The Secret to Big Little Legends with Gair Maxwell
Welcome to the Same Side Selling Podcast. I know it's a big surprise, I'm your host, Ian Altman. This week, I'm joined by a brilliant mind in the world of marketing and branding, Gair Maxwell. Gair is the author of this wonderful book, Big Little Legends.
Keys to Success for Big Client Meetings
Welcome to the Same Side Selling Podcast. I'm your host, Ian Altman. On this episode, I want to discuss your preparation for big meetings. Oftentimes people come to me after I've given a talk, and they say, we've got this big meeting coming up.
Holiday Replay: This is Marketing featuring Seth Godin
Welcome to the Same Side Selling Podcast. I'm your host, Ian Altman. This is a New Year's edition with a past episode that was really popular, and hopefully will help you into the new year. You'll of course hear new episodes starting next week. So Happy New Year. Hopefully you enjoy some great time with friends and family. And we will see you soon.
Holiday Replay: Fixed vs. Hourly Billing
Welcome to the Same Side Selling Podcast. I'm your host, Ian Altman. This is a special holiday edition. It's a past episode that's one of our most popular episodes. I just wish everybody a Happy Holiday, and a great New Year. And we will see you with brand new episodes starting the beginning of the year. Be well.
Why Excited Customers Ghost Sales People
Welcome to the Same Side Selling Podcast. I'm your host, Ian Altman. On today's episode, we're talking about those opportunities where the client seems enthusiastic. They can't wait to do business with you. They want a quote because we're ready to move, and then, poof, they disappear. They don't return your phone calls.
Stand Out from the Competition with Matt Certo
Welcome to the Same Side Selling Podcast. I'm your host, Ian Altman. I know it's a big shock for those of you who have been participating in part of this podcast for many years, that in fact, I am the host. We're joined today by Matt Certo. Matt has run the Find Some and Win More marketing agency for over 25 years.
Sharpen Your Competitive Edge with Jose Palomino
Welcome to the Same Side Selling Podcast. I'm your host, Ian Altman. I know it's a surprise each and every week when I introduce myself as the host. Those of you here every week, you're probably not shocked that I am once again the host of the Same Side Selling Podcast. I'm joined this week by Jose Palomino.
ABOUT THIS PODCAST
B2B selling expert, Ian Altman hosts the Same Side Selling podcast. Organizations rely on Ian to modernize their sales approach to achieve business growth. Ian draws on his experience as a former CEO of two decades to help people and organizations dramatically grow revenue.
LATEST EPISODE
Ian Altman is joined by author and marketing expert Gair Maxwell to discuss some of the biggest mistakes that businesses make when it comes to their marketing and branding. They then dive into helpful tips you can utilize to avoid these blind spots.
PREVIOUS EPISODES
What does it mean to sell with integrity? It means that you're putting your client's results ahead of your own desire to make a sale. Ian Altman shares some real-life experience on why selling with integrity matters.
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Same-Side Selling Solutions
Our programs have been developed, tested, refined, and perfected over three decades in every industry.
Who we serve
We serve B2B sales departments of all size. Whether your organization is national, global, small, medium-sized, mid-market, or you're an independent professional, your business will improve by leaps and bounds using the Same Side Selling frameworks.
