Podcast Promotion: 13 Marketing Tactics To Get More Podcast Listeners
- Ask People To Subscribe. ...
- Submit To Podcast Directories. ...
- Leverage Existing Assets. ...
- Share Reviews & Testimonials. ...
- Create A Website. ...
- Apple Smart Banner. ...
- Create An Email List. ...
- Be A Guest On Other Shows. ...
- Have Guests On Your Show. ...
- Do A Giveaway Or Contest. ...
How do I promote my podcast?
Podcast Promotion Through Advertising If you're a traditionalist, you might see podcast promotion as simply paying to get it in front of some new eyeballs. And advertising your podcast can be a great way to kickstart your growth, if you have a little bit of a budget behind you. There are loads of different places you can pay to promote your show.
What is the Best Email Marketing Service for a podcaster?
My favorite email marketing service for podcasters is ConvertKit. People already listening to podcasts are the easiest group to get listening to your show. Being a guest on other shows with a similar audience is a great way to get exposed to new people and make new connections.
What should I send to my podcast guests?
Keep in mind that really big names don’t have a lot of incentive to share the episode, but you can make sharing easy for your guest by providing them with pre-written social media quotes and images. Buffer has some great examples of what to send podcast guests.
Should you ask your audience to review Your Podcast every episode?
Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact. A great place to start is asking your audience to recommend the show to one friend they think would enjoy it.
Why do podcasters ask for reviews?
Many podcasters ask for reviews, because they think this'll help the podcast to grow. Reviews are nice, but they're not overly important when it comes to increasing listenership. Instead of urging your audience to review your podcast every episode, try some other calls to action that could make more of an impact.
What is a call to action?
Your call to action is something you can ask your listener for at the end of each episode. You've served them up with great content, they've really enjoyed and benefited from it, and now, you can ask them for a small favour. Many podcasters ask for reviews, because they think this'll help the podcast to grow.
What is podcast promotion?
Podcast promotion is something that's on the minds of many podcasters, even before they've launched their first episode. It's true that the best way to grow an audience is to create great content. But it's rarely as simple as that. If you never do any podcast promotion, then it's unlikely your show will fulfil its true potential.
How to promote a podcast?
A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.
How to make audio more shareable?
A good way to make your audio more shareable on platforms that cultivate short attention spans, is to turn it into short video clips. The most popular way of doing this is with Audiograms. You can also use video recordings of interviews to create ‘ micro-content ‘. Perhaps the most innovative and fun approach here, though, is to have a clip from your show turned into a cartoon!
Promotion on a podcast, say
The clue " Promotion on a podcast, say " was last spotted by us at the Universal Crossword on August 3 2021 .
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Ask People To Subscribe
Sounds simple but new subscribers are the most important factor in ranking higher in Apple Podcasts (formerly iTunes).
Submit To Podcast Directories
Apple Podcasts is the big player but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.
Leverage Existing Assets
Mozilla puts their podcast, IRL, on their homepage that gets millions of readers:
Create A Website
I know many of the podcast hosting providers offer a basic website, but if you really want to grow your show, starting a blog is the way to go.
Create An Email List
An email list is a great way to let people know about new episodes, ask them to subscribe, do a giveaway, and more.
Be A Guest On Other Shows
People already listening to podcasts are the easiest group to get listening to your show.
Have Guests On Your Show
If it makes sense, having guests on your show can help by leveraging the existing audience of your guest.
Paid Podcast Marketing Ideas
We always talk about how podcasts are great avenues for advertising and we’d be foolish to not include them on a list of ways to market your own podcast.
Free Podcast Marketing Ideas
Not every podcaster has a huge budget to drop on marketing. In fact, most independent podcasters don’t have a dime to spend and because they do everything themselves, they don’t have a ton of time to market their podcast either.
Be Cautious Of Social Media
The astute among you will notice social media was never mentioned in the above sections. That’s not because you can’t acquire new listeners that way but because it’s far harder, more time and financially consuming, and inconsistent.
How To Promote A Podcast
We understand it can be difficult to market your podcast but we hope these tried-and-true podcast promotion methods help you. However, if you’re still unsure about the path you should take or you want experts running your campaigns for the maximum effects, contact us today and we’ll create a podcast marketing strategy that hits all your goals.
Tips & strategies for promoting your podcast
We’ve compiled 22 podcast promotion tips and strategies to help you boost exposure and market your podcast to new listeners. They’re split into three categories: production, optimization, and marketing.
How to submit your podcast to popular podcast directories
Ideally, you’ll submit your podcast to every podcast directory, not just the most popular ones. You want your show to be available no matter which podcast app your listeners are using. We’ll only cover three of the major ones here, however, as the process is similar for most apps.
Podcast hosting and production tools
You have many choices when it comes to a podcast hosting service, but some offer more benefits than others. Some all-in-one tools allow you to create, edit, host, distribute, and monetize your podcast. Others integrate directly with apps like Spotify so you don’t have to worry about submitting your RSS feed to get your podcast to appear.
