promote a podcast

^{Basic podcast promotion}

1. Release at least 3 episodes on launch day. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
2. Submit to podcast aggregators and directories. A podcast aggregator, called a podcatcher, is an app that plays podcasts. ...
3. Prompt your listeners to subscribe, share, and leave reviews. Ask your listeners to subscribe, share, and review your podcast at the beginning and end of each episode.
4. Publish at strategic times. When we spoke with one of our customers about how to promote a podcast, he said it’s critical that you publish at strategic times.
5. Don’t forget about the back catalog. Your back catalog is chock full of interesting content and the perfect way to hook new subscribers. ...

Where are the best places to promote a podcast?

Where to Advertise Your Podcast | The Guide to Podcast Advertising

• Getting More Plays. There's no getting away from the above facts. ...
• Advertising on Social Media. ...
• Promoting a Podcast on Google Ads. ...
• Advertising on Podcast Listening Apps. ...
• Podcast Advertising on Spotify. ...
• Podcast Advertising in Print Magazines. ...
• Guerrilla Marketing. ...
• Podnews. ...
• Running Podcast Ads on Reddit. ...
• Sponsoring a Blog. ...

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How do you promote your podcast?

This follows on from the collaboration angle, and is also based around creating shareable content. A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

How to promote a podcast and save time doing it?

• Set a definite date and time for publishing
• Have one evergreen recorded podcast (As a backup plan)
• Mention Website link at the start & end of Show notes
• Use an animated video overlay and publish your podcast on YouTube.
• Connect with best minds in your industry by inviting them to be a guest on your podcast show.

How to promote your podcast with a website?

Your contributions will allow us to continue to have a real and full-time presence in keeping this website, and it’s podcasts, going. Three answers and three questions from Real Madrid’s draw with Villarreal A look at some of the talking points from ...

How do I get more listeners on my podcast?

6 Tips to Increase Podcast ListenersCreate a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I promote my podcast with ads?

Tips for Creating Paid Ads to Promote Your PodcastChoose the Right Advertising Image. Podcasts may be audio, but people are attracted to PPC ads because of images. ... Target the Right Audience. Test PPC ads to narrow down your target audience. ... Test Your Ads. ... Monitor Your Podcast Ad Results.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How far in advance should you promote a podcast?

If you're just starting your podcast, you should release a few episodes as soon as you launch. Most podcasting experts recommend launching with between five and ten episodes so you have a better chance to hook listeners. If you just have one episode available, listeners have no reason to subscribe.

Can I pay Spotify to promote my podcast?

An easy and low-cost way is through Spotify Ad Studio, our self-serve advertising channel. Ad Studio makes podcast promotion on Spotify accessible to advertisers of all sizes.

Should I pay to promote my podcast?

Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.

How do podcasts get famous?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How do podcasts get featured?

How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•

How long does it take for a podcast to get popular?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

What is the most effective way to promote a podcast?

How to Promote a PodcastStart by making great content. ... Know your target audience. ... Create a podcast website or landing page. ... Do a giveaway contest. ... Take advantage of email marketing. ... Promote your podcast on social media platforms. ... Encourage word-of-mouth promotion.

How do I get my podcasts noticed on Spotify?

You'll need to include a Spotify link, so your podcast must be available on Spotify, in the U.S. Only submit the same podcast once a month and only re-submit if you have at least 2 new episodes in your feed. We look at every submission. All genres, lengths, and formats (including video) are welcome.

How many downloads should a podcast get?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How to market a podcast?

Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.

Why is a podcast website important?

A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?

What is a podcatcher?

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:

Why do you pitch yourself as a guest on another podcast?

Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.

Why do hosts use social media?

They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.

How do paid ads work?

Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:

How to promote a podcast?

A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

What is podcast promotion?

Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.

Why do podcasters ask for reviews?

Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.

How to make audio more shareable?

A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!

Ask People To Subscribe

Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).

Submit To Podcast Directories

Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

Leverage Existing Assets

Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:

Create A Website

I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.

Create An Email List

An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.

Be A Guest On Other Shows

People already listening to podcasts are the easiest group to get listening to your show.

Have Guests On Your Show

If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.

Paid Podcast Marketing Ideas

We always talk about how podcasts are great avenues for advertising and we’d be foolish to not include them on a list of ways to market your own podcast.

Free Podcast Marketing Ideas

Not every podcaster has a huge budget to drop on marketing. In fact, most independent podcasters don’t have a dime to spend and because they do everything themselves, they don’t have a ton of time to market their podcast either.

Be Cautious Of Social Media

The astute among you will notice social media was never mentioned in the above sections. That’s not because you can’t acquire new listeners that way but because it’s far harder, more time and financially consuming, and inconsistent.

How To Promote A Podcast

We understand it can be difficult to market your podcast but we hope these tried-and-true podcast promotion methods help you. However, if you’re still unsure about the path you should take or you want experts running your campaigns for the maximum effects, contact us today and we’ll create a podcast marketing strategy that hits all your goals.

Promote Your Podcast's Episodes Across All Your Social Media Channels with SocialBee!

Create, edit, and schedule content for all your social media platforms faster and easier than ever from just one place.

From Recording Podcast Episodes to Podcast Promotion

After being a passive listener in the podcasting community, you take the first step towards a podcast launch.

2. Boost Your Social Media Engagement

According to Podcast Host, 15.2% of listeners inquire about new podcasts on social media. Moreover, 18.3% of podcast listeners rely on word-of-mouth marketing by asking people who share the same likes and interests as them.

Are You a Podcaster? Share Content on Social Media with SocialBee!

Create, edit, and schedule promotional podcast content for all your social media platforms faster and easier than ever from just one place.

3. Make Guest Appearances on Other Podcasts

The average podcast listener subscribes to at least six different shows. Hence, your chances of being discovered by potential listeners increase substantially if you make guest appearances on other podcasts.

4. Invite Guest Speakers And Leverage Their Existing Audience

Don’t rely only on making guest appearances, invite guest speakers onto your own podcasts.

5. Help Your Listeners Find You

You could produce the best podcast in the world, but if people can’t find or access your show, it doesn’t matter.

A Podcast Website

Podcasting platforms usually offer a basic webpage to showcase your podcast series.

A Free Anchor Account

Anchor is a 100 percent free application that will automatically distribute your podcast. Creating an Anchor account takes seconds and $0. Next, upload your recorded audio files to Anchor. One mouse click gets Anchor busy spreading your podcast episode across numerous channels.

An Apple Smart Banner

Setting up a podcast website was a great first marketing step. Now, optimize your business website for attracting podcast listeners too. Apple Smart Banners advertise your podcast to your regular online traffic.

A Subscription Form

Podcast marketing depends on accruing a solid list of loyal listeners. You can’t promote your podcast like a pro without any subscribers. Code your podcast website to create a subscription form.

Convert and Monetize Your Website Traffic

Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.

Social Media Promotions

Getting listed on all the right podcast directories isn’t sufficient. Today’s podcasters need to engage in social media actively. Find out where your target podcast audience hangs out online. Adult listeners might be frequent flyers on Facebook and LinkedIn. Teen listeners may be more tuned into TikTok and Instagram.

An Influential Guest List

Podcasts aren’t meant to be one person droning on like a college lecture.

Identifying and Reaching Your Podcast’S Target Audience

How to Promote Your Podcast

3 Tips to Find The Right Podcast Marketing Strategy

• Podcasting can be overwhelming even for seasoned marketers and content creators. Naturally, embracing all 17 promotional strategies in this article may seem daunting. So, we’d like to leave you with three tips to help you determine which promotional strategies work for you.

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Summary