.
General Podcast Statistics
Due to the increase in listeners, podcasts ads' income is expected to hit $2 billion in 2023. This is also because marketers are advertising more using podcasts.
Podcast Demography
According to Nielsen, 53% of beer households are podcast listeners. 54% of milk and cereal households are also podcast lovers.
Podcast Income Generation Statistics
Before the smartphone became a popular device, it was expensive to have one and connect to the internet to listen to podcasts. It was even more expensive in many developing countries. The average income collected from the statistics points to the fact that many podcast listeners are rich guys and could afford to listen to podcasts.
Conclusion
These statistics show that the numbers are increasing irregularly, and the use of podcasts for other purposes like seminars and workshops has skyrocketed. Content sellers and marketers have also reported having profited from the population and diversity of the audience.
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
How many people listen to podcasts in the UK?
25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.
How many podcasts are there in 2021?
There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.
How much has Spotify dropped in 2021?
Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.
What is the Infinite Dial survey?
The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.
Is podcast listenership growing?
The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.
Is Spotify a podcast?
Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.
How many podcast listeners will there be in 2020?
Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. There are 30 million podcast episodes from 850,000 active podcasts globally. NPR is the leading podcast publisher in the US with a unique monthly listener audience ...
What age group listens to podcasts the most?
The 12 – 34 age group is the most active monthly podcast listeners with a median increase of 7% points between 2017 to 2020. The 35 – 54 age group listen to podcasts most often at 40% compared to 37% for 12 – 34 year-olds and 23% for the 55+ set. Source: Edison Research.
What percentage of podcasts are on social media?
94% of podcast consumers are active on at least one social media platform. Podcast consumers are likely to subscribe to a streaming service such as Netflix or Amazon Prime. 43% of US podcast consumers listen to podcasts on Spotify. Apple Podcast is the preferred podcast provider of 41% of adults in the US.
How many podcasts will be available in 2020?
There is a higher likelihood of subscribing to streaming services. US podcast consumers averaged 6 podcasts a week in 2020, a 16.67% decrease from the previous year. 49% of US podcast consumers aged 12 – 34 listen to at least one podcast a month.
How much is podcast ad revenue in 2021?
By 2021, podcast ad revenue is expected to exceed $1 billion. Ad slots can cost $10 – $50 with some charging premium fees for spots on podcasts with higher listener stats.
Which is the preferred podcast provider?
Apple Podcast is the preferred podcast provider of 41% of adults in the US. US podcast consumers have no preferences over podcast length. 65% of US podcast consumers prefer to use a smartphone or tablet to listen to a podcast. 36% of podcast consumers in the US listen to podcasts at work.
What is the demographic of podcasts?
The demographic profile for a podcast consumer is young, educated, and employed with a full-time job. The age groups associated with podcast consumption corresponds to the ages of those born in the late ‘70s and early ‘80s, the early adopters to the audio format when it first came out in 2004.
Why can't I tell how many subscribers a podcast has?
Why can’t you tell how many subscribers a podcast has? Most podcasters have access to some form of data like downloads and location. Three main problems corrupt this data though: a download might not be a listen, location data might not be accurate due to VPNs and ISPs, and the kicker, the downloads might be fake.
Where are podcasts stored?
Like websites, podcasts are stored on a podcast host server like Libsyn, PodBean or SoundCloud. The server generates a feed address podcasters submit to platforms like Spotify, Apple Podcasts, Google Podcasts, iHeartRadio, Stitcher, Amazon Podcasts, and Pandora. When one of those platforms “requests” the file, the host server logs it as a listen.
Why are podcasts taking average downloads per episode?
If they’re honest, they may be taking the average downloads per episode to represent their subscriber base. Because some listeners aren’t subscribed, and only listen because of the topic or guest, this isn’t an accurate measure. Podcast creators can also combine their numbers from various listening platforms.
What is podcast analytics?
In theory, the tool shows how many devices have listened, the duration, total time listened, and average time consumption per show.
Can podcast listener data be faked?
Podcast listener data can even be faked via the platforms themselves, like Apple Podcasts. Some brands hire foreign entities to inflate their numbers by mass-subscribing. It’s impossible (for now) to verify who uses this strategy, but my research indicates this absolutely works and happens.
Can podcast creators combine their numbers?
Podcast creators can also combine their numbers from various listening platforms. These are getting better. But the truth is this: podcasters are probably lying to you. Many podcasters claim their subscriber number is the total number of downloads over the duration of the podcast.
