Demographics
- 75% of the US population is familiar with the term “podcasting” – up from 70% in 2019 (Infinite Dial 2020)
- 50% of all US homes are podcast fans (Nielsen, Aug 2017)
- 55% (155 million) of the US population has listened to a podcast – up from 51% in 2019 (Infinite Dial 20)
Why are podcasts so popular?
- What Is a Podcast?
- Podcast Types
- History Of Podcasts
- Why Are Podcasts Becoming So Popular?
- Podcasts Allow Multitasking & Podcasting For Everyone
- They Are Easy To Access
- They Build Intimacy
- Podcasts Are Time Savers
- Provide An Instant Community
- Easy To Monetizing A Podcast
What are the top 10 podcasts?
The Top 10 Podcasts Right Now
- The Top 10 Podcasts. Want to listen to a good podcast? ...
- Radiolab. Podcast Summary: Focusing on topics of a scientific and philosophical nature, each episode weaves stories and science into sound and music-rich documentaries.
- This American Life. ...
- Criminal. ...
- Hardcore History. ...
- Serial. ...
- S-Town. ...
- 99% Invisible. ...
- The Ezra Klein Show. ...
- Stuff You Should Know. ...
What is the best free podcast?
Rundown of the show:
- Top 25 players that might work for the Steelers in free agency
- First 25 players (out of 50 I’m keen to see) to watch at the Combine with 324 players invited.
- Player profile - Chad Muma out of Wyoming
What's the most popular podcast?
16 Most Popular Podcasts - Lit and Worth It
- Serial. Every Thursday morning, Serial consistently produces high-quality episodes. ...
- This American Life. This American Life (TAL) is a weekly radio show hosted by Ira Glass. ...
- Dirty John. Hosted by Christopher Goffard from the L.A. ...
- Dr. Death. ...
- Radiolab. My all-time favorite! ...
- The Daily. ...
- Stuff You Should Know. ...
- S-Town. ...
- The Joe Rogan Experience. ...
- Planet Money. ...
Can you see how many listeners a podcast has?
Checking a podcast's social media accounts can tell you something about their listenership figures and how engaged their listeners are. Usually you can go to the podcast's official website (listed in most podcast listening apps) to find links to their social media accounts.
Which podcast has most viewers?
The Top 10 Most Popular Podcasts:THE JOE ROGAN EXPERIENCE. Hosted by Joe Rogan.CRIME JUNKIE. Hosted by Ashley Flowers & Brit Prawat.CALL HER DADDY. Hosted by Alexandra Cooper.MY FAVORITE MURDER. Hosted by: Karen Kilgariff & Georgia Hardstark.THE BEN SHAPIRO SHOW. ... THE DAILY. ... OFFICE LADIES. ... POD SAVE AMERICA.More items...•
How can you tell how popular a podcast is?
The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others. To estimate the number of listeners, you can use a Web analytic tool.
How many listeners is a successful podcast?
3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
Who has the #1 podcast in the world?
Top podcastsPodcast Industry RankingTop 20 Podcasts1The DailyThe New York Times2MorbidWondery3The Ben Shapiro ShowThe Daily Wire20 more rows
What is the #1 podcast in the world?
Spotify revealed the most popular podcasts on its platform for 2021 — with controversial talk show “The Joe Rogan Experience” taking the No. 1 slot globally.
How many listeners do you need to make money on a podcast?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How many downloads is a successful podcast?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.
How often do podcasts fail?
Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.
How do I know if my podcast is successful?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
How much does the average podcast make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What are the most popular podcast genres?
Comedy, education, and news are the most popular podcasting genres.
Is Australia listening to podcasts?
87% of the Australian population is familiar with the term “podcasting”. 30% of the Australian population has listened to a podcast. 25% listened to a podcast in the last month. 17% listened to a podcast in the last week.
How popular are podcasts?
Podcasting has grown drastically and steadily since it began in the early 2000s.
How many podcast listeners consume podcast content while driving?
Not surprisingly then, a 2019 study showed over one-fourth of podcast listeners consume podcast content while driving and commuting to work.
Who listens to podcasts?
Historically, podcast demographics have not mirrored the US population. In 2011, 68% of podcast listeners were White, but this is beginning to change.
What is the number one podcast in 2021?
As of October 2021, Spotify holds the number one spot with 32.8% of all podcast listeners (28,822,381 podcast downloads)—up from 25% in 2020.
How many people have purchased a sponsored podcast?
People tend to be loyal to the podcasts they listen to, so it's no surprise that 72% of listeners who have listened to a podcast for four or more years have purchased a sponsored ad.
How many podcast listeners buy something from ad?
According to Midroll, 60% of podcast listeners have bought something from a podcast ad—a significant amount any way you look at it, but even more so due to the rising ineffectiveness of other advertising mediums.
How many podcast listeners are white?
Currently, 57% of U.S. podcast listeners are white, 13% are African American, 16% are Hispanic, 4% are Asian, and 10% identify as other. Broken down by country, the United States accounts for 47.4% of podcast listeners, followed by the United Kingdom with 7.4%, and Canada with 5.2% (you can see how other countries rank in the lineup here ). ...
How Many People Know What a Podcast Is?
There continues to be good growth in the simple act of knowing what a podcast is, year on year:
How Many Podcasts Are There, Right Now?
In total, how many podcasts are there in the world? This includes ALL shows, from 1 episode podfaders to 1000+ episode legends.
How Many Podcast Episodes Are There?
In this case, we're going by industry estimates here, rather than solid facts:
How Often Does the Average Podcast Publish an Episode?
Similarly, if you're asking, how often should I release my podcast, here's what Buzzsprout's Podcast statistics show about the average.
What Organisations are Collating Podcast Statistics?
The Infinite Dial report , a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States, especially audio. The Rajar Midas survey is the equivalent in the UK.
How Many Active Podcasts are There?
The stats show that 59% of the podcasts on Apple Podcasts are currently active. That means they've released a new episode in the past 90 days. That means that:
How Many People Listen to Podcasts in 2021?
Familiarity is one thing, but actually taking action on it is another. So, how many people have actually gone ahead and listened to a podcast? These are from the latest Infinite Dial stats, released early 2021.
What percentage of podcast listeners are women?
Additionally, 65 percent of new podcast listeners in the United States were women and 30 percent were non-white . When it comes to publishers, National Public Radio (NPR) is one of the leaders the United States, normally drawing in a unique monthly audience of over 20 million listeners.
How many podcast listeners will there be in 2021?
By 2021, this figure had risen to 78 percent. Podcasting is an increasingly popular pastime in the U.S. and there were an estimated 120 million podcast listeners in the country in 2021. Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.
Is podcasting a revenue source?
Podcasts can be a lucrative source of revenue for media companies , evidenced by iHeartMedia which filed for bankruptcy in 2018 and emerged with revenue of over 3.68 billion U.S. dollars at the end of the following year thanks to its digital and podcasting endeavors.
Is NPR a competitor to iHeartRadio?
NPR competes with iHeartRadio for the top spot when it comes to listeners and downloads both in the United States and worldwide, with iHeartRadio having built up a solid lead over NRP in recent years. Podcasts can be a lucrative source of revenue for media companies, evidenced by iHeartMedia which filed for bankruptcy in 2018 and emerged with revenue of over 3.68 billion U.S. dollars at the end of the following year thanks to its digital and podcasting endeavors. Meanwhile, the format’s growing popularity and potential led music streaming giant Spotify to invest hundreds of millions of dollars on podcast-related acquisitions, including award-winning company Gimlet. Even retail behemoth Amazon is intending to get involved in the industry, paving the way for disruptions and competition in the market.
How many podcast listeners will there be in 2021?
In 2021, the number of monthly US podcast listeners will increase by 10.1% year-over-year (YoY) to 117.8 million.
How long have podcasts been around?
Podcasts have been around for nearly two decades, but the format has come into its own over the last five years. A proliferation of shows, involvement from celebrity talent, investment from large companies like Spotify, and the spread of technologies that boost awareness, like smart speakers, have all helped podcast growth.
How much will podcasts spend in 2021?
And in just two years, US podcast ad spending will have nearly doubled, from $701.0 million in 2019 to $1.33 billion in 2021.
Where are podcasts growing?
Podcasts are growing outside of the US as well, and Latin America is a key region to watch given the rapid development of Spanish-language content. Additionally, tech companies are jockeying to become the No. 1 destination for podcast listeners, and the biggest players are Apple Podcast, YouTube, and Spotify.
Is the audience of podcasts growing?
The podcast audience is not only large and growing, but attractive: Listeners tend to be young, affluent, and educated, and generally open to advertising in podcasting. This is especially valuable for podcast ads, as the unreachable audience grows and advertisers may have more difficulty accessing younger audiences who are more likely to use technology like ad blockers across other forms of digital media.
How many people listen to podcasts in 2020?
In 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Podcast listeners have been spending more time with the medium as well. Edison Research found persons age 13+ now spend 6% or their audio time with podcasts, up from 2% in 2014.
How many podcasts does Spotify have?
At the end of 2020, Spotify announced they now had 2.2 million podcasts on their platform, a threefold increase from 2019 with time spent listening nearly doubling.
How many podcast advertisers are there in 2020?
Over the same five months, the unique number of podcast advertisers rose from 603 to 855. On average, for each week in 2020, Magellan AI identified 160 brands that had begun to advertise on podcasts.
Why are podcasts increasing in 2021?
One reason for the increase in podcast listening and ad dollars is more content. In February 2021, there were 1,750,000 podcasts with over 43 million episodes available, up from 18.5 million in 2018. During the pandemic there was a surge in the number of podcast launches with millions (including many big name celebrities) quarantined.
What are the challenges of podcasting?
Yarusso of PMX notes, “The sheer number of podcasts creates a challenge especially with audience measurement. One of the biggest challenges is the sheer number of podcasts in the ecosystem; and the major area of opportunity for improvement is measurement . Although strides are being made, measurement needs to be continually improved until a process exists to identify the confirmed delivery of the impression. Since measuring impression delivery is not fully established at this point in time, many podcast advertisers are relying on promo codes and/or vanity URLs to measure performance.”
Why are podcasts so popular?
There are several reasons for podcasts growing popularity with marketers, beside audience growth, podcasts have a youthful audience profile . Podcast listeners have a median age of 34, younger than broadcast radio (47) and network television (57).
What is the fastest growing podcast genre?
In the latter months of 2020, with elections nearing and a polarized political landscape, news/talk podcasts sold more ads than any other genre with the exception of comedy. News/talk has also been among the fastest growing podcast genres.
