podcast stats 2021

Here’s a summary of the podcast statistics for 2021:

• There are currently over two million podcasts and more than 48 million podcast episodes.
• Nearly six in ten US consumers above the age of 12 have listened to a podcast.
• 65 percent of podcast listeners tune in using portable devices such as smartphones and tablets.
• Nearly three out of every four podcast listeners in the...

Full Answer

What are the top 10 podcasts?

The Top 10 Podcasts Right Now

• The Top 10 Podcasts. Want to listen to a good podcast? ...
• Radiolab. Podcast Summary: Focusing on topics of a scientific and philosophical nature, each episode weaves stories and science into sound and music-rich documentaries.
• This American Life. ...
• Criminal. ...
• Hardcore History. ...
• Serial. ...
• S-Town. ...
• 99% Invisible. ...
• The Ezra Klein Show. ...
• Stuff You Should Know. ...

More items...

What are the Best Podcasts Right Now?

Renegades: Born in the USA

• Bunga Bunga. If you thought a certain leader of the free world was wild and wacky, wait'll you hear this. ...
• The Rabbit Hole. As far as podcasts go, The New York Times is most known for The Daily. ...
• Blind Spot: The Road to 9/11. ...
• Wind of Change. ...
• Slow Burn. ...
• In Bed with Megan and Nick. ...
• Making Space: The Female Frontier. ...
• We Crashed. ...
• Fiasco: Bush v. ...
• Crossfire. ...

More items...

Who has the best podcast?

Podcasts are a unique form of entertainment that allows you to listen to other people talk about your favorite topic while being able to take care of other duties like homework. Here are 10 of the best podcasts that have been making ratings rise. 1. Wine and Weed. You can tell by its name what this podcast pretty much involves.

What are the most downloaded podcasts?

The Top 10 Most Popular Podcasts:

1. THE JOE ROGAN EXPERIENCE Hosted by Joe Rogan
2. TED TALKS DAILY Hosted by Elise Hu
3. THE DAILY Hosted by Michael Barbaro
4. THE MICHELLE OBAMA PODCAST Hosted by Michelle Obama
5. CALL HER DADDY Hosted by Alexandra Cooper
6. CRIME JUNKIE Hosted by Ashley Flowers & Brit Prawat
7. STUFF YOU SHOULD KNOW Hosted by Charles Bryant & Josh Clark

More items...

What is the most popular podcast in 2021?

Global top five most popular podcasts of 2021The Joe Rogan Experience (Spotify exclusive)Call Her Daddy (Spotify exclusive)Crime Junkie.TED Talks Daily.The Daily.

How many podcasts are there in 2021?

In 2021, there are 850,000 active podcasts, with over 48 million total episodes. These numbers are both as of late 2019.

What are good statistics for a podcast?

According to a Nielsen report, the most popular podcast genres for light listeners are music (53%), arts (52%), and health & fitness (51%) whereas dedicated podcast listeners prefer history (37%), news (36%), true crime (36%) and science (34%).

Are podcasts still popular 2022?

2021 was the biggest year ever for podcasts, with the number of distinct podcast users aged 15-44 on Spotify growing by +34% YoY. 2022 is set to hit even higher levels of penetration and success, as the industry gets bigger and bolder.

Are podcasts growing in popularity?

Podcast listener numbers will see significant growth this year as demand for on-demand audio has increased. In 2022, the number of monthly US podcast listeners will increase by 6.1% year-over-year (YoY) to 125 million.

What podcast has the most listeners 2022?

13 Most Popular Podcasts for 2022Joe Rogan Experience.The Daily.This American Life.Stuff You Should Know.PodSaveAmerica.The Ben Shapiro Show.Call Her Daddy.Office Ladies.More items...•

How many views is good for a podcast?

3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

How do I know if my podcast is successful?

Here's a list of eight methods you might use to measure the success of your podcast:Number of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.

What is a good number of downloads for a new podcast?

If your episodes get more than 124 downloads in 30 days, you're in the top 50% of podcasts. If your episodes get more than 1,000 downloads, you're in the top 20%. If your episodes get more than 2,900 downloads, you're in the top 10%. If your episodes get more than 6,700 downloads you're in the top 3%.

What are future trends for podcasting?

Podcast chat shows will remain a leading trend for podcasts in 2022 and investing in a chat show format for your business podcast will help you educate and entertain your audience while building trust for your brand.

Is podcasting too saturated?

While it might seem as if everyone is starting a show at the moment, data shows podcasting is growing every year, and it's far from peaking. So no, data doesn't support the claim that podcasting is oversaturated, but I get it. New shows seem to be popping out almost on a daily basis.

Are podcasts oversaturated?

Whereas in contrast, 80% of listeners will listen to an entire podcast episode, or at least the majority of it. This is another reason why you shouldn't dismiss podcasts as being oversaturated. If you're a brand or a business, a podcast could provide you with quality attention from your audience.

How much does podcast listening go up?

Podcast listening on a computer went up from 29% to 31%. 19% of listeners increase the speed. 65% of monthly podcast listeners have been listening for less than 3 years. Comedy, education, and news are the most popular podcasting genres.

Is Australia listening to podcasts?

87% of the Australian population is familiar with the term “podcasting”. 30% of the Australian population has listened to a podcast. 25% listened to a podcast in the last month. 17% listened to a podcast in the last week.

How many podcasts will be there in 2020?

So here’s the first of ten podcast statistics. As of January 2020, there are 850,000 active podcasts and more than 30 million podcast episodes (Podcast Insights, 2020). This is pretty startling growth, considering there were just 500,000 active podcasts from just two years ago in February 2018.

How much will podcasts be ad revenue in 2021?

Podcast advertising revenues are expected to surpass $1 billion in 2021. 82.4 percent of podcast listeners spend more than seven hours a week listening to podcasts.

How many people listen to podcasts at home?

When it comes to the environment, it seems there’s nothing like the comfort of your own home to tune into a podcast. In fact, nine out of every ten podcast listeners in the US say they listen to podcasts at home (Edison Research, 2019).

What devices do podcast listeners use?

As many as 65 percent of listeners in the US use devices such as smartphones and tablets to listen to podcasts (Edison Research, 2019).

How many hours do podcast listeners spend a week?

For around a quarter of podcast listeners, their dedication to podcasts is nearly like a part-time job – 22.4 percent of listeners spend more than 22 hours a week (or more than three hours a day) listening to podcasts. The time spent on listening to podcasts is also on the rise.

How much money do podcasts make?

Here’s another statistic to highlight the growing podcast market. In 2018, marketers spent $479 million on podcast ads, of which most went to podcasts related to news, comedy, business, education, and entertainment. This number is expected to more than double in three years, with podcast advertising revenues projected to surpass $1 billion annually by 2021 (eMarketer, 2019).

What percentage of podcast listeners are buying from a brand?

Statistics show that 54 percent of podcast listeners are either somewhat or much more likely to consider buying from a brand after hearing its advertisement on a podcast (eMarketer, 2019).

How many podcasts are there in 2021?

There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.

How many people listen to podcasts in the UK?

25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.

How much has Spotify dropped in 2021?

Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.

Is podcast listenership growing?

The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.

Is Spotify a podcast?

Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.

What is the most popular podcast genre?

Going even further, Nielsen reported that Comedy is the most popular podcast genre for adults between 18 and 34. The other genres in the top 4 are News, Society & Culture, and True Crime, respectively. For older listeners (those above 55), News is the most popular.

Is podcasting growing?

Podcasting’s growth over the past few years has been phenomenal. The industry might have gotten a boost from the lockdowns, but it is here to stay. With more companies spending on podcast ads, there is a sense and knowledge that this is where the consumers want to be.

Do heavy listeners listen to podcasts?

In 2019, a research report from Nielsen confirmed that heavy podcast listeners had a higher likelihood of listening to podcasts at work than the light ones. They were also found to be less likely to listen to their favorite podcasts at home.

How many people listen to podcasts in 2021?

Each Week, More Americans Listen to Podcasts Than Have Netflix Accounts. In 2021, 28% or 80 million Americans are weekly podcast listeners. There are now 10 million more weekly podcast listeners than the 69 million Netflix account owners in the U.S. This could indicate the start of a shift from video to audio media.

Why is podcasting so popular?

Listeners also consume more podcasts than ever before possibly due to the need for at-home entertainment during the pandemic.

How many pages are there in the book "Make Your 2021 Content Binge-worthy: Lessons from the

In this 16-page guide, "Make Your 2021 Content Binge-worthy: Lessons from The Karate Kid and Cobra Kai", you will learn the type of content our brains are wired to engage with, understand three components of effective content marketing stories, see case study examples of binge-worthy content from Boston University, the Getty Museum and more. Fill out this quick form to get your copy immediately via email.

How many podcasts will be available in 2020?

There is a higher likelihood of subscribing to streaming services. US podcast consumers averaged 6 podcasts a week in 2020, a 16.67% decrease from the previous year. 49% of US podcast consumers aged 12 – 34 listen to at least one podcast a month.

How much is podcast ad revenue in 2021?

By 2021, podcast ad revenue is expected to exceed $1 billion. Ad slots can cost $10 – $50 with some charging premium fees for spots on podcasts with higher listener stats.

How many podcast listeners will there be in 2020?

Podcast listeners grew 16% YoY in 2020, surpassing 100 million listeners. There are 30 million podcast episodes from 850,000 active podcasts globally. NPR is the leading podcast publisher in the US with a unique monthly listener audience ...

What percentage of podcasts are on social media?

94% of podcast consumers are active on at least one social media platform. Podcast consumers are likely to subscribe to a streaming service such as Netflix or Amazon Prime. 43% of US podcast consumers listen to podcasts on Spotify. Apple Podcast is the preferred podcast provider of 41% of adults in the US.

What age group listens to podcasts the most?

The 12 – 34 age group is the most active monthly podcast listeners with a median increase of 7% points between 2017 to 2020. The 35 – 54 age group listen to podcasts most often at 40% compared to 37% for 12 – 34 year-olds and 23% for the 55+ set. Source: Edison Research.

Which is the preferred podcast provider?

Apple Podcast is the preferred podcast provider of 41% of adults in the US. US podcast consumers have no preferences over podcast length. 65% of US podcast consumers prefer to use a smartphone or tablet to listen to a podcast. 36% of podcast consumers in the US listen to podcasts at work.

What is the demographic of podcasts?

The demographic profile for a podcast consumer is young, educated, and employed with a full-time job. The age groups associated with podcast consumption corresponds to the ages of those born in the late ‘70s and early ‘80s, the early adopters to the audio format when it first came out in 2004.

1. There are over 2 million podcasts

Currently, there are more than two million active podcasts, according to Podcast Insights 2021. Three years ago, there were only about a quarter of that. With regards to the number of podcast episodes specifically, as of April 2021 there were over 48 million episodes.

9. Eight Podcasts Are Listened to Per Week On Average

According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to 10 podcasts per week.

10. Average Time Spent Listening to Online Audio Was Down in 2020

Surprisingly, according to The Infinite Dial, the average time spent listening to online audio was down in 2020. In 2019, online audio listeners older than 12 spent an average of 16 hours and 43 minutes per week. In 2020, it was only 15 hours and 12 minutes – more than an hour less.

11. Podcast Listening Peaks in the Morning

According to The MIDAS Survey, the listening peak for podcasts is between 08:15 and 08:30 a.m. Other popular times include between 11:00 and 11:15 a.m. and again at 5:30 p.m.

12. Radio Is the Most Popular Audio Source While Driving

When it comes to audio sources in the car, AM/FM radio still outperformed podcasts in 2020. According to The Infinite Dial, only 28% used podcasts as an audio source in the car, compared to 81% that tuned into radio stations.

13. Mobile Phones Are the Preferred Device

The car stereo system might not be the preferred source for podcast listening, but the mobile phone definitely is. Mobile phones account for 79% of the podcast listening hours! The second most-used device is laptops (15%) with tablets (6%) in third spot.

14. More Men Listen to Podcasts

In the UK, podcasting is slightly more popular among men. The MIDAS Survey found that in 2020 54% of men compared to 46% of women listen to podcasts.

US podcast audience statistics

Podcast listener numbers will see significant growth this year as demand for on-demand audio has increased. In 2021, the number of monthly US podcast listeners will increase by 10.1% year-over-year (YoY) to 117.8 million.

Growth of the podcasting industry

The podcast industry is in a particular moment of creative and innovative renaissance, from content creation by publishers and hosts, to listener discovery. And while podcasts have been around for nearly two decades, the format has only just entered the mainstream.

Podcast market projection statistics

Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. As more and more podcasts have popped up, listenership has climbed.

Podcast advertising

The podcast audience is not only large and growing, but attractive: Listeners tend to be young, affluent, and educated, and generally open to advertising in podcasting.