General social media best practices
- Keep promotion close to home. ...
- Create social posts based on each episode. ...
- Make unique content to support the show. ...
- Match your tone to each platform. ...
- Make it easy for your team and guests to share about it. ...
- Include a Call to Action. ...
What is the Social PROS podcast?
Each episode of the Social Pros podcast includes insights from leading social media strategists as well as current trends and ideas about how to leverage them in the social media world.
What is the social media podcast?
This social media podcast delivers actionable strategies and advice you can use to grow your social media presence. You'll get deep dives into the big social media news and trends as well as impactful insights into algorithm changes and feature updates.
How do I promote my podcast?
If you’ve got a great podcast, start promoting it on social media and making your niche the most entertained corner of the internet there is. Ready to make your own podcast?
Can social media help promote your brand’s podcast?
Now, without further ado, let’s dig into all the ways social media can help promote your brand’s podcast. Let’s dive into some tried and true tactics that you’ll want to use to promote your podcast on social media.
Which social media is best for podcasts?
Here are the best social media for podcasts:Pinterest.Facebook.iTunes.SoundCloud.Instagram.LinkedIn.Twitter.
What is a podcast strategy?
A podcast strategy is a set of rules and recommendations that determine which communication channels are most effective for engaging the target audience through the podcast. The podcast content strategy should include a detailed audio publishing plan so that you know what and when to publish.
What podcast marketing strategy?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.
What type of social media is a podcast?
Can podcasts be considered “social media”? Social media can be defined in many ways - it's a community, it's a broadcast channel, it's news, it's a content stream. Podcasts are sometimes lumped into the “social media '' category as they are so different to media like TV and OOH and a new, digital channel.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do you market a podcast on Instagram?
6 Simple Tricks to Promote Your Podcast on InstagramUse Instagram Stories. ... Insert your episode link in your Instagram bio. ... Announce your guests on your podcast. ... Create your own podcast's hashtag. ... Create a video using Anchor.fm. ... Repurpose content from audio to video.More items...•
How do podcasts get listeners?
6 Tips to Increase Podcast ListenersCreate a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do you engage a podcast audience?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
How do I promote my new podcast?
Share your podcast on social media Having a website for your podcast is a good start, but you should also create social media profiles for it as well. Get creative with your social media posts, too. Don't just make a post promoting your latest episode with a link.
Is podcasting a social media platform?
NO! A podcast is a new media. A podcast is a new channel. But it is still at the end of the day a one way dialog .... you listen to one or two people having a conversation.
What is social podcasting?
Social Podcasting is more than just sharing our favorite podcasts with our existing social networks (no offense, Breaker). It is a way to create podcasts, listen, and network all within a community. It's where the best of both podcasting and social media come together.
Are podcasts digital media?
We can say that it is a radio in digital form. Podcasts are generally free and are available on a variety of platforms. You just need a device and an internet connection to listen to Podcasts.
How do you create a podcast marketing plan?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
How do I create my own podcast content?
How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•
What is a podcast for small business owners?
A podcast for small business owners who are looking to grow their business with effective marketing techniques. Each episode provides actionable, educational information about how to market your business.
What is a podcast for healthcare professionals?
Hosted by the editors of Xtelligent Healthcare Media, this podcast series focuses on real-world use cases that are leading to tangible improvements in care quality, outcomes, and cost. Guests from leading provider, payer, government, and other organizations share their approaches to transforming healthcare in a meaningful and lasting way.
What is Stefanie's social media success?
Social Media Success With Stefanie teaches you how to maximize your social media to grow your audience and increase sales. Learn how to turn online conversations into real world customers using quick and proven techniques..
What is social marketing academy?
The Social Marketing Academy is dedicated to helping business owners, marketing professionals, sales professionals, and everyone in between get the most out of the digital landscape - in order to drive leads, sales, and growth ! Host Christopher Tompkins will get right to the point with the help of esteemed members of his extensive network - bringing their knowledge directly to you so you can learn more about numerous topics such as social media marketing, digital advertising, affiliate marke ...
Who owns STN Digital?
Host David Brickley owns STN Digital, a digital marketing firm that focuses on digital monetization and original content.
Who is the host of Social Media and Politics?
Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandp ...
Who is the founder of Social Media Examiner?
Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Laura Pearman: Professional Headshots Photographer – Social Media Strategy Podcast 14
Laura is a Professional Headshots Photographer. She has been in Professional Photography for 8 years, and has had her own business for 5 years. Before photography Laura had a whole other career in Marketing. She now uses this previous experience and skill in her photography to help clients get their Headshots full on brand.
Gary Leland – Super Producer
Gary is known in the world of softball for many of his websites. He owns and operates the Softball Junk website. He also created PodcastPickle.com one of the oldest podcast directories on the internet, and one of Time Magazines 50 coolest websites back in 2006.
Owen Video – How video is taking over the world of marketing
How video is taking over the world of marketing Owen Video is a YouTube Marketing Consultant specializing in Small Business Growth. He has made over 1,000 videos for the web and has a YouTube channel with almost 1 million minutes of watch time.
Social Media Strategy Podcast 5: Social Media Marketing World 2017 – San Diego
Highlights are in for Social Media Marketing World 2017 in San Diego, Pauline explores the highlights, like discovering the Growth Bot and sharing tips she got from 4 speakers, Mitch Joel, Joey Coleman, Chocolate Johnny and Chris Brogan.
Oguz Konar – Local Marketing Stars
Ever since the days of selling water in flea markets at age 7, Oguz has been obsessed with business development and lead generation process. He’s the best-selling author of 2 books on small business development and marketing. He also the founder of 3 successful companies.
7: Natalie Cutler-Welsh – Moving house and starting an online business
Christchurch Earthquakes changed the course of Natalie’s life. Find out how she changed her life and used Social Media to build a successful network business.
What is the good social media podcast?
On the Good Social Media Podcast, you'll find stories about how social media is helping people to live fuller, richer, more connected lives. Host Todd Austin goes in-depth on social media statistics as well as sharing marketing tips and growth hacks.
Who is the host of Savvy Social Podcast?
In the Savvy Social Podcast, host Andréa Jones shares the hows and whys of social media marketing. Jones chants with industry professionals who offer intriguing and beneficial insights on the social media strategies that worked for their businesses. Each week, Jones covers a different social media marketing tactic, offering real-world examples and actionable insights listeners can put to use.
What is marketing smarts?
Marketing Smarts is a great weekly podcast from MarketingProfs and uses in-depth interviews with expert marketers to provide actionable insights to help marketers market smarter. You’ll learn valuable marketing skills and gain knowledge that you can apply to your social media marketing strategies.
What is social zoom factor?
Social Zoom Factor is a great podcast if you want to learn how to integrate social media, content marketing, experiential branding, digital marketing, and the latest technology. Every episode provides actionable tactics and strategies you can implement right away to improve your social media marketing ROI. 9.
Why is social media important?
That makes it important for marketers and social media influencers to stay up to date with the latest trends, algorithm updates, features, and statistics. Social media podcasts are one of the best ways to stay ahead of your competitors.
What is a goal digger podcast?
Goal Digger. Podcasts exist to educate and entertain. They're an accessible way for social media influencers and marketers to get valuable information and insights about trends and best practices for social media.
What is social media talk show?
Social Media Marketing Talk Show focuses on trending social media news stories. The podcast offers expert commentary on social media marketing news across platforms with a different panel of social media marketers each week. The diverse insights offered in this podcast can help guide your social media marketing efforts.
Podcast Strategy: The Ultimate Guide
This article will provide you the ultimate guide to the best podcast strategy.
The Best Podcast Strategy
Let's get started and uncover the best podcast strategy your brand needs to reach the set goals.
Conclusion
Creating a podcast, just like all other content marketing campaigns, doesn't have to be overwhelming, but at the same time, it does require a reasonable investment in time and resources to make things right.
Why do magnet podcasts exist?
Magnet podcast social media communities exist because the social media manager created an inclusive, insightful, value-filled community where anyone could chime in, all questions mattered and the audience felt HEARD.
Can you listen to a podcast without knowing?
Yes, your podcast is creative material, but you can’t expect people to listen without knowing what they’re getting into. Not to mention that if you’re looking to experience growth, you’ll have to build out specific content around your podcast to keep people engaged, sharing, and listening!
Is podcasting a good idea?
There is nothing more revolting than a podcast channel using their platform as a personal soapbox. Don’t do it. However much you want to, it’s NEVER a good idea and it costs much more than it’s worth for five seconds of emotional fame.
Why do people create podcasts?
So it’s no surprise that brands have started creating podcasts of their own to help build their audience and foster brand affinity. Just take a look at our friends over at HubSpot and Privy who have both launched branded shows; you could spend days with their content and still not get enough.
What is a podcast?
The podcast is an extension of your brand, not necessarily a brand in and of itself. “When promoting your podcast on social media, at the end of the day you’re really just promoting your business. The podcast is an extension of your brand, not necessarily a brand in and of itself.”.
How to repurpose podcast notes?
You can also repurpose your podcast by turning the show notes into a blog post. This doubles as another way to promote your episode and drive listeners to your site. Not only that, but it opens up the option for folks looking to consume your content in a different way. Check out our example from “The Brandwagon Interviews” podcast. Once you have that, you can easily break the blog post down into an Instagram story or Twitter thread. Doing so makes your content more accessible and helps you get more exposure.
How to help employees spread podcast love?
To help employees spread the podcast love, do the heavy lifting and write social posts for them. This also ensures the messaging stays on-brand and your teammates get the relief of not having to craft a social message from scratch. It’s a win, win.
How to notify team of new posts on LinkedIn?
Did you know you can also use in-app notifications to alert your team about new posts? When you create a post from a business LinkedIn profile, there is an option to notify your team. Simply press the button and a notification will automatically be sent to your colleagues letting them know the post is there and prompt them to share it . It’s such a low input, high output step you’d be hard pressed to not bake it into your workflow.
Why direct folks to your website?
Why direct folks to your website? Having a central hub for all of your branded show content is a surefire way to showcase your brand and build a raving fanbase. Better yet, include a video on the landing page and use an email capture form to help build an owned list of subscribers to nurture with exclusive content and first-alert notifications.
How to promote your podcast?
So with this in mind, create video content to promote your podcast. Instead of just posting an audio clip, film the recording sessions and use a video clip of you in the studio. Or, try a Headliner -style graphic (we chatted about this one earlier) to immediately stand out on the feed.
What is social media in podcasts?
Social media is not just about pushing people to listen to your latest episode. It’s about being social and building a community around your podcast topic. You want to engage with your audience and make them feel like that are connected to you — not just your podcast.
Why is podcasting so popular?
The start-up costs are relatively low. All you need is a few key pieces of equipment and a topic.
What to consider before starting a podcast?
It’s the one your audience uses! Before you launch your podcast or when you are first getting started, consider where your audience is and how they use social media.
How much more engagement does a tweet have on Facebook?
Social media was made for images! Tweets with visuals are tweeted 1.5x more than tweets without visuals and images receive 37% more engagement on Facebook. Even though your podcast is audio, you can still use visuals to the best of your advantage.
How much more social shares do videos generate?
Social media videos generate 1,200% more social shares than images and text. If you want people consuming and sharing your content, then creating videos is your best bet!
What to do if you don't know where your audience hangs out?
If you don’t know where your audience hangs out, ask them! In your next episode, ask them to share with you their favorite social media platform.
Can you bake bread while singing to cats?
So if you love baking bread while singing to your cats, you can create The Cat Serenading, Bread Baking Show and no one can stop you.
