If you're selling products or trying to sell some sort of service, video is going to serve your business’ bottom line a lot better than podcasting. Video watchers are approximately 75% more likely to make a purchase from seeing a video than they are from hearing a podcast.
Full Answer
Should your podcast be audio, or video?
The audio is mute by default. Adding video to your podcast makes it a bit more engaging for social media users when they come across it in their feed. Yes, you can post audio clips to social media, but they aren’t immediately engaging like videos.
How to make a video podcast?
Types of Video Podcasts
- Static Image (Easiest) The first and easiest way to make a video podcast is to just create a video with the podcast cover art.
- Visualizer (Moderate) A visualizer is a short looping video (much like a Spotify Canvas) that adds interest to an otherwise static image video.
- Slides, B-Roll, and Powerpoint. ...
- Animations & Illustrations. ...
- Solo Storytelling. ...
Should I start a YouTube channel or podcast?
The four most popular ways to start and upload a podcast to YouTube are:
- Convert your audio files into video
- Present a podcast on your webcam
- Use external cameras to record the show
- Use screen capture to record the show
How to start video podcasting?
- Genesis Hinckley is a policy product specialist at Google who also runs an Airbnb in Colorado.
- She says that becoming an Airbnb host to make passive income is easy — and that anyone can do it.
- This is Genesis Hinckley's story, as told to writer Dorothy Cucci.
Are podcasts better than video?
A video podcast can intimidate your podcast guests It can also make them feel self-conscious. Most people, unsurprisingly, don't feel relaxed in front of a camera. And since you'll always get more out of a guest the more comfortable they feel, it might be a good idea to choose audio rather than video.
Can a video be a podcast?
Yes, it can. That's what podcasts videos are. Any podcast that is audio based and has the video element to it is what you know as video podcasts. Audio podcasts have been around for a long time, via radio and early internet audio streaming services.
Is a podcast the same as a video?
Overnight, the video goes viral. That's the power of YouTube because it hosts all kinds of videos irrespective of the genre. Podcast, on the other hand, is an audio or video recording often focused on a specific theme or topic which users can download and listen to on their mobile devices.
Should your podcast have video?
Your video doesn't always need to be “video” in the conventional sense. Some podcasters upload videos that are static images (usually the show's cover art) with the audio playing alongside it. This means you can get your show onto platforms like YouTube without any additional effort.
Are podcasts video as well as audio?
The team at Apple say that “Podcasts usually offer each episode in the same file format, such as audio or video, so that subscribers can enjoy the program the same way each time.” And this is the key thing – keeping it in the same format and around the same topic. So, if you're asking 'Do podcasts have video?
What is a video podcast called?
Most video podcasts, or “vodcasts,” are videos of audio recording sessions. The video can be used to promote the audio podcast or serve as a video show content itself. Podcasts are an “audio first” medium, meaning that the quality of the audio is of utmost importance.
Why do people prefer audio video?
Audio content is easy to create as it saves time & money compared to video content. Users can multitask while consuming audio content and it helps them to keep up with their work and simultaneously listen to the content. Audio eventually helps in generating higher engagement as people prefer it more than video content.
What is the benefit of podcasts over YouTube videos?
You can get your audience's attention on the go. A great benefit of having a podcast is that your listeners can download and listen to it at a time that is convenient for them. This may be while they're driving, grocery shopping, walking their dog, or anywhere else they are looking to pass the time.
What is the difference between a podcast and a video cast?
The term podcast refers to audio-only files, which are similar in nature to a radio broadcast. Audio files—which include visuals in the form of text, graphics, and/or movies—are referred to as vodcasts.
Are podcasts ever visual?
Most Podcasts today are audio-only, even though video podcasts do exist. Podcasting has really grown out of a need for background content.
What are the benefits of video podcasting?
How can you benefit from video podcasting?Become your audience's trusted friend - build greater authenticity and trust. ... Increase engagement with your audience. ... Repurpose your recordings - GROW your podcast and SAVE time. ... Boost your social media shareability. ... Improve your podcast's discoverability and SEO.More items...•
Why do podcasts have video?
That's because social media platforms are optimized for video, but not audio. The audio is mute by default. Adding video to your podcast makes it a bit more engaging for social media users when they come across it in their feed.
What do you need for a video podcast?
Here's a list of what you'll need for non-live video podcasts:Camera. The truth is, you can get away with just your smartphone or webcam. ... Memory Card. ... Tripod. ... External Microphone. ... Audio Interface. ... Audio Mixer. ... Computer. ... Video Recording/Editing Software.More items...•
How long should a video podcast be?
The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.
Can a podcast be video taped or streamed?
Absolutely! Video podcasts are very popular and are simply a podcast with a video element. This video can be as simple or complex as you'd like. It often consists of a single static image or can be a video recording of the podcast host and their guests.
How do you record a podcast video?
How To Create A Video PodcastCapture the episode on video. If you plan to just use a static image for your video, your first step is to create that image. ... Edit the video. ... Design a thumbnail image. ... Upload the video to Castos. ... Share the YouTube link on social media.
Why Did You Choose Your format?
What made you choose audio or video? If you publish both, what kinds of growth do you see for either format.
Need Personalized Podcasting Help?
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Ask Your Questions Or Share Your Feedback
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What is the best way to get good video?
1. Expensive for high quality. Getting good video means you need a great microphone (which should not get in the way of your face), good lighting, and decent camera—in that order. Even with cheap options for each of these needs, you'll still spend several times more for video than audio. 2.
Why should I keep my videos short?
This is a good reason to keep Internet videos short, so that it's easy for your audience to watch the whole thing without the commitment they'd have to give a movie or TV show. 4. Small support by podcast apps and directories.
Why do people show their faces in videos?
We're humans and we relate with other humans. Showing your face in video allows your audience to get to know you even better than just hearing your voice. They can see your expressions, read emotions, and learn to recognize your appearance. This can result in more engagement.
Can I publish my audio to YouTube?
Doesn't engage well on YouTube. Many people want to be on YouTube because it's a massive social network and even a search engine of its own. It's possible for you to publish your audio to YouTube with just your cover art or a slide presentation.
Is it hard to share audio?
Difficult to share. It's hard to make audio go viral. Some media hosts, such as SoundCloud and Audioboo, have partnered with Twitter or Facebook to automatically embed media players for direct links to media files. Aside from these couple exceptions, audio is far less common for sharing or embedding.
Is YouTube a social network?
YouTube is social network of its own. I think the quality and usability of comments has increased since Google+ was integrated. Being on YouTube can help you reach a whole new audience.
Can I listen to podcasts while driving?
The most powerful thing about audio podcasting is how easy audio is to consume in various environments. You can listen to podcasts while cooking, driving, playing games, mowing the yard, and even working. It's easy to listen to one thing while doing another.
Why is video important in communication?
Using video also gives you more scope to express exactly what you want to say. Studies have shown more than half of face-to-face communication is actually visual, riding on things like facial expressions, body posture, and gestures. So relying solely on audio leaves room for ambiguity and confusion.
Is it worth branching into video?
If branching into video is going to leave you without enough time to prepare, record, or edit your audio episodes, it's probably not worth it. The fact that video demands the viewers full attention also creates a potential drawback.
Do podcasts have audio?
Sadly for people who love traditional podcasts, most social media platforms simply aren’t designed for audio. On apps like Instagram and Facebook, videos are usually muted by default. And podcast episodes with static images on YouTube lose 90-95% of their audience in the first 90 seconds. So when competing for attention in busy news feeds, high-quality video remains king.
Is it possible to start a video podcast?
There you have it, everything you need to start a video podcast. It’s definitely not for everyone. Especially if you’re operating on limited resources. But if you have the time and money to invest, it’s arguably the best way to get your podcast out to a wider audience.
Is video more expensive than audio?
The biggest problem with video is it’s much more time consuming and expensive to produce than audio. You can get away with spending a lot less than you might expect - your phone camera is sufficient, and a couple cheap LEDs will be enough for lighting (more on that later).
Can you make a podcast audio?
Well, yes, podcasts are traditionally only audio. But more and more people are making the jump to video podcasts, pulling in new audiences on platforms like YouTube. If you’re looking for that extra step to give your podcast a competitive edge, making it into video could be the way to go. In this post we’ll cover:
What are some situations where people listen to podcasts?
People listen to podcasts in many different situations, such as cooking, commuting, or walking their dog. On YouTube, people have to sit down and be in a situation where they have access to their screen.
How long does it take to get a podcast on iTunes?
More difficult to set up. To create a basic podcast you need a microphone, recording software, and a podcast host to get started. You have to wait at least 3-4 days to be accepted by iTunes. On YouTube, anyone with a Gmail account can upload a video in minutes.
What are the best podcast directories?
Below are some of the most popular podcast directories that you can distribute to through BuzzSprout: 1 Apple Podcasts 2 Spotify 3 Google Podcasts 4 Stitcher 5 IHeart Radio 6 TuneIN 7 Alexa 8 OverCast 9 PocketCasts 10 Castro 11 Castbox 12 Podchaser
How to start a podcast fast?
One of the fastest ways to start a podcast is through Buzzsprout. They offer a $20 Amazon giftcard for anyone who signs up for a paid plan and also offer a free plan to start. Some of the other benefits: Buzzsprout gets your show listed in every major podcast platform.
How does YouTube use algorithms?
YouTube uses algorithms to show their viewers content they might like. There is a good chance that YouTube will show viewers your videos. This will increase your potential audience and increase the amount of potential customers for your product. There are no algorithms being used in podcast apps, limiting the organic discovery aspect. The only way to get organic traffic in a podcast app is from listeners using search in their app and for your podcast to show in the results.
Why is my YouTube video getting less views?
Even if you create the best videos in your industry on YouTube there is a chance that your video will get less views because someone else created a similar video that is favored by YouTube’s algorithms. There are many different types of content that makers can use to bring people’s attention to their projects.
Why is it so hard to grow your audience on YouTube?
To grow your audience on a different video sharing platform would be difficult because YouTube has the most viewers compared to any other video sharing platform. But the company can make a decision that will negatively impact your small channel. They won’t care if you stop making videos.
Can you upload a whole episode of YouTube?
Better yet, don't just upload the entire episode. It's rare to capture someone's attention with video content on YouTube for more than a few minutes. Instead, use select clips that focus on one particular question or topic, and upload them as ‘micro-content'.
Is Spotify a podcast?
Elsewhere, Spotify announced in mid-2020 that they would be supporting video podcasts on their platform. They launched the feature with a handful of select shows available in both audio and video form.
Is YouTube a podcast?
A video on YouTube technically isn't a podcast. It's a YouTube video. Of course, you can find loads of videos of podcasts on YouTube – most famously, Joe Rogan. These are video recordings of podcast episodes, but they aren't the podcast episodes themselves. Podcasts are overwhelmingly done in audio, and are subscribed to in places like Apple ...
What is a podcast?
In a little more detail, a podcast is a series of spoken word, audio episodes, all focused on a particular topic or theme, like cycling or startups. You can subscribe to the show with an app on your phone and listen to episodes whenever you like on your headphones, in the car or through speakers. Or some shortcuts, if you know what you're looking ...
What is podcasting on a phone?
Simply put: a podcast is an audio programme, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like. How do they work and how do you listen to them, though?
What is a podcast episode?
A podcast is a series of episodes, and refers to the programme as a whole. Then, a podcast episode is just one recording from that entire Podcast. It's just like TV, really. A TV show is made up of a whole series of episodes. So, think of ‘Friends’ as the series and ‘The One where they Got Married’ as the episode.
What is podcasting background content?
That means something that can entertain you, educate you or inspire you in the background of other boring or rote activities. For example, one of the most common ways people listen is in the car.
Does Spotify keep track of podcasts?
So, when you use Apple Podcasts (an app built into every iPhone), Google Podcasts (built into Android Phones), Spotify, or any other good podcast listening app, it'll keep track of all of your subscriptions via each Podcasts' RSS feed, and it'll automatically download new episodes as they're available.
Is a podcast the same as an audio file?
The most simple explanation is that an audio file and a podcast episode are technically the same . If you've downloaded a Podcast episode from a Podcast site, you've already discovered the fact that you're just downloading an audio file. The difference comes when you add the option to subscribe to that series of audio files.
Is video better than podcast?
Video watchers are approximately 75% more likely to make a purchase from seeing a video than they are from hearing a podcast.
Can you talk about design on a podcast?
Podcasting about design would be removing the entire visual aspect of the topic. Sure, you can talk about design, but unless you can see what you're talking about, it's really a challenge .
Does Google own YouTube?
Google estimates that in three years, 90% of content consumed online is going to be video, so being on the right side of that trend is a smart idea. Additionally, Google owns YouTube. This is significant. Google prioritizes YouTube videos in Google search, so your chances of showing up higher in Google search are greater if you publish video on ...
Is podcast longer than video?
People's calendars are really full, there's always so much to do, and podcasts are generally longer than video content. So, the time commitment it takes to listen to a podcast is greater than a video in many cases.
Is podcasting a fad?
Yes, you can say that vlogging is getting too crowded, but podcasting, to me, feels a lot like Periscope or Snapchat, there's this buzz about it. I’m not saying it’s a fad. I’m sure it will stand the test of time. But to me, it feels a little overly trendy at the moment. It feels a bit like the real estate bubble.
