Basic podcast promotion
- Release at least 3 episodes on launch day. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
- Submit to podcast aggregators and directories. A podcast aggregator, called a podcatcher, is an app that plays podcasts. ...
- Prompt your listeners to subscribe, share, and leave reviews. ...
- Publish at strategic times . ...
Full Answer
How to promote a podcast and save time doing it?
- Set a definite date and time for publishing
- Have one evergreen recorded podcast (As a backup plan)
- Mention Website link at the start & end of Show notes
- Use an animated video overlay and publish your podcast on YouTube.
- Connect with best minds in your industry by inviting them to be a guest on your podcast show.
How do you promote your podcast?
This follows on from the collaboration angle, and is also based around creating shareable content. A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.
How to use social media to promote your podcast?
Podcast listeners often develop a strong connection to the host of the show they frequently listen to. So, if you use your ... start following your podcast on YouTube. Best of all, YouTube videos are easy to share on all your social media networks or ...
How do I promote my podcast?
Where to Advertise Your Podcast | The Guide to Podcast Advertising
- Getting More Plays. There's no getting away from the above facts. ...
- Advertising on Social Media. ...
- Promoting a Podcast on Google Ads. ...
- Advertising on Podcast Listening Apps. ...
- Podcast Advertising on Spotify. ...
- Podcast Advertising in Print Magazines. ...
- Guerrilla Marketing. ...
- Podnews. ...
- Running Podcast Ads on Reddit. ...
- Sponsoring a Blog. ...
How do you promote a podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
How much does it cost to promote a podcast?
But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $29 a day. You can write your ad, choose the dates you want to run it, and pay online. With Podnews advertising you can promote your show to over 21,000 subscribers every weekday.
What to say to promote a podcast?
These tips also make it easier to optimize your podcast for SEO and market it once it's published.Choose an appropriate format for your target audience. ... Check podcast trends. ... Create a catchy podcast name. ... Add descriptive keywords to your title. ... Put keywords in your description too. ... Speak clearly. ... Reference older episodes.
How do I promote my podcast audience?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Where can I advertise my podcast for free?
I've tried everything to boost my numbers…it's so hard to promote yourself above the sea of podcasts, especially if you're not a new buzzy show.”...But there are plenty more, including:Google Play.Spotify.TuneIn.iHeartRadio.SoundCloud.Podbay.Podtail.Find 25 more podcast directories to submit your show to.
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How do podcasts get featured?
How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•
How long does it take a podcast to grow?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
Why is my podcast not growing?
So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.
How do I make my podcast grow?
How to grow your podcast audienceDedicate 10-15 minutes every day engaging with your audience. ... Listen to your audience. ... Network with other podcasters. ... Pitch yourself as a guest. ... Make it easy for your guests to share. ... List your show in multiple podcast directories. ... Transcribe your episodes. ... Cross-post your episodes.More items...•
Is my podcast successful?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
How to get more listens to podcast?
The allure of free stuff and discounts can be a powerful motivator to get more listens to your podcast. And here’s the clincher: Ask for a review on iTunes as part of the entry requirements for your giveaway. This will hopefully earn you more reviews, which will boost the social proof on your podcast and get iTunes to take notice.
What does it mean when you mention a business in a podcast?
If you mention any businesses or brands in your episode, this provides an opportunity to reach out to those brands afterward to give them the good news of being featured.
What is a podcatcher?
Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.
How much of a podcast is on iTunes?
iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!
What is reciprocal effect in blogging?
This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. You’ll often find that business then mentions your post on their social channels.
Do podcasts have transcripts?
A lot of highly successful podcasts offer a full transcript of the entire show. We’re choosing to take a slightly different route with this, pulling out highlighted portions of the transcript and including these in the show notes.
Tips & strategies for promoting your podcast
We’ve compiled 22 podcast promotion tips and strategies to help you boost exposure and market your podcast to new listeners. They’re split into three categories: production, optimization, and marketing.
How to submit your podcast to popular podcast directories
Ideally, you’ll submit your podcast to every podcast directory, not just the most popular ones. You want your show to be available no matter which podcast app your listeners are using. We’ll only cover three of the major ones here, however, as the process is similar for most apps.
Podcast hosting and production tools
You have many choices when it comes to a podcast hosting service, but some offer more benefits than others. Some all-in-one tools allow you to create, edit, host, distribute, and monetize your podcast. Others integrate directly with apps like Spotify so you don’t have to worry about submitting your RSS feed to get your podcast to appear.
How to promote a podcast?
A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.
What is podcast promotion?
Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.
Why do podcasters ask for reviews?
Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.
What do podcasters want their audience to do?
Podcasters want their target audience to hit subscribe, and stay with the show beyond one episode. If you don't know your audience though, how will you get your content in front of the right people?
What to ask listeners on a podcast?
What topics do they like you covering? Give them a place to tell you all their likes and dislikes, and then tailor your content around that data going forward. It's a lot better than trying to guess what your listeners want!
How to create content that'll be well shared?
You can also create content that'll be well shared by reviewing a product or service you like. For example, if you do a cooking podcast and use a certain type of whisk, you could review it on an episode, then get in touch with the company who makes it and let them know. The chances are, they'll share it with their own audience, many of whom will be interested in your show.
How to make audio more shareable?
A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!
What podcast does Mozilla put on their homepage?
Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:
What is the most important factor in ranking higher in Apple Podcasts?
Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).
Where is the podcast ID number on Apple Podcasts?
Just replace the parts in all caps with your info. Your podcast ID number can be found at the end of your Apple Podcasts URL:
How to help someone on Facebook?
Join relevant Facebook Groups or forums to help others. If you have an episode that relates to a question someone has, it can be useful to mention it along with your answer.
How can having guests on your show help?
If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.
Why is being a guest on other shows good?
Being a guest on other shows with a similar audience is a great way to get exposed to new people and make new connections.
Is it easier to share a blog post?
Share-ability – it’s still easier to share a blog post instead of a proprietary Apple or Google podcast link. SEO – written word (blog posts, for example) are still king on Google. That may change at some point, but for now you need to write.
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From Recording Podcast Episodes to Podcast Promotion
After being a passive listener in the podcasting community, you take the first step towards a podcast launch.
2. Boost Your Social Media Engagement
According to Podcast Host, 15.2% of listeners inquire about new podcasts on social media. Moreover, 18.3% of podcast listeners rely on word-of-mouth marketing by asking people who share the same likes and interests as them.
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3. Make Guest Appearances on Other Podcasts
The average podcast listener subscribes to at least six different shows. Hence, your chances of being discovered by potential listeners increase substantially if you make guest appearances on other podcasts.
4. Invite Guest Speakers And Leverage Their Existing Audience
Don’t rely only on making guest appearances, invite guest speakers onto your own podcasts.
5. Help Your Listeners Find You
You could produce the best podcast in the world, but if people can’t find or access your show, it doesn’t matter.
What is the fourth tip for promoting your podcast?
The fourth tip we have for you in terms of promoting your podcast is to be a guest on other podcasts.
What is podcast marketing?
The term podcast marketing refers to the strategies a podcaster employs in order to advertize and raise awareness of their podcast. Put another way, podcast promotion can help enhance discoverability as well as increase a podcast’s reach and the number of potential listeners.
What does it mean to be consistent with your podcast schedule?
To be consistent with your schedule means that you’re planning your podcast schedule and posting episodes on specific days of the week..
What is a podcast?
In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic. The topic or theme of a podcast can be as varied as the podcaster wants it to be.
What does it mean to use other channels on podcasts?
Using other channels basically means that you’re taking advantage of any platform that’s available out there and can be used to spread the word about your podcast.
Why is audience involvement important in podcasts?
Also, audience involvement is a great way of giving back to your audience and showing that, without them, your content would have been different, thus making them feel that they’re included in the process of making the podcast; that their participation matters.
Who makes the content and conversation podcast?
Made by the team at Siege Media, the Content and Conversation podcast is made mostly for content marketers.
Paid Podcast Marketing Ideas
We always talk about how podcasts are great avenues for advertising and we’d be foolish to not include them on a list of ways to market your own podcast.
Free Podcast Marketing Ideas
Not every podcaster has a huge budget to drop on marketing. In fact, most independent podcasters don’t have a dime to spend and because they do everything themselves, they don’t have a ton of time to market their podcast either.
Be Cautious Of Social Media
The astute among you will notice social media was never mentioned in the above sections. That’s not because you can’t acquire new listeners that way but because it’s far harder, more time and financially consuming, and inconsistent.
How To Promote A Podcast
We understand it can be difficult to market your podcast but we hope these tried-and-true podcast promotion methods help you. However, if you’re still unsure about the path you should take or you want experts running your campaigns for the maximum effects, contact us today and we’ll create a podcast marketing strategy that hits all your goals.
How to make a successful podcast?
You absolutely have to engage your listeners if you want to have a successful podcast. Include calls to action for your listeners so they know what action to take after listening to your podcast. This might mean asking them to subscribe to your podcast, share it, or leave a review. But you can't just ask. You have to make it beneficial to the listener. Why should they subscribe, share, or leave you a review (hint: this helps your podcast grow and enables you to produce even better content over time)?
How to market your podcast?
Another quick and easy way to market your podcast is by adding it to podcast directories and aggregators. There are several podcast directories and aggregators to choose from: 1 Google Play 2 Apple Podcasts 3 iHeartRadio 4 Stitcher 5 Spotify 6 SoundCloud 7 TuneIn 8 Podbay 9 Podtail
Why Start a Podcast?
Consumers love podcasts largely for their educational value. Nearly 75% of podcast listeners in the US say they listen to podcasts to learn new things (Statista 2019). And there are lots of podcasts to choose from. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020). When you consider that there were just 500,000 active podcasts in February 2018, this is enormous growth.
What should the title of a podcast be?
Your podcast title should let listeners know on a high level what your podcast is about. Then, in your podcast description, you can expand on what type of content listeners can expect. Here's an example from Chalene Johnson's Build Your Tribe podcast:
How many podcasts will be there in 2020?
And there are lots of podcasts to choose from. As of January 2020, there are more than 850,000 podcasts with more than 30 million podcast episodes (Podcast Insights, 2020).
What is the best way to share podcast episodes?
Social media is a great way to share your podcast episodes and generate more interest in your podcast. But you can't just pop in, share a link to your latest episode, and leave. Social media is social, after all. That means that you need to actively engage on the platforms where your target audience hangs out.
What to think about before adopting tips from this podcast marketing guide?
Before you start adopting tips from this podcast marketing guide, really think about who you're trying to reach. Where do they hang out online? What type of content do they enjoy? What products and services will they find useful?
Intro
Tips & Strategies For Promoting Your Podcast
🎙 Podcast Production
🛠 Podcast Optimization
🤑 Podcast Marketing
How to Submit Your Podcast to Popular Podcast Directories
Podcast Hosting and Production Tools
Let’s Wrap Up
- Promoting your podcast takes just as much work as recording and editing it, if not more. Whether you’re doing a podcast as a personal project or using it to promote your business, you need to implement podcast marketing strategies if you want to grow your audience. By using the strategies in this ultimate guide, you’ll be off to a good start!