Can a podcast be a brand?
Podcasts are doing more for brands than anyone could have expected. Even in 2022, the podcasting medium is still relatively young in the world of brand marketing, and is an untapped creative channel that can be used to build a relationship with your audience.
How do I start a brand podcast?
How to Start Your Own Branded PodcastMaking your show available on all podcast directories and apps.Editing your show properly or using a top-notch editing service.Publishing to your own podcast website.Writing show notes for each episode.Including a podcast transcript with each episode.More items...•
How do I promote my podcast brand?
Podcast Best PracticesGo Niche. Just like with your brand and your blog, your podcast should also be niche and targeted to a specific audience. ... Interview Experts. ... Keep it Short. ... Offer Show Notes. ... Advertise on All Social Channels. ... Look for Sponsorships. ... Broadcast Consistently. ... Track Podcast Listenership.More items...
How do podcasts help brands?
In the same BBC study, researchers found that language used within a podcast did shape listeners' impressions of its sponsor. In a sample that used the word innovative 12 times, listeners were more likely to link that quality with the associated brand. A podcast can help shape perception of your brand.
Why should brands do podcasts?
A podcast will boost your social media following Podcast listeners are more likely to follow companies and brands on social media. The best reason to start a podcast for your company is to help tell your brand's story and create more community around the brand.
Why every company should start a branded podcast?
Branded podcasts are an important tool in any company's marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience reach, create top-of-mind recall, build trust and help drive deeper customer engagement....Stay UpdatedStay top of mind. ... Engage deeper. ... Build trust. ... Public relations.
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How do you monetize a podcast?
How To Monetize A Podcast DirectlyAsk for donations. The simplest way to monetize a podcast is to ask people for money. ... Create paid membership tiers. ... Sell sponsorships or ads. ... Join an advertising network. ... Sell premium episodes. ... Gate your back catalog. ... Sell repurposed content. ... Syndicate your show to YouTube.
Do podcasts work for marketing?
A survey found that ad revenues for podcasts in the U.S. alone neared $1 billion in 2020. It can take a while for podcasts to gain the popularity and listenership to warrant advertisements, but once it does, it can be another avenue for revenue.
Are podcasts a good marketing strategy?
Well, podcasts are content goldmines. They drive high levels of engagement, build loyal audiences, and are easy to repurpose into written or video assets. Podcasts can also work in unison with other types of content to build a stronger overall content marketing strategy for your business.
How much does it cost to start a podcast?
In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.
How do you start a podcast with no money?
How to Start a Podcast With Almost No MoneyWhy do you want to start a podcast? ... The first step: Start talking! ... Listen to similar podcasts. ... Get (cheap) recording equipment. ... Download audio editing software and learn how to use it. ... Get a logo and a theme song. ... Name your podcast. ... Get a web site.More items...•
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How do you start a podcast with no audience?
20 step guide for starting a podcast with no existing audiencePick an idea (ideation)Create a listener persona (marketing)Pick an angle for your show (ideation)Define your brand idea (marketing)Choose your recording gear.Draft or script coherent c.a. 5 episodes.Record your episodes and cut your material.More items...
What is self awareness?
Self-awareness is the foundation of excellent teamwork, improved communication, enhanced productivity and truly inspirational leadership. Jayzen is thrilled to welcome Andy Lothian, the CEO of Insights Group, to the show this week. Insights Group is a global leader in providing people development programs that help companies get the very best from their people at work. It is a journey that begins with helping people increase their self-understanding. As co-founder of the company, Andy serves as the visionary leader and CEO that has propelled the company to new heights. Starting his career in banking, Andy has a powerful story of following his heart, making choices and finding purpose in his career.
Who is Evan Shapiro?
Jayzen is thrilled to welcome Evan Shapiro to the podcast. As a creative executive in entertainment and media, Evan shares his amazing career path and secrets to his incredible brand. With roots in live theater on Broadway, Evan is an award winning producer and Professor for TV and Media.
Who is Andréa Richardson?
Jayzen is excited to welcome Andréa Richardson to the episode. She is an award winning communications professional with a core belief in equality and equity. Currently she is an SVP with The Glover Park Group and brings an incredible amount of experience in the multicultural and diversity arena. She was recently named one of the 100 Most Influential Persons of African Descent in Business and Entrepreneurship as proclaimed by the United Nations General Assembly.
Who is Shawni Chen?
Jayzen is thrilled to welcome Shawni Chen, joining the show from Shanghai, China. Shawni is a partner at PwC with 20+ years of IT application implementation and management experience in the US and China. She is a big advocate for diversity and equality in the workplace and was recently named by Forbes China as one of the Top 50 women technologists in China.
Who is Val Nicholas?
In celebration of Veteran’s Day in the United States, Jayzen talks about personal branding with Val Nicholas who got his start in the US Army and how it impacted on his personal brand and career. Val is an award winning producer and currently is the Senior Vice President and Creative Director SummitMedia Corporation. Previously, he has held executive positions at several top media companies. Val is a proud veteran of the US Army and has worked extensively to expand workplace opportunities for vets.
Who is the author of Nice Girls Don't Get the Corner Office?
Jayzen is thrilled to welcome the best selling author of Nice Girls Don’t Get The Corner Office, Dr. Lois Frankel. Lois is an bestselling author, executive coach, and an internationally sought after keynote speaker in the fields of career and leadership development. Her books empower women to rise above in their careers and include Nice Girls Don’t Get the Corner Office, Nice Girls Don’t Get Rich, and Nice Girls Just Don’t Get It, among others.
Who is Joanna Popper?
Jayzen is excited to welcome Joanna Popper, Global Head of Virtual Reality for Location Based Entertainment for HP, to the show. She has had an incredible career spanning banking, consulting, entertainment and new media, always on the cutting edge of what’s next and a champion for diversity. Recognized several times as one of the top women in media, Joanna is leading the VR charge as the next form of computing.
